automating seo on large websites #brightonseo

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@berianreed – Brighton SEO 2013 AUTOMATING SEO Berian Reed Head of Performance Marketing Auto Trader @berianreed

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Learn tips and tricks on how to be effective with your SEO efforts in the age of Big Data. Presented at BrightonSEO, April 2013

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Page 1: Automating SEO on large websites #BrightonSEO

@berianreed – Brighton SEO 2013

AUTOMATING SEOBerian Reed

Head of Performance MarketingAuto Trader@berianreed

Page 2: Automating SEO on large websites #BrightonSEO

@berianreed – Brighton SEO 2013

BIG DATA

Page 3: Automating SEO on large websites #BrightonSEO

Auto Trader.co.uk

• 1 Billion Page Impressions• 120 million car searches• 10.8 million car buyers every month

Driving Leads

Page 4: Automating SEO on large websites #BrightonSEO
Page 5: Automating SEO on large websites #BrightonSEO

Too many SEO do this

Page 6: Automating SEO on large websites #BrightonSEO

The best results from SEO come when….

Page 7: Automating SEO on large websites #BrightonSEO

WHAT KEEPS YOUUP AT NIGHT?

Page 8: Automating SEO on large websites #BrightonSEO

@berianreed – Brighton SEO 2013

Monitoring traffic fluctuations

Page 9: Automating SEO on large websites #BrightonSEO

@berianreed – Brighton SEO 2013

Monitoring traffic fluctuations

Page 10: Automating SEO on large websites #BrightonSEO

@berianreed – Brighton SEO 2013

Monitoring your competition

Page 11: Automating SEO on large websites #BrightonSEO

@berianreed – Brighton SEO 2013

Monitoring your competition

Get alerted when you

desire

Page 12: Automating SEO on large websites #BrightonSEO

@berianreed – Brighton SEO 2013

SEO NINJAS

Page 13: Automating SEO on large websites #BrightonSEO

@berianreed – Brighton SEO 2013

Automate your link building

You can even customise this to

include your social profiles

Page 14: Automating SEO on large websites #BrightonSEO

@berianreed – Brighton SEO 2013

Automate your link building

28 links for free!

Plus free content ideas!

Page 15: Automating SEO on large websites #BrightonSEO

@berianreed – Brighton SEO 2013

Automating link prospecting

Page 16: Automating SEO on large websites #BrightonSEO

@berianreed – Brighton SEO 2013

Automating link prospecting

• URL• PageRank• CitationFlow• TrustFlow• IP address• Page Title

Page 17: Automating SEO on large websites #BrightonSEO

@berianreed – Brighton SEO 2013

Automating link prospecting

• URL• PageRank• CitationFlow• TrustFlow• IP address• Page Title

Page 18: Automating SEO on large websites #BrightonSEO

@berianreed – Brighton SEO 2013

Automating link prospectingCheck for

sites on the same IP

Search through page

titlesAnalyse the authority of

sites

Page 19: Automating SEO on large websites #BrightonSEO

@berianreed – Brighton SEO 2013

Automating competitor spying

Monitor any URL for changes

Page 20: Automating SEO on large websites #BrightonSEO

@berianreed – Brighton SEO 2013

Automating competitor spying

Page 21: Automating SEO on large websites #BrightonSEO

@berianreed – Brighton SEO 2013

THANK YOUBerian Reed

Head of Performance MarketingAuto Trader@berianreed