harnessing the power of influencers - brightonseo
DESCRIPTION
These are the slides from my talk at BrightonSEO 2014. You can also view my extra resources list at http://www.matthewbarby.com/brightonSEO/TRANSCRIPT
@MatthewBarby#PowerOfInfluencers
Harnessing the Power of Influencers
#PowerofInfluencers
@MatthewBarby#PowerOfInfluencers
The Perils of SEO.
Content productionBuilding an audience in a difficult niche
Creating the right type of contentAcquiring those big links
The Solution.
@MatthewBarby#PowerOfInfluencers
The Solution.
Work with respected authors/writersPartner with niche influencers
Understand what content works
Identification.
@MatthewBarby#PowerOfInfluencers
3-Step Process.
1. Identify the major content hubs/aggregators2. Drill down on key authors/writers
3. Find the big influencers of popular content
@MatthewBarby#PowerOfInfluencers
1. The Content Hubs.
BuzzSumo (top performing niche content)Reddit Subreddits (find popular content
aggregators)BuzzBundle (monitor social platforms)
Google News (timely news)
@MatthewBarby#PowerOfInfluencers
2. The Authors.
Social Crawlytics (most shared content)Open Site Explorer (top linking pages)
Scraping with Xpath (gather stats around authors)
Useful: http://bit.ly/1l9x70D
@MatthewBarby#PowerOfInfluencers
3. Influencers.
Topsy.com (influential users sharing content)Google+ Ripples (sharing content through G+)
NOD3X (awesome Google+ analysis)
@MatthewBarby#PowerOfInfluencers
What You’ve Found.
The major content hubs/blogs/news sites/etc.The content that works in your industry
The top authors/writers within your nicheWho is influencing the sharing of this content
Links.
@MatthewBarby#PowerOfInfluencers
How?
Build a content creation team of top authorsWork with them to place content on the top sitesLeverage their industry contacts and knowledge
Incentivise influencers to share contentEngage within active niche communities
Create content that works within your niche
@MatthewBarby#PowerOfInfluencers
Thanks for Listening
http://www.matthewbarby.com/brightonSEO/