brightonseo - make schema markup sexy - sam harries
DESCRIPTION
My presentation at BrightonSEO in September 2013TRANSCRIPT
What is Schema?
Aggregate Reviews
List - Autodiscovered
Videos
Bring Sexy Back Live
Encourage Clicks
Encourage Clicks
A Schema For Everything
• Products
• Music • Videos • Events • Recipes
• People
• Organisations
A Schema For Everything
• Products
• Music • Videos • Events • Recipes
• People
• Organisations
Entertainment Business
• Adult Entertainment
• Amusement Park • Art Gallery
• Casino
• Comedy Club
• Movie Theatre
• Night Club
A Schema For Everything
• Products
• Music • Videos • Events • Recipes
• People
• Organisations
• Blood Vessels
• Volcanoes!
Entertainment Business
• Adult Entertainment
• Amusement Park • Art Gallery
• Casino
• Comedy Club
• Movie Theatre
• Night Club
The Makeup of the Markup
• Itemscope
• Itemtype
• Itemprop
Article Markup
Doin’ It Sam Harries
<img src=“sam.jpg” />
Amateur Pie Eater
123 Madeup Way
Brighton
East Sussex
BN1 1OL
<a href=“mailto:[email protected]”>[email protected]</a>
Doin’ It Sam Harries
<img src=“sam.jpg” />
Amateur Pie Eater
123 Madeup Way
Brighton
East Sussex
BN1 1OL
<a href=“mailto:[email protected]”>[email protected]</a>
<div itemscope itemtype=“http://schema.org/Person”>
<span itemprop=“name”>Sam Harries</span>
<img src=“sam.jpg” itemprop=“image” />
<span itemprop=“jobTitle”>Amateur Pie Eater</span>
<div itemprop=“address” itemscope itemtype=“http://schema.org/PostalAddress”>
<span itemprop=“streetAddress”>123 Madeup Way</span>
<span itemprop=“addressLocality”>Brighton</span>
<span itemprop=“addressRegion”>East Sussex</span>
<span itemprop=“postalCode”>BN1 1OL</span>
</div>
<a href=“mailto:[email protected]” itemprop=“email”>[email protected]</
Markup Helper
Data Highlighter
• Articles
• Book Reviews
• Events
• Local Businesses
• Movies
• Products
• Restaurants
• Software Applications
• TV Episodes
Sexy Snippet Tester Tool
Sexy Snippet Tester Tool
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