the guide to creative nation

CN THE GUIDE FINAL-all spreads_Layout 1 25/04/2013 10:55 Page 3

Contents

About this book...........................................................................................3

Our beliefs and culture..............................................................................4

What we do.................................................................................................6

Plan your journey.........................................................................................8

Our work: Strategy & development.................................................10

Film and T.V.........................................................................12

Web and Digital................................................................14

Events.................................................................................15

Branding Development...................................................16

Photography......................................................................17

Secret Service and Creative Nation Networker......................................18

Our destinations...........................................................................................19

Getting home..............................................................................................20

This first edition published March 2013

The publishers and authors have done their best to ensure the accuracy and currency of all

the information provided. However, they can accept no responsibility for any loss of business

to their competitors as a result of the information or advice contained in the guide.

3

About this bookThis guide is designed to give

a quick overview of Creative

Nation and our services. ABOUT TH

IS BOOK


OUR BELIEFS & CULTURE

OUR BELIEFS & CULTURE

5

WE ARE CREATIVE NATIONWe design, create and implement powerful ways to inform, communicate and grow.

As a creative production agency, we span the entire creative process from strategy

to content delivery.

Our clients trust us because we always deliver transparent project management alongside

dynamic and engaging content.


STRATEGY & DEVELOPMENTCreative Nation Round TableA vehicle to enable you to gain practical access to our network of talent and their cumulative knowledge and skills on a one-off, regularand/or project specific basis.

Storyboarding & Mood BoardsWe visually interpret ideas and both communicate them and facilitatetheir development.

Presentation & Pitch materialsWe enable you to present your work, achievements and ideas creativelyfor a variety of uses.

CONTENT CREATIONFilm and T.V.We produce commercial, sponsorship and broadcast content.

Branding DevelopmentWe develop brand identities across online, print and broadcast media.

Web and DigitalWe design online environments.

EventsWe create brand immersion events.

PhotographyWe create photography for commercial, corporate and promotional use.

Creative Nation Secret ServiceWe can work under cover.

WHAT WE DOCREATIVE NATION SPANS THE ENTIRE CREATIVE

PROCESS FROM STRATEGY TO CONTENT DELIVERY.

WE USE YOUR EXISTING MATERIALS, OR CREATE

BESPOKE ASSETS TO ADD VALUE TO YOUR WORK

THROUGH SEAMLESSLY INTEGRATED PRODUCTION.

WE PRODUCE CONTENT ON MULTIPLE PLATFORMS

INCLUDING BROADCAST, DIGITAL, PRINT AND EVENTS.

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WHAT WE DO

WHAT WE DO

©Kofi Allen


PLAN YOUR JOURNEY

PLAN YOUR JOURNEY

Trip Advisor We are not restricted to one way of working, a house style

or a fixed, in-house resource. We take the time to get to know you

and what you want to achieve through investing in strategic and

creative exploration up front. Once we are agreed on the best route,

we hand pick the best team for you from within our extensive network

of professional production and technical talent.

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11

CONTENT CREA

TION

1

Creative Nation Round TableYou tell us what you want toinvest the time in, we hand pickthe best industry experts,thinkers and/or technicians forthe job and facilitate.

Presentation & Pitch materialsWe enable you to present your workand achievements creatively, for avariety of uses from internalmeetings to conferences andawards submissions. We help you toproduce concepts, identities andtest commercials for your pitches.

Storyboarding & Mood BoardsWe visually interpret ideas andboth communicate them andfacilitate their development.

2

3

OUR W

ORK

Storyboards for Nokiacore consumer film.Client Truth Consulting

Video presentation of campaignassets and activities for submissionto Cannes Lions AwardsClient Aegis Media


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STRATEGY & DEV

ELOPM

ENT

Film & T.V. We produce commercial, sponsorship and broadcastcontent including titles and idents, 3D design, VFX andsound design.

Insight film Film to represent the results of core consumer researchconducted in 7 countries, used throughout all partner agenciesglobally. End to end production. Client: Truth Consulting/Nokiahttps://vimeo.com/55271354

Sponsorship A series of idents for the DrewGoddard/Joss Whedon film, Cabin in the Woods. Client Bskyb/Syfy https://vimeo.com/39635997

Internal Commsvideo For use acrossall British Gas callcentres. To supportstaff in helpingcustomersunderstand gasappliance servicing.Client British Gashttps://vimeo.com/29834107

Commercial Re-versioning forContinental Tyresin Eastern Europe. Client DiscoveryCommunicationshttps://vimeo.com/60164235

OUR W

ORK

4


OUR W

ORK

Web & Digital We design onlineenvironmentsincluding webdesign, graphicsand copywriting

5EventsWe create bespoke events andspecialise in those targeted atexperiential brand immersion. Wealso create content for events.

6

Web video A series of films to show-case the groundbreaking work beingdone at the Gatorade Sports ScienceInstitute with Team GB Cycling athletesin the run up to the Olympics.Client Gatorade/Pepsi Co.https://vimeo.com/52470619

Website Creative Direction We providedcreative direction and design assets forthe website as well as skinning the realworld technology.Client Intelligent Healthhttps://vimeo.com/55028597

CONTENT CREA

TION

Brand Immersion events Fullevent production including designand facilitation of VIP film workshops, branding of event printassets and corporate hospitalityarrangements.Client Discovery Communicationshttps://vimeo.com/30143779

Conference Opening Films Opening film forAegis Media CEO Jerry Buhlmann at theannual Aegis senior managementconference. Shown at HD on a 56ft widescreen at the prestigious Boston MIT. We havecreated the opening film for the last 3 years.Client Aegis Media

Full event production A brandimmersion event for Fox and 300agency guests in central Londonfor 2 consecutive years.Client Fox One Stop Mediahttps://vimeo.com/30143217

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OUR W

ORK

Branding DevelopmentWe develop brand identities across online, printand broadcast media

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PhotographyWe create photography for commercial, corporate andpromotional use.8

Brand developmentWe reviewed, repositionedand rebranded this London based care charity.We facilitated workshops with stakeholders andgenerated all print, online and real world assets.Client PLUS (Providence & Linc United Services)https://vimeo.com/60153349

Brand development Brand creationand development over a 2 year period.Facilitation of focus groups andworkshops, online and real world assetsand exploratory film.Client Intelligent Healthhttps://vimeo.com/55028597

Internal CommsWe created a visuallanguage for Aegis’ internalcommunications process which is usedglobally in all staff handbooks (print andonline ) and other support resources.Client Aegis Media Plc

Internal CommsWe created postersand directional signage tocommunicate a new uniform recyclingscheme to staff at McDonalds.ClientWorn Again

CONTENT CREA

TION

Commercial Photography A series ofcommissioned artwork photographyby Kofi Allen Client Guinness

Web ready photographyWorking with the Next teamto create photography fortheir new retail careers site.The shoot was acrossmultiple locations fromretail stores to Nextheadquarters. We used amixture of models andactual Next staff to createa portfolio of picturesrepresenting a ‘day in thelife’ at Next.Client Next

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Well TravelledResourceWe work acrossthe globe andhave a well-connected network with atruly globalreach.

Secret service, Shhh! We work asan ‘external department’ for manyof our clients. Therefore, we areoften white labelled and stay underthe radar. Sometimes we work withthem in their offices, sometimes wework remotely, whatever suits them.ClientWhat client?

SECRET SERVICE

Creative NetworkLeveraging our networkCreative Nation NetworkerWe also help people within ournetwork produce jobs that maybe too large for them toundertake on their own.

You can also ‘whitelabel’ our services.

OUR DESTINATIONS

OUR DESTINATIONS

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www.creative-nation.co.ukE [email protected] 0207 501 8591

Acknowledgements:The Authors would like to thank; Kofi Allen for his beautifulphotography, Jon and Jane Daniel for their help producing thisbook (and their Sunday lunches!), our clients for supporting us,our network of talent for being so inspirational and last but notleast, our office cats for keeping a watchful eye on us all.

Company info: Creative Nation Ltd Registered Address: First Floor,93-95 Borough High Street, London. SE1 1NL .Company Registered in England & Wales No: 6773619.VAT Registration No: 946 2536 07.

© Creative Nation Ltd 2013


the guide to creative nation

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