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Contents

About this book...........................................................................................3

Our beliefs and culture..............................................................................4

Concepts and development......................................................................6

Content creation........................................................................................6

Content delivery.........................................................................................7

Plan your journey.........................................................................................8

Our work: Creative Nation Roundtable.........................................10Storyboarding & Moodboards.......................................11Film & TV............................................................................12Web & Digital...................................................................14Events...............................................................................15Branding Development..................................................16Photography......................................................................17

Secret Service and Creative Nation Networker......................................18

Our destinations...........................................................................................19

Getting home..............................................................................................204th edition published February 2015

The publishers and authors have done their best to ensure the accuracy and currency of all

the information provided. However, they can accept no responsibility for any loss of business

to their competitors as a result of the information or advice contained in the guide.

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About this bookThis guide is designed to give

a quick overview of Creative

Nation and our services. ABOUT THIS BOOK

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OUR BELIEFS & CULTURE

OUR BELIEFS & CULTURE

WE ARE CREATIVE NATIONA unique community of talent. Apotent mix of thinkers and doers,developing imaginative ideas andturning them into powerful content.An inspiring and insightful creativeservices agency, working across all relevant platforms – broadcast,digital, print, events and more.

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Concepts and developmentl Creative Nation Roundtable We

have a range of industry experts at our

fingertips. And if you’re facing a difficult

business challenge, form creating a

crucial brief to producing a complex

multimedia campaign, they can bring

fresh approaches and wisdom based

on vast experience to the table. Just tell

us what you want to achieve and we’ll

not only hand pick the ideal people to

help you achieve it, but we’ll help you

plan how it’ll happen, too.

l Storyboarding and mood boardsWhen great ideas need a clear

explanation to move them forward;

we’ll help bring them to life.

l Presentation and pitch materialsNeed a creative way to present your

work and achievements- at a small

meeting or a major conference? We’ll

make sure you show them at their best.

What’s more, we can help with

producing concepts, identities and test

commercials for pitches too.

Content Creationl Film & TV We’re experienced

producers of commercial, sponsorship

and broadcast content, including titles

and idents, 3D design, Vfx, sound design.

l Web & digital As online audiences

WHAT WE DO

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WHAT WE DO

WHAT WE DO

©Kofi Allen

expect more graphics and video,

we’ll help you to create engaging

content alongside copy that’s

powerfully clear and concise.

l Events We develop complete

bespoke experiential events that

immerse visitors in your brand, as well as

video and printed content that boosts

your presence at any event.

l Branding Development Because we

work on many different platforms, we

can develop your brand identity across

online, print and broadcast media.

l Creative Nation Secret Service We

act as an outsourced department for

many of our clients on a variety of

creative and strategic projects.

Content Deliveryl Reversioning When you need multi-

language, regional reversioning for

broadcast and digital media, we

deliver. And with transcreation ready

content, we make sure that any other

language versions aren’t just an

afterthought.

l Broadcast Delivery Whatever

broadcast, digital or print format you

need, we’ll produce and distribute it to

anywhere in the world. And, of course,

we make all relevant legal checks

against codes of practice.

l Aftercare Our service doesn’t end

once we’ve handed over the content.

In fact, we offer training, handbooks,

instructions…all you need to get the

most out of what we’ve produced. And

after that, if you have any more

questions we are always available.

l Archiving Just let us know what you

need for your archives and storage and

we’ll make sure you get it. We’ll also

keep copies of our work for your

insurance.

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PLAN YOUR JOURNEY

PLAN YOUR JOURNEY

Trip Advisor We are not restricted to one way of working, a house style

or a fixed, in-house resource. We take the time to get to know you

and what you want to achieve through investing in strategic and

creative exploration up front. Once we are agreed on the best route,

we hand pick the best team for you from within our extensive network

of professional production and technical talent.

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CONTENT CREA

TION

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Creative Nation Round TableYou tell us what you want toinvest the time in, we hand pickthe best industry experts,thinkers and/or technicians forthe job and facilitate.

Presentation & Pitch materialsWe enable you to present your workand achievements creatively, for avariety of uses from internalmeetings to conferences andawards submissions. We help you toproduce concepts, identities andtest commercials for your pitches.

Storyboarding & Mood BoardsWe visually interpret ideas andboth communicate them andfacilitate their development.

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OUR W

ORK

Storyboards for Nokiacore consumer film.Client Truth Consulting

Video presentation Video presentation ofcampaign achievements and activities fora pitch presented within a 3D landscape.

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STRATEGY & DEV

ELOPM

ENT

Film & T.V. We produce commercial, sponsorship and broadcastcontent including titles and idents, 3D design, VFX andsound design.

Insight film Film to represent the results of core consumer researchconducted in 7 countries, used throughout all partner agenciesglobally. End to end production. Client: Truth Consulting/Nokiahttps://vimeo.com/55271354

Sponsorship A series of idents for the DrewGoddard/Joss Whedon film, Cabin in the Woods. Client Bskyb/Syfy https://vimeo.com/39635997

Commercial Creation of 3DJoey, sourcing andlicensing of musicand footage andand internationalclearance. Client Tapestry/Sunraysiahttps://vimeo.com/75207414

OUR W

ORK

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Internal Commsvideo For use acrossall British Gas callcentres. To supportstaff in helpingcustomersunderstand gasappliance servicing.Client British Gashttps://vimeo.com/29834107

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OUR W

ORK

Web & Digital We designonlineenvironmentsincluding webdesign,graphics andcopywriting

5EventsWe create bespoke events andspecialise in those targeted atexperiential brand immersion. Wealso create content for events.

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Web video We created a series of short films tosupport Penguin Random House’s Christmascampaign, for use across the Penguin, Puffin andLadybird brands. The films were designed to show theirroster of great authors gifting one another books in thestyle of a Secret Santa, and were used across theirsocial media platforms in the run up to Christmas 2014.Client Penguin Random Househttp://vimeo.com/111030559

Website design andbuild Custom buildincluding wireframes,UX, interactive 360panoramicphotography and an online gallery. www.johnhoyland.com

CONTENT CREA

TION

Brand Immersion events Fullevent production including designand facilitation of VIP film workshops, branding of event printassets and corporate hospitalityarrangements.Client Discovery Communicationshttps://vimeo.com/30143779

Ultra HD content to showcase theclient’s range of digital screens. Wefilmed the content on Phantom Flex4Kand designed it to run across multiplescreens at the industry leading ISEexhibition in Amsterdam. Client Tapestry/Christiehttps://vimeo.com/84879838

Full event production A brandimmersion event for Fox and 300agency guests in central Londonfor 2 consecutive years.Client Fox One Stop Mediahttps://vimeo.com/30143217

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OUR W

ORK

Branding DevelopmentWe develop brand identities across online, printand broadcast media

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PhotographyWe create photography for commercial, corporate andpromotional use.8

Brand development We reviewed, repositionedand rebranded this London based care charity.We facilitated workshops with stakeholders andgenerated all print, online and real world assets.Client PLUS (Providence & Linc United Services)https://vimeo.com/60153349

Brand development Brand creationand development over a 2 year period.Facilitation of focus groups andworkshops, online and real world assetsand exploratory film.Client Intelligent Healthhttps://vimeo.com/55028597

Internal Comms We created a visuallanguage for Aegis’ internalcommunications process which is usedglobally in all staff handbooks (print andonline ) and other support resources.Client Aegis Media Plc

Internal Comms We created postersand directional signage tocommunicate a new uniform recyclingscheme to staff at McDonalds.Client Worn Again

CONTENT CREA

TION

Commercial Photography A series ofcommissioned artwork photographyby Kofi Allen Client Guinness

Web ready photographyWorking with the Next teamto create photography fortheir new retail careers site.The shoot was acrossmultiple locations fromretail stores to Nextheadquarters. We used amixture of models andactual Next staff to createa portfolio of picturesrepresenting a ‘day in thelife’ at Next.Client Next

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Well TravelledResourceWe work acrossthe globe andhave a well-connected network with atruly globalreach.

Secret service, Shhh! We work asan ‘external department’ for manyof our clients. Therefore, we areoften white labelled and stay underthe radar. Sometimes we work withthem in their offices, sometimes wework remotely, whatever suits them.Client What client?

SECRET SERVICE

Creative NetworkLeveraging our networkCreative Nation NetworkerWe also help people within ournetwork produce jobs that maybe too large for them toundertake on their own.

You can also ‘whitelabel’ our services.

OUR DESTINATIONS

OUR DESTINATIONS

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www.creative-nation.co.ukE hello@creative-nation.co.ukT 0203 070 2526

Acknowledgements:The Authors would like to thank; Kofi Allen for his beautifulphotography, Jon and Jane Daniel for their help producing thisbook (and their Sunday lunches!), our clients for supporting us,our network of talent for being so inspirational and last but notleast, our office cats for keeping a watchful eye on us all.

Company info: Creative Nation Ltd Registered Address: Vyman House104 College Road, Harrow, Middlesex, HA1 1BQ.

Company Registered in England & Wales No: 6773619.VAT Registration No: 946 2536 07.

© Creative Nation Ltd 2008-2015

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