THE FUTURE OF SEARCH DECODEDBENCHMARK SEARCH CONFERENCE, MANCHESTER, 12 JULY 2016

James Murray @james3murray

UK Search Advertising Lead

@BingAds @james3murray

@BingAds @james3murray

@BingAds @james3murray

@BingAds @james3murray

@BingAds @james3murray

Source: Mary Meeker Internet Trends 2016 – kpcb.com/internettrends

@BingAds @james3murray

Data Source: Microsoft Internal data, April 2015

1 Words 2 Words 3 Words 4 Words 5 Words 6 Words 7 Words 8 Words 9 Words 10+ Words

Speech Text Average Bing Ads searches more concentrated around 1-3 words

Win 10 voice searches longer through the tail

@BingAds @james3murray

@BingAds @james3murray

@BingAds @james3murray

@BingAds #BingBites

我將用中文來表達我對台灣家人的敬意.Wǒ jìang yōng Zhōngwén laì biao da wǒ

dui Taiwan jǐa rén de jìng yī.

To show my respect to my Taiwanese

family, I wanted to address them in Chinese

SPERM

@BingAds #BingBites

@BingAds @james3murray

@BingAds @james3murray

@BingAds @james3murray

@BingAds @james3murray

@BingAds @james3murray

@BingAds @james3murray

@BingAds @james3murray

James Murrayjamurray@microsoft.com@james3murray @BingAds