digital marketing live! - microsoft - the future of search decoded

Download Digital Marketing Live! - Microsoft - the future of search decoded

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  • THE FUTURE OF SEARCH DECODEDDIGITAL MARKETING LIVE, AMSTERDAM, 26 MAY 2016

    James Murray @james3murray

    UK Search Advertising Lead

  • @BingAds @james3murray

  • @BingAds @james3murray

  • @BingAds @james3murray

  • @BingAds @james3murray

  • @BingAds @james3murray

  • @BingAds @james3murray

  • @BingAds @james3murray

  • @BingAds @james3murray

  • @BingAds @james3murray

  • @BingAds @james3murray

  • @BingAds @james3murray

  • @BingAds @james3murray

  • @BingAds @james3murray

  • @BingAds @james3murray

  • @BingAds @james3murray

  • @BingAds @james3murray

  • @BingAds @james3murray

  • @BingAds @james3murray

  • @BingAds @james3murray

  • Source: Thrive Analytics, Is the Personal Assistant the Successor to Search? October 2014

    @BingAds @james3murray

  • Data Source: Microsoft Internal data, April 2015

    1 Words 2 Words 3 Words 4 Words 5 Words 6 Words 7 Words 8 Words 9 Words 10+ Words

    Speech Text Average Bing Ads searches more concentrated around 1-3 words

    Win 10 voice searches longer through the tail

    @BingAds @james3murray

  • @BingAds @james3murray

  • @BingAds @james3murray

  • @BingAds @james3murray

  • @BingAds @james3murray

  • @BingAds @james3murray

  • @BingAds @james3murray

  • @BingAds @james3murray

  • @BingAds @james3murray

  • James Murrayjamurray@microsoft.com@james3murray @BingAds