THEPOSTAPOCaLYPTIC

HOTTESTTRENDIN MEN'S

FASHION

YOURMODERN

GUIDE TO

MENSWEAR

D E C O D E D

Fall 2013

1issue

EDITOR-IN-CHIEF

CLARISSA HOLMES

STYLE EDITOR & ASSISTANT

ALEXIS RICHARDSON

TABLE OF CONTENTS

PHOTOGRAPHY MCKLYN COLE VALENCIANO

© DECODED MAGAZINE, INC.

CREDITSFEATURES & COVER STORIES

3EDITOR’S CHOICE

THE TOP FIVE MEN’S MUST-HAVES

4A LEAGUE OF HIS OWN

RICK OWENS

6THE RUNDOWN

BEST LOOKS FROM FALL 2013 RTW

8NEO DRIFTER

AN EDITORIAL ON THE HOTTEST TREND IN MEN’S

FASHION

15BEHIND-THE-SCENES EXCLUSIVE

ON THE SET OF NEO DRIFTER PHOTO SHOOT

17IAN UNCOVERED

INTERVIEW WITH OWNER OF IAN

DECODED DEBUT ISSUE

LETTER

1 DECODED/ FALL 2013

FROM THE

EDITORFor years I have been reading men’s magazines, but I always felt that there was something missing. Don’t get me wrong there are plenty of great publica-tions out there, but there seemed to be a void. I referred to it as a lack of ability to connect with the young male readers of today. I mean, in a fast-paced world where fashion continues to evolve sea-son after season, there was little evolu-tion transpiring in the magazines. I felt as though I was reading the same type of articles repeatedly. I mean if I was getting bored, I knew I could not be the only person feeling this way. That is when the idea came to me. I had to create a magazine that was different, with both relevance and modernity. It needed to be something that spoke to the fashion-forward thinker of the 21st century’s young male generation. Hence, DECODED was born. As CEO and Editor-in-chief, I am happy to present to you the debut issue of DECODED magazine. I hope you will see all of the hardwork our team put into this issue. From exclusive interviews, an 8-page editorial spread introducing menswear’s hottest trend, and behind-the-scenes content. We look forward to filling that void, bring-ing a new perspective, and sharing the DECODED vision with our fabulous readers.

- CH CEO & EDITOR-IN-CHIEF

CONTRIBUTORS

DECODED DEBUT ISSUE

Alexis was born with fashion in her blood. She knew at a very young age that fashion was going to stick with her for the rest of her life. And through her hardwork and dedication, Alexis has accomplished more in five years than many have their entire life. She has become a lead-ing expert in the fashion industry, with much experience under her belt to show for it. Alexis has worked for pub-lications such as Nylon, Fashionisto, and GQ magazine. Now as the style editor of DECODED, Alexis is ready to provide her knowledge and passion with the world.

ALEXIS RICHARDSON

MCKLYN COLE VALENCIANO

Mcklyn is a Seattle-based fash-ion photographer and New Faces Director at Seattle Models Guild.He has been shooting for 6 years now, as it initially started as a hobby while working for another agency. His work has taken him to fun and exciting locations such as London, Milan, Germany, NY, LA and Egypt. Mcklyn has been fea-tured in publications like JENE-SEQUA, Wired, Teen Vogue, and now DECODED. He continues to strive to capture light, movement, and authenticity in each and every frame.

Photographer

Style Editor

2 DECODED/ FALL 2013

EDITOR'SCHOICE

DECODED DEBUT ISSUE

Editor-in-Chief Clarissa Holmes’ top five men must-haves for Fall.

IN GOD WE TRUST, HEAVY METAL BRACE-LETS, $270, WWW.INGODWETRUSTYNYC.COM

HEAVY METALTHIS MIXED-METAL AND CHAIN BRACELET IN STERLING SILVER IS FITTINGLY MASCU-LINE AND A GREAT WAY TO LIVEN YOUR

ENSEMBLE.

LOGAN ZANE, LA BREA CARD HOLDER, $120,

WWW.LOGANZANE.COM

YUVI, OXIDIZED STERLING SILVER NECKLACE, $300, WWW.MENINCITIES.

COM

THIS NECKLACE WITH AN INLAID BLACK DIAMOND IS MINIMAL, RUGGED, AND SUITABLE FOR ANY OCCASION.

SUBTLE DETAILS

WRATH OF CAMOSAY HELLO TO THE NEWEST ADDITION TO YOUR BACK POCKET: THE PRINTED CAMO LEATHER CARD HOLDER.

STEVE MCQUEEN, PERSOL SUNGLASSES, $360, WWW.SUNGLASSHUT.COM

BILLY KIRK, NO. 308 IPAD CASE, $98. WWW.BILLYKIRK.COM

TECH SAVVYTHE IPAD GETS SUITED UP WITH THIS FANCY, SUEDE LEATHER IPAD CASE IN OLIVE GREEN.

ROUNDED SPECSTHE INFAMOUS ROUNDED POLARIZED SHADES FROM STEVE MCQUEEN ARE CLAS-SIC YET MODERN AND ESSENTIAL FOR THIS SEASON.

3 DECODED/ FALL 2013

Referred to as the “Prince of Darkness”, Paris-based American designer, Rick Owens, follows the beat of his own drum. When it comes to rules, there are none in his world. When it comes to trends, he avoids them, often sticking to the same basic color palettes of black, white, and greys season after season. Some could argue that his post-apocalyptic, Goth-infected glamour is far more avant-garde than it is wearable, but that’s all the more reason he’s developed such a cult-like following. For Owens, it’s less about conformity and more so the act of breaking away from the conventions of fashion.

Owens adopted his rebellious nature at a very young age. He always had a knack for creativity despite his parents’ philo-sophical and religious aspirations for his future. From indulg-ing in Hollywood Boulevard hustler bars to dropping out of Parsons School of Design, Owens experienced a long period of revolt, uncertainties, and broken ideals. He eventually discovered his talent for draping and patternmaking during his enrollment at a technical college. But it wasn’t until his encounter with a woman named Michele Lamy, that his life would change forever. Lamy and Owens shared many of the same interests, especially when it came to style. Lamy became a big supporter of Owens and helped him promote his designs around Los Angeles. Others began to take notice, and in 1994, Owens sold his first collection to L.A. retailer Charles Gallay. Within months Rick Owens unique concept and modernized essentials were a major hit. Owens shortly went from driving his clothes to sweatshops and shipping them himself, to six standalone stores and selling his lines all across the globe (not to mention living in a 5-story home with his own showroom and design studio in Paris). And what’s even more impres-sive is his refusal to advertise or publicize his brand, but it wouldn’t be Owens if he didn’t go against the grain and dis-dain the norm. But this sense of alienated attitude has fueled the fire to his success and made his brand what it is today.

DECODED DEBUT ISSUE

OF HIS RICK OWENS BREAKS ALL

THE RULES AND MAKES NO

APOLOGIES IN THE NAME OF

FASHION.

OWN

A LEAGUE

Owens has since then developed his reputa-tion as one of the most profound rare talents of his time. In 2007, he won the Cooper-Hewitt National Design Award for outstanding achievement and The Rule Break-ers Award from Fashion Group International. For Owens it’s about creating something that will last, and won’t fade into the background, describing his style as “monotonous, or more permanent, like art or architecture.” And one could agree that many of his designs are a piece of art meant to be left open to interpretation. Elegant drap-ing, unusual hemlines, superior craftsmanship, unique cuts and edges each contribute to the mysterious, almost eerie-like aesthetic that makes his designs so utterly intriguing. While he may not be interested in what’s hot for spring or fall, people buy his stuff by the armful, and his collections continue to sell out almost instantly. As the de-signer once said, “The coolest thing is when you don’t have to care about being cool anymore. Indifference is the great-est aphrodisiac—that sums up style for me. I design clothes for someone who’s past experimenting, who’s been there and done it.” Owens is undoubtedly one of a kind and has eas-ily become the most esoteric, defiant designer of the decade.

by Clarissa Holmes

4 DECODED/ FALL 2013

RIC

K O

WENS

DECODED DEBUT ISSUE

The English workwear and street style inspira-tion was very appar-ent in the Rag & Bone Fall 2013 collection. Our favorite ensemble was this turtleneck heavy-knit sweater meshed with leather and Dickies-inspired trouser.

Relaxed lines and oversized shapes were a pleasant surprise from Lanvin this season, as they gave new meaning to the traditional suit as we know it.

This collection gave praise to the traditional Scottish tar-tan but was oh so au cou-rant. We are totally digging the loose-fit blazer and jog-ging suit pant. This getup is just way too cool for school.

Designers Steven Cox and Daniel Silver put a twist on this impeccably tailored Crombie with these fabric blocking side panels. But we just love what they did with the contrasting inverted cuffs, creating the per-fect illusion of a double layered trouser.

TheRUNThe best looks from men's Fall 2013 RTW.

DOWN

UPTOWN STREET

CLEVER CONTRASTING

SLOUCHY SILHOUETTES

TRENDY TARTAN

E.TAUTZ

LANVIN

DUCKIE BROWN

RAG & BONEBy Clarissa Holmes

DECODED DEBUT ISSUE

Givenchy swayed away from the usual graphic tees and sweatshirts

and instead took a much more refined approach with clean lines,

new cuts, and elegant textures. The fusion of cashmere, luxuri-

ous leathers, and soft velvets were a nice touch and gave each

piece a sense of character.

Non-ironed pinstripe button-ups, silk pajama shirts, and

vibrant motifs dominated the runway at Dries Van Noten, as

he recalled being inspired by the morning after a long night.

Now you can roll out of bed, take a stroll to the coffee shop

up the street, and look good doing it.

Sometimes it’s all in the details, and this

subtle, yet innovative one piece suit with a

trompe l’oeil jacket proved just that.

Neil Barrett continues to reinvent the signature staple through new and exciting fabrications such as this color-blocking sweater and pony skin combo.

NEW MINIMALISM

ONE-PIECESUIT

A QUICK EXITFABRIC FUSION

GIVENCHY

MAISON MARTIN MARGIELA

NEIL BARRETT

DRIES VAN NOTEN

7 DECODED/ FALL 2013

NeoDrifterCall it life after the apocalypse, Neo Drifter characterizes on the modern nomad of the 21st cen-tury. He embraces the unusual and rejects tradition. He is bold and confident, and it shows in his personal style. Some may call him a barbaric, others may say he’s an urban sophisticate. But he takes risks and doesn’t care what anyone thinks. Feast your eyes on the biggest fashion craze of the year, and embrace your inner post-apocalyptic intuition.

HENLEY NOMADALLSAINTS,JENKIN HENLEY, $135WWW.ALLSAINTS.COM

DROP-CROTCH EXTREMISTKNOMADIK BY DANIEL PATRICK

ROAMING PANT, $125, FROM ZEBRA CLUB

H&M, FINGERLESS GLOVES,

$4.99

HEMLINE NONCONFORMIST

B:SCOTT, TOP TO BOTTOM SHAWL

CARDIGAN, $175, FROM ZEBRA CLUB

DEEP V-NECK, $19.99, FROM CROSSROADS

TRADING CO.

HOODIE OUTCASTKNOMADIK BY DANIEL PATRICKTRAIL HOOD, $160, FROM ZEBRA CLUBALLSAINTS, DETECT BOOT, $275.T BY ALEXANDER WANGTRIM FIT LONG SLEEVE TEE, $78., FROM BARNEYS NEW YORK

BEANIE INTROVERTNANORIJERSEY INVERTED BEANIE, $34FROM DOOTA

BLACK HEARTS BRIGADE,BUST CREW SWEATER,

CHARCOAL, $39.99, FROM CROSSROADS

TRADING CO.MICHAEL MICHAEL KORS, FINGERLESS GLOVES, $50,

FROM NORDSTROM

INTARSIA MISFIT

REBEL SNEAKERALLSAINTS,

RULE LOW-TOP SNEAKER, $105.

BEHIND-THE-SCENES EXCLUSIVE

16 DECODED/ FALL 2013

“YOU CAN’T GET ATTACHED.

SOMETHING YOU ADMIRE ONE SEASON,

YOU MAY DESPISE THE NEXT.”

DECODED DEBUT ISSUE

IanU N C O V E R E D

EDITOR-IN-CHIEF CLARISSA HOLMES GETS THE SKINNY ON DOWNTOWN BOUTIQUE, IAN,

SEATTLE’S BEST KEPT SECRET.Seattle is home to some of the most exclusive bou-tiques around. Totokaelo, Baby & Co., and Jack Straw are just a few of the many that have put the Se-attle fashion scene on the map. But there’s one hid-den treasure you may or may not have heard of: Ian. Quality, tasteful clothing for the male shopper is hard to come by in the area, but I was easily swayed once I discovered Ian. Founded in 2002 by own-ers Cerise Wood and Scott McElmury, Ian has since built a strong foundation, focusing on premium den-im and classic, modernized apparel that exudes con-fidence and style for both men and women. Located just a block away from the famous Pike Place Mar-ket, Ian is the perfect spot to indulge in a little re-tail therapy. I had the pleasure of getting the inside scoop from owner Cerise and store manage Butch Stevenson on what makes Ian so unique to the area.

Q: Then who exactly is that Ian customer?A: Plaid and lots of it [they both laugh]. We would say men anywhere from ages 25 to 55, that just enjoy nice, quality clothing.

Q: So Cerise, can you explain what fashion means to you?A: You can’t get attached. Something you admire one season, you may despise the next. Q: That’s great! Okay, how about this one? Name three up-and-coming brands we should know about.A: Civilianaire, by the guys who created Lucky Brand. The brand has this beautiful Japanese gold-en selvage denim. They understand fit, and about 80 percent of men who try it on, buy it. Levi’s Made & Crafted is a division of Levi which replaced the Capital E line. It is a new global brand, and for once they have a collection that is consistent in every country it is in. Relwen is another great line we carry. It is not a new brand, but it has been under the radar for a couple of years and it is starting to get a huge following. He is an American designer, based out of Ohio.

Q: So tell me, if you could describe Ian menswear in three words what would they be?A: Classic, rugged, and denim.

Q: And why is it that you think men love your clothing so much?A: Men tell us it is wearable. Almost all of the male customers that come in here say that they could wear practically everything in the store. They want something that is classic and clean but with detail and a bit of a twist. And most of the stuff we carry is made in America, which our customers appreciate.

Q: Now my last question is meant to be fun; Who has been your favorite celebrty shopper to come in here so far?A: Brandi Carlile, a folk singer who made it big. She actually mentioned us in The New York Times which brought in a lot of business.

www.ianshop.com1919 2nd Ave.

Seattle, WA 98101

.

Q: That brings me to my next question. How do you decide what clothing you are going to carry each season? A: Everything is bought six months ahead. We bring in a variety of different brands, and if one brand does particularly well, we order more of it next time. We introduce a few new lines each season. But most importantly we have a vision for who we are, and who the Ian customer is, and so we stick within those guidelines when buying merchandise..

D E C O D E D

Fall 2013

1issue