the future of search and enterprise...

www.ii3.com

The Future of Search and

Enterprise Content

ILTA 2012 Series: Putting the

Enterprise Back in Search

Tw e e t i n g ? # I LTA E C M

Today’s Sponsor

www.ii3.com

Our Presenters

Shy Alter President and CEO, ii3

@ShyAlter

Matt Coatney Business Relationship Manager, WilmerHale

@BuckeyeSearch


www.ii3.com

Today’s Agenda

Cross-Industry Glimpse of the Future

New Opportunities (and Challenges)

The Shifting Law Firm Environment


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Framing the Conversation


We can’t talk about search or enterprise content

in a vacuum.

Our context is the changing legal business.

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What keeps Managing

Partners up at night?


Profitability Down

Expenses Up

Demand Down

Profit margins Down

Client and Market Driven Change

Accelerated by the 2008 meltdown

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Why?


Source: Michael H. Trotter

More capable lawyers Not enough work

Costs are too high Clients balk

Commoditized services Greater competition

Clients control costs Competition

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Just how bad are things now?

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No Return to “The Good Old Days”

Library of Congress

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Options?


Change.

Law firms will need to confront their worst fear…

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What does change look like?


Work Efficiencies Up

Transparency and collaboration Up

Less Partners More Associates

Acquisitions Size matters

Specialty boutique Barrier to entry

Commodity work Profitable

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Law firms can take heart.

It was done before.

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A period of profound change

Change is happening.

Some of it is dramatic.

Some of it is unknown.

We should be ready.

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A period of profound change

What do we need?

Flexibility

Specificity

Simplicity

Speed

Examples:

Cloud based Solutions. Web 2.0 applications.

Tablets & Smartphones. Enterprise Search…..

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Today’s Agenda





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“Future Proofing” with Search

What will the firm

need in 5 years time?

We don’t yet know.

A flexible knowledge

retrieval platform will

do the job.

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What qualifies as a

good search platform?

Does it “think” like an attorney?

Does it look like it means (legal) business?

Will it work (almost) “out of the box”?

Does it have a proven track record in legal?

Can it “power” other solutions. Now and in the future?

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A few good examples

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Search and the Matter Lifecycle

Uncovering Opportunities

Pricing New Business

Managing Conflicts and

Risk

Finding Expertise and

Staffing Matters

Executing Legal Work

Search can power these solutions . . . If not now, soon

And when it does, it will sweep away traditional content management systems…

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Uncovering Opportunities

Data analytics that mine relationships

+ Search that combines internal and external sources

= Death of traditional CRM?

How would it work?

Time and Billing,

Other Back Office Systems

Documents and Email

Information (Entity) Extraction,

Network Analysis Algorithms

Fred J. Client

ACME Corp

Jack K. Counsel

Search Platform

Target: Contact

(Person or Company)

Social CRM

Social Media

3rd Party Providers

Frank L. Judge

ACME Corp

Jill Q. Partner

What do we know about

ACME Corporation?

Data feeds, APIs

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Pricing New Business

1000123-010: Jitterbug v. RIM

Lead Attorney: Frank Grimes

Outcome: Settlement (favorable to firm client)

Jurisdiction: CA, Northern District

Overall spend: $6.57M

Profit margin: 33%

5764342-025: HTC Qualcomm Advice

Lead Attorney: Edna Krabappel

Outcome: Neutral, No Subsequent Litigation

Company Headquarters: Palo Alto, CA

Overall spend: $1.32M

Profit margin: 67%

Summary

Total Matters: 17

Average spend: $3.2M

Average profit margin: 19%

Average duration: 9.2 months

Revenue and Profit for

Similar Matters

012345678

Revenue ($M)

Profit ($M)

Data analytics that extract information about work performed

+ Search that combines and aggregates various data sources

= Experience Management (without the headache…)

How would it work?

Time and Billing,

Matter Systems

Documents and Email


Classification

Big Bell Acquisition

Jurisdiction: No. CA

Total Revenue: $10M

L100: $2.3M …

Attorneys:

Jack K. Counsel

Jill Q. Partner

Search Platform

Corporate Directories,

Company Performance

I’m looking for IP matters similar to

my potential work with Jitterbug

Data feeds, APIs

Roll-Up

Target: Matter

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Managing Conflicts and Risk

Albert Bernstein

Conflict Score: 75

Matching matters: 33

Relevant documents: 73

Timecard entries: 135, total of 57.8 hours

Clara Dienstag

Conflict Score: 52




Elmer Frietag

Conflict Score: 27




Summary

Total Hits: 15 attorneys (2 conflict,

13 warnings)

Breakdown by office:

Chicago: 7

Tallahassee: 5

Dallas: 3

Breakdown by level:

Partner: 3

Of Counsel: 7

Associate: 5

Data analytics that extract people, companies, and firms

+ Search that quickly explores vast arrays of content

= A ready-made conflicts database (just add conflicts team)

What attorneys will we need to

wall off if we take this work?

Client: RIM related_company: Jitterbug

Search Platform

Target: Attorney Time and Billing,

Matter Systems

Documents and Email

Prior Work

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Finding Expertise and

Staffing Matters

Data analytics that extract legal and business topics

+ Search that easily links and surfaces connections

= Expertise Locator (no experience checklist required)

How would it work?

Time and Billing,

Matter Systems

Documents and Email


Concept Extraction

Jill Q. Partner

Trade Disputes

China

Russia

Japan

International Arbitration Search Platform

I’m looking for someone knowledgeable about

filing WTO trade disputes against foreign entities

Roll-Up

Target: Attorney

Attorney Bios/

Marketing Literature

Social CRM

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Executing Legal Work

Client Information

Legal spend (YTD): $12.7M

Overall client spend on Litigation: $310M

Relevant Documents

Microsoft RFP March 2012

Microsoft RFP Response (Draft)

Data analytics that capture, analyze, and

understand your current context

+ Search that is powerful and pervasive

= An end to search (the search bar, at least)

Matters I’m currently working on

Active clients in my portfolio

My upcoming meetings

My close colleagues and their interests

My upcoming tasks and deadlines

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Today’s Agenda





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The Future by Example

New Search Interfaces

Digital Assistant (Consumer)

Recommendations and Predictions

Related Content (E-Commerce)

Contextual Results (Social Media)

Content Classification and Meaning

Technology Assisted Review (E-Discovery)

Sentiment Analysis (Media)

Information Extraction

Entity Extraction (Media)

Entity Relationships (Media)

Technical Maturity When will technology be “ready

for primetime”?

0-1 yrs

2-3 yrs

4+ yrs

Two Gauges of Readiness

When will technology be readily

available and accessible for Legal?

Industry Availability

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Entity Extraction:

A Media Example

Technical Maturity Industry Availability

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Entity Relationships:

A Media Example


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Technology Assisted Review:

An E-Discovery Example


ComplexDiscovery.com

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Sentiment Analysis:

A Media Example


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Related Content:

An E-Commerce Example


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Contextual Results:

A Social Media Example


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The Digital Assistant:

A Consumer Example


“Who are we competing with for

the Intel work?”

“I found the following law firms

that do IP work for Intel”

Firm Market Share

ACME LLP 25%

Pinnacle PLLC 18%

Summit Law 17%

Mount & Rainer 15%

Sutter & Home 10%

Apple Core LLP 5%

Micro & Soft 4%

Linux & Kernel 3%

SuSE & Redhat 2%

LISP & Rocks 1%

www.ii3.com

Thanks to Our Presenters!

Shy Alter President and CEO, ii3

@ShyAlter

Matt Coatney Business Relationship Manager, WilmerHale

@BuckeyeSearch


www.ii3.com

Thank you for joining us!

We hope you have enjoyed this Conference Series

Feedback and suggestions for future sessions are always welcome
