tuning enterprise search

34
June 18, 2008 Tuning Enterprise Search Gilbane San Francisco | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 1

Upload: donald

Post on 10-Jan-2016

36 views

Category:

Documents


0 download

DESCRIPTION

Tuning Enterprise Search. Gilbane San Francisco. Why Bother Tuning?. Enterprise 2.0 Makes this Critical. Define Success. Define Success. Measure Success. Follow the Searchers. Topology of Search. Topology of Search. Topology of Search. Best Bets / KeyMatch. Thesaurus / Query Expansion. - PowerPoint PPT Presentation

TRANSCRIPT

Page 1: Tuning Enterprise Search

June 18, 2008

Tuning Enterprise SearchGilbane San Francisco

| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 1

Page 2: Tuning Enterprise Search

| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 2

Page 3: Tuning Enterprise Search

| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 3

Why Bother Tuning?

Page 4: Tuning Enterprise Search

Enterprise 2.0 Makes this Critical

| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 4

Page 5: Tuning Enterprise Search

Define Success

| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 5

Page 6: Tuning Enterprise Search

Define Success

| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 6

Page 7: Tuning Enterprise Search

Measure Success

| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 7

Page 8: Tuning Enterprise Search

Follow the Searchers

| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 8

Page 9: Tuning Enterprise Search

Topology of Search

| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

Page 10: Tuning Enterprise Search

Topology of Search

| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

Page 11: Tuning Enterprise Search

Topology of Search

| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

Best Bets / KeyMatch

Thesaurus / Query ExpansionAuthority / Biasing

Page 12: Tuning Enterprise Search

ShortTail

| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 12

Page 13: Tuning Enterprise Search

Short-Tail Tactics

| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 13

Page 14: Tuning Enterprise Search

Short-Tail Tactics

| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 14

Page 15: Tuning Enterprise Search

Short Tail Tactics

• Take Top 100 Terms

• Group Thematically

• Work with SME to Identify “Best” Content

| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 15

Page 16: Tuning Enterprise Search

Mid Tail

| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 16

Page 17: Tuning Enterprise Search

| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 17

Page 18: Tuning Enterprise Search

Mid-Tail Tactics

| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 18

Page 19: Tuning Enterprise Search

Mid Tail Tactics

| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 19

Page 20: Tuning Enterprise Search

Long Tail

| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 20

Page 21: Tuning Enterprise Search

Long-Tail Tactics

| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 21

Page 22: Tuning Enterprise Search

Long-Tail TacticsTsenu.xml

<XML ID="Microsoft Search Thesaurus">

<thesaurus xmlns="x-schema:tsSchema.xml">

<expansion>

<sub>NGO</sub>

<sub>non-government organization</sub>

<sub>not for profit</sub>

<sub>charity</sub>

</expansion>

<expansion>

<sub>timeoff</sub>

<sub>time off</sub>

<sub>PTO form</sub>

</expansion>

</thesaurus>

| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 22

Page 23: Tuning Enterprise Search

Effectiveness

| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 23

Page 24: Tuning Enterprise Search

Two Closing Thoughts

| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 24

Page 25: Tuning Enterprise Search

Use Scenarios• Scopes/Collections

• Interface Design

• Data Sources

• Vocabulary / Acronyms

| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 25

Page 26: Tuning Enterprise Search

How Not to Lose Your Job

| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 26

Page 27: Tuning Enterprise Search

| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

Page 28: Tuning Enterprise Search

| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

Page 29: Tuning Enterprise Search

| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

Page 30: Tuning Enterprise Search

| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

Page 31: Tuning Enterprise Search

| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 31

Page 32: Tuning Enterprise Search

More Informationwww.nonlinear.ca/whitepaper

• Best Practices: CMS & SEO

• CMS Governance

• Proven Approaches for GSA

• nonlinear.ca/blog| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 32

Page 33: Tuning Enterprise Search

[email protected]

| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 33

Page 34: Tuning Enterprise Search

| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 34