the future of mobile commerce
TRANSCRIPT
The Future of Mobile Commerce
Slide 2NVISH SOLUTIONS INC. © 2013 All rights reserved Website: www.nvish.com │ E-Mail: [email protected]
Agenda
Mobile Commerce
Evolution Of Mobile Payments
Mobile Commerce: Beyond eCommerce
Mobile Payments Gateway Integration
Mobile Business Applications
NVISH SOLUTIONS INC. © 2013 All rights reserved Website: www.nvish.com │ E-Mail: [email protected]
Mobile Commerce
Slide 3
Mobile commerce (m-commerce) is the buying and selling of goods and services through wireless handheld devices such as Smartphones and Tablets.
It includes the following features:
Creates opportunity to deliver new services to existing customers and to attract new customers
Allows direct access to information on the go
Can be done via the Internet, private communication lines, smart cards, etc.
NVISH SOLUTIONS INC. © 2013 All rights reserved Website: www.nvish.com │ E-Mail: [email protected]
Why Mobile Commerce?
Slide 4
Online retailers stepped-up their mobile commerce promotions resulting in a significant increase in mobile traffic and mobile sales.
Globally, consumers are likely to spend $119 billion by 2015 through their mobile phones, which will account for 8% of all e-commerce activity.
According to research projections, mobile commerce will cross $30 billion by 2016, growing at a 40% compound rate, in US alone.
In 2013 more people will use mobile phones than PCs to get online.Gartner Research
Forrester Research
ABI Research
NVISH SOLUTIONS INC. © 2013 All rights reserved Website: www.nvish.com │ E-Mail: [email protected]
Evolution Of Mobile Payments
Slide 5
Mobile payments are playing a vital role in increasing the market share of mobile commerce in ecommerce market.
Mobile payments will reach $90 billion in 2017. Forrester Research, U.S.
48% compound annual growth rate (CAGR) from $12.8 billion spent in 2012. Forrester
Research, U.S.
Sales through Smartphones will grow, reaching $13.44 billion in 2013 and $24.32
billion by 2016. eMarketer
28% of Smartphone owners use the device for buying products online.
Shoppers made purchases worth $25 billion in 2012 using their Smartphones
and tablets. eMarketer
NVISH SOLUTIONS INC. © 2013 All rights reserved Website: www.nvish.com │ E-Mail: [email protected]
Mobile Commerce: Beyond e-commerce
Slide 6
Mobile commerce has gone beyond e-commerce in a lot of ways: Interaction to a wider audience in a more personalized way Opportunity to connect information with objects in a more direct way Massive global adoption Potential to bridge the digital divide Allow organizations and individuals to reach out to one another more easily
NVISH SOLUTIONS INC. © 2013 All rights reserved Website: www.nvish.com │ E-Mail: [email protected]
Mobile Payment Gateway Integration
Slide 7
M-commerce sites will be complete only by integrating a reliable payment gateway to process credit cards, e-checks, and other payment modes. Payment processing for all major mobile platforms like iOS, Android, BlackBerry.
Benefits of Payment Gateway Integration:Flexible serviceCost effective solution for money transactionReal time paymentSecured over internetEasy installationQuick processing of transactionInstant information processingOnline payment receiptComplete transaction history
NVISH SOLUTIONS INC. © 2013 All rights reserved Website: www.nvish.com │ E-Mail: [email protected]
Mobile Business Applications
Slide 8
Extended packaging
Mobile coupons
Authentication
Re-ordering
Mobile self-scanning
Consumers access additional information about products & services through their mobile phones
Mobile phones are used both to capture and redeem coupons and discounts
Mobile phones are used to check whether or not a product is genuine
Mobile phones are used to re-order products with orders sent to the supplier in a standard format
Consumers in supermarkets use their mobile phone to scan products as they do their shopping
Mobile owners can easily track their order by mobile and also avail full service of discount coupons through following major apps.
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Slide 9NVISH SOLUTIONS INC. © 2013 All rights reserved Website: www.nvish.com │ E-Mail: [email protected]