Future of Mobile Commerce

April 27, 2010

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eBay Classifieds Group

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Classifieds - An Ancient Form of Commerce

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Redefining a Segment

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Mobile: The fastest growing area at eBay

“ We expect our mobile apps to generate $1.5 billion in gross merchandise volume [sales] in 2010”

– John Donahoe, eBay CEO April 2010

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Kijiji App: Simplicity and mobility

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Gumtree Applications cover 6 markets

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Feature-rich eBay Classifieds Application in USA

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Bilbasen – Bringing motors classifieds to your mobile

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Mobile commerce: Tipping point being reached?

Worldwide Shipment of Smart Phones (M)

15% 18% 20%Market share

“Smartphone market expected to reach 45% of handset shipments by

2015.”

– Gartner

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e-Commerce history repeating itself? Barriers declining

Lack of habit Never had the chance

Worries with paiement

37%

29% 28%

25%

21%

18%17%

Complicated

13%

Prefer real contact

15%

12%

2008 2010

Reasons for not using mobile commerce

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Mobile advertising - Growing fast

Global Advertising Spend ($Bn)

186 173 181 190 200

179147 141 139 138

5155 63 72 84

23 4 6 9

7264 65 67 70

2008 2009 2010 2011 2012

TV Print Online Mobile Others

489443 453

473500

2%2%

-6%-6%

+13%+13%

+44%+44%

-1%-1%

0.5%0.5%Total

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Innovation Is a Must

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eBay Classifieds – innovator in mCommerce

Take photo of item and list for sale in under 60 seconds!Take photo of item and list for sale in under 60 seconds!

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Marktplaats – Coming soon to your iPhone !

See where the closest selling items are through Augmented Reality !See where the closest selling items are through Augmented Reality !

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Augmented Reality: The Future of Location-Specific Services

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Snaptell: innovation example in buy-side mCommerce

Take a picture of a book or DVD Take a picture of a book or DVD & compare prices across online stores& compare prices across online stores

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eBay on the iPad: Redefining “leisure computing”

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Primitive forms of m-commerce also changing people’s life

•Mobile-led classifieds, Bangladesh

•Leader in mobile & PC•SMS, WAP driven

“How much is grain selling for today?”

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40

60

80

100

120

140

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0 5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85

Portugal

NorwaySweden

Malaysia

Philippines

Indonesia

Netherlands

Denmark

Finland

Canada

United States

GermanyUK

New ZealandAustralia

Japan

Singapore

Taiwan

Hong Kong

Italy

Spain

FrancePoland

Egypt

South Africa

Puerto Rico

Bolivia

Uruguay

Ecuador

Costa Rica

Panama

Dominican Rep.

Ireland

Colombia

Peru

Venezuela

Chile

Mexico

Argentina

Brazil

Internet users per 100 inhabitants

Mob

ile s

ubsc

riptio

ns p

er 1

00 in

habi

tant

sNew opportunities via mobile channel

Neither Web only

Mobile-led Mobile + Web

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Mobility is the future – whatever the means

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Thank You!