mobile commerce

Download Mobile  commerce

If you can't read please download the document

Post on 16-Feb-2017




0 download

Embed Size (px)




Content What is M-Commerce ?Wireless TechnologiesApplication Layer TechnologiesBenefits of mobile commerce.Mobile paymentNear Field Communication (NFC)QR codes THE STATE OF PAYMENTS IN EgyptGoogle Condential and Proprietary Understanding the Mobile Consumer May 2012 Our Mobile Planet: Egypt

What is M-Commerce ?

The use of wireless handheld devices such as cellular phones and laptops to conduct commercial transactions onlineterm includes the purchase and sale of a wide range of goods and services, online banking, bill payment, information delivery and so on. Also known as m-commerce.

1- Read more:


Mobile Commerce

Is the ability to conduct commerce using a mobile devices such as : Mobile phone. Personal digital assistant (PDA). Smartphone.

IS Commerce with mobile devices (PDAs, Cell Phones, Pagers, etc.) Different than E-Commerce?

No, but additional challenges:SecurityUsabilityHeterogeneous TechnologiesBusiness Model IssuesBut first, lets learn a little about wireless technologies

Wireless TechnologiesLink Layer (examples)WAN:-Analog / AMPS-CDPD: Cellular Digital Packet Data -TDMA/GSM: Time Division Multiple Access, Global System for Mobile Communications (Europe)-CDMA: Code Division Multiple Access-Mobitex (TDMA-based)LAN: -802.11-BluetoothDevices: Cell Phones, Palm, WinCE, Symbian, Blackberry,


Application Layer TechnologiesMicro-browser based:WAP/WML, HDML: Openwave iMode (HTML): NTT DoCoMo Web Clipping: Palm.netXHTML: W3CVoice-browser based:VoiceXML: W3CClient-side: J2ME: Java 2 Micro Edition (Sun)WMLScript: OpenwaveMessaging: SMS: Part of GSM Spec.

WAP examplesWAP: Wireless Application ProtocolCreated by WAP ForumFounded June 1997 by Ericsson, Motorola, Nokia, Phone.com500+ member companiesGoal: Bring Internet content to wireless devicesWTLS: Wireless Transport Layer Security

Basic WAP Architecture


Example: WAP application

Benefits of mobile commerce.

Mobile payment


What is MP used for?

Who's ready to deploy MP?

The most popular MP App in the near future.

Near Field Communication (NFC)


THE STATE OF PAYMENTS IN THE ARAB WORLD 2014 POWERED BY TRUST WWW.PAYFORT.COMTHE RAPIDLY EVOLVING PAYMENTS INDUSTRY A year ago, PAYFORT was founded with the goal of connecting institu- tions and customers through the use of payment options. Since then we have helped hundreds of entities, from businesses to governments to promising Arab startups, grow by understanding how people pay in the region. To commemorate our one year anniversary we are sharing our expertise into the ever changing payments industry, within the rapidly growing Arab World, with our State of Payments Report. Over 80 percent of the Arab Worlds population remains unbanked, using no nancial institutions to save or borrow their money. Additionally, only a fraction of those who are banked are also credit card holders. For corporations to even begin connecting with their consumers, they rst need to cater to each of these segmented markets with a range of high quality payment options. In this report we set out to uncover the different ways people pay in the Arab World and the growth drivers behind each of these payment options. As the region continues to evolve from a cash-rst society to a cash-less society, we explore the future outlook of the regions fastest growing sectors and the directions they are steering towards. It is our intent to provide you with insights into the state of payments in the Arab World, from an extensive range of data, and a deeper analysis into the drivers of all aspects of commerce. Our mission is to help you connect with customers in the Arab World, and we hope that this report enlightens you on each of the unique payment options your customers use. THE STATE OF PAYMENTS IN THE ARAB WORLD OUR MISSION IS TO CONNECT INSTITUTIONS AND CUSTOMERS THROUGH THE USE OF TRUSTED PAYMENT OPTIONS. 24

Google Condential and Proprietary - Google Condential and Proprietary Understanding the Mobile Consumer May 2012 Our Mobile Planet: Egypt

1. Google Condential and Proprietary Google Condential and Proprietary Understanding the Mobile Consumer May 2012 Our Mobile Planet: Egypt2. Google Condential and Proprietary Executive Summary 2 Smartphones have become an indispensable part of our daily lives. Smartphone penetration is at 26% of the population and these smartphone owners are becoming increasingly reliant on their devices. 28% access the Internet every day on their smartphone and most never leave home without it. Implication: Businesses that make mobile a central part of their strategy will benet from the opportunity to engage the new constantly connected consumer. Smartphones have transformed consumer behavior. Mobile search, video, app usage, and social networking are prolic. Smartphone users are multi-tasking their media with 88% using their phone while doing other things such as watching TV (25%). Implication: Extending advertising strategies to include mobile and developing integrated cross-media campaigns can more eectively reach todays consumers. Smartphones help users navigate the world. Appearing on smartphones is critical for local businesses. 88% of smartphone users look for local information on their phone and 90% take action a result, such as making a purchase or contacting the business. Implication: Ensuring that clickable phone numbers appear in local results and leveraging location based services on mobile make it easy for consumers to connect directly with businesses. Smartphones have changed the way consumers shop. Smartphones are critical shopping tools with 82% having researched a product or service on their device. Smartphone research inuences buyer decisions and purchases across channels. 41% of smartphone users have made a purchase on their phone. Implication: Having a mobile optimized site is critical and a cross-channel strategy is needed to engage consumers across the multiple paths to purchase. Smartphones help advertisers connect with consumers. Mobile ads are noticed by 90% of smartphone users. Smartphones are also a critical component of traditional advertising as 82% have performed a search on their smartphone after seeing an oine ad. Implication: Making mobile ads a part of an integrated marketing strategy can drive greater consumer engagement.3. Google Condential and Proprietary Understanding the Mobile Consumer This survey is designed to gain insights into how consumers use the Internet on their smartphones 3 How are smartphones used in daily life? How do consumers multi-task with their smartphones? What activities are consumers conducting on their smartphones? What role do smartphones play in the shopping process? How do consumers respond to ads, oine and on mobile? DAY In detail: Facts and figures about smartphone adoption and usage Internet usage in general, search, video, social networking, mobile advertising and m-commerce behavior via smartphones This country report is part of a global smartphone study conducted in multiple countries. Visit for access to additional tools and data4. Google Condential and Proprietary Agenda 4 1 Smartphones are Indispensable to Daily Life 2 Smartphones Have Transformed Consumer Behavior 3 Smartphones Help Users Navigate the World 4 Smartphones Change the Way Consumers Shop 5 Smartphones Help Advertisers Connect with Customers5. Google Condential and Proprietary SMARTPHONES ARE INDISPENSABLE TO DAILY LIFE 56. Google Condential and Proprietary 6 Smartphone Penetration in Egypt 26% adoption Base: National representative population 16+, n= 1.000 Q1: Which if any of the following devices do you currently use?7. Google Condential and Proprietary Smartphones are a Central Part of Our Daily Lives 7 have used their smartphones every day in the past 7 days 28% Base: Private smartphone users who use the internet in general, Smartphone n= 500 Q18: Thinking about the last seven days on how many days were you online with ...?8. Google Condential and Proprietary Smartphones are Always On, Always with You 8 dont leave home without their device 73% Base: Private smartphone users who use the internet in general, Smartphone n= 500 Q52: To what extent do you agree to each of these statements?, Top2 Boxes; scale from 5 completely agree to 1 completely disagree. I dont leave house without my smartphone9. Google Condential and Proprietary Smartphones Are Used Everywhere 9 At home 80% On the go 59% In a store 46% 80% 65% 59% 51% 49% 46% 46% 46% 44% 43% 37% Home Work On the go Public Transport Caf or coffee shop In a store Restaurant Doctor's office Airport At a social gathering School Place of Use Base: Private smartphone users who use the Internet in general, Smartphone n= 500 Q16: Where do you use your smartphone? Please select first at which locations you ever use it - even if only seldom.10. Google Condential and Proprietary Allowing Users to Stay Fully Connected 10 66% 66% 62% 54% Emailing Social Networking Sites Search Engines Video sharing Sites access the Internet on their smartphones at least once a day 29% Base: Private smartphone users who use the internet in general, Smartphone n= 500 Q9: Using the scale below, please indicate approximately how frequently you use the Internet in general and specific services and types of websites through your browser or apps on your smartphone? Responses reflect at least once a day.11. Google Condential and Proprietary Smartphone Use is Expected to Increase 11 expect to use their smartphone more to access the Internet in the future 52% Base: Private smartphone users who use the internet in general, Smartphone n= 500 Q21: Thinking about the next 12 months, what do you expect,