M-COMMERCE

CONTENT What is M-Commerce ? Wireless Technologies Application Layer Technologies Benefits of mobile commerce. Mobile payment Near Field Communication (NFC) QR codes THE STATE OF PAYMENTS IN Egypt Google Confidential and Proprietary

Understanding the Mobile Consumer May 2012 Our Mobile Planet: Egypt

WHAT IS M-COMMERCE ?

The use of wireless handheld devices such as cellular phones and

laptops to conduct commercial transactions online

term includes the purchase and sale of a wide range of goods and services, online banking, bill payment, information delivery and so on. Also

known as m-commerce.

Mobile Commerce

Is the ability to conduct commerce using a mobile devices such as :

Mobile phone. Personal digital assistant (PDA).

Smartphone.

IS Commerce with mobile devices (PDAs, Cell Phones, Pagers, etc.) Different than E-Commerce?

No, but additional challenges:SecurityUsabilityHeterogeneous TechnologiesBusiness Model IssuesBut first, let’s learn a little about wireless

technologies…

WIRELESS TECHNOLOGIESLink Layer (examples…)WAN:

-Analog / AMPS-CDPD: Cellular Digital Packet Data -TDMA/GSM: Time Division Multiple Access, Global System for Mobile Communications (Europe)-CDMA: Code Division Multiple Access-Mobitex (TDMA-based)

LAN: -802.11-Bluetooth

Devices: Cell Phones, Palm, WinCE, Symbian, Blackberry, …

APPLICATION LAYER TECHNOLOGIESMicro-browser based:

WAP/WML, HDML: Openwave iMode (HTML): NTT DoCoMo Web Clipping: Palm.netXHTML: W3C

Voice-browser based:VoiceXML: W3C

Client-side: J2ME: Java 2 Micro Edition (Sun)WMLScript: Openwave

Messaging: SMS: Part of GSM Spec.

WAP EXAMPLES

WAP: Wireless Application ProtocolCreated by WAP ForumFounded June 1997 by Ericsson, Motorola, Nokia, Phone.com

500+ member companiesGoal: Bring Internet content to wireless devices

WTLS: Wireless Transport Layer Security

BASIC WAP ARCHITECTUREWTLS SSL

EXAMPLE: WAP APPLICATION

BENEFITS OF MOBILE COMMERCE.

Involves all

kind of electro

nic transactions by the use

of mobile phone.

Enterprises can improve and widen market reach, cut down on cost and give customers better serviceUsers can benefit from the convenience the m-commerce provide to them and organizing personal dataMobile parking , meter payments and buying ringtones and games online. (Those kind of services are recognized as Micropayments: any transaction cost lower than $10)High value purchases such as land, houses and cars will be more convenient in the future.

MOBILE PAYMENT

What is MP used for?

Who's ready to deploy MP?

The most popular MP App in the near future.

NEAR FIELD COMMUNICATION (NFC)

NFC tags are typically 10-30 mm in diameter and are very thin at just 10-20 microns

(0.01-0.02 mm).

must be used when the tag is placed within 5

mm of a metal surfaces.

NFC tags are available with full color custom

print and can be hidden behind printed media

and/or within products.

NFC tags are easy to encode using mobile

apps available on NFC-enabled phones.

A QR Code is a 2 dimensional bar code that can store short pieces of information such as text or a web address (URL).

Mobile phones require an app in order to use QR codes.

QR codes only cost as much as the print and

can therefore be included within existing print media at no extra

cost.

QR codes must be at least 20mm × 20mm to ensure

they can be scanned without

error.

QR codes must be printed

visibly onto each product.

Particular care must be taken

when printing on 3D products.

QR codes can be used by all

existing smartphones. QR codes can be

freely generated online from a wide range of websites.

QR codes offer no security.

THE STATE OF PAYMENTS IN EGYPT