PRESENTED BYArghadyuti Ashutosh Arti Devender Deepak BhojrajSec-A MBA-19

Contents

What is Mobile Commerce Characteristics & Requirements of Mobile CommerceTools of Mobile CommerceSome of the existing Applications of Mobile CommerceCurrent Scenario & StrategiesConclusion with a Real Case Study

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Mobile commerce is a natural result of combining two strongly emerging trends: electronic commerce and pervasive computing.

Internet + Wireless + Business = M-Business Going online anywhere at anytime and using multiple devices New business opportunities M-Commerce represents another wave of the e-commerce invasion that is changing the nature of business in the 21st century.

Exponential growth (keeps growing)

What is Mobile Commerce ?

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Fixed Vs Mobile Commerce

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E-Commerce to Mobile Commerce

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Ubiquitous computingAnywhere, anytimeConvenient, instant connectivity Very personalDevice owner has an exclusive access to the contents/servicesService providers know who the owner is Varied users, usage contextsElementary school students, grandpas, grandmasLocation & context-sensitive applications and services AmbidextrousWork & Play: Business purpose + Personal fun People seem willing to pay for mobile services

Characteristics of M-Commerce

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Requirements for M-Commerce

Hardware technologies for ubiquitous computingSoftware infrastructure for ubiquitous computing Sensing and interaction with the physical world Graceful integration of human users Systems considerations, including scalability, security, and privacy.

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WIRELESS DEVICESPersonal digital assistants (PDAs)Digital cellular phonesTwo-way pagers, laptops Enabling Technologies: Mobile Commerce Smartphones Tablets

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Tools supporting development of Devices in Mobile Commerce

Hardware / Software

Application-Specific Integrated Circuitry (ASIC) Speech recognition Gesture recognition System on a Chip (SoC) Perceptive interfaces Smart matter Field Programmable Logic Gates (FPLG) Flexible transistors Micro Electro Mechanical Systems (MEMS). Reconfigurable processors

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BankingFinancial servicesSecurity servicesShoppingAdvertisingEntertainmentCustomer careInformation provision Adhoc auction, where a particular user advertises the availability of aparticular commodity, and invites bids.

M-Commerce benefits can be seen in

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Applications of M-Commerce

Mobile FinancialApplications (B2C, B2B)Banking, brokerage, and payments for mobile usersMobile Advertising (B2C)Sending user specific and locationsensitive advertisementsMobile InventoryManagement (B2C, B2B)Location tracking of goods, boxes,PeopleProactive ServiceManagement (B2C, B2B)Transmission of informationrelated to aging components toVendorsProduct Locating andShopping (B2C, B2B)Locating/ordering certain itemsfrom a mobile deviceMobile Auction (B2C, B2B)Services for customers to buy/sellcertain items

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Applications of M-Commerce (Contd)

Mobile Booking and Ticketing(B2C, B2B)Services allowing customers to book, tickets for travel, hotel and eventsMobile Marketing Research (B2C)Obtaining instant feedback from customersMobile CRM, Customer Support(B2C, B2B)Customer acquisition and retention byproviding truly personalized contentMobile Entertainment Service(B2C)VOD, MOD, gambling, interactive games and other servicesMobile Distance Education(B2C, B2B)Taking classes, training courses using streaming video and audioWireless Business Re-engineering (B2C, B2B)Information up/downloading by mobile users (e.g. adjusters in an insurancecompany.

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Location aware Applications Mobile GPS UnitCommunicationNetworksBase StationGPS Satellites

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To be one of the most important components of mobile commerce Other applications likeMobile banking, trading, brokerage, money transfer Easy identification and authentication both for restricted access and for payment purposes

Small purchases such as vending through a wireless networkMobile Applications in Finance

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Percentage Distribution of Growth among different sub sectors of M-Commerce

Strategies for promoting M-Commerce

ConclusionM-Commerce will be at least as successful as e-commerce if the underlying technology and standards accentuate the advantages and minimize the disadvantages. The current specifications for 3rd Generation Mobile Networks and Services from the 3GPP provide a strong platform for M-CommerceConsistent and pervasive access to services across varied wireless networking topologies will be a key factor in the success of mobile commerce.

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We see our customers as invited guests to a party, and we are the hosts.Its our duty to make every important aspect of the customer experience a little bit better

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Thank you !

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