OverviewSmartphones, tablets, desktops & hybrid devices have rewritten retail spending habits. At the crux of the reforms are eCommerce & Mobile commerce.

With an estimated 300% more growth rate, mobile commerce is all set to supplant eCommerce.

Does the future belong to eCommerce or mobile commerce?

Let’s Find Out

What is eCommerce?eCommerce comprises of all commercial transactions conducted electronically on the Internet.

What is Mobile Commerce?Buying & selling of goods and services through wireless handheld devices such as smartphones, tablets, & hybrid devices.

Key Differences Between eCommerce & mCommerce

Particulars eCommerce Mobile Commerce

Business EnvironmentSuperset business environment Subset business environment

Devices UsedPrimarily desktops & laptops Smartphones, Personal Digital

Assistants (PDAs), tablets and hybrid devices.

Payment ModesCredit/Debit cards, net banking, gift coupons, promo codes, etc.

Same as eCommerce. Also includes digital wallets. Mobile wallets and in-app payments.

TechnologyWeb technologies like PHP, HTML, mobile responsive websites.

Mobile applications developed on Android, iOS, Windows, PhoneGap, cross-platforms, etc.

State of Affairs

➔ eCommerce is expected to grow at 13% CAGR in between 2013 to 2016.

➔ Mobile commerce is expected to grow at 42% CAGR in between 2013 to 2016.

eComm m-Comm

42%

13%

Mobile Commerce

Reasons fuelling its rapid growth

★ Smartphone penetration

★ Increased accessibility

★ Shopping apps

★ Digital wallets

★ Increase in mobile ad spending

★ Mobile app offers

★ Geo-location targeted selling

★ Instant price check

Will mCommerce Overtake eCommerce➢ 43% of mobile shoppers have downloaded at least one shopping app

➢ Customers who have enabled their devices with QR reading capabilities has increased by 938% since 2010

➢ At least one-half of customers are ready to switch to mobile app shopping for discount coupons & offers

➢ Instant price check across multiple online stores encourages mobile shopping

Yes. Mobile commerce will possibly supplant eCommerce

The Influence of Mobile Commerce on Customer Retail Behaviour

❖ Store.Customers connect to the web from their mobile devices while shopping at an offline store.

❖ Product alternatives & ‘complete-the-look’ products are searched online.

❖ Store locators in mobile apps are used to find physical stores for seeing and experiencing the actual product.

❖ Retail mobile apps are used to scan for user reviews & ratings online. Products with readily available mobile reviews are sold more.

❖ Fashion industry claims the highest share of mobile customers.

❖ Shoppers use mobile devices to research on products & prices at least 3 times in a week.

Mobile Commerce is Not Coming;

It is here to stay and is the future of eCommerce.

IT HAS ARRIVED