Business to Business

Mobile CommerceTHE PAST

THE PRESENT

THE FUTURE

THE QUESTIONS

• What are the 3 generations of cell phone technology and which created mobile commerce?

• What are the two different perspectives of the future of mobile commerce?

• Which information system and information technology unraveled B2B?

• What are the advantages of mobile-business?

THE ANSWERS?

mobile_COMMERCE

MOBILE COMMERCE- defined

The use of smart phones and handheld computers with wireless connections to place orders and transact business over the Web.

MOBILE COMMERCE- past

Came out of the

Information Revolution of

the 90’s.

First Generation:

Analog Technology

Second Generation:

Digital Technology

ThirdGeneration:

CDMA Technology

3 GENERATIONS OF CELL PHONE TECHNOLOGY

• First Generation: Analog Technology

– Relied on Frequency Division Multiple Access (FDMA)

• Created multiple radio channels for multiple users

• Second Generation: Digital Technology

– Used Time Division Multiple Access (TDMA)

• Interleaves multiple signals onto a single high speed channel

– Created Mobile Commerce

• Third Generation: Adopted CDMA Technology

– Code Division Multiple Access

• Create access channels for users

• Brought Internet and Multimedia services to mobile users

– Wireless Application Protocol (WAP)

• Delivered simplified web pages to mobile phone

MOBILE COMMERCE- present

• Texas Instrument creates TV/ Cell phones

• Available for sale within the next 2 months

• FCC’s federal regulation over internet base telephone service to avoid controlling the emerging market

• FCC worries what might happen to traditional phone business

FUTURE of MOBILE COMMERCE

• 50 million people will spend approximately $15 billion and conduct 1.2 billion mobile transactions such as:– Purchasing movie tickets,

customized ring tones

• Many are saying “No Thanks” to ads appearing on cell phones

• Only 15 % of mobile users are willing to listen to short advertisements on their cell phones

• 33 % said ad should be in a text message form

A YANKEE GROUP’S PERSPECTIVE:

CAHNER’S IN-STAT GROUP PERSPECTIVE:

business2businessB2B

B2B- defined

• Business-to-business or B2B is the online transaction between two or more businesses and transactions can be effected between:– one buyer and many suppliers– between many buyers and many

suppliers– as well as one seller and many

buyers.

B2B- past

• Inter-organizational Systems, systems interconnected business partners to streamline business processes– Includes: Electronic Data

Interchange (EDI), Electronic Funds Transfer (EFT), Electronic Forms, Integrated Messaging, and Shared Databases

• Electronic Markets, created from a broad array of Information Technology applications– network based location

where business interaction occurs

Which information systems/ technology unraveled B2B?

generate revenue from purchases and sales and other services

B2B- present

• Companies are now turning to web and internet technology to conduct business using their website as electronic storefronts– Can execute purchases and

sales transactions through Private Industrial Networks (PINs)

• Private Industrial Networks (PINs):– consist of large firms using

an extranet that links its suppliers and business partners

• Net Marketing:– digital marketplace based

on internet technology and links buyer to sellers

– industry or privately owned and are the intermediaries between buyers and sellers

– are transaction oriented and not relationship oriented

– generate revenue from purchases and sales and other services

– price through negotiations, auctions, quotes or fixed prices

B2B- does the future look promising?

• From a cost standpoint, the future of B2B looks promising

• It’s faster, cheaper and more convenient

• Advantage of B2B removes:– Rental, depreciation, coordination

cost such as:• Gathering information, negotiating

contracts, or protecting against opportunistic behavior.

MOBILE-BUSINESS INTERACTING

• Information technology has made business processes:– More flexible and increased

supply chain such as:• Product design, buyer-supplier

relationship, inventory control, and logistics

• Transformation of Mobile Applications connects:– Customers, field sales people,

and home office

MOBILE-BUSINESS SYSTEMS.

• Mobile-Business Systems being Implemented:– Enterprise Resource Planning

Systems (ERP)• A major software component of

logistics information systems.• Provides the database and the

transaction capabilities to initiate, track, monitor and report on customers and replenish orders.

• Provides firms with information consistency, economies of scales and integration

MOBILE-BUSINESS BENEFITS

• New partner discovery• Universal accessibility• Efficient application sharing• Corporate network compatibility• Integrating heterogeneous

technologies• Developing extranet

applications

RECAP- THE QUESTIONS

• What are the 3 generations of cell phone technology and which created mobile commerce?

• What are the two different perspectives of the future of mobile commerce?

• Which information system and information technology unraveled B2B?

• What are the advantages of mobile-business?

THE ANSWERS?

THE CREDITS

GROUP MEMBERS

Adam Canales

Jennifer Kahsai

Christian Flores

Son Linda Soy