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THE CREATIVITY IMPERATIVE
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Denise R. Jacobs NDC London ★ London, UK ★ 3 December 2014
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@denisejacobs @ndc_conferences
#ndclondon #creativityimperative
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Want the slides? bit.ly/ndclondon-ci
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Ohai!
Photo by Derek Kearney
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My jamm http://TheCreativeDose.com/
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It’s the new Black
http://www.flickr.com/photos/designandtechnologydepartment/4771136128/
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Considered important
http://business.time.com/2013/04/26/the-time-creativity-poll/
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IBM CEO Study, 2010 https://www-03.ibm.com/press/us/en/pressrelease/31670.wss
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Creative? Me! Yes! http://www.flickr.com/photos/carbonnyc/3135103537/
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Creative? Child, please
https://www.flickr.com/photos/mahalie/276780530/
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Creative? Umm…maybe?
http://www.flickr.com/photos/dlaughland/3475448568/
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“Creativity is all about making connections and seeing patterns.” Bruce Nussbaum, Creativity Intelligence
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Here be dragons https://www.flickr.com/photos/pberry/153783546
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Lip service https://www.flickr.com/photos/themaxsons/5306572767
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“There can be no doubt: creativity gets killed much more often than it gets supported.” Teresa Amabile, Harvard Business School professor and
Innovation expert
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Sacrifice creativity for control https://www.flickr.com/photos/onkel_wart/4493215941
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Unengaged talent https://www.flickr.com/photos/nifmus/2385966735
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It was a nice idea… http://www.flickr.com/photos/kevygee/3265941065/
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Adobe’s State of the Create Study
https://www.adobe.com/aboutadobe/pressroom/pdfs/Adobe_State_of_Create_Infographic.pdf
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An imperative
https://www.flickr.com/photos/sarahmount/324922376
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New paradigm https://www.flickr.com/photos/buttersponge/4955768144
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Four directives that you must
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Unblock, Communicate, Collaborate, Allocate
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Barriers to creativity
http://computertrainingcenters.com/wp-content/uploads/2012/11/AdobeInfographic.jpg
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TIME http://www.flickr.com/photos/33909700@N02/3159761620/
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F.E.A.R. =
http://cdnpix.com/show/imgs/7a361666e107cd36656d5a66ea2e4e80.jpg
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Fear of unique ideas http://www.flickr.com/photos/tboard/2259391512/
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Fear of making mistakez https://www.flickr.com/photos/stevendepolo/4498817330/
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No proper outlets http://www.flickr.com/photos/sfllaw/222795669/
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Experimentation mindset http://blackhistoryheroes.blogspot.com/2010/07/george-washington-carver-scientist-and.html
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Encourage stupid ideas http://www.flickr.com/photos/laughingsquid/142398084
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Those may be the ONES StartSometihingStupid.com
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Tinker http://www.flickr.com/photos/xt0ph3r/3591236086/
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Where do good ideas come from?
http://www.fastcompany.com/3025314/most-creative-people/can-creativity-be-taught-73-of-creative-people-say-yes
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Allow for inspiration
http://www.flickr.com/photos/anieto2k/8124124586/
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Engaged = Creative
http://infographicsmania.com/wp-content/uploads/2013/02/Work-Engaged-Work-Inspired-Infographic-infographicsmania.gif
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Become an adept listener http://www.flickr.com/photos/theory/3193684632/
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Be present
http://www.flickr.com/photos/zen/3446600695/
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Pay attention http://www.flickr.com/photos/copperfeesh/147493122/
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Relax your own agenda http://www.flickr.com/photos/guiniveretoo/1573049301/
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“Until you really learn a language it can’t teach you.” Douglas Crockford, The Good Parts, Trondheim Developer’s
Conference
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Don’t keep ideas to yourself http://www.flickr.com/photos/anieto2k/8127201319/
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Self-preserve or share knowledge? http://www.123wallpapers.in/file/1650/2880x1800/scarlett-johansson-in-lucy-movie.jpg
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Got presenting skillz? Photo: Denise Jacobs
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Sell your ideas http://www.flickr.com/photos/silicongulf/2114492904/
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Mo’ people, mo’ creativity
http://www.flickr.com/photos/international-festival/3019543830/
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Truth.
http://www.weareforeal.com/projects/bssp-nouiasaaou-2013
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Collective creative ideas=infinite http://static.ipaustralia.com.au/store3/10/78/1078354.1.high.jpg
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Creating together well http://www.flickr.com/photos/argonne/4435608143/
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Need everyone http://www.infographicmaker.net/wp-content/uploads/2014/02/RightBrainvsLeftBrain-Infographic.jpg
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Diversity of ideas & people http://www.flickr.com/photos/shirinwiniger/3680885289/
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Amplify the ideas of others http://www.flickr.com/photos/roland/54381130/
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Replacing it with this!
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Builds trust
https://www.flickr.com/photos/joi/2941559903
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Teach and learn=Mentoring https://www.flickr.com/photos/tinfoilraccoon/632770422/
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"Deciding how much time and money to give to a team or project is a judgment call that can either support or kill creativity." Teresa Amabile
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Time http://www.flickr.com/photos/paolocampioni/2168286027/
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20% Time works when used https://www.flickr.com/photos/bright/113694992/
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Ask Photo: Denise Jacobs
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Petition/Demand http://www.alchematter.org/wp-content/uploads/2012/10/hands_wrenches_recolor-449x250.png
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Tools
https://www.flickr.com/photos/ebarney/3348965637/
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Empowered Makers https://www.flickr.com/photos/lauroroger/8808985531
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Tap into existing talent http://www.flickr.com/photos/anieto2k/8156999698/
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Umair Haque http://www.flickr.com/photos/nextconference/3504568830/
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Betterness? Betterness!!
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“The sum total of human effort can add up to not merely more, but to Better.”
Umair Haque, Betterness: Economics for Humans
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So…this happened (!!)
Photo: Denise Jacobs
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More. Meaning.
http://computertrainingcenters.com/wp-content/uploads/2012/11/AdobeInfographic.jpg
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“Only a reason has the magic to ignite, in the void, the spark; that comes to make a life feel that it has been more than accidents of fate colliding with chance.” Umair Haque, “How to Create Your Reason”
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The directives guide our reasons
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They help us get
Photo: Denise Jacobs
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“Clarity brings about purpose, purpose brings about action, action brings about change.” Joel Yeo
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Follow the Imperative
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Get the slides, y’all! bit.ly/ndclondon-ci
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Article in NDC Magazine http://www.ndcmagazine.com/wp-content/uploads/2014/11/NDC-Magazine_3-2014-web-hele-bladet.pdf
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Join us @ NDC People! http://people.ndcevents.com/
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THE CREATIVE DOSE A Creativity + Innovation Collective
Work Better. Create More. Create Betterness.
Creative Thinking & Problem-solving Applying an Innovation Mindset
Creative Collaboration Team Communication & Cohesion
TheCreativeDose.com @thecreativedose
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DeniseJacobs.com Sign up on my mailing list here!
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Connect, Chat, and Collaborate!
Photo used with permission: http://www.flickr.com/photos/aarronwalter/4629078087/
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And finally…
http://www.flickr.com/photos/27620885@N02/2609974180/