ndc being online-expert-dr-greg-miller-ndc-2015 finalb

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  1. 1. Establishing Yourself As An Expert Using social media to establish your brand as a nutrition expert Gregory D. Miller, PhD National Dairy Council @drdairy50
  2. 2. Who are the online nutrition experts? The 100 Most Influential People in Health and Fitness Health professionals still most trusted
  3. 3. Build your brand Learn about relevant papers, conferences and news Find funding opportunities, @NIHfunding Follow what is going on at a conference, #EB2015 Networking, develop collaborations Job announcements, @ScienceCareers Generate visibility, additional insights on your work Attract new students to the field Participatory journalism Why you should be social?
  4. 4. 4 A brand is a persons perceptions of their experiences with a product or service. Your personal brand should represent the value you are able to consistently deliver to those whom you are serving. - Glenn Llopis Personal branding
  5. 5. What are you known for? What do you want people to think when they think of you? Write a brand statement for yourself:. To (target audience), (your name) is the (blank) provider/service of (blank) delivered through (blank). How to build a brand
  6. 6. To a worldwide key thought leader audience, Greg Miller is the recognized leading authority on nutrition and health particularly related to dairy foods and ingredients delivered through multiple communications channels. 140 characters: @drdairy50 is the worlds leading health and nutrition expert who specializes in dairy products. Heres my brand statement
  7. 7. With every interaction (whether a question or conversation), I promise to give you the best possible return for your time taken with me. In other words, I want your TRUST. You can trust me to be honest, to have your best interest in mind, to give you a reason, to focus on you and what you are trying to accomplish, etc 7 Back it up with words and action to build TRUST
  8. 8. Center for Food Integrity Trust Model
  9. 9. Believability is a key driver in creating information that is trusted. Disclose any potential conflicts Identify the groups you would like to engage. . Meet Them Where They Are. Develop a values based engagement strategy that starts with listening and embracing skepticism. Commit to engaging over time. Building trust
  10. 10. HOW TO TELL YOUR STORY: Just be you Just talk to people like friends Just use your experiences Just practice 10 Be a story teller
  11. 11. Cultural Cognition Tendency for people to conform beliefs about controversial matters to group values that define their cultural identities Confirmation Bias Tendency for people to favor information that confirms existing beliefs 11 Why facts alone dont drive decisions
  12. 12. 13 Other tools
  13. 13. Expect Challenges
  14. 14. You have a personal professional brand and you need to shape and share it. Digital communication tools like social media can help people understand who you are and help you connect. It only takes 20 minutes a day in the beginning it will integrate more and more into your life. 15 Go for it!
  15. 15. @drdairy50 16 Questions? https://www.facebook.com/drdairy https://www.linkedin.com/profile/view?id=6727272&trk=nav_respon sive_tab_profile