THE CREATIVITY IMPERATIVE

Denise R. Jacobs NDC London ★ London, UK ★ 3 December 2014

@denisejacobs @ndc_conferences

#ndclondon #creativityimperative

Want the slides? bit.ly/ndclondon-ci

Ohai!

Photo by Derek Kearney

My jamm http://TheCreativeDose.com/

Create

It’s the new Black

http://www.flickr.com/photos/designandtechnologydepartment/4771136128/

Considered important

http://business.time.com/2013/04/26/the-time-creativity-poll/

IBM CEO Study, 2010 https://www-03.ibm.com/press/us/en/pressrelease/31670.wss

Creative? Me! Yes! http://www.flickr.com/photos/carbonnyc/3135103537/

Creative? Child, please

https://www.flickr.com/photos/mahalie/276780530/

Creative? Umm…maybe?

http://www.flickr.com/photos/dlaughland/3475448568/

“Creativity is all about making connections and seeing patterns.” Bruce Nussbaum, Creativity Intelligence

Create!

Here be dragons https://www.flickr.com/photos/pberry/153783546

Thou shalt not

Lip service https://www.flickr.com/photos/themaxsons/5306572767

“There can be no doubt: creativity gets killed much more often than it gets supported.” Teresa Amabile, Harvard Business School professor and

Innovation expert

Sacrifice creativity for control https://www.flickr.com/photos/onkel_wart/4493215941

Unengaged talent https://www.flickr.com/photos/nifmus/2385966735

It was a nice idea… http://www.flickr.com/photos/kevygee/3265941065/

Adobe’s State of the Create Study

https://www.adobe.com/aboutadobe/pressroom/pdfs/Adobe_State_of_Create_Infographic.pdf

An imperative

https://www.flickr.com/photos/sarahmount/324922376

New paradigm https://www.flickr.com/photos/buttersponge/4955768144

We MUST create

Four directives that you must

Unblock, Communicate, Collaborate, Allocate

Unblock

Barriers to creativity

http://computertrainingcenters.com/wp-content/uploads/2012/11/AdobeInfographic.jpg

TIME http://www.flickr.com/photos/33909700@N02/3159761620/

F.E.A.R. =

http://cdnpix.com/show/imgs/7a361666e107cd36656d5a66ea2e4e80.jpg

Fear of unique ideas http://www.flickr.com/photos/tboard/2259391512/

Fear of making mistakez https://www.flickr.com/photos/stevendepolo/4498817330/

No proper outlets http://www.flickr.com/photos/sfllaw/222795669/

Experimentation mindset http://blackhistoryheroes.blogspot.com/2010/07/george-washington-carver-scientist-and.html

Encourage stupid ideas http://www.flickr.com/photos/laughingsquid/142398084

Those may be the ONES StartSometihingStupid.com

Tinker http://www.flickr.com/photos/xt0ph3r/3591236086/

Where do good ideas come from?

http://www.fastcompany.com/3025314/most-creative-people/can-creativity-be-taught-73-of-creative-people-say-yes

Allow for inspiration

http://www.flickr.com/photos/anieto2k/8124124586/

Engaged = Creative

http://infographicsmania.com/wp-content/uploads/2013/02/Work-Engaged-Work-Inspired-Infographic-infographicsmania.gif

Communicate

Become an adept listener http://www.flickr.com/photos/theory/3193684632/

Be present

http://www.flickr.com/photos/zen/3446600695/

Pay attention http://www.flickr.com/photos/copperfeesh/147493122/

Relax your own agenda http://www.flickr.com/photos/guiniveretoo/1573049301/

“Until you really learn a language it can’t teach you.” Douglas Crockford, The Good Parts, Trondheim Developer’s

Conference

Don’t keep ideas to yourself http://www.flickr.com/photos/anieto2k/8127201319/

Self-preserve or share knowledge? http://www.123wallpapers.in/file/1650/2880x1800/scarlett-johansson-in-lucy-movie.jpg

Be generous

Got presenting skillz? Photo: Denise Jacobs

Sell your ideas http://www.flickr.com/photos/silicongulf/2114492904/

Collaborate

Mo’ people, mo’ creativity

http://www.flickr.com/photos/international-festival/3019543830/

Truth.

http://www.weareforeal.com/projects/bssp-nouiasaaou-2013

Collective creative ideas=infinite http://static.ipaustralia.com.au/store3/10/78/1078354.1.high.jpg

Creating together well http://www.flickr.com/photos/argonne/4435608143/

Need everyone http://www.infographicmaker.net/wp-content/uploads/2014/02/RightBrainvsLeftBrain-Infographic.jpg

Diversity of ideas & people http://www.flickr.com/photos/shirinwiniger/3680885289/

Amplify the ideas of others http://www.flickr.com/photos/roland/54381130/

By doing this

Replacing it with this!

Builds trust

https://www.flickr.com/photos/joi/2941559903

Teach and learn=Mentoring https://www.flickr.com/photos/tinfoilraccoon/632770422/

Allocate

"Deciding how much time and money to give to a team or project is a judgment call that can either support or kill creativity." Teresa Amabile

Time http://www.flickr.com/photos/paolocampioni/2168286027/

20% Time works when used https://www.flickr.com/photos/bright/113694992/

Ask Photo: Denise Jacobs

Petition/Demand http://www.alchematter.org/wp-content/uploads/2012/10/hands_wrenches_recolor-449x250.png

Tools

https://www.flickr.com/photos/ebarney/3348965637/

Resources

Produce

Empowered Makers https://www.flickr.com/photos/lauroroger/8808985531

Tap into existing talent http://www.flickr.com/photos/anieto2k/8156999698/

Umair Haque http://www.flickr.com/photos/nextconference/3504568830/

Betterness? Betterness!!

“The sum total of human effort can add up to not merely more, but to Better.”

Umair Haque, Betterness: Economics for Humans

So…this happened (!!)

Photo: Denise Jacobs

More. Meaning.

http://computertrainingcenters.com/wp-content/uploads/2012/11/AdobeInfographic.jpg

Well?

“Only a reason has the magic to ignite, in the void, the spark; that comes to make a life feel that it has been more than accidents of fate colliding with chance.” Umair Haque, “How to Create Your Reason”

The directives guide our reasons

They help us get

Photo: Denise Jacobs

“Clarity brings about purpose, purpose brings about action, action brings about change.” Joel Yeo

Follow the Imperative

Get the slides, y’all! bit.ly/ndclondon-ci

Article in NDC Magazine http://www.ndcmagazine.com/wp-content/uploads/2014/11/NDC-Magazine_3-2014-web-hele-bladet.pdf

Join us @ NDC People! http://people.ndcevents.com/

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Creative Thinking & Problem-solving Applying an Innovation Mindset

Creative Collaboration Team Communication & Cohesion

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Photo used with permission: http://www.flickr.com/photos/aarronwalter/4629078087/

And finally…

http://www.flickr.com/photos/27620885@N02/2609974180/