the creation of a language learning app: word carrot concept to app store online educa 2011

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© Copyright 2011, LearnAhead The creation of a language learning app: Word Carrot - concept to app store Graham Bradford LearnAhead Ltd. 2.12.11

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LearnAhead aims to create innovative solutions for language learning. Word Carrot is a fun arcade game app to help beginners learn the essential 500 words required to communicate. It is available on the app store from mid December 2011. This presentation describes the processes and lessons learned while developing the app.

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Page 1: The Creation of a language learning app: Word Carrot concept to app store Online Educa 2011

© Copyright 2011, LearnAhead

The creation of a language learning app: Word Carrot - concept to app store

Graham BradfordLearnAhead Ltd.

2.12.11

Page 2: The Creation of a language learning app: Word Carrot concept to app store Online Educa 2011

© Copyright 2011, LearnAhead02/12/2011 2

o why now?

o principles

o design

o usability

o programming

Overview

Page 3: The Creation of a language learning app: Word Carrot concept to app store Online Educa 2011

© Copyright 2011, LearnAhead02/12/2011 3

o technology

o the team

o cost

o aim

Why now?

Page 4: The Creation of a language learning app: Word Carrot concept to app store Online Educa 2011

© Copyright 2011, LearnAhead02/12/2011 4

o interactive experience

o appeal

o game aspect

o scope

Principles

Page 5: The Creation of a language learning app: Word Carrot concept to app store Online Educa 2011

© Copyright 2011, LearnAhead02/12/2011 5

o simplicity – complexity – simplicity

o pedagogical aims

o game features

Design / Functionality

Page 6: The Creation of a language learning app: Word Carrot concept to app store Online Educa 2011

© Copyright 2011, LearnAhead02/12/2011 6

o app intuitive design

o global multilingual market

o present in international app store

Usability

Page 7: The Creation of a language learning app: Word Carrot concept to app store Online Educa 2011

© Copyright 2011, LearnAhead02/12/2011 7

Usability

Page 8: The Creation of a language learning app: Word Carrot concept to app store Online Educa 2011

© Copyright 2011, LearnAhead02/12/2011 8

Usability

Page 9: The Creation of a language learning app: Word Carrot concept to app store Online Educa 2011

© Copyright 2011, LearnAhead02/12/2011 9

o fast development: October 5 – November 30

o detailed graphic specification

o in-house designer

o iterations: alpha / beta testing

Programming

Page 10: The Creation of a language learning app: Word Carrot concept to app store Online Educa 2011

© Copyright 2011, LearnAhead02/12/2011 10

Programming: the brief

Flowchart

Page 11: The Creation of a language learning app: Word Carrot concept to app store Online Educa 2011

© Copyright 2011, LearnAhead02/12/2011 11

Programming: the brief

Web based interactive

Page 12: The Creation of a language learning app: Word Carrot concept to app store Online Educa 2011

© Copyright 2011, LearnAhead02/12/2011 12

Lessons learned

o different resolutions

o UDIDs

o communications

o download times

o Friday afternoons

Page 13: The Creation of a language learning app: Word Carrot concept to app store Online Educa 2011

© Copyright 2011, LearnAhead1302/12/2011

Graham BradfordDirector & Co-Founder

+39 339 622 9302

gbmil1

[email protected]

@learnahead

www.learnahead.co.uk

www.wordcarrot.com

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