the bicycle valet social audit ashley ball [email protected], @ashleyb3 john yeager...
TRANSCRIPT
The Bicycle ValetSocial Audit
Ashley Ball [email protected], @ashleyb3 John Yeager [email protected], @johnallenyeager Katya Yefimova [email protected], @juniper_twigs
Executive SummaryPut your
client’s logo here
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Executive Summary
Key Findings
How does the brand’s social presence compare to similar organizations?
The three comparable brands are similar in some ways but not exactly like The Bicycle Valet. The Melbourne Bikefest is the most similar brand, and The Bicycle Valet has a stronger, more regular social presence. Bikefest’s strength is its playful, engaging voice. Bikefest’s lack of recent posts is probably due to the fact that it’s winter in Melbourne, but the brand should still maintain its social presence. The San Francisco Bike Coalition is the biggest, with the most robust social presence. The organization’s valet service is just a small part of what it does and it rarely gets mentioned. This brand relies on a strategy to appeal to users’ core interests – sustainability, improving transportation, urban lifestyle, health.
What are the biggest missed opportunities on managed channels?
The Bicycle Valet is not leveraging its status as a part of a larger nonprofit and the fact that it supports causes: sustainability, improved transportation, urban lifestyle and health. By not talking about these topics, the client is missing the chance to connect with the community. In addition, the client is not taking advantage of other social channels, such as Foursquare, Instagram and Fickr (existing Flickr looks abandoned).
What is the brand’s voice and character of content?
The Bicycle Valet is doing most of the talking on its social channels: Lots of telling, little asking. The client doesn’t focus on starting conversations with fans and posts little general-interest content that would encourage fans to engage. This explains why The Bicycle Valet has a small Facebook fan base. On Twitter, however, the client has achieved a friendly, helpful voice.
What are the brand’s key strengths on social media?
The Bicycle Valet has the potential to reach a large audience because it serves many different events in the city and gets to interact with various communities. Users rely on the client’s Twitter account to find info about events served by The Bicycle Valet. Frequency of posts on both Twitter and Facebook is appropriate. Branding is consistent across social channels, which is also consistent with The Bicycle Valet’s real-life branding and signage.
What actions on social media get the most fan, follower interactions?
On Twitter, the high rate of @replies and mentions is helping build a strong following. On Facebook, most user posts and comments are from partners in the community reaching out to make connections (e.g., street food festival organizer). In this case, real-life connections are translating into social media interactions. 2
• Strong following on Twitter (1,073 followers)• Good use of vine, photos, hashtags on Twitter• Good volume of outbound tweets, @replies
and mentions• Links to social properties on the .com site
clearly visible• Twitter followers use brand’s account as
source of information about The Bicycle Valet’s events
• Small Facebook fan base, only 210 likes• Most Facebook posts get few or no fan
interactions• Not enough high-quality photos on Facebook• Lack of non event-related, informational posts
that would appeal to community’s interests • Lack of cross-posting on social platforms • Few posts on Facebook and Twitter that include
a call to action
• Develop a unique, consistent brand voice to engage users across channels
• Identify influencers among Twitter followers and start conversations with them
• Grow number of Facebook fans through more engaging, shareable posts
• Use Foursquare to promote visibility at events and raise awareness of services
• Hard to get new Facebook likes if posts don’t become more engaging (e.g., have call to action)
• Appeal to community may be lost if posts don’t speak to interests: urban living, sustainability, cycling tips
• Low engagement on social channels hinders community’s awareness of service
SWOT Analysis: The Bicycle Valet
Strengths Weaknesses
ThreatsOpportunities
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• Biggest number of Facebook fans, Twitter followers, and biggest share of voice
• Good use of photo posts on Facebook• Good volume of outbound content on Twitter
and Facebook• Content developed with each channel in mind• Good use of YouTube, with 30 videos and 131
subscribers • Uses Flickr to post photos from events
• Number of posts, response time down on weekends
• Little cross-posting to different social platforms• No buttons on .com site to allow users to post
articles on social properties • Bicycle valet service not promoted • Flickr not being leveraged as a social tool, used
only as a repository for photos
• Identify and engage with influencers who follow the organization on Twitter
• Tag users (with permission) who appear in Facebook photos or mentioned in posts
• Place links to social properties on the .com site above the fold
• Too many activism-related posts and not enough community-interest posts
• Very little information on social properties concerning the bike valet service. People won’t know about it if it’s not promoted
• Facebook posts on some days are too close together, can inundate fans’ feeds; may not all show up in fans’ feeds
SWOT Analysis: SF Bike Coalition
Strengths Weaknesses
ThreatsOpportunities
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• Links to social channels clearly visible, above the fold on .com site
• Good use of photos, videos, hashtags on Twitter, Facebook
• Engages with advocates, influencers on Twitter
• Frequent updates on Twitter, Facebook• Good use of posts that appeal to community’s
interests (environment, well-being, education, civic life)
• RSS blog feed below fold on .com site, last update two months old
• Some cross-promotional links are broken • Only 52 Facebook likes• No other managed social media channels
• Establish cadence for Facebook posts• Grow number of Facebook fans by posting
content that includes people in the community (e.g., photos of volunteers)
• Develop content with each channel in mind • Build community by starting conversations
• Brand casts a really wide net with Twitter post topics, making it difficult to target specific audience
• Using obscure Facebook hashtags creates clutter• Not enough Facebook fans and Twitter followers
to engage community through social media
SWOT Analysis: HASTe BC
Strengths Weaknesses
ThreatsOpportunities
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• Fun, engaging brand voice on social media • Has claimed and consistently uses brand
hashtags on Twitter• Good use of social media to promote brand’s
events, campaigns • Good use of Flickr with high-quality photos • Uses YouTube, has 8 subscribers
• Lack of consistent branding creates confusion and fragmented presence. Three different brands on social channels: Roll Up Bicycle Valet, Melbourne Bikefest, Squeaky Wheel.
• Last Tweet, FB post more than a month ago• Twitter link on .com site is broken • Facebook posts are not frequent enough, no
established cadence
• Cross-promote Flickr photos on other platforms• Establish cadence and stick to it, even in winter • Use Facebook page description field to explain
fragmented brands and point people to the other social properties
• Use .com site as one-stop shop to access all managed social channels, since they are hard to find because of fragmented branding
• Not posting regularly on Facebook and Twitter may lead to losing community, even if it’s not biking season
• Lack of consistent branding may confuse people, make brand difficult to find
• Facebook posts that are too close together inundate fans’ feeds; may not show up in feeds
SWOT Analysis: Melbourne Bikefest
Strengths Weaknesses
ThreatsOpportunities
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Managed Channel Matrix
Fans Followers Subscribers MembersSubscribers/
In-Links
The Bicycle Valet 210 1,073 N/A 5 19 in-links
SF Bike Coalition 11,195 14,053 131 269 970 in-links
HASTe BC 52 158 N/A N/A 44 in-links
Melbourne Bike Fest (aka Roll Up Bicycle Valet & The Squeaky Wheel)*
2,570 1,528 8 0 27 in-links
• All brands are on Facebook. With 11k fans, SF Bike Coalition’s audience is more than 4 times larger than the runner-up, Melbourne Bikefest. While The Bicycle Valet’s fan base (210) is smaller than that of Melbourne’s organization page, it’s comparable to that of Melbourne’s “Roll Up Bicycle Valet” product/service page (190).
• On Twitter, SF Bike Coalition has 9 times more followers than Melbourne Bikefest. At 1,528 followers, Melbourne’s base is 42% greater than The Bicycle Valet’s (1,073).
• Only two brands use YouTube. SF Bike Coalition has 131 subscribers and 30 videos. Melbourne Bikefest has 30 videos, but only 8 subscribers.
• SF Bike Coalition has had a Flickr presence since 2007. At 269 members, it has the largest presence, with members actively posting daily. The Bicycle Valet page (5 members) appears either abandoned or not yet developed. The Melbourne Bikefest has 0 members but lots of hogh-quality photos.
• HASTe is the only brand with a blog. Melbourne Bikefest and SF Bike Coalition both maintain outbound RSS feeds of “news” content, neither of which has been updated for 2 months. The Bicycle Valet posts weekly updates on its site in PDF format in a consistent, timely manner. The blog is HASTe’s strongest channel – with 44 in-links it’s the runner-up – but SF Bike Coalition dwarfs the competition with 970 in-links.
*On Facebook & Twitter, this brand launched first as Melbourne Bikefest. Roll Up Valet (FB) and Squeaky Wheel (TW) pages have since been created, respectively augmenting and supplanting the original ones. For each channel, we’ve measured the largest existing presence.
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Competitive AnalysisPut your
client’s logo here
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Facebook Competitive Overview
Insights:
• SF Bike Coalition has the biggest share of engagement, 95%, with the other three brands lagging behind.
• SF Bike Coalition is so much ahead on engagement because it has a consistent brand voice, a loyal fan base developed overtime (on Facebook since 2008), and a good volume of outbound posts.
• The Bicycle Valet claimed 2% of engagement. The brand lacks a consistent brand voice and only has 210 likes. Most posts are tied to events and generate few fan interactions.
• The Bicycle Valet could boost its share of engagement with better-quality photos, more informational posts that would interest its community and including calls to action.
• The Melbourne Bikefest, which is typically active on Facebook and Twitter, showed no engagement because there were no posts. The brand’s social activity likely went down because it’s winter in Australia. However, the brand should still maintain a social presence to keep its community engaged all the year.
95%
3% 2%
Relative Share of Engagement
San Francisco B… HASTe BC The Bicycle Valet Bikefest
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Facebook Engagement on Admin Posts
Engagement on Admin Posts
What's driving engagement for different brands?What's driving engagement for different brands?Engagement on Admin Posts
MOST ENGAGING POSTS FROM PEAK
From 8/2/13 by San Francisco Bicycle CoalitionFriends, we're facing unprecedented opposition on three major campaigns at once: Masonic, …105 interactions, 48% of brand total for the day
From 7/22/13 by San Francisco Bicycle CoalitionHappy (belated) birthday to our awesome Program Manager, Marc Caswell! Thanks for your wor…78 interactions, 78% of brand total for the day
From 8/1/13 by San Francisco Bicycle CoalitionFive Bike Routes Every San Francisco Rider Should Know | 7x7 | www.7x7.com | San Francisco…87 interactions, 51% of brand total for the day
0
50
100
150
200
250
300
Fan Page Engagement Comparison Over Time on Admin Posts San Francisco B…
HASTe BC
The Bicycle Valet
Bikefest
Engagement Callout 2
Linear (En-gagement Call-out 2)Engagement Callout 3
Engagement Buffer
Fan
Inte
racti
ons (
Likes
, Com
men
ts, P
osts
)
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Facebook Engagement on Admin PostsContent Type Performance
48 interactions, 5.8% of all engagementStatus Updates
MOST ENGAGING CONTENT TYPE
Links
MOST COMMONLY POSTED
41 posts, 53% of all posts
Status Updates
48 interactions, 6.1% of the brand's engagement
BEST PERFORMANCE: San Francisco Bicycle Coalition
San Fr
ancis
c...
HASTe B
C
The B
icycle
Valet
Bikefes
t
10
0
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20
30
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50
60
Fan Page Comparison: Engagement on Admin Posts
Link Photo Status Video Other
Enga
gem
ent p
er p
ost
(size of bubble = number of posts)
Insights:•Status updates were the most engaging type of content across brands
•The Bicycle Valet posted a similar number of photos and links and got similar engagement levels
•As shown in the previous slide, The Bicycle Valet didn’t have a standout day in terms of engagement during the week analyzed
•Of the four brands, SF Bike Coalition got the most engagement, though it posted far fewer status updates than links or photos
•The three most popular posts (previous slide) were made by SF Bike Coalition: A photo post with a personal touch, a political status update in line with the organization’s status as an advocate for the bike community, and a link post with interesting information that appeals to the community. These have all the elements of successful posts.
•The Melbourne Bikefest had no engagement for the week analyzed because there were no posts
•HASTe BC was the only brand that posted video
•HASTe’s video posts resonated less than photo posts and links 11
Facebook Replies and Responsiveness
Insights:• SF Bike Coalition had the most user wall posts, 17, during this time period.
• SF Bike Coalition’s response rate was only 12%. Many of the user posts were comments on admin posts that did not need a response. They were conversations people were having with each other. Many of the brand’s responses were likes on users’ comments – a good way to acknowledge and reward participation.
• The Bicycle Valet had the highest response rate, 50%. This is good, but given that the brand only received two user wall posts during this time period, it means that only one post got a response.
• The post Bicycle Valet responded to, from a bike parking service in Chile, shows good conversation.
• The post Bicycle Valet did not respond to came from a user seeking more info on an event. It was a missed opportunity to engage
• HASTe BC posted during this time period but got no comments from fans. Their posts did not include a call to action – one of the elements that encourages comments from users.
• Bikefest made no posts since July 2. They need to post regularly, even though it’s winter in Melbourne. 12
Looking forward to having you at Food Cart Fest this weekend!Looking forward to having you at Food Cart Fest this weekend!
Hi guys, how are you doing? We're a bike valet service from Santiago of Chile, and would love to get in touch to share experiences about what and how we both encourage cycling in our cities. You can find us on [email protected] . Cheers!
Hi guys, how are you doing? We're a bike valet service from Santiago of Chile, and would love to get in touch to share experiences about what and how we both encourage cycling in our cities. You can find us on [email protected] . Cheers!
The Bicycle Valet: Facebook Conversation Snippets
Bring Your Bike! Join Us Tomorrow for “Kick Off” Event !Bring Your Bike! Join Us Tomorrow for “Kick Off” Event !
Thank you so much for looking after my bike today while I practiced Yoga. The valets you had there were lovely too
!
Thank you so much for looking after my bike today while I practiced Yoga. The valets you had there were lovely too
!
Thanks for your advice on bike valet parking - we parked over 400 on the weekend, heaps of fun!Thanks for your advice on bike valet parking - we parked over 400 on the weekend, heaps of fun!
I work for BCF Casting and we are currently seeking Extras for the film "Words and Pictures" starring Clive Owen and Juliette Binoche which will be filming on Monday April 15th
I work for BCF Casting and we are currently seeking Extras for the film "Words and Pictures" starring Clive Owen and Juliette Binoche which will be filming on Monday April 15th
*Note: Positive quotes outlined in green, negative quotes outlined in red, neutral quotes outlined in grey.
All of your events are making me very excited for spring/summer 2013!All of your events are making me very excited for spring/summer 2013!
Found this photo on my cell phone, first night of Celebration of Lights... Bicycles,
Burrard Bridge and the Moon
Found this photo on my cell phone, first night of Celebration of Lights... Bicycles,
Burrard Bridge and the Moon
Facebook Conversation Themes and InsightsKey Insights:
• Fans turn to the page to learn about events served by The Bicycle Valet.
• There are few user wall posts on the page compared to admin posts (that’s why Facebook conversation snippets go several months back).
• The Bicycle Valet Facebook page has a small number of active fans who feel connected, establishing a sense of community.
• Businesses and other nonprofits use the page to reach out and make connections, which broadens The Bicycle Valet’s reach.
• Visitors with newsworthy events (e.g., Hollywood casting call crew) use the page to create buzz for their service, product or business.
• Similar organizations outside Vancouver use the client and its social channels as a resource to help start bicycle parking in other cities.
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The Bicycle Valet Twitter FollowersKeywords most frequently mentioned in profiles
Insights:
Top keywords break down into 3 categories, in descending order of mentions:
• Location (Vancouver, B.C.)• Primary Interest (bike, cycling, bicycle)• Sense of Community (social, community)
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The Bicycle Valet Twitter Followers: Deep DiveLocation- and bicycle-specific words removed
Findings suggest:• Followers value personal connections and a shared sense of belonging
• They see food, art, and music as integral parts of their lives in the city
• They have strong – and positive! – feelings about things (“love,” “lover”)
• Sustainability and a sense of social good are important to them
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San Francisco Bicycle Coalition Twitter FollowersKeywords most frequently mentioned in profiles
Insights:
Top-level keywords break down into 3 categories, in descending order of mentions:
• Primary Interest (bike, bicycle, cycling, bikes)• Location (Francisco, Bay Area)• Sense of community (community)
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San Francisco Bicycle Coalition Twitter Followers: Deep DiveLocation- and bicycle-specific words removed
Findings suggest:• Followers are passionate enthusiasts who embrace many interests
• They seek out new cultural experiences (food, music, travel, art)
• Aesthetics are important to them (design, designer, things)18
HASTe BC Twitter FollowersKeywords most frequently mentioned in profiles
Insights:
• Top-level keywords break down into 4 categories, in descending order of mentions:
• Well-Being (active, health, healthy)• Civic environment (school, urban)• Primary Interest (cycling)• Sense of community (community)
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HASTe BC Twitter Followers: Deep DiveLocation- and bicycle-specific words removed
Findings suggest: • Interest in how cities, schools and communities interact • Improving young city dwellers’ lives is a common goal• They see transportation reform as a key to sustainable living• They value the integration of healthy activity into everyday life
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Melbourne Bike Fest Twitter FollowersKeywords most frequently mentioned in profiles
Insights:
Top-level keywords break down into 3 categories, in descending order of mentions:
• Primary Interest (cycling, bike, bicycle, bikes)• Location (Melbourne)• Secondary Interest (food, design)
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Findings suggest:• A visual nature: design, art, and views are all important • Focus on enjoying life to the fullest (love, life, good, better, best)• Followers value everyday indulgences (food, coffee)• Potential concentration of digital professionals (nerd, media)
Melbourne Bike Fest Twitter Followers: Deep DiveLocation- and bicycle-specific words removed
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The Bicycle Valet Twitter Activity and Engagement
Insights:
• The Bicycle Valet sent 27 tweets, got 25 mentions and 15 retweets
• Cadence is driven by event timing, with means high points are on or near weekends:• Mentions peaked on 7/26, a Friday, after Bicycle Valet sent out several tweets about which organizations’
weekend events they’d be working.• Retweets peaked on Saturday 7/27, as word spread.• Outbound tweets also peaked on Saturday 7/27, as the client sent out timely logistical information.• On 7/31, a Thursday and an event day (Celebration of Light), the cycle began again.
• Midweek there is a lull; this might be a good time to send out evergreen content. 23
SF Bike Coalition Twitter Activity and Engagement
Insights:
• Although SF Bike Coalition sent out only 26 Tweets in this period; it received nearly three times as many mentions (75) and retweets (67).
• Mentions peaked on 7/29 and 7/31. This correlates to posts about a city council debate on street design and updates about a city bike counter initiative.
• Retweets peaked on 7/30, which correlates to a post on bicyclist/pedestrian etiquette.
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HASTe BC Twitter Activity and Engagement
Insights:
• Significantly more tweets sent (11) than mentions (4) or retweets (3)• Peaks in mentions on July 26, coinciding with a post that HASTe BC retweeted asking,
Have your kids learned any new skills this summer? • Retweets of HASTe posts peaked on 7/29, when the brand posted a photo from the of a little girl learning to ride
a bike with her dad.
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Melbourne Bikefest Twitter Activity and Engagement
Insights:
• There was no engagement at all during this week for @thesqueakywheel, Melbourne Bikefest’s Twitter account. • This is likely due to the season in Australia – winter is not the ideal time for bike rides and events.• However, the brand should maintain a social presence to stay relevant outside of events – off-season is a good
time to post content that appeals to the community
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Going to the Food Cart Fest @TheBicycleValet volunteer opportunities! Come down to 215 W 1st Ave! Admission is $2!
Going to the Food Cart Fest @TheBicycleValet volunteer opportunities! Come down to 215 W 1st Ave! Admission is $2!
One TO Tourist loves our Cycle Tracks, Greenways, Bike Boulevards & loves @TheBicycleValet!! http://ow.ly/nP6f1 One TO Tourist loves our Cycle Tracks, Greenways, Bike Boulevards & loves @TheBicycleValet!! http://ow.ly/nP6f1
The Bicycle Valet: Twitter Conversation Snippets
Excited to see all my @TheBicycleValet friends tomorrow night! Come volunteer sometime. It's fun!Excited to see all my @TheBicycleValet friends tomorrow night! Come volunteer sometime. It's fun!
What's better than @TheBicycleValet? TWO bike valets! Alternate loc at Jackson & Alexander. #powellstreetfestival2013 What's better than @TheBicycleValet? TWO bike valets! Alternate loc at Jackson & Alexander. #powellstreetfestival2013
@TheBicycleValet set up at @EPIC_Fest! Thanks for making this event even more sustainable! pic.twitter.com/dylYJrcWP8
@TheBicycleValet set up at @EPIC_Fest! Thanks for making this event even more sustainable! pic.twitter.com/dylYJrcWP8
Sign of the times: bicycle lot full! Nice work @TheBicycleValet #CarFreeDay #bikeyvr pic.twitter.com/7f11Lx1oWo Sign of the times: bicycle lot full! Nice work @TheBicycleValet #CarFreeDay #bikeyvr pic.twitter.com/7f11Lx1oWo
RIDE YOUR BIKE! #Vancouver #SUNSHINE *squeee* Follow @TheBicycleValet
See where to find them: http://thebicyclevalet.ca/calendar/ Please RT
RIDE YOUR BIKE! #Vancouver #SUNSHINE *squeee* Follow @TheBicycleValet
See where to find them: http://thebicyclevalet.ca/calendar/ Please RT
*Note: Positive quotes outlined in green, negative quotes outlined in red, neutral quotes outlined in grey. 27
Thank YOU @TheBicycleValet! you guys & @WestPointCycles make the #biketoBard experience awesome!
Thank YOU @TheBicycleValet! you guys & @WestPointCycles make the #biketoBard experience awesome!
Twitter Conversation Themes and InsightsKey Insights:
• Twitter conversation is either positive or neutral, where followers have conversations with or about the client’s brand
• Twitter followers use the site to find timely information about upcoming events where the The Bicycle Valet service will be offered (e.g., Whitecaps FC soccer matches).
• Followers who are members of the local cycling community offer unsolicited endorsement and positive feedback from satisfied customers.
• Followers share warnings and safety tips to empower other Vancouver cyclists.
• Followers inform cyclists of special local promotional deals and meals with area businesses and partnering nonprofit organizations.
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Managed Channel Analysis
Put your client’s logo
here
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Facebook Key Insights and Recommendations
• Of the 25 photo posts added in 2013, only 7 had people in them. Of those, only 3 were facing the camera, and only 1 was in focus, with a clearly visible face.
• To build a sense of community, reduce number of photos of bikes and signage; post more photos that feature people.
• More than 50% of the past month’s 19 posts were event posts:
• In some instances a new post was created for each day of a multi-day or event, and the same photo was used for each. This clutters the feed.
• In others, the photo used to create the event was then re-used for a photo post.
• Consider using text-only event posts to avoid confusion.
• Do not post a photo more than once
• Responses to community are quick, with a friendly, helpful, yet professional tone.
• Keep it up!• Try to respond to every user post or comment
• Post-event photo albums generate scattered “likes,” but not significant engagement.
• Solicit photos from attendees, or (with permission) tag people in photos so that their friends see them.
• In addition to posting about events, create more posts with personal hooks (e.g., shout-outs to volunteers) and relevant content for the community (e.g., 10 Best Bike Rides in British Columbia). 30
pho
Key Insights and Recommendations
• Good use of Twitter for timely communication during events
• Responsive and friendly with replies, and quick with retweets
• Good idea to send weekly update via Twitter as well as featuring it on website
• Lots of photos and videos “buried” under static thumbnails at left rail.• These could be displayed on Facebook and Flickr to
build engagement
• Lack of cross-promotion to Facebook, other owned channels• Add links to other social channels above the fold
• Just like on Facebook, few photos of people; even fewer of people facing the camera• Prominently display a “people” photo on main page
• Organization uses hashtags to reference locations and events, but not its own initiatives• Create dedicated #BCBikeLove hashtag, use
consistently. This hashtag is not already in use, would allow to create a filter for conversations with followers and track those conversations.
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FlickrKey Insights and Recommendations
• It appears this is an abandoned page for staff and volunteers. However, it’s searchable & thus reflects the brand. Initial recommendations:
• Remove date from title, blurb to make page evergreen
• Replace main image of wheat with more relevant photo
• If possible, remove default camera icon.
• Photos visible at main contributor’s Flickr stream are static: parked bikes and signs. These offer a sense of event scale, but not emotional connection.
• Create photo sets emphasizing connection and featuring smiling faces:• People enjoying the events sans bike• People saying goodbye to, or being reunited
with, their bikes • Volunteers interacting with event attendees
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Recommended Outbound Posts
Put your client’s logo
here
33
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Photo posts
Thanks to all the amazing volunteers who helped us park X number of bikes at Name of Event. Want to volunteer? Here are the details: http://thebicyclevalet.ca/volunteer/
Happy birthday to longtime volunteer Fraser McEwan (pictured here with his trusty Trek & trademark grin)!Please join us in wishing him many happy returns!
Those of us who ride bikes in the city must always keep an eye out for cars. Check out this great article on five most common types of bike-car collisions and how to avoid them: http://www.bicycling.com/training-nutrition/injury-prevention/ride-smart
Interesting read on Vancouver’s growing bike theft problem. “Bikes are transit devices that reduce gridlock, remove carbon from the air, and greatly assist in the drive for better public health,” Michael McCarthy writes, “They are not toys.” What do you think is the best way to reduce bike theft? http://www.vancouversun.com/news/Bike+theft+growing+industry/8478994/story.html
We’re ecstatic the West End Bike Route passed (after much debate) – what do you think?
When the event season dies down, we’re heading out on a good long bike adventure. Quick poll: mountains or seashore?
Link posts
Status posts
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(Include url)
(Take photo of smiling volunteers, faces
clearly visible)
https://bikehub.ca/bike-routes
http://www.theglobeandmail.com
/news/british-columbia/why-vancouvers-bike-lanes-
have-made-it-a-city-to-watch/article13570482/
Biking to tonight’s #WhiteCapsFC game? This road closure may affect you:
What’s your favorite place to ride a bike in or near #Vancouver? Use hashtag #BCbikelove
It’s Sunday, and that means we’ll be at #FoodCartFest again! Are you going? (Send one tweet related to the festival every time you work there)
Thanks to our amazing volunteers who helped us park X number of bikes at #NameofEvent today #BCbikelove
Did you know @WeAreHub has a list of resources to help you plan #bikeroutes? Take a look, this is really helpful! #BCbikelove
Hey cyclists, check out this article on Vancouver’s bicycle lanes in the @globeandmail What do you think?
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pho
Foursquare (recommended platform)
Food Cart Fest location: https://foursquare.com/v/food-cart-festival/51c738f
2498e16a8c4b31057
Stanley Park location: https://foursquare.com/v/stanley-park/4bf9d57e8f3
2ef3b12c504aa
Tip: A great opportunity for the community to get together. AND The Bicycle Valet will park your bike for free :)
WhiteCapsFC location: https://foursquare.com/v/whitecapsfc/502c52f2e4b
08345cb64dacd
Check in at WhiteCapsFC whenever you are working there, cross-post to Twitter.
Food Cart Fest location: https://foursquare.com/v/food-cart-festival/51c738f
2498e16a8c4b31057
WhiteCapsFC location:
https://foursquare.com/v/whitecapsfc/502c52f2e4b
08345cb64dacd
Tip: You can park your bike for free with The Bicycle Valet. See our profile for details.
Check in at Food Cart Fest every week, cross-post to Twitter. Check in at most events where you provide service.
Tip: Ride around the Seawall enjoying beautiful vistas, pedal past the Rose Garden and stop for a picnic on the beach.
Post a photo on location of major events served: Volunteers, community members on bikes, people at event, guests with Bicycle Valet signage. E.g., this photo from Bicycle Valet’s website would have been a good fit.
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