mind the gap:how digital specialists steward growth & innovation

agenda:• intro• minding the gap• overcoming fear of the unknown• why platform evangelists fail• geekspeak = mute button• PoMoSo• metrics & measurement• success stories• integration requirements

who is this guy?

The one permanent emotion of the inferior man is fear - fear of the unknown, the complex, the inexplicable. What

he wants above everything else is safety.

- H. L. Mencken

“”

EDUCATION = ADOPTION

USAGE = ACCEPTANCE

why platform evangelists fail.

BROADEN YOUR HORIZONS

geekspeak = mute button.

• Know your audience• Avoid acronyms• Speak in plain English• Don’t make it a game of buzzword bingo

PoMoSo.

comprehension

metrics & measurement.

IMPRESSIONS VS CLICKS VS ACTIONS

success stories.

• Kill 2 birds with 1 stone by planning your case study when planning for your client• As you develop the success metrics based on your clients objectives, truly consider what success means to you both• Put some skin in the game by ensuring that you meet or exceed client goals; consider pay-for-performance tactics• Track your success weekly and make changes as needed to the campaign• Format your success story appropriately and share it with your agency’s top brass, the client and syndicate with digital media.

integration requires:• Superior interpersonal skills – always #1• Arbitration skills• Collaboration skills• Balancing skills• Educational skills• Engagement skills• Listening skills• Technical skills• Presentation skills• Analytic skills• Planning skills

mind the gap:josh yeagerjosh@thelightly.comlinkedin.com/in/joshyeager