yeager -- curation

Download Yeager -- Curation

Post on 20-Aug-2015

1.359 views

Category:

Business

2 download

Embed Size (px)

TRANSCRIPT

  1. 1. BOLO 2011 CURATION | The Art of Digital Discernment Josh Yeager, Digital Strategist +
  2. 2. CURATION|
    • The Art of Digital Discernment
    NCMuseumofHistory.org CURATION | The Art of Digital Discernment +
  3. 3. CURATION| Introduction
    • What is curation?
    • Cutting through the noise
    • Ability to differentiate crap from fact
    • Hand-selected by humans
    • The cream of the crop rises to the top
    Flickr: myrrh.ahn CURATION | The Art of Digital Discernment +
  4. 4. CURATION | Types
    • Today well discuss:
    • Curated Lists
    • Curated People
    • Curation Skills
    Commonsenseatheism.com CURATION | The Art of Digital Discernment +
  5. 5. CURATED LISTS
  6. 6. CURATED | Lists
    • Etsy Treasuries
    • Curators scour Etsy for their fave items
    • Group like items together to create Treasury
    • Top Treasuries may be hand-selected by Etsy to be featured on the homepage
    CURATION| the Art of Digital Discernment +
  7. 7. CURATED | Lists
    • Yelp Bucket Lists
    • Yelpers hand-select from their reviews and create lists like Top Restaurants, My Neighborhood, Fave Shoppingetc.
    • Custom create lists of your liking
    • Promote & Share curated lists with Blog Bling
    CURATION | The Art of Digital Discernment +
  8. 8. CURATED | Lists
    • Tumblr
    • Tumblrs are multimedia blogs
    • People curate their fave images, video & audio around a specific theme
    • Tumblr Archives collate a months worth of posts in an easy to digest format
    CURATION| the Art of Digital Discernment +
  9. 9. CURATED | Lists
    • Scoville
    • Scoville curates Foursquare
    • Every Monday I review my Foursquare check-ins form the previous week & select a weekly top fave
    • I post/promote only the best of the weeks check-ins
    CURATION| the Art of Digital Discernment +
  10. 10. CURATED | Lists
    • Wikipedia
    • The success of Wikipedia stems from content curators
    • Wikipedians verify content veracity & manage pages
    • Go to the Wikipedia Main Page to find featured content including the daily:
      • Did You Know
      • Featured Article
      • In the News
      • On This Day
      • Recent Deaths
      • Et cetera
    CURATION| the Art of Digital Discernment +
  11. 11. CURATED PEOPLE
  12. 12. CURATED | People
    • Facebook
    • Curate your Friends by creating Lists
    • Control which updates you share or receive in your feed
    • Curate people by regular un-friending
    • Criteria for un-friending:
      • Know you IRL
      • Weve interacted in the past 90 days
    CURATION| the Art of Digital Discernment +
  13. 13. CURATED | People
    • Google +
    • Curate your Friends by creating circles
    • Drag people to your circles to follow & share
    • Curate the flow of information based on your personalized circles
    CURATION| the Art of Digital Discernment +
  14. 14. CURATED | People
    • Klout
    • Klout assigns a Klout Score from 1-100 based on your ability to drive action or influence people in social networks
    • Klout categorizes people by categories: Activist, Specialist, Thought Leader, Punditeven Curator!
    • Klout Perks are rewards for Top Influencers Brand Marketers take note!
    CURATION| the Art of Digital Discernment +
  15. 15. CURATED | People
    • Empire Avenue
    • Fantasy stock market game
    • Buy or sell shares in people based on their social stock score
    • The more active, the more influential, the more valuable people are
    • Again, brands are using Empire Avenue to connect with targeted social influencers
    CURATION| the Art of Digital Discernment +
  16. 16. CURATION SKILLS
  17. 17. CURATION | Skills
    • Dashboarding
    • Many dashboarding services exist like:
      • TweetDeck
      • Hootsuite
      • Seesmic
      • A bazillion others
    • Manage and control massive amounts of information
    • Filter information to receive only what is most important to you
    CURATION | The Art of Digital Discernment +
  18. 18. CURATION | Skills
    • Browser Extensions
    • Also known as plug-ins or add-ons
    • Customize or curate your experience with most browsers
    • Plethora of Facebook browser extensions to remove the annoying parts of Facebook, blocking Facebook, blocking ads, managing app security or even integrating Facebook & Google +
    CURATION | The Art of Digital Discernment +
  19. 19. CURATION | Skills
    • Local Search
    • The internet used to represent a global village
    • Unless Im visiting Berlin, I dont care about the Starbucks in the Alexanderplatz
    • Local Search represents curated results based on your location & ratings & reviews aide in the decision making process
    CURATION | The Art of Digital Discernment +
  20. 20. CURATION | Skills
    • Thoora
    • A service that helps people find,curateand publish content on the web
    • Aggregates and uses over 100 signals to filter, rank, and deliver that content tousers for theircuration
    CURATION| the Art of Digital Discernment +
  21. 21. CURATION | Skills
    • Paper.Li
    • A newspaper service where users curate and publish the news they choose
    • Turn Twitter, Facebook & RSS feeds into online newspapers in just a few clicks
    CURATION| the Art of Digital Discernment +
    • "Curation is the next iteration of information on the web, and I believe Paper.li has the momentum, passionate publisher base and advanced technology to deliver on the promise of curation and hand-picked content,
    • Eric Hippeau, former CEO Huffington Post
  22. 22. CURATION | Skills
    • Digital Curation Exchange
    • A town center for digital curation
    • Events, jobs, resources, people & more
    • Hardcore.Academic.Serious Curation!
    digitalcurationexchange.org digitalcurationexchange.org/cdcg CURATION | The Art of Digital Discernment +
  23. 23. BOLO 2011 CURATION | The Art of Digital Discernment Josh Yeager, Digital Strategist + Josh Yeager [email_address]