the art of storytelling in court, video, and marketing
DESCRIPTION
The world greatest leaders tell stories to convey their points. Do you? In this competitive marketplace attorneys need to story tell more than ever. Stories help make your points more memorable, allow you to connect with juries, increase intake, and win people over. Stories build relationships, they create a visual, making your message resonate and linger. Stories hook your audience and build a rapport. Learn about the numerous skills needed to become a good storyteller. Those include effective body language, voice inflection, hand movements, strong opens and closes, as well as making numbers become visual. In addition, Corey will explain how these skills are transferable to attorney web sites and to social media with the intent of raising awareness and connecting with potential clients on their terms.TRANSCRIPT
The Art of Storytelling in Court & Beyond!
Storytelling Corey Saban THELAW.TV
“Tear down that wall”!
What makes a great story?!
It starts with a story.!
What is your client’s story?!
❖ Facts/story!❖ Establish character, i.e. “Joe the Plumber”!❖ Use the rule of three!
Your opening needs to be engaging.!
Attention Grabbers!
Technique!
❖ Paint a picture!❖ Make me feel for your client!❖ Everyday language/avoid legalese!
Whereas, on or about the night prior to Christmas, there did occur at a certain improved piece of real property (hereinafter "the House") a general lack of stirring by all creatures therein, including, but not
limited to a mouse. A variety of foot apparel, e.g. stocking, socks, etc., had been affixed by and around the chimney in said House in the hope
and/or belief that St. Nick a/k/a/ St. Nicholas a/k/a/ Santa Claus (hereinafter "Claus") would arrive at sometime thereafter. The minor
residents, i.e. the children, of the aforementioned House, were located in their individual beds and were engaged in nocturnal hallucinations, i.e. dreams, wherein vision of confectionery treats, including, but not limited to, candies, nuts and/or sugar plums, did dance, cavort and
otherwise appear in said dreams.!
Make your statistics visual.!
1 in 50,000!
Be in control.!
Nuance!
❖ Umm’s and Ahh’s!❖ Voice inflection!
❖ Speed!❖ Tempo!❖ Varied voice!
❖ Posture!
No Dancing!
The New Reality!
JonesLaw.com!
Jones videos on firm site! Jones videos
on THELAW.TV !Jones earned media on THELAW.TV !
Benefits of video usage.!
Are you connecting?!
The Power of Video!
❖ Video is a necessity.!❖ 91% of online adults use social media regularly.!❖ Consumers spend, on average, 3 hours/day on the web.!❖ 26% of consumers use social media to find a lawyer.!❖ By 2016, web video is expected to generate more than
55% of online traffic.!
The Power of Video!
❖ 89 million people in the United States are going to watch 1.2 billion online videos today.!
❖ Online video users are expected to double to 1.5 billion worldwide by 2016.!
❖ Online video now accounts for 50% of all mobile traffic.!❖ 52% of consumers say that watching product videos makes
them more confident in online purchase decisions.!❖ 2 billion video views per week are monetized on YouTube.!❖ Video is great for SEO.!
Your Closing!
Questions?!