storytelling and video discussion for chifoo 2014
DESCRIPTION
Storytelling structures from simple to complex; understanding production value; techniques for optimizing your level of production valueTRANSCRIPT
• Event: Coca-Cola Happiness Machine
• http://www.youtube.com/watch?v=lqT_dPApj9U
• Profile: Coca-Cola OFW project • http://youtu.be/x_9fQEqZCWs
• Narrative: Coca-Cola Tom Hewitt surf movie
• http://youtu.be/4RbzfnPfQmM
Short Video Categories – Coca-Cola Examples
Beginning
Middle
End
Story Structure
Establish
ExperienceLearn
Payoff
Who or what is the hero?
Image: robertjrgraham.comIdeas: Joseph Campbell
simple
complex
simple
Production Value Spectrum
Smartphone
Consumer HD
DSLR
Professional crew
Optimize for SmartphoneMinimize movement
Stabilize camera
Close to primary speaker
No vertical video
Optimize for Consumer HD
Compose the shot
Add a mic
Add an LED light
DSLR AdviceGreater ability to capture detailsBUTNeed to know exposure theory
Seek out training
Rent before you buy
Optimize for DSLR: Three-Light Set
Image: Bui Brothers
Cheater Three-Light Set
Professional Crew – Sample Set
What about the GoPro?
Cheater steadicamORMount to a fixed location
Set it and forget it
Use the b-roll in editing
Understanding Editing Options
LowiMovie
Windows Movie Maker
Free, little or no training
Medium
Sony Vegas Suite$40-60, online
training
HighAdobe Premiere or Final Cut Pro
$300-600, online and in-person
training
Professional Avid
Beginner Video Checklist
• Who is my audience? • What story am I telling? • What production value do I need?• How will the video be edited? • What’s the location? • Are there supplementary visuals needed?• What’s the cost?
