the 50 most important e-commerce charts of 2014read.prclt.com/50-e-commerce-charts.pdf · us retail...

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The 50 Most Important E-Commerce Charts of 2014 What is the future of retail? The way consumers discover, consider, and purchase goods has undergone enormous shifts as e-commerce, social shopping, and mobile technology have taken hold. In this collection, experts at Percolate have curated 50 charts that analyze key trends, insights, and perspectives on e-commerce and how technology has transformed retail. Spanning six sections: macro trends, industry focus, e- commerce deep dive, consumer behavior, path to purchase, and offline strikes back, each chart tells an important story about how the world has changed and how retailers can prepare for the future. From the growing share of mobile commerce, to forecasted growth in digital ad spend, to the power of beacons to enable in-store analytics, this collection prepares retail brands for the chaotic world ahead.

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Page 1: The 50 Most Important E-Commerce Charts of 2014read.prclt.com/50-e-commerce-charts.pdf · US Retail Sales Reached $4.5 Trillion in 2013 Annual retail industry sales in the United

The 50 Most Important E-Commerce Charts of 2014

What is the future of retail?

The way consumers discover, consider, and purchase goods has undergone enormous shifts as e-commerce, social shopping, and mobile technology have taken hold. !In this collection, experts at Percolate have curated 50 charts that analyze key trends, insights, and perspectives on e-commerce and how technology has transformed retail.

Spanning six sections: macro trends, industry focus, e-commerce deep dive, consumer behavior, path to purchase, and offline strikes back, each chart tells an important story about how the world has changed and how retailers can prepare for the future. !From the growing share of mobile commerce, to forecasted growth in digital ad spend, to the power of beacons to enable in-store analytics, this collection prepares retail brands for the chaotic world ahead.

Page 2: The 50 Most Important E-Commerce Charts of 2014read.prclt.com/50-e-commerce-charts.pdf · US Retail Sales Reached $4.5 Trillion in 2013 Annual retail industry sales in the United

Macro Trends

Page 3: The 50 Most Important E-Commerce Charts of 2014read.prclt.com/50-e-commerce-charts.pdf · US Retail Sales Reached $4.5 Trillion in 2013 Annual retail industry sales in the United

US Retail Sales Reached $4.5 Trillion in 2013

Annual retail industry sales in the United States from 2000 to 2013 (in trillion U.S. dollars)

Statista | March 2014

Sale

s Rev

enue

in T

rilli

ons (

USD

)

$1T

$1T

$2T

$2T

$3T

$3T

$4T

$4T

$5T

$5T

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

$4.53T$4.35T

$4.14T

$3.84T$3.63T

$3.94T$4.00T$3.88T

$3.69T$3.46T

$3.26T$3.13T$3.06T$2.98T

Page 4: The 50 Most Important E-Commerce Charts of 2014read.prclt.com/50-e-commerce-charts.pdf · US Retail Sales Reached $4.5 Trillion in 2013 Annual retail industry sales in the United

New Retail is Approaching Size of Old Retail

Market capitalization of selected new and old retail brands

Google Finance | September 2014 (Rakuten Market Cap taken from Fortune profile March 2013)

Mar

ket C

ap in

Bill

ions

(USD

)

80M

160M

240M

320M

400M

New Retail Old Retail

Walmart

GapBest BuyJC Penny

Amazon

eBay

ZulilyGroupon

Rakuten

Page 5: The 50 Most Important E-Commerce Charts of 2014read.prclt.com/50-e-commerce-charts.pdf · US Retail Sales Reached $4.5 Trillion in 2013 Annual retail industry sales in the United

Global Retail Sales Forecasted to Grow 4% Yr/Yr

Forecast for global retail sales growth from 2008 to 2016

PwC Outlook for the Retailer and Consumer Products Sector in Asia 2013| Feb 2013

Fore

cast

reta

il sa

les g

row

th

(4)%

(3)%

(2)%

(1)%

0%

1%

2%

3%

4%

5%

6%

7%

8%

9%

10%

2008 2009 2010 2011 2012 2013 2014 2015 2016

Page 6: The 50 Most Important E-Commerce Charts of 2014read.prclt.com/50-e-commerce-charts.pdf · US Retail Sales Reached $4.5 Trillion in 2013 Annual retail industry sales in the United

Chinese E-Commerce Growing at 66% Yr/Yr

Annual revenues for Chinese E-Commerce by mobile and total e-commerce

Source: Morgan Stanley, Credit Suisse, iResearch

Ann

ual R

even

ue in

Bill

ions

(U

SD)

50B

100B

150B

200B

250B

300B

350B

400B

450B

500B

2010 2011 2012 2013 2014E

$411B

$303B

$207B

$124B

$69B$46.9B

$24.2B$8.9B$1.9B$0.3B

Mobile Commerce Total E-Commerce

Page 7: The 50 Most Important E-Commerce Charts of 2014read.prclt.com/50-e-commerce-charts.pdf · US Retail Sales Reached $4.5 Trillion in 2013 Annual retail industry sales in the United

More Than 1 in 20 Retail Dollars are Online

Revenues for online vs all retail in US from 2000 - 2013

US Department of Commerce

Ann

ual R

even

ue in

Bill

ions

(U

SD)

500B

1,000B

1,500B

2,000B

2,500B

3,000B

3,500B

4,000B

4,500B

5,000B

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

E-Commerce

All Retail

Page 8: The 50 Most Important E-Commerce Charts of 2014read.prclt.com/50-e-commerce-charts.pdf · US Retail Sales Reached $4.5 Trillion in 2013 Annual retail industry sales in the United

E-commerce Giant Amazon is 9th Biggest US Retailer

Leading 1-25 retailers based on US retail sales 2013

Stores: The Magazine of NRF| July 2014

Wal-MartKrogerCostcoTarget

The Home DepotWalgreen

CVS CaremarkLowe's

Amazon.comSafeway

McDonald'sBest Buy

PublixMacy's

Apple Stores/iTunesSears Holdings

Ahold USARite Aid

TJXH-E-B

AlbertsonsKohl's

Delhaize AmericaYUM! Brands

Dollar General

Sales Revenue in US$35B $70B $105B $140B $175B $210B $245B $280B $315B $350B

$18B $18B $19B $19B $19B $20B $21B

$26B $26B $27B $27B $28B $29B

$36B $36B $38B

$44B $52B

$66B $68B $70B $71B $75B

$94B $334B

Page 9: The 50 Most Important E-Commerce Charts of 2014read.prclt.com/50-e-commerce-charts.pdf · US Retail Sales Reached $4.5 Trillion in 2013 Annual retail industry sales in the United

Value Chains Dominate Retail Sales in US

Leading 25-50 retailers based on US retail sales 2013

Stores: The Magazine of NRF| July 2014

MeijerTrue ValueShopRite

BJ's WholesaleGap

SubwayWhole Foods

NordstromJ.C. Penney

7-ElevenBed Bath Beyond

SUPERVALUAldi

Ace HardwareFamily Dollar Stores

Ross StoresStarbucksL Brands

Bi-LoWendy'sMenardStaples

Army Air Force EXCHBurger KingTrader Joe's

Sales Revenue in US$5B $10B $15B $20B $25B

$8.4B $8.5B $8.6B $8.9B $8.9B $9.1B $9.1B $9.4B $9.6B

$10.2B $10.4B $10.6B $10.9B $11.0B

$11.3B $11.6B $11.8B

$12.4B $12.5B

$12.9B $12.9B $13.0B

$14.1B $16.3B $16.6B

Page 10: The 50 Most Important E-Commerce Charts of 2014read.prclt.com/50-e-commerce-charts.pdf · US Retail Sales Reached $4.5 Trillion in 2013 Annual retail industry sales in the United

Cyber Monday Leads Black Friday as Top Sales Day

Highest U.S. e-commerce spending days during the 2013 holiday season

comScore non-travel retail spend | January 2014

Monday, Dec 2 (Cyber Monday)

Tuesday, Dec 3

Monday, Dec 9 (Green Monday)

Thursday, Dec 12

Friday, Nov 29 (Black Friday)

Wednesday, Dec 4

Wednesday, Dec 11

Tuesday, Dec 10

Friday, Dec 13

Thursday, Dec 5

Revenue in Millions (USD)$200 $400 $600 $800 $1,000 $1,200 $1,400 $1,600 $1,800 $2,000

$1,014M

$1,021M

$1,138M

$1,161M

$1,172M

$1,199M

$1,317M

$1,401M

$1,410M

$1,735M

Page 11: The 50 Most Important E-Commerce Charts of 2014read.prclt.com/50-e-commerce-charts.pdf · US Retail Sales Reached $4.5 Trillion in 2013 Annual retail industry sales in the United

Industry Focus

Page 12: The 50 Most Important E-Commerce Charts of 2014read.prclt.com/50-e-commerce-charts.pdf · US Retail Sales Reached $4.5 Trillion in 2013 Annual retail industry sales in the United

Sporting Goods Category Has Grown 25.8% Yr/Yr

Sportswear sporting goods companies by worldwide revenue 2000 - 2013E

Verdict How the UK will shop 2013 | December 2012 * indicates estimates

Sale

s Rev

enue

in G

BP

$7B

$14B

$21B

$28B

$35B

$42B

$49B

$56B

$63B

$70B

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012E 2013E

$57.5B

$50.7B

$44.2B

$38.5B

$32.8B

$28.0B

$22.7B

$17.0B

$12.7B $9.8B

$7.8B $6.2B $5.2B

$2.9B

Page 13: The 50 Most Important E-Commerce Charts of 2014read.prclt.com/50-e-commerce-charts.pdf · US Retail Sales Reached $4.5 Trillion in 2013 Annual retail industry sales in the United

Nike Still Clear Leader in Sporting Goods

Top sporting goods companies by revenue in FY 2013

Statista| July 2014

Nike (2014)

Adidas (2013)

VF Corporation (2013)

Puma (2013)

Asics (2014)

Amer Sports (2013)

New Balance (2013)

Jarden (2013)

Quiksilver (2013)

Mizuno (2013)

Columbia Sportswear (2013)

Billabong (2013)

Sales Revenue in US$3.0B $6.0B $9.0B $12.0B $15.0B $18.0B $21.0B $24.0B $27.0B $30.0B

$1.4B

$1.7B

$1.8B

$1.8B

$2.7B

$2.7B

$2.9B

$3.2B

$4.4B

$7.0B

$20.0B

$27.8B

Page 14: The 50 Most Important E-Commerce Charts of 2014read.prclt.com/50-e-commerce-charts.pdf · US Retail Sales Reached $4.5 Trillion in 2013 Annual retail industry sales in the United

Furniture Sales Still Recovering from Recession

Furniture and home furnishings store sales in the U.S. 1992-2013

US Census Bureau -Annual Retail Trade Survey 2013, Sale | March 2014

Sale

s Rev

enue

in U

S

$15B

$30B

$45B

$60B

$75B

$90B

$105B

$120B

$135B

$150B

'92 '93 '94 '95 '96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13

Page 15: The 50 Most Important E-Commerce Charts of 2014read.prclt.com/50-e-commerce-charts.pdf · US Retail Sales Reached $4.5 Trillion in 2013 Annual retail industry sales in the United

Offline Sales at Best Buy Saw Sharp Decline in 2013

Best Buy online and offline annual revenues in billions

Best Buy, Internet Retailer, BI Intelligence Estimates

Ann

ual R

even

ue in

Bill

ions

(U

SD)

5B

10B

15B

20B

25B

30B

35B

40B

45B

50B

2009 2010 2011 2012 2013

$47B $48B $48B$46B

$39B

$2.5B $2.2B $2.5B $2.9B $3.0B

Online Offline

Page 16: The 50 Most Important E-Commerce Charts of 2014read.prclt.com/50-e-commerce-charts.pdf · US Retail Sales Reached $4.5 Trillion in 2013 Annual retail industry sales in the United

Electronics E-Commerce Pushing Past 25% of Total

Annual revenues for electronics segment 2001-2011

US Census, BI Intelligence

Ann

ual R

even

ue in

Bill

ions

(U

SD)

28B

56B

84B

112B

140B

168B

196B

224B

252B

280B

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Online

Offline

Page 17: The 50 Most Important E-Commerce Charts of 2014read.prclt.com/50-e-commerce-charts.pdf · US Retail Sales Reached $4.5 Trillion in 2013 Annual retail industry sales in the United

Health and Personal Care Largely Still Offline

Annual revenues for health and personal care segment 2001-2011

US Census, BI Intelligence

Ann

ual R

even

ue in

Bill

ions

(U

SD)

28B

56B

84B

112B

140B

168B

196B

224B

252B

280B

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Online

Offline

Page 18: The 50 Most Important E-Commerce Charts of 2014read.prclt.com/50-e-commerce-charts.pdf · US Retail Sales Reached $4.5 Trillion in 2013 Annual retail industry sales in the United

Macy’s, Kohl’s and Sears Lead US Dept. Stores

Leading department stores in the United States in 2013, based on retail sales

Statista | July 2014

Macy's

Kohl's

Sears Holdings

J.C. Penney

Nordstrom

Dillard's

Neiman Marcus

Belk

Saks

Revenue in Billions (USD)$3B $6B $9B $12B $15B $18B $21B $24B $27B $30B

$3B

$4B

$4B

$6B

$9B

$12B

$13B

$19B

$28B

Page 19: The 50 Most Important E-Commerce Charts of 2014read.prclt.com/50-e-commerce-charts.pdf · US Retail Sales Reached $4.5 Trillion in 2013 Annual retail industry sales in the United

Ann

ual R

even

ue in

Bill

ions

(U

SD)

5B

10B

15B

20B

25B

30B

35B

40B

45B

50B

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

$17B $18B $19B $18B$17B $16B $16B $16B

$12B$11B

$0.8B $1.0B $1.3B $1.5B $1.5B $1.4B $1.5B $1.5B $1.0B $1.1B

Online Offline

JC Penny Revenues Have Fallen $8.2B Since 2013

JC Penny online and offline annual revenues in billions

JCPenney, Internet Retailer, BI Intelligence Estimates

Page 20: The 50 Most Important E-Commerce Charts of 2014read.prclt.com/50-e-commerce-charts.pdf · US Retail Sales Reached $4.5 Trillion in 2013 Annual retail industry sales in the United

China Exports $2.4B Each Month in Cosmetics

China: trade revenue of cosmetics by month June 2014

National Bureau of Statistics of China | June 2014

Rev

enue

in B

illio

ns (Y

uan)

¥5B

¥10B

¥15B

¥20B

¥25B

¥30B

¥35B

¥40B

Jun '1

3Jul

'13

Aug '1

3

Sep '

13

Oct '13

Nov '1

3

Dec '1

3

Jan/F

eb '1

4*

Mar '14

Apr '14

May '1

4

Jun '1

4

Page 21: The 50 Most Important E-Commerce Charts of 2014read.prclt.com/50-e-commerce-charts.pdf · US Retail Sales Reached $4.5 Trillion in 2013 Annual retail industry sales in the United

Foresee - via MarketingCharts - Jan 2014

Top 15 major retailers ranked by customer satisfaction for 2013 holiday season

Amazon, L.L. Bean Lead in Customer Satisfaction

Amazon

L.L. Bean

Apple

Publix

QVC

Shutterfly

Etsy

Keurig

Newegg

Scholastic

Vitacost

Bass Pro Shops

Costco

Nordstrom

Vistaprint

Customer Satisfaction60% 70% 80% 90% 100%

86%

86%

86%

86%

87%

87%

87%

87%

87%

88%

88%

89%

89%

90%

90%

Page 22: The 50 Most Important E-Commerce Charts of 2014read.prclt.com/50-e-commerce-charts.pdf · US Retail Sales Reached $4.5 Trillion in 2013 Annual retail industry sales in the United

E-Commerce Deep Dive

Page 23: The 50 Most Important E-Commerce Charts of 2014read.prclt.com/50-e-commerce-charts.pdf · US Retail Sales Reached $4.5 Trillion in 2013 Annual retail industry sales in the United

E-Commerce Growth Will Be Driven by Mobile

US desktop e-commerce and mobile e-commerce sales 2012 - 2018 (estimated)

eMarketer April 2014 (E) designates estimates

Rev

enue

in B

illio

ns (U

SD)

$60B

$120B

$180B

$240B

$300B

$360B

$420B

$480B

$540B

$600B

2012 2013 2014 (E) 2015 (E) 2016 (E) 2017 (E) 2018 (E)

e-commerce (desktop)

e-commerce (mobile)

Page 24: The 50 Most Important E-Commerce Charts of 2014read.prclt.com/50-e-commerce-charts.pdf · US Retail Sales Reached $4.5 Trillion in 2013 Annual retail industry sales in the United

Clothing and Digital Content are Top Online Buys

What US consumers say they have purchased online by category

Harris Interactive Poll of 2,241 US adults | July 2014

Clothing

Digital Content(music, movies, ebooks)

Accessories

Personal Electronics

Household Electronics

Cosmetics

Prescription Medication

Specialty Food

OTC Medication

General Food Purchases

Respondents Who Answered in Affirmative20% 40% 60% 80% 100%

15%

18%

25%

26%

35%

43%

49%

54%

59%

69%

Page 25: The 50 Most Important E-Commerce Charts of 2014read.prclt.com/50-e-commerce-charts.pdf · US Retail Sales Reached $4.5 Trillion in 2013 Annual retail industry sales in the United

Shipping Costs + Surprises are Biggest Peeves

US adult responses to “Which of these are among your biggest online shopping pet peeves?”

Harris Interactive Poll of 2,241 US adults | July 2014

Shipping costs

Getting something that looks nothing like it did online

Getting put onto a retailer's mailinglist after making a purchase

Having to buy two sizes of an itembecause I'm not sure which will fit me

It can take a long time for a return/exchange to process

Takes business away from local retailers

I miss the instant gratification of buying something in person

Having a transaction interrupted when losing a signal

Respondents Who Answered in Affirmative16% 32% 48% 64% 80%

10%

10%

10%

14%

15%

16%

38%

66%

Page 26: The 50 Most Important E-Commerce Charts of 2014read.prclt.com/50-e-commerce-charts.pdf · US Retail Sales Reached $4.5 Trillion in 2013 Annual retail industry sales in the United

Amazon Leads Retailers in Mobile Vistors

Monthly visitors across desktop and mobile for top 4 US e-commerce platforms

comScore | June 2013

Mill

ions

of V

isto

rs P

er M

onth

30M

60M

90M

120M

150M

Amazon Sites Ebay Walmart Apple

11.4M19.3M

21.9M

42.9M

6.6M9.3M

23.4M

42.2M

37M30M46M

64M

Desktop-Only Mobile+Desktop Mobile-Only

Page 27: The 50 Most Important E-Commerce Charts of 2014read.prclt.com/50-e-commerce-charts.pdf · US Retail Sales Reached $4.5 Trillion in 2013 Annual retail industry sales in the United

eBay and Craigslist Top Retail Mobile Apps

Top five on-device retail mobile apps based on time usage

U.S. Arbitron Mobile Trends Panel, Persons 18+ | February 2013

Min

utes

Per

Mon

th in

Mob

ile A

pp

24m

48m

72m

96m

120m

eBay Craigslist Amazon Groupon Passbook

2M

22.2M

40M

80.4M

108M

Page 28: The 50 Most Important E-Commerce Charts of 2014read.prclt.com/50-e-commerce-charts.pdf · US Retail Sales Reached $4.5 Trillion in 2013 Annual retail industry sales in the United

Craigslist Dominates Retail Mobile Websites

Top five mobile websites for retail based time usage

Min

utes

Per

Mon

th o

n M

obile

Web

site

24m

48m

72m

96m

120m

Craigslist eBay Amazon Walmart Google

3.5M8.5M

19.8M22.8M

61M

U.S. Arbitron Mobile Trends Panel, Persons 18+ | February 2013

Page 29: The 50 Most Important E-Commerce Charts of 2014read.prclt.com/50-e-commerce-charts.pdf · US Retail Sales Reached $4.5 Trillion in 2013 Annual retail industry sales in the United

Clothing, Flights, Events Top Online Buys in Q3 ‘14

What North American consumers plan to browse and buy online in Q3 2014

Nielsen Global Survey of E-Commerce | Q1 2014

Clothing, Accessories, and Shoes

Airline Tickets and Reservations

Electronics

Event Tickets

Videos, DVDs, and Games

Computer Software

Hardcopy Books

E-Books

Mobile Phone

Music (Not Downloaded)

Sporting Goods

Pet-Related Products

Groceries

Personal Care

Alcoholic Drinks

Percent of Respondents10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Browse Buy

Page 30: The 50 Most Important E-Commerce Charts of 2014read.prclt.com/50-e-commerce-charts.pdf · US Retail Sales Reached $4.5 Trillion in 2013 Annual retail industry sales in the United

Millenials, Men Most Interested in Same Day Delivery

Percentage of respondents most willing to pay extra for same day delivery

Harris Interactive Poll of 2,241 US adults | July 2014

Res

pond

ents

Who

Ans

wer

ed in

Affi

rmat

ive

10%

20%

30%

40%

50%

Millennials(18-36)

Gen X(37-48)

Baby Boomers(49-67)

Matures(68+)

Male Female

11%

17%

1%

9%

13%

25%

Page 31: The 50 Most Important E-Commerce Charts of 2014read.prclt.com/50-e-commerce-charts.pdf · US Retail Sales Reached $4.5 Trillion in 2013 Annual retail industry sales in the United

Consumer Behavior

Page 32: The 50 Most Important E-Commerce Charts of 2014read.prclt.com/50-e-commerce-charts.pdf · US Retail Sales Reached $4.5 Trillion in 2013 Annual retail industry sales in the United

Households Lack Clarity on Who Runs Finances

Respondents to “Who is primarily responsible for managing day-to-day finances for the household?”

T Rowe Price 6th Annual Parents, Kids & Money Survey | March 2014

I am

My spouse\partner

Shared responsibility

Percent of Respondents10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Male Female

Page 33: The 50 Most Important E-Commerce Charts of 2014read.prclt.com/50-e-commerce-charts.pdf · US Retail Sales Reached $4.5 Trillion in 2013 Annual retail industry sales in the United

Consumers Will Pay More for Sustainability

Percentage of consumers willing to pay more from socially responsible companies

Nielsen | June 2014 - based on survey of 30,000 online consumers in 60 nations

Mar

ketsh

are

17%

33%

50%

67%

83%

100%

Asia - Pacific Latin America Middle-East/Africa North America Europe Global Average

55%

40%42%

63%63%64%

45%

32%35%

53%50%

55%

2011 2014

Page 34: The 50 Most Important E-Commerce Charts of 2014read.prclt.com/50-e-commerce-charts.pdf · US Retail Sales Reached $4.5 Trillion in 2013 Annual retail industry sales in the United

Young Adults Are Far More Active on Digital

Mobile Advertising/Activities among UK Smartphone Users (18-24 yrs old vs General Population)

Nielsen | June 2014 - based on survey of 30,000 online consumers in 60 nations

Social Network - readposts from org/brand/events

Web/app ads : recalls seeing ads

Saw In-game ads

Social Network - Clicked ad

Social Network - Receivedcoupon/offer/deal

Scanner QR/barcode with mobile phone

Percentage of Respondants Answering Affirmative10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

9.5%

16.3%

16.5%

20.1%

26.5%

35.5%

14%

25%

27%

30%

38%

56%

Respondents: Ages 18-24Respondents:General Population

Page 35: The 50 Most Important E-Commerce Charts of 2014read.prclt.com/50-e-commerce-charts.pdf · US Retail Sales Reached $4.5 Trillion in 2013 Annual retail industry sales in the United

QR Code Scanning Grew from 2012-13 in China

China Monthly QR Codes Scanned by Use Case March 2012 vs March 2013

Imageco, China QR Code Market Study, 2013

PaymentInformation(Nutrition Info, Business Cards)Promotions (Billboard, Advertising)Passcode (Coupons, Rewards, Tickets)Unknown

3%

42%

33%

22%

2M

9MMarch 2012

March 2013

Page 36: The 50 Most Important E-Commerce Charts of 2014read.prclt.com/50-e-commerce-charts.pdf · US Retail Sales Reached $4.5 Trillion in 2013 Annual retail industry sales in the United

Cost is Top Reason for Online Cart Abandonment

Reasons why online shoppers leave without paying

WorldPay Survey of 19,000 consumers and 153 senior retail decision makers Jan/Feb 2012

Presented with unexpected costs

I was just browsing

Found a better price elsewhere

Overall price too expensive

Decided against buying

Website navigation too complicated

Website crashed

Process was taking too long

Excessive payment security checks

Concerns about payment security

Delivery options were unsuitable

Website time out

Price presented in a foreign currency

My payment was declined

Percent of Respondents Answering Affirmative10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

0.320.36

0.56

0

0

0

0

0

0

0

0

0

0

0

56%

36%

32%

Page 37: The 50 Most Important E-Commerce Charts of 2014read.prclt.com/50-e-commerce-charts.pdf · US Retail Sales Reached $4.5 Trillion in 2013 Annual retail industry sales in the United

Mobile Wallets Still Gaining Market Awareness

US consumers awareness of mobile wallet functionality

Vibes Mobile Wallet Consumer Report | August 2013

48%

33%

19%Only think of mobilewallets for payments

Are aware of the non-payment sideof mobile wallets (coupons,

boarding passes, loyalty cards)

Have no idea whatmobile wallets are

Page 38: The 50 Most Important E-Commerce Charts of 2014read.prclt.com/50-e-commerce-charts.pdf · US Retail Sales Reached $4.5 Trillion in 2013 Annual retail industry sales in the United

Consumers See Beyond Payments with Mobile Wallets

US consumers interest in non-payment mobile wallet features

Vibes Mobile Wallet Consumer Report | August 2013

Resp

onde

nts W

ho A

nsw

ered

in A

ffirm

ativ

e

20%

40%

60%

80%

100%

Would receive benefitfrom non-payment

mobile wallet content

Would have a more positiveview of retailers who offered

mobile wallet content

Think a wallet used to storeretailer information would

enhance the shopping experience

44%

59%

85%

Page 39: The 50 Most Important E-Commerce Charts of 2014read.prclt.com/50-e-commerce-charts.pdf · US Retail Sales Reached $4.5 Trillion in 2013 Annual retail industry sales in the United

Path to Purchase

Page 40: The 50 Most Important E-Commerce Charts of 2014read.prclt.com/50-e-commerce-charts.pdf · US Retail Sales Reached $4.5 Trillion in 2013 Annual retail industry sales in the United

Retail Leads Industry in Digital Ad Spend

US Digital Ad Spend by Industry in 2013 vs 2014 (estimated)

eMarketer | March 2014

Ad S

pend

in B

illio

ns (U

SD)

$3B

$6B

$9B

$12B

$15B

Retail FinancialServices

Automotive Telecom CPG Travel Consumerelectronics

Media Entertainment Healthcare Other

2013 2014

Page 41: The 50 Most Important E-Commerce Charts of 2014read.prclt.com/50-e-commerce-charts.pdf · US Retail Sales Reached $4.5 Trillion in 2013 Annual retail industry sales in the United

Retail Digital Ad Spend to Grow 12.8% Year/Year

Retail industry’s US digital ad spend 2013-2018 (estimated)

eMarketer | March 2014

Ad S

pend

in B

illio

ns (U

SD)

$2B

$4B

$6B

$8B

$10B

$12B

$14B

$16B

$18B

$20B

2013 2014 2015 2016 2017 2018

$17B

$16B

$14B

$13B

$11B

$10B

Page 42: The 50 Most Important E-Commerce Charts of 2014read.prclt.com/50-e-commerce-charts.pdf · US Retail Sales Reached $4.5 Trillion in 2013 Annual retail industry sales in the United

Biggest Growth in Ad Spend Will Be Digital

Ad spend distribution worldwide in 2013 and 2018 (estimated) by medium

Statista | June 2014

Mar

ketsh

are

10%

20%

30%

40%

50%

60%

TV (excludingonline and mobile)

Digital Newspapers(print) Radio Magazines Out-of-home Other

10%

4%4%6%

10%

33%32%

12%

5%6%6%

14%

25%

31%

2013 2018

Page 43: The 50 Most Important E-Commerce Charts of 2014read.prclt.com/50-e-commerce-charts.pdf · US Retail Sales Reached $4.5 Trillion in 2013 Annual retail industry sales in the United

comScore vCE Benchmarks, US, Q1 2014

Percentage of Display and Video Ads Reaching Intended Audience by Industry in Q1 2014

Digital Ads on Retail Struggle to Reach Target

20%

40%

60%

80%

100%

Computer/Technology

Telecom Travel Media/Entertainment

Auto Finance Health/Wellness

Retail Consumer Goods

41%42%42%46%

50%52%53%

60%64%

Page 44: The 50 Most Important E-Commerce Charts of 2014read.prclt.com/50-e-commerce-charts.pdf · US Retail Sales Reached $4.5 Trillion in 2013 Annual retail industry sales in the United

88% of Retail Marketers See Data as Important

US Marketers who believe data access/use is very important to their ad spend by industry

33Across “Advertisers & Agency Survey: May 17 2012

Automotive

Financial Services

Travel

Consumer Goods (CPG)

Entertainment

Retail

Total

10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

3%

9%

7%

12%

9%

20%

14%

14%

30%

43%

36%

44%

20%

15%

15%

61%

45%

46%

56%

60%

70%

72%

Strongly Agree Agree Neutral Disagree Strongly Disagree

Page 45: The 50 Most Important E-Commerce Charts of 2014read.prclt.com/50-e-commerce-charts.pdf · US Retail Sales Reached $4.5 Trillion in 2013 Annual retail industry sales in the United

Retail & Travel Spend Most on Direct Response

US digital ad spend on direct response in 2014 by industry

eMarketer | March 2014

Shar

e of

Ad

Spen

d on

Dire

ct R

espo

nse

20%

40%

60%

80%

100%

Retail Financialservices

Automotive Telecom Media &entertainment

CPG Travel Consumerelectronics

Healthcare Other

53%56%54%

74%

35%

50%56%

60%62%

70%

Page 46: The 50 Most Important E-Commerce Charts of 2014read.prclt.com/50-e-commerce-charts.pdf · US Retail Sales Reached $4.5 Trillion in 2013 Annual retail industry sales in the United

Search Traffic Drives Highest Order Value

Average order value for e-commerce purchases based on traffic source

Monetate Ecommerce Quarterly | EQ 3 2011 - EQ1 2013

Rev

enue

in B

illio

ns (U

SD)

$12

$24

$36

$48

$60

$72

$84

$96

$108

$120

Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012 Q4 012 Q1 2013

Email

Social

Search

Page 47: The 50 Most Important E-Commerce Charts of 2014read.prclt.com/50-e-commerce-charts.pdf · US Retail Sales Reached $4.5 Trillion in 2013 Annual retail industry sales in the United

Social Traffic Conversion Rates are Growing

Conversion rate to purchase by traffic source

Monetate Ecommerce Quarterly | EQ3 2013

Conv

ersi

on R

ate

1%

2%

3%

4%

5%

6%

7%

8%

Social Email Search

1.79%

2.95%

1.09%

1.86%

3.17%

0.69%

Q3 2012 Q3 2013

Page 48: The 50 Most Important E-Commerce Charts of 2014read.prclt.com/50-e-commerce-charts.pdf · US Retail Sales Reached $4.5 Trillion in 2013 Annual retail industry sales in the United

Pinterest is Social Leader in Average Order Value

Average order value based on two studies by social channel

Monetate Ecommerce Quarterly + Rich Relevance Social Infographic

Aver

age O

rder

Val

ue

$40

$80

$120

$160

$200

Facebook Twitter Pinterest

$81$70$71

$169

$75$85

RichRelevance Monetate

Page 49: The 50 Most Important E-Commerce Charts of 2014read.prclt.com/50-e-commerce-charts.pdf · US Retail Sales Reached $4.5 Trillion in 2013 Annual retail industry sales in the United

Facebook is Still the Volume Leader for Social

Total e-commerce sales in Q3 2013 from social sessions by channel tracked by Rich Relevance

Rich Relevance Social Infographic | Q4 2013

Rev

enue

per

Cah

nnel

$2M

$5M

$7M

$10M

$12M

Facebook Twitter Pinterest

$2.1M

$0.1M

$10.7M

$93k

Page 50: The 50 Most Important E-Commerce Charts of 2014read.prclt.com/50-e-commerce-charts.pdf · US Retail Sales Reached $4.5 Trillion in 2013 Annual retail industry sales in the United

Offline Strikes Back

Page 51: The 50 Most Important E-Commerce Charts of 2014read.prclt.com/50-e-commerce-charts.pdf · US Retail Sales Reached $4.5 Trillion in 2013 Annual retail industry sales in the United

General Food and OTC Meds Top In-Store Buys

What US consumers say they prefer to purchase in person by category

Harris Interactive Poll of 2,241 US adults | July 2014

General Food Purchases

OTC Medication

Clothing

Prescription Medication

Cosmetics

Specialty Food

Household Electronics

Accessories

Personal Electronics

Respondents Who Answered in Affirmative20% 40% 60% 80% 100%

43%

52%

55%

57%

57%

58%

65%

67%

78%

Page 52: The 50 Most Important E-Commerce Charts of 2014read.prclt.com/50-e-commerce-charts.pdf · US Retail Sales Reached $4.5 Trillion in 2013 Annual retail industry sales in the United

Price & Coupon Searches Lead In-Store Phone Use

What consumers do on their smartphones when shopping in stores

Marketing Land | November 2013

I compare prices of products through Amazon or other online retailers

I look for offers and coupons

I call friends or family to ask for advice

I send pictures of products(or clothes) to friends for advice

I look for product reviews

Find other stores that have a desired product in stock

I scan barcodes or "QR" codes

Look for gift ideas

I don't use my phones while shopping in stores

Respondents Who Answered in Affirmative10% 20% 30% 40% 50% 60%

34%

13%

15%

18%

27%

28%

28%

30%

31%

Page 53: The 50 Most Important E-Commerce Charts of 2014read.prclt.com/50-e-commerce-charts.pdf · US Retail Sales Reached $4.5 Trillion in 2013 Annual retail industry sales in the United

Great Human Service Draws Shoppers to In-Store Buys

Retail offers that would drive consumers to purchase in-store vs online

Marketing Land | November 2013

Knowledgeable store associates

Self-service mobile checkout

Barcode scanners to confirm prices and features

Personalized coupons/offers through my smartphone

Personalized offers/coupons through social networking sites

Wi-Fi access for comparison shopping

Respondents Who Answered in Affirmative12% 24% 36% 48% 60%

14%

18%

19%

22%

22%

54%

Page 54: The 50 Most Important E-Commerce Charts of 2014read.prclt.com/50-e-commerce-charts.pdf · US Retail Sales Reached $4.5 Trillion in 2013 Annual retail industry sales in the United

Many Retailers Plan to Invest in Mobile

Retailers’ area of investment over the next 18 months

Retail Technology Study | 2013

Developing a mobile enterprise/in-store strategy

Expanding multichannel initiatives

Developing a mobile commerce strategy

Campaign management and promotions effectiveness

Leveraging social media

Adopting a unified enterprise platform

Cost containment

Respondents Who Answered in Affirmative20% 40% 60% 80% 100%

19%

20%

21%

25%

30%

42%

43%

Page 55: The 50 Most Important E-Commerce Charts of 2014read.prclt.com/50-e-commerce-charts.pdf · US Retail Sales Reached $4.5 Trillion in 2013 Annual retail industry sales in the United

Stores Hope Mobile Will Improve Offline Experience

Mobile commerce initiatives North American stores have today or plan to have in 5 years

——

Identify Customers Walking In Store

Collect Real-Time Data from Point-of-Sale

Use Mobile Marketing

Percent of Respondents10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

62%

63%

72%

28%

16%

3%

Have Now Plan in 5 Yrs

Boston Retail Partners | March 2014

Page 56: The 50 Most Important E-Commerce Charts of 2014read.prclt.com/50-e-commerce-charts.pdf · US Retail Sales Reached $4.5 Trillion in 2013 Annual retail industry sales in the United

Beacon Installation Poised to Explode

Estimated number of installed beacons by 2017

BI Intelligence Estimates | July 2014

Num

ber o

f Bea

cons

Inst

alle

d (T

hous

nads

)

300

600

900

1,200

1,500

E2013 E2014 E2015 E2016 E2017

Retail

Total

Page 57: The 50 Most Important E-Commerce Charts of 2014read.prclt.com/50-e-commerce-charts.pdf · US Retail Sales Reached $4.5 Trillion in 2013 Annual retail industry sales in the United

Consumers Unwilling to Pay Much for Same Day

How much US adults say they are willing to pay for same day shipping in 2014

Harris Interactive Poll of 2,241 US adults | July 2014

Resp

onde

nts W

ho A

nsw

ered

in A

ffirm

ativ

e

20%

40%

60%

80%

100%

$5 or more $10 or more $20 or more

23%

60%

88%

Page 58: The 50 Most Important E-Commerce Charts of 2014read.prclt.com/50-e-commerce-charts.pdf · US Retail Sales Reached $4.5 Trillion in 2013 Annual retail industry sales in the United

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