Ecommerce

Commerce

Generation X … 29 to 48Most agree the “sweet spot for furniture shoppers is consumers 25 to 54 years old.Today, “Gen X” is age 29 to 48… definitely in the heart of the sweet spot.So marketers should consider their shopping habits – especially regarding technology’s role in retail.

The Generation born mid 60’s to mid 80’s was erroneously named after Billy Idols first band – Generation X.

(Game Changers)

How we shop

Omni-channel Retailing

• Fully capable website is a hub for the retail process.

• Site will “feed” mobile devices, and offer features that can be used in-store both by the consumer AND the SALES team.

If you can’t beat ‘em…at least get in the

game.• This consumer has grown up with

technology and is not going to eschew it’s use where it make life easier.

• Retailers should seek best practices to use technology and shape it to best interact with the customers they have… and more importantly the customers they seek.

Practical Impact

…only about half of them are using their phones to price-check. Most smartphone-equipped shoppers are simply looking for reviews or online coupons, often from the website of the store they’re in.

Kyle Stock, September 12, 2013 Maybe Showrooming Isn't Killing Retailers After All Bloomberg Businessweek; Marketing

Perspective…

• Millions have been invested in our brick and mortar presence – even as we speak.

• Leadership would not jeopardize these investments

• Technology is not a threat, but rather a powerful tool and part of an evolving retail landscape.

A transactional website supports the entire company.

• Technology can empower the sales force.

• Can give you a competitive advantage.

• Creates credibility in the mind of the consumer.

• An educated consumer is easier to close.

• Makes the size of our showrooms less intimidating.

• Invites the next generation of shoppers