team members: sam bechert, alex hayes, maddy kozoyed, morgan reed
TRANSCRIPT
Team Members: Sam Bechert, Alex Hayes, Maddy Kozoyed,
Morgan Reed
Positive Deviance
• What aspects of an exceptional organization make them representative of Positive Deviance?
Why Warby Parker?
• Warby Parker is a for-profit, for-good company
• Established themselves in the glasses industry using principles of Positive Deviance such as:– Unique Business Model– Focus on Sustainability– Strong Employee Culture
Who is Warby Parker?
• Founded by David Gilboa, Neil Blumenthal, Andrew Hunt and Jeffery Raider in 2010
• Sells high fashion prescription eyeglasses at low cost
• Prides themselves in:– Price of their glasses– Ability to give back– Old-fashioned customer service– The fact that they sell a monocle
Warby Parker’s Vision
“Warby Parker was founded with a rebellious spirit and lofty objective: to offer designer eyewear at a revolutionary price, while leading the way for socially conscious business.”
Business Model
-Buy One Give One
-Clear Vision & Purpose
-Buy One Give One
-Clear Vision & Purpose
Profiting corporations that are socially
conscious
Profiting corporations that are socially
conscious
Fair Pricing
Fair Pricing
Eye Exam
Training Program
Eye Exam
Training Program
Carbon Neutrality
Carbon Neutrality
Sustainability & Social Good
Collaborative Employee Culture
Collaborative Employee Culture
• Ground Rules– Treat customers the way we’d like to be treated.– Create an environment where employees can thing
big, have fun, and do good.– Get out there.
• Sponsorship– Green is good.
• Dharma Bums by Jack Kerouac• Culture Team
– Customer Experience team– Fun committee – Lunch Roulette
Revisiting: WhyWarby Parker?
Questions?
Sources• http://www.nytimes.com/2011/01/17/technology/17glasses.html?_r=2&• http://consumerist.com/2015/02/25/warby-parker-is-sorry-about-your-stolen-car-buys-you-a-beer/• http://pando.com/2014/01/29/warby-parker-has-one-big-weakness-and-this-competitor-is-exploiting-it/• http://www.standardculture.com/posts/6884-A-Chat-with-the-Founders-of-Warby-Parker• https://www.youtube.com/watch?v=5Ox2L05rTC0• http://www.bigspaceship.com/warby-parker-culture/• http://www.entrepreneur.com/article/242437• http://www.newyorker.com/magazine/2014/08/04/companies-benefits