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TEA INDUSTRYPRESENTED BY DOLLY MISHRA

CONTENT INTRODUCTION EVOLUTION KEY PLAYERS KEY PRODUCTS CONTRIBUTION TO THE ECONOMY SWOT ANALYSIS FUTURE OF THE SECTOR

INTRODUCTION TO THE SECTORTea is one of the most refreshing and popular beverages of the world. India is one of the largest Tea producer in the world. Indian tea is the finest quality in the world. Tea is being cultivated in the high ranges of Northern and Southern India. Black tea accounts for around 75% of global production.

EVOLUTIONThe tea industry in India is about 170 years old. It occupies an important Place and plays a very useful part in the national economy. Robert Bruce in 1823 discovered tea plants growing wild in upper Brahmaputra Valley. In 1838 the first Indian tea From Assam was sent to United Kingdom for public sale. Thereafter, it was extended to other parts of the Country between 50's and 60's of the last century.

KEY PLAYERS TATA TEA ASSAM CO. LTD GODREJ TEA UNILEVER BRAND BROKE BOND LIPTON

KEY PRODUCTS RED TEA GREEN TEA BLACK TEA WHITE TEA

CONTRIBUTION TO THE ECONOMYIndia accounts for more than 15% of the global tea trade. Indian tea is exported in various forms such as tea bags & instant tea to more than 80 countries of the world.

CONTRIBUTION TO GDPIndian tea industry is of nearly 9000 crores rupees. Since independence tea production has grown over 250%. Total net foreign exchange earned per annum is around Rs. 1847 crores. Employees over 1.1 million workers, 50% women.

SWOT ANALYSIS

STRENGHTHSStrong research backing from well established

research institution. Availability of modernized & upgraded

manufacturing facility. Labor welfare laws protecting workmen. A one stop shop for high quality specialty teas

e.g. Darjeeling, Assam, Nilgiris etc.

WEAKNESSInadequate warehousing at port. Remote location of the plantations and Transportation of teas over long distance from tea gardens to sales point.

OPPORTUNITY Good awareness level world over as to the health attributes

of tea leading to growing demand for good quality teas and specialty teas such as organic teas, green teas etc.

Positive response by the Tea Industry responding to the

govt. towards renovation of fields and processing factories.

THREATSLow cost of production of teas from Kenya, Indonesia etc. Better developed packaging & bagging capacity of Srilanka. Consistency in quality, commitment and high services quality perception of exporters of the other countries.

FUTURE OF TEA INDUSTRYNew areas for tea cultivation are being sought. The industry is likely to witness a major consolidation with leading players looking to acquire smaller & marginal players. Major concern for the industry remain rising of cost of production and value addition.