tea industry
TRANSCRIPT
TEA INDUSTRYPresented by
Dolly Mishra
CONTENT
INTRODUCTION
EVOLUTION
KEY PLAYERS
KEY PRODUCTS
CONTRIBUTION TO THE ECONOMY
SWOT ANALYSIS
FUTURE OF THE SECTOR
INTRODUCTION TO THE SECTOR
Tea is one of the most refreshing and popular beverages
of the world.
India is one of the largest Tea producer in the world.
Indian tea is the finest quality in the world.
Tea is being cultivated in the high ranges of Northern
and Southern India.
Black tea accounts for around 75% of global
production.
evolutionThe tea industry in India is about 170years old. It occupies an important Place and plays a very useful part in the national economy. Robert Bruce in 1823 discovered tea plantsgrowing wild in upper Brahmaputra Valley. In 1838 the first Indian tea From Assam was sent to United Kingdom for public sale. Thereafter, it was extended to other parts of the Country between 50's and 60's of the last century.
KEY PLAYERS
TATA TEA ASSAM CO. LTD GODREJ TEA UNILEVER BRAND BROKE BOND LIPTON
KEY PRODUCTS
RED TEA
GREEN TEA
BLACK TEA
WHITE TEA
CONTRIBUTION TO THE ECONOMY
India accounts for more than 15% of the global tea trade.
Indian tea is exported in various forms such as tea bags & instant tea to more than 80 countries of the world.
Contribution to GDP
Indian tea industry is of nearly 9000 crores rupees.
Since independence tea production has grown over
250%.
Total net foreign exchange earned per annum is around
Rs. 1847 crores.
Employees over 1.1 million workers, 50% women.
SWOT ANALYSIS
STRENGHTHS
Strong research backing from well established
research institution.
Availability of modernized & upgraded
manufacturing facility.
Labor welfare laws protecting workmen.
A one stop shop for high quality specialty tea’s
e.g. Darjeeling, Assam, Nilgiris etc.
WEAKNESS
Inadequate warehousing at port.
Remote location of the plantations and
Transportation of tea’s over long distance from tea
gardens to sales point.
OPPORTUNITY
Good awareness level world over as to the health
attributes of tea leading to growing demand for good
quality tea’s and specialty tea’s such as organic tea’s,
green tea’s etc.
Positive response by the Tea Industry responding to the
govt. towards renovation of fields and processing
factories.
THREATS
Low cost of production of tea’s from Kenya, Indonesia
etc.
Better developed packaging & bagging capacity of
Srilanka.
Consistency in quality, commitment and high services
quality perception of exporters of the other countries.
FUTURE OF TEA INDUSTRY
New areas for tea cultivation are being sought.
The industry is likely to witness a major consolidation
with leading players looking to acquire smaller &
marginal players.
Major concern for the industry remain rising of cost of
production and value addition.