Tea Industry Distribution Channel Study - Mumbai

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Post on 07-May-2015



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2. Chai ChaileloChai Chai A Sales and Distribution Analysis of the worlds largest consumed beverage after water-Tea ..the Indian wayGarma Garam Chai, brought to you by 3. Tea Making VideoTea-Sales & Distribution Analysis 4. Tea IndustryMarket Size Market Growth Rate Key PlayersSource: Assocham-Tea Study, 2013 5. Market ShareHUL Tata Tea Duncann Wagh Bakri OthersSource: Euromonitor International, 2010 6. Tea Distribution Tea from Garden ProducerUnbranded- In loose formBranded-In Consumer PacksTo Export MarketTo Indian Auction To Wholesaler Agent Ex Garden Sales To Retailer/Grocer Direct ExportTo Domestic MarketTo RetailerTo ConsumersTo ConsumersTea-Sales & Distribution Analysis 7. Tea Distribution Wholesale/ Merchant PackersBy To To Export Wholesale/ Domestic Market in Merchant Market in loose form Packers loose formDomestic market in packet formTo export market in packet formTo domestic market as tea bagTo export market as tea bagTea-Sales & Distribution Analysis 8. E-Auction of TeaTea-Sales & Distribution Analysis 9. Channels of Primary marketing for teaTea manufactured from tea leaf by Tea FactoryIn the form of loose tea in bulk packageTo domestic consumer through Retail outletDirectly to the primary registered domestic Buyers (non auction route)Directly to overseas Buyers (direct export)In consumer packs i.e. Packet TeaTo registered consignee or commission agent or as stock transferThrough public tea auctionTo registered primary buyersTo semi wholesaler or Retailer for sales To domestic consumer In the form of Loose teaDirectly to overseas Buyers as Direct exportTo merchant packers for sales to Domestic consumer as packet teaTo domestic consumer Through our retail outletTo domestic consumer through secondary buyers11Tea-Sales & Distribution Analysis 10. The manual public tea auction system Dispatch of lot-wise teas Issue of Garden invoice Arrival & Weighment Report Inspection of teaPreparation of small packs of trade sample Despatch of such trade samples 12Tea-Sales & Distribution Analysis 11. Present Electronic Tea Auction system Tea Board InternetDevelopment Staging Operations ManagementData CenterCentralized hardware Application SoftwareCoonoor PCs LANGuwahati PCs LANCoimbatore PCs LANKolkataSiliguriPCs LANPCs LANCochin PCs LAN13Tea-Sales & Distribution Analysis 12. DistributionTea-Sales & Distribution Analysis 13. APMC VashiJai Tea Co. B-3, AMPC Market-2 Sector 19B, Vashi Navi Mumbai, MH 400703 Tea-Sales & Distribution Analysis 14. APMC VashiSourcing Ordering Tea-Sales & Distribution Analysis 15. APMC Vashi Product RangeTea-Sales & Distribution Analysis 16. APMC Vashi Pricing Margin Sales CustomersTea-Sales & Distribution Analysis 17. Retail Distribution Ajit traders(main distributor) Phase 148 sectorsPhase 3Phase 2Tea-Sales & Distribution Analysis 18. Retail Distribution Delivery responsibility Replacement Terms of payment Bulk breaking(1 carton 20kgs) Stock AdjustmentCompany warehousedistributorbhiwandiRetail storesSanpadaNerul Tea-Sales & Distribution Analysis 19. Retail Distribution-Sales/orderSalesman visit Recovery Ordering Supply > Order DemandIncentive TargetsTea-Sales & Distribution Analysis 20. DistributionTechnology & Monitoring Salesman Reporting Area Sales Manager/TSI Monitoring PDA/Handheld devices Online Bill Generation/Measureme ntTea-Sales & Distribution Analysis 21. Retail to ConsumersBhaiyya, Chai denaTea-Sales & Distribution Analysis 22. Retail to Consumers Corporate Connect Tata Motors & HondaTea-Sales & Distribution Analysis 23. HotelTea-Sales & Distribution Analysis 24. HotelHotel ka chai kahaan se aata hai?Tea-Sales & Distribution Analysis 25. Hotel Rangoli Hotel APMC market, Ram Mohan Tea.Ram Mohan Tea, packages and markets tea and distributes to different retailers and hotels. Has a different offering for hotels and restaurants i.e. Hotel mixture. Been in business from 1971. Has a good market name. Price: 1kg- Rs 260. Tea-Sales & Distribution Analysis 26. Apna Chaiwala 27. Chaiwala Tea vendor Sheth Distributor (Girnar Tea Ltd) Price 280 per Kg Per Month 10 kgs usage No bulk purchase.Tea-Sales & Distribution Analysis 28. Thank you for your Time