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  • Sri Lanka Tea Industry

    Hasitha De AlwisDirector (Promotion) Sri Lanka Tea Board

  • Sri Lanka Wonder of Asia Island is united ending 30 years long conflict.Multi-ethnic, multi-cultural, multi-religious and multi-linguistic nation once again in harmony.Immense opportunities for sustainable growth in all sectors and tea industry is no exception.Probably the safest country today in South Asia.Peace dividends results in leap-frog development in Sri Lankas infra-structure & other sectors of economy.

  • INTRODUCTION Sri Lanka tea industry proudly celebrates 145 years of commercial history in 2012.

    Tea industry continues to occupy a pivotal position in terms of foreign exchange earnings & employment.

    Tea export earnings reached USD 1.5 Billion in 2011 a historical high contributing 15% to the nations foreign exchange.

    Generating 65% of export agriculture revenue, tea industry contributes approx. 2% of islands GDP.

    With 2 Million employed directly & indirectly 10% of the population of Sri Lanka depends on the industry.

  • AGRO-CLIMATIC TEA GROWING REGIONS OF SRI LANKA

  • SRI LANKA TEA PRODUCTION ELEVATION WISE (Mn. KGS)

    YearHighGrown (%)MidGrown(%)LowGrown(%)Total2005 80.325 55.1 18 181.757 317.1 2006 74.7 24 51.6 17 184.5 59 310.8 2007 72.5 24 54.4 17 177.7 59 304.6 2008 84.4 26 49.0 15 185.3 59 318.7 2009 72.8 25 44.7 15 173.1 60 290.6 201079.12456.117196.259331.4201179.22452.516196.660328.4

  • CATEGORY-WISE TEA PRODUCTION (Mn.KGS)

    2006(%)2007(%)2008(%)2009(%)2010(%)2011(%)Orthodox 288932839329793271933109430392CTC 185165175165185227Green Tea 314131213131Others 21212121----Total 311100305100319100291100331100328100

  • AREA OF TEA PLANTED IN SRI LANKA

    Elevation Planted (Ha)Share High Grown41,13719%Mid Grown71,01832%Low Grown109,81449%Total 221,969100

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  • SRI LANKA TEA EXPORTS (Mn. KGS)

    200620072008200920102011Bulk 197.8 179.9 178.0 164.6 176.8179.9Packets 79.4 72.7 84.3 75.5 89.895.8Tea Bags 19.1 22.0 20.3 18.7 25.724.6Others 18.6 19.7 18.6 21.2 1.82.9Re-Exports 12.5 15.6 18.6 10.6 18.620.5Total 327.4 309.9 319.8 290.6 305.7323.7ValueBillion USD0.8821.011.261.18 1.371.51

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  • RE-EXPORTS (CEYLON TEA BLENDED WITH OTHER ORIGINS)

    YearQty (MT)Value (Rs. Mn)Value (USD Mn)200511,4564,15441.33200612,4995,33051.20200715,5976,61759.80200818,57710,68398.61200910,5745,08944.27201018,60711,567102.30201120,52913,363118.30

  • Tea Imports to Sri Lanka

    Year Quantity (Kgs)Value Value (Rs. Million )(USD M.)200713,683,7323,141.628.56200814,598,2483,754.834.1320099,960,1292,979.427.08201012,172,7533,768.034.25201111,406,0443,770.434.28

  • Tea Imports to Sri Lanka(Country Wise)Qty in Kgs.

    200920102011India 4,708,6954,776,1414,353,513China 1,755,5212,802,8732,895,761Kenya 2,8676493,871,1673,690,453Vietnam 240,725352,20397,909Indonesia 203,260207,068182,620Malawi129,580143,104150,660Germany33,08010,80523,898Taiwan8,8887392-Japan5,600900-U.K5,130-9980Nepal2,00111001250TOTAL 9,960,12912,172,75311,406,044

  • MAJOR DESTINATIONS FOR CEYLON TEA

    2009Country Qty. % Russia42.415.1UAE3010.7Syria29.410.5Iran27.79.9Turkey15.75.6Jordan13.44.8Kuwait10.13.6Iraq9.83.5Japan9.53.4Libya8.12.9

    2010Country Qty. % Russia 45.515.2UAE 29.69.9Iran 27.69.2Syria 26.38.8Turkey 18.46.2Jordan 17.35.8Iraq 13.64.6Libya 10.93.7Kuwait 10.83.6Japan 10.33.4

    2011CountryQty%Russia47.314.8Iran30.89.6Syria28.58.9Iraq22.26.9UAE21.56.7Turkey18.95.9Azerbaijan11.83.7Japan11.33.5Kuwait9.12.8Ukraine7.82.4

  • DOMESTIC CONSUMPTION

    YearQty. (Mn. Kgs) Approx.200527.5200627.5200728.0200828.5200928.5201028.4201128.9

  • DISTRIBUTION CHANNELS TypePercentage

    Supermarkets 25%Grocery retailing 30%Convenience stores 30%Tea Shops / Tea Houses 5% Others 10%

  • TYPE OF PRODUCTS (Domestic Market )

    Domestic Market Volume 2010 2011Value 2010 2011Loose Tea 68%67%61%59%Packet Tea 30%30%36%37%Tea Bags 2% 3% 3% 4%

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  • Value Growth on Consumer Prices for Share of Throat

    Item Share of Throat Value Growth (per Annum) Average Price Tea26.5%9%Rs. 715/KgCoffee 2.5%22%Rs. 1,335/KgMalt15.5%23%Rs.167/Ltr Soft Drinks (Carbonated)36.0%43%Rs.124/LtrOthers19.5%

  • Household Expenditure 2009/2010 (Rs. 1,750B.)Monthly Household Expenditure Rs. 32,446/-

  • MACRO ECONOMIC FUNDAMENTALS IN SRI LANKA2005 VS. 2011

    20052011(Est/Prov)Real GDP Growth 6.28.3GDP (US $)24.459.1GDP per capita (US $) 1,2412,830Trade : Exports (US$ bn)6.310.5 Imports (US $ bn)8.920.0Workers Remittances (US$ bn)1.95.2Tourist Arrivals (000)549850Earnings from Tourism (US $ bn) 0.30.8FDI (US$ bn) 0.31.0

  • Hasitha De AlwisDirector (Promotion) Sri Lanka Tea BoardThank You

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    *Food & drink

    40%

    Other

    19%

    Cultural

    Entertainment

    2%

    Education

    3%

    Consumer

    durables

    3%

    Transport &

    Comm's 10%

    Personal &

    Health care

    5%

    Housing

    11%

    Fuel & Light

    4%

    Clothing &

    personal effects

    3%

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