sweet delight co.,ltd

a

Preface

Sweet Delight Company is set up to study about import snack industry. This project

is use information and analyze from real situation in industry for investor who wants to

interest and invest in this project and make the investor understanding this project and

apply the method to solve the problem that may be happen in the future. This report is

including of industry profile, marketing feasibility, financial analysis and risk management.

The objective of project is analyzing the market feasibility of import snack, conduct

to study about logistic to transportation of imported snack and learn about financial

feasibility. All of objectives for make benefit in this company for example understand

market feasibility, environment competitive analysis, demand of consumers and technical

and management process in import.

In this report is a benefit for everyone who wants to know or study on the import

product. Moreover, it can apply into real business. If there are some mistakes in this

proposal, the researcher would like to apologize too.

Miss. Jitsuda Nuansomsri

Miss. Jureeporn Parinyanat

Miss. Naphat Lungkapin

Miss. Saranya Klakduangjit

Miss. Jintana Junchum

b

Content

Preface a

Content b

Chapter 1: Introduction 1

1.1) Background and Significance of the Project 2

1.2) Project Objectives 3

1.3) Benefit of project 3

1.4) Time frame of study 4

Chapter 2: Industry Profile 5

2.1) Nature of Industry 6

2.2) Situation of Industry 8

2.3) Product (in general) 10

2.4) Vision of organization 29

2.5) Mission 30

2.6) Strategy 30

2.6.1 Corporate Level Analysis 30

2.6.2 Business Level Analysis 31

2.6.3 Functional Level Information 31

2.6.4 Marketing Strategy Information 31

2.6.5 Operation Strategy Information 32

2.6.6 Financial strategy Information 32

2.6.7 Human Resources Management Strategy Information 32

2.7) Conclusion in Industry Profile 32

Chapter 3: Market Feasibility Study 34

3.1) Market analysis 35

3.1.1 General Environmental Analysis 35

3.1.2 Competition Information 38

3.1.3 Customer Analysis 45

3.2) STP Analysis 47

3.2.1 Market segmentation 47

3.2.2 Target market 47

3.2.3 Positioning Analysis 48

3.3) Marketing Mix Strategy 48

3.3.1 Product Strategy 49

3.3.2 Price Strategy 49

3.3.3 Place strategy 49

3.3.4 Promotion Strategy 49

c

3.4) Five force model 51

3.4.1 The threat of the new entry 51

3.4.2 The intensity of competitive rivalry 51

3.4.3 The bargaining power of suppliers 51

3.4.4 The bargaining power of buyers 51

3.4.5 Substitution Goods 52

3.5) Sales Forecast/Profit Estimation 52

3.6) Marketing Expenses (Sales, Incentives) 56

3.7) Conclusion in market Feasibility 58

Chapter 4: Technical Feasibility Study 60

4.1) Production and Operation Analysis 61

4.1.1 Product characteristics 61

4.1.2 Product Process 68

4.1.3 Service Process 68

4.1.4 Location 78

4.1.5 Machines/Tools/Equipment 79

4.1.6 Logistics Management 79

4.1.7 Facility Management 80

4.2) Cost of Investment 81

4.3) Investment Cost 81

4.4) Management Analysis 84

4.4.1 Organization Analysis 84

4.4.2 Organization Chart 85

4.4.3 Employee Requirement 85

4.4.4 Administration Cost 86

4.4.5 Administration Cost Table 88

4.5) Conclusion 90

Chapter 5: Financial Analysis 91

5.1) Income Statement 92

5.2) Balance Sheet 97

5.3) Statement of Cash Flow 102

5.4) Conclusion 107

Chapter 6: Risk Management 108

6.1) Risk analysis 109

6.1.1 External forces 109

6.1.2 Internal Forces 110

Chapter 7: Summary 113

Reference 116

Appendix 120

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Chapter 1: Introduction

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1.1) Background and Significance of the Project

Nowadays, there are many minimarts in Thailand and these minimarts have similar

pattern. If we plan to open our own shop, we have to think about the risk from competitive.

So, we try to solve this problem, we want to do something different and interesting. After

we discuss earnestly, so we make up our mind to plan about a snack & sweet shop. The

reason we choose this kind of business, because foods are really necessary for humans.

Snacks are classified as food but the snack is something not complicate, we don’t have to

prepare our material like the restaurant. All the same, we have to sale something different

from other, so we discuss among our members, and then we can conclude that we will open

an imported snacks and sweets shop under brand “Sweet Delight”. Our product will be

imported from Asia countries i.e. Japan Korea and China. The most of our product will be

imported from Japan because Japan is well known as the countries that have various snacks

and sweets.

We start to explore about competitors, and found that our main competitor is

Okashi Land which is the franchise shop. The Okashi Land sale many snack that import

from Japan, they have many brunch in Bangkok also. But however the Okashi Land is not

opened in Chiang Mai yet (Chiang Mai is the 2nd biggest country in Thailand). Because of

less competitive, we select Chiang Mai to be our location. As of March 2009 Chiang Mai has

high number of population 1,666,024 people, and the halves of the population are female.

Normally, females interest in sweets pretty much, besides our product is a new thing in

Chiang Mai market, so it can attract the customers. Although we focus on female customer,

but because of interestedness of our product, so we also expect that male will become our

customer.

We will set the place at Central Airport department store, the biggest department

store, and the center of the youth in Chiang Mai. The basic lifestyle of the people in Chiang

Mai, they like to relax themselves all the time. So, the most of restaurant and café are

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successful. So, we have an idea set up the lounge in our shop. We proud to service the

customers with the best we can. I wish the customers will impress with our service and our

product. The most important, we will check our product carefully, to make sure that the

customers will receive the best thing from us.

We expect that our business will grow dramatically, because we’re the first brand in

Chiang Mai, so, we can get the customer’s royalty rather than competitors. If our business

successful, we will plan to open new brunches in Bangkok.

1.2) Project Objectives

1. To analyze the market feasibility of import snack in Chiang Mai.

2. To study about the competitors in running business.

3. To study environment competitive analysis.

4. To study consumers behavior of buying import snack in Chiang Mai.

5. To learn technical and management process in imported snack.

6. To conduct study about logistic to transportation of imported snack.

7. To study financial feasibility.

8. To study the possibility for establish new product which different form others.

9. To control the cost of investment in business.

10. To study size of snack and sweet market demand in Thailand.

1.3) Benefit of project

1. To understand market feasibility.

2. To understand environment competitive analysis.

3. To understand demand of consumers.

4. To understand about logistic to transportation of import.

5. To understand financial feasibility.

6. To understand about technical and management process in import.

7. To apply the knowledge from the class to use in real business.

8. To know the method to increase in sales.

9. To understand how difficult of running business

10. To understand how important of adaptation.

11. To be a better business man.

12. To be able to plan for getting high profit/return on investment.

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1.4) Time frame of study

Activities November December January February

1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4

1.Prepare topic

2.Topic submission

3.Introduction of project feasibility study

4.Study the industry profile

(Product Characteristics)

5.Marketing Analysis

6.Technical feasibility study

(Operating and Management process)

7.Financial analysis

8.Study and analysis risk of business

9.Project Advertising

10.Summary feasibility of business

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Chapter 2: Industry Profile

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2.1) Nature of Industry

Importation in Thailand was begun in Rama III (KING). Thailand has trade

relationship with China by junk. Thai government bring product and foods that people can

produce sell to change in money. At that time trade with China make more money and

more benefit for Thailand. In Rama IV (KING) has negotiate about contract with England

and other country and then the foreigner came to trade in Thailand and then there are

different goods and new technology spread over country. There are the European works in

government service and some people are diplomacy. Those foreigners who work in

Thailand do not accustom with Thai food, so they were taken some food from their country.

Then that food was order to sell in Thailand. In the later there are more goods import to

Thailand such as coffee, clothes, soup and liquor. In Rama V (KING), they connect and make

relationship with other country such as Propagate and India. So there are new goods

imports from other country such as milk, better, ice-cream and canned food. In Rama VI

(KING) Thai people know about cake and bakery because after World War II Thai people

got effect from the West and know the way how to do bakery. In the later Thailand has

made a good relationship with other country all over the world. So each other country will

export about the tread to change for each other. And Thailand export more goods such as

rice, fruit, spices and cotton. There are more goods, equipment of car and include some

snack import to Thailand. In the part Thailand connects and makes relationship with many

other countries that do not show at the beginning. There are many reasons that Thailand

makes relationship with other country such as about economic, political, trade opportunity,

social and culture. The important reason is about the war, when other county that close

Thailand has war so people moved to stay in Thailand. Thailand got different culture from

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evacuee. The most evacuees that moved to Thailand are Chinese people, so now there are

more Chinese people in Thailand.

Thailand – China trade relationship started in year 1696 by trade with rice. In the

later China transport more good such as chinaware, silk and pickle. There are some Chinese

people move to Thailand to make a living because in China has war and lose with England

and French. So Thailand and China has more developed transportation. In the later when

more Chinese people move from China to Thailand and the propagation Chinese culture for

Thai people. There are more places that show about Chinese culture and each other are

closer. For nowadays Thailand and China still exchange and import and export product

from each country and more Chinese people came to Thailand for invest business with Thai

people. So that thing is support relationship with two countries more and more.

Thailand – Korean trade relationship started in year 1969 by negotiate about

economic for cancel double taxation. But the trade relationship between two country do

not good and Thailand was adverse trade balance until the present. Because the main

import goods to Thailand that has high cost such as iron, steel, chemical product, board and

machine. The main goods that Korean import form Thailand such as rubber, paper, crude

oil and product from cassava. Now there are more goods, product and new technology that

import from Korean such as cosmetic, snack and fashion. So that things make a good

relationship between two countries. .

Thailand – Japan have relationship more than 600 years that include economic,

political, solider, diplomacy and trade relationship. The first started that the relationship

between Thai merchant and Japanese merchant to exchange some goods. At that time there

are more goods that Thai export to Japan such as silk, fabric and pottery. The goods that

Thailand imports from japan are spices, wood and chinaware. And that Thailand and Japan

negotiate make contract about trade relationship. At the present Thailand and Japan still

have a good trade relationship and there are more goods for import and export. Thailand

import board, truck, computer components and transistor from Japan. Japan import

rubber, frozen chicken, frozen fish, electronic, noodle and snack. And now Japan is the main

country that import snack to Thailand because Japan produce many type of snack and

those snack was contain in attractive package.

Snack is a small amount of food eaten between meals and now snack is a part of life

of each other. But how we know what type of snack that can attract and the customer never

test before. Back for 6 years, import snack shop has a clearly point is can service strange

and new snack Thai delicious at only one place. This point is a highlight and easy to buy.

The product or snack that the shop service to customer will have more different and

attractive for all customer because at the present exotic trend is most popular more than in

the past. The shop is a retail shop and there are more snack from other country so the shop

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considered for respond product and snack that appropriate to the customer. That shop

does not market strategy and advertising for promote their product but they just spent the

time for customer remembered in short time. The shop has only some promotion that can

attractive for customer, take care, talk with customer and suggest new product do the way

for make relationship between customer and retailer. There are no more competitors at

that time because import snack is a new business and it high risk. The thing that very

important is location could set in center of teenager that close community and easy to find.

The snack in shop provide for everyone can eat and that are requirement, product in trend

and the set cost appropriate for customer. So the customer will pay attention about new

snack and new promotion in shop.

2.2) Situation of Industry

Nowadays, Korean, Japanese and Chinese culture is pretty popular in Thailand. One

out of ten people in Thailand has been to Korea, Japan or China at least one time. Since,

Korean, Japanese and Chinese culture are shining in Thailand, so Korean food, Japanese

food, Chinese are popular in Thailand as well. There are many Korean, Japanese, Chinese

restaurants in Thailand. For the imported snack shop, it’s not very popular in Thailand,

because investor afraid of loss, and unstable of Thai currency. But however that’s the

chance for our company, because of fewer competitors, we can expand our market. Our

main competitors are Jaeleng shop and Okashi shop (Okashi is franchise business), that two

main competitors locate in Bangkok (The metropolis of Thailand). For other competitors,

they are small shop and the type of imported is the shop is not various, so they can’t

compete with others. In addition, there are many online shops that the customers can order

by online channel. But this kind of shop is not preferred to use, because that’s complicate

for the customers. So, it’s the competitive advantage of our company.

In Chiang Mai, There is no business about imported shack shop. The competition

rate is about 0-5%, but we can assume that the population in Chiang Mai less than

population in Bangkok (Chiang Mai has population about 1,603,220 people), so the market

is not quiet wide. However the trend of fashion snack in Chiang Mai is highly popular at this

time. Many people in Chiang Mai start to interest in import stuff. In addition, cost of living

in Chiang Mai is not too high, so they can buy necessary stuff without thinking too much.

The importing rate in three years preceding is rather much. The most of importers

countries are Asian. So, it shows that the Asian countries influence to Thailand importing.

We will classify by country for each years from 2008-2010 (Value: Million baht)

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Figure 2.1

Figure 2.2

Figure 2.3

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From the figure 2.1, 2.2, 2.3, we can conclude that the main country that we

imported product is Japan, because Japan always hold the 1st place for imported product.

And China, Malaysia, United State, South Korea is inferior in order. So, it shows that the

product from those countries is highly popular at this time. There are various product that

are imported, in year 2010 we import food about 12,840.61 million baht out of all imported

(about 460,476.90 million baht). In case, we can conclude that we import many foods from

those countries. So, all snacks in our shop are imported from those countries which are

influencing in Thailand.

2.3) Product (in general)

Sweet delight Company is selling a product about import snack from many countries

such as Japanese, South Korea and other country in Asia. Our shop is selling snack many

brands and many package of product for customers to choose and make a decision easily.

Sweet delight Company have many products of snack such as chocolate, cookie,

potato chips, peanuts, juice gummy, chewy, candy, cup noodle etc. as follow below;

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Japanese Snack:

Meiji White Horn Chocolate

Meiji Meltykiss -- Strawberry Chocolate

Meiji Topping Copan Cheese Flavor

Meiji Copan -- Maple Sugar Flavor

Wasabi Mayonnaise Potato Chips

Yamayoshi Wasa-Beef Potato Chips

Natori Butter Peanut

Meiji 100% Muscut Juice Gummy

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Hot Wasabi Peas

The butter Cookies

Pocky chocolate

Chokobi Snack

Toppa Potato Snack

Koala Chocolate

Takoyaki-ya San, or Gobs of Goo

Mikakuto Juntsuyu Candy

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Traditional Snacks

Chili Snack

Baked Mayonnaise Arare Sembei


Ukaru Snack

Japanese Professional Eater Snack Foods

FritoLay Takoyaki Puff Snack

FritoLay Doritos Twist -- Rich Cheese

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Iwatsuka Grilled Corn Snack Soy Sauce

Flavor

Sanko Rich Salt Light Rice Cracker

Fuwarinka Rose Essence Soft Candy

Yan Yan Doble Cream

Morinaga Hi-Chew -- Peach Flavor

Morinaga Hi-Chew -- Mango Flavor

Sweetie Gum

Green Gum

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Pinky Small tangy mints

Iwako Japanese Snack Orange

Mochi Choco ball-strawberry

Mochi (Rice Cake) with Red Bean Paste

Mochi Ice cream Mango

Mochi Ice cream Green Tea

Tasty snack

Honey Smacks Cereal

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Iwatsuka Soft Mochi Rice Snack

Tamagogani “Meisauki”

Bourbon Snacks (Variety of Flavors in

Stock)


Stock)

Snack Cake (More Varieties in Stock)


The Cutest Chocolate Snacks


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Chocolate and Cracker Snack

Bourbon Banana Cake

Party Mix

Akihabara Bunny Shrine Special Manju

Snack

K-on!! Manju Snack

Choco Flakes cereal

Asparagus Snack

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Hello Panda 57gr Snack

Hello Panda Crema de Leche

Hello Panda Fresa

Hello Panda Doble Chocolate

Choco Baby

Meiji Apollo Chocolate con Fresa

Choco Flakes

Meiji Chelsea, Yoghurt Scotch

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Pucca Chocolate

Pucca Fresa

Yan Yan Chocolate

South Korea Snack:

Chestnut Monaca

Chimney Corn Snack

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Returned Popcorn Hungry Popcorn

Sesame Corn Flakes

Sweet Potato Type

Poprice

Assorted Monaca

Joeun Flavor Corn

Rice Cake Cookie - Original(Butter)

Rice Cake Cookie – Strawberry

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Mondschein Cookie

Korea Snacks

Crimi Black Bean Sand Biscuit

Crimi Peanut Sand Biscuit

Sesame stick

Pavesi (choco stick biscuit)

Korea Cookie

Korean Traditional Snack

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ORGA Snack

Small sized lunch- basket laver

Cup Soup

Instant Soup

Cookie & Tea. Coffee Biscuit

Chewing gum

China Snack:

Snack Food Package

Snack Packaging

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Snack Food Package

Crispy Bonbon, Soft Candy

Rice Krispy snack for breakfast or out-going

Potato Chips

Seasoned seaweed snack

Fruit Bonbon

Crispy Chocolate candy and snack

Egg rolls

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Apple Dry Snack

Minays Mini Fruit Bonbons

Japan noodle:

Chikara Udon

Tanuki Soba

Tanuki Udon

Akai Kitsune Udon Dekamori

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Midori No Tanuki Buckwheat with Soup

Base and Tempura

Donbei Kitsune Udon

Donbei Tempura Soba

Menno Tatsujin Miso

Korea noodle:

Yukejang Men Oriental Style

Chajang Flavor Big

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Kimchi

Kimchi Flavor Big

Spicy Chicken

Hot & Spicy Yukejang Wang Ramen Big

Kimchi Wang Ramen Big

KimChi Men Oriental

Maeunkong Kimchi Ramen Instant

Hot & Spicy Big Shin Cup Noodle Soup

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Hot & Spicy

Mupama Flavor Big

Shrimp Flavor Big

Udon Flavor Big

Beef Flavor Dosirac Oriental

Chicken Flavor Dosirac Oriental

Kimchi Flavor Dosirac Oriental

Hot & Spicy YuKeJang Instant

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Sutah Big

Sutah Big Seafood Flavor Ramen

China noodle:

Sour Chili with Seafood Flavor Super

Meat Tea Flavor

Sweet delight Company has many gift set of snack for customers choose as follow below;

Korean traditional cookie

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J-List Best Seller Snack & Dagashi Set

Our shop has a set of snack for customer choose and economize.

Traditional Items Set (Lucky Bag)

In Japan, they have a fun custom to sell sealed "lucky bags" filled with unknown

contents to customers, which feature items valued at much more than the price of the bag.

2.4) Vision of organization

Sweet Delight Company will be leader about part of import high quality snacks &

sweets from Japan Korea and China that superior service for customer within 2 years in

Chiang Mai province. We will increase and build two branches within 3 years.

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2.5) Mission

1. To develop about system of import and distribution product for more efficiency.

2. To engrossed in make confidence and please for every customer.

3. To import high quality of snacks and sweets and greater service for every group

of customer.

4. To find the best location to open the new shop to appreciate customer and cover

all province.

5. To manage our business to best successful.

6. To develop technical and management process about import our product.

7. To find the best new product from other country for customer wants.

8. To emphasize high benefit of customer.

9. To give benefits to customer to get the new taste and difference more than

general snacks and sweets.

10. To be the one snack and sweets shop to sell product in the north of Thailand.

2.6) Strategy

2.6.1 Corporate Level Analysis

Sweet Delight Company is the new business that will opening in Chiang Mai. The

strategy we choose to use in a corporate level is growth strategy, because this strategy can

improve our business to fame. We emphasize to create the diversity of product, because

there are many snack shops. Our company, tend that likely increasing in today market

because foods are really necessary for humans and snack and candy & chocolate are

popular as well.

We will create diversity to our product, such as type of product in each country as

follow: snack, candy & chocolate and noodle. In addition, we will update snack to each type

of product popular with each festival.

We have growth strategy able to get high profit, and customers that tend to increase.

Especially snack from Japan, Korea and China; which has been very popular today. The

strategy that according as follows:

- Focus on the main target group with female adolescents.

- Maintaining primary customers and expanding to new customer groups.

- Analyze the Information about what our customers buy, when and how often

will help our make savvy decisions about stocking and marketing.

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2.6.2 Business Level Analysis

In Chiang Mai; they has a lot of snack shops but our snack shop will be imported

from many country in Asia. So, Sweet Delight Company is the first snack shop which carries

a variety of sweets & snacks because our product and service by make it different to our

competitor. However, it has many snack shops so, in order to attract their customer to be

our customers we have to make them impression with ours. Sweet Delight shop

concentrate about the satisfaction of our customer and try to know about our customer

want and need before take order and set the product to them.

Sweet Delight Company is focused on diversity of product. Our product cost is likely

lower than competitor. In this business level strategy as follows:

- Controlling order and set the product

- Developing and update new product every festival.

- Checking stock of product regularly example, expiration date of the product.

In addition, Sweet Delight Company has products that are different from other

stores. Moreover, we have goods from several countries in Asia to provide customers with

purchase.

2.6.3 Functional Level Information

Sweet Delight Company has many strategies example marketing strategy, operation

strategy and financial strategy. This is the important strategy that can help us to earn more

profit and successful.

2.6.4 Marketing Strategy Information

- Sweet Delight Company has strategies to turn current customers into loyal repeat

buyers’ example, offer discounts and other incentives to customers.

- We put logo on our shopping bags, our shipping boxes and the thank-you notes in

every order so, that customers recognize our store.

- We will provide customers satisfied with our products and services, they are also

more likely to buy from our again.

- We will update new products every season because consumer trends are constantly

changing so, we must update new products to customers as an alternative.

- We will promotes our shop as follows; Radio & Advertise, Leaflets, Promotion &

Poster and Fascia.

- We will develop customer referral and customer retention programs; encourage

current customers to promote your business to their friends and family.

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- We will alert customers about sales ahead of the general public, promoting cards for

their birthdays and other holidays, providing them with special tips and other

information or even inviting them to private in-store events.

- We will create promotional and event in each seasonal, event can also bring in

traffic example, discount for the third product or purchase one thousand baht to

discount 10 percent.

2.6.5 Operation Strategy Information

- Clear vision and mission.

- Set product order process in any countries.

- Learn about licenses, taxes, quotas and other restrictions apply to product imports

entering.

2.6.6 Financial strategy Information

- Prepare financial statements for Sweet Delight Company.

- Financial statements get clear and accurate data in every month.

- Create the Accounting System Provides Financial Information.

- Create financial strategies and financial database to separate each expense in

different kind.

- Create record keeping system with the information need to evaluate the financial

consequences of financial decisions.

2.6.7 Human Resources Management Strategy Information

- Hiring employee in Chiang Mai area for convenience and saving cost.

- Training staffs about personality and job performance to be always ready to work.

- Staffs must knowledge all products; product knowledge can mean more sales.

- Staffs have the same standard to make the customer satisfy and happy.

- The lender staffs also evaluate and track employee performance.

2.7) Conclusion in Industry Profile

Importation in Thailand was begun in Rama III (KING). Thailand has a good relation

with Japan, Korea and china imported snack shop, it’s not very popular in Thailand, that’s

the chance for our company, because of fewer competitors, we can expand our market. So,

we will create the company that name “Sweet Delight” at Central Airport, Chiang Mai. The

strategy we choose to use in a corporate level is growth strategy. We have growth strategy

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able to get high profit, and customers that tend to increase. Sweet Delight Company is the

first snack shop which carries a variety of sweets and snacks because our products and

service by make it different to our competitor. Sweet Delight Company has many Strategies

that can help us to earn more profit and successful. In addition, we have marketing strategy,

operating strategy, Finance strategy, Human Resources Management Strategy to attract the

target market.

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Chapter 3: Market Feasibility Study

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3.1) Market analysis

3.1.1 General Environmental Analysis

Political Factors

Thailand is currently experiencing some serious political problems. For the vast

majority of businesses, they are attempting to continue as normal, although with constant

disruptions taking place. Almost all companies have accepted that 2010 and even 2011 are

going to be hard years now.

Politic might affect to our business investment. So, we must study and analyze the

risks to doing business in Thailand over the next 5-years as the following;

•SWOT Analysis for the Thai Market Political strengths, weaknesses, opportunities and

threats facing Thailand.

•Political Stability and Risk Assessment for Thailand

BMI's Risk Ratings assess explicit short and long-term risks to political stability; latest

ratings, rankings and trends for Thailand's risk are compared with regional and global

averages.

•Current Administration and Policy-making in Thailand

BMI profiles key policy-makers and power-brokers in the Thai government, assessing

threats to the continuity of Thai economic policy, and likely changes to the business

operating environment through end-2018.

Key Benefits

•Benchmark Thailand's risk profile against its neighbors, the global and regional average,

allowing easy comparison of risks between key business markets.

•Identify, evaluate and anticipate political and security risks to the business environment

in Thailand, and to your company's current operations and future plans.

These political problems have affected many businesses but our store has location

at Central airport, Chiang Mai so it not affected to our company.

However, there are the customers who want to sweet & snack because food important for

human and snacks are important too because they help keep your energy level up between

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meals so you can do the things you like to do. Eating small, well-balanced snacks between

meals can also keep you from eating too much at meal time.

Economic Factor

Chiang Mai economy has been growing rapidly and efficiently. Chiang Mai Gross

Provincial Product (GPP) was highest in the Northern Region. Per capita income ranked

third in the region.

Thailand GDP Growth Rate the Gross Domestic Product (GDP) in Thailand

contracted at an annual rate of 0.2 percent in the third quarter of 2010. From 1993 until

2010, Thailand's average quarterly GDP Growth was 1.01 percent reaching an historical

high of 7.10 percent in September of 1993 and a record low of -5.10 percent in March of

1998. The economy of Thailand is an emerging economy which is heavily export-

dependent, with exports accounting for more than two thirds of gross domestic product

(GDP). Well-developed infrastructure, a free-enterprise economy, and generally pro-

investment policies, made Thailand one of East Asia's best performers. However, overall

economic growth has fallen sharply in 2008 and 2009 as global downturn and persistent

political crisis stalled infrastructure mega-projects, eroded investor and consumer

confidence.

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Year Mar Jun Sep Dec

2010 3.80 -0.60 -0.20

2009 -1.60 2.40 1.40 4.00

2008 1.60 0.00 -0.70 -4.90

Figure 3.1 Thailand GDP growth rate

The movement of these economic in sweet & snack business is affected by the

economic crisis. Food is an important factor in lives but a snack is luxuries. Therefore be

affected as well. For snack imported from Japan, Korea and China may not be affected

because the current culture, especially Japan and Korea will be very popular.

Social and environment factors Analysis

Thai society, there are a lot of social codes and traditions. Further, the vast majority

of Thais love their foods and traditions. Culture is reflected in a country's customs, social

conduct, ceremonies, festivities, traditional costumes, cuisines and music, etc. Since culture

has evolved in society for centuries, it becomes deeply rooted in the members of that

society. This strongly affects their values, beliefs and judgments.

Now, evolution of the Thai began to change when the influence of foreign investors

into Thailand, particularly in Korea Japan and China. So, the popular culture has effect a

role in human example, Korea Wave. Thailand accepts foreign cultures, particularly among

teenagers. Thai society has made the consumption of a variety of cultural entertainment

such as music, uniforms, entertainment, food and snack signs with dessert, a value that

socialization and new rapid acculturation.

Technological factors

Technology has become necessary that we can keep up with the racing time.

Technology has become important in the fast life of today. It is technology, which has sped

up our lives; it is technology, which has brought distant locations closer. (buzzle.com)

38

We will use of technologies to grow our business, reduce our expenses, improve

customer service and enhance employee productivity by important technologies which

could make a difference for our business as follows;

1. Getting closer to our customers by telephone for way to reach existing and new

customers. Yet, the Web Site can touch customer service. The model of customer services to

a more proactive and use telephony handling to ensure that customer requests are handled

promptly.

2. Staying connected many customer make extensive use of cell phones to meet their

mobility needs. Staying connected ensures that time and distances do not become barriers

to better customer service and more productive communications.

Figure 3.2 Technology Equipment

3.1.2 Competition Information

Competitor information

For the Sweet Delight Company, it has low competition in Chiang Mai because sweet

& snack imported is new business in Thailand. Our shop is a sweet & snack imported store

from foreign countries including Japan, Korea and China the first shop in Chiang Mai.

Direct competitor information

Our direct competitors are Okashi stores. Okashi is a franchise business and it has

three branches in Thailand as follow; Fashion Island, Future Park Rangsit and Central Plaza

Chaengwattana

39

Figure 3.3 Okashi shop

K. Tadsanee Phongsakul is the Managing Director of "Okashi" shop. Okashi sale

snack imported from many countries such as Japan, Korea, Taiwan, Philippines, Vietnam

and Europe, this product is a dessert of snacks that taste quality is useful and the price is

not expensive to eat at any age.

Okasai shop selling snack imported from other countries which have the obvious

advantage is to find delicious new confectionery shop Okashi has a variety of products to

attract all ages. Okashi shop does not have marketing strategy but it will take to make

customers remember. Okasai shop selling sweets imported from other countries which

have the obvious advantage is to find delicious new products. Okashi shop has a variety of

products to attract all ages.

Figure 3.4 Managing directors, Okashi shop

40

Direct Competitors: Okashi

Owner: K. Tadsanee Phongsakul

94 Future Park Rangsit, basement (Central and Robinson)

Tell: 02-958-0011, 02-947-5723

E-mail: [email protected]

Web Site: www.siamokashi.com

Figure 3.3 Okashi shop

Figure 3.4 Managing directors, Okashi shop

Indirect competitor information: Supermarket

A supermarket, a form of grocery store, is a self-service store offering a wide variety

of food and household merchandise, organized into departments. It is larger in size and has

a wider selection than a traditional grocery store and it is smaller than a hypermarket or

superstore.

Chiang Mai has many supermarkets of food and snacks as well as other products to

customers, for example;

7-Eleven

Figure 3.5 logo of 7 - Eleven

7-Eleven is part of an international chain of convenience stores, operating under

Seven-Eleven Japan Co. Ltd, which in turn is owned by Seven & I Holdings Co. of Japan. 7-

Eleven, primarily operating as a franchise, is the world's largest operator, franchisor and

licensor of convenience stores with more than 39,000. Its stores are located in eighteen

41

countries, with its largest markets being Japan, the United States, Canada, the Philippines,

Hong Kong, Taiwan, Malaysia and Thailand. (Wiki, December 2009)

Almost 50 products offering a diversity of convenience snacks, food, and beverages

catering to the many types of weight-management lifestyles, including controlled-crab,

low-fat, low-calorie and high-protein, are being merchandised in a single section to show

customers the variety of healthier choices available.

FamilyMart

Figure 3.6 logo of FamilyMart

FamilyMart is a convenience store franchise chain first opened in Japan on

September 1, 1981. FamilyMart is Japan's third largest convenience store chain, behind 7-

Eleven and Lawson, and the largest chain store in South Korea. FamilyMart also has

franchise stores in Thailand, South Korea, Taiwan, China (Shanghai, Guangzhou, and

Suzhou), United States, Bangladesh and Vietnam. (Wiki, 2009)

Tops

• the best food store in Asia;

• the best international supermarket in Thailand;

• everyday supermarket for smart shopper and

• mini-super for freshness at your convenient.

Figure 3.7 logo of Tops

42

Central Food Retail Company Limited (CFR) is the largest supermarket chain in

Thailand operating since 1996 and is one of the business units under Central Retail

Cooperation Limited (CRC). The company is currently operates 125 branches nationwide

with 88 stores in Bangkok and 37 stores located in upcountry.

Our stores are situated in Central and Robinson Department stores, and

freestanding supermarkets. In 2006, the company is successfully repositioning its family

chain and represents the variety of customers shopping lifestyle through four different

retail formats. (top.co.th)

For example, sweet & snack imported of supermarket

Name Detail picture

MCVITIE'S Britain's No.1 biscuit brand is a also appointed by the Queen

herself as official of premium biscuits to the Royal palace. 12

unique flavors from Chocolate rich to Orange filed Jaffa cakes.

-ORIGINAL GINGER NUTS 200 g.

-HOB NOBS 300 g.

-JAFFA CAKES 187 g.

-KRAKAWHEAT 200 g.

-MILK CHOCOLATE DIGESTIVE 250 g.

-MINI COOKIES 50 g.

-MINI HOB NOBS 50 g.

-MINI MILK CHOCOLATE DIGESTIVE 50 g.

-PENGUIN BISCUITS 2 g. 8-packs

-PLAIN CHOCOLATE DIGESTIVE 250 g.

-RICH TEA

-THE ORIGINAL DIGESTIVE 250 g.

Paxo Since more than 100 years Paxo perfects the stuffing for Chicken

and Turkeys now. Originated in Manchester/ England it makes

many meals more dailycious and exciting Try it with Roasts,

Chops, Chicken portion or even sausages are a fantastic

combination.

-PARSLEY LEMON & THYME STUFFING 100 g.

-SAGE & ONION STUFFING 85 g.

43

JACOB'S Great Britain's No.1 selling cracker! They are crisp and flaky, and

perfect for anything you like to enjoy a Cracker with. Perfect for

some thinly sliced cheese.

-CHEDDARS BISCUITS 150 g.

-CLUB MINT 154 g.

-CLUB ORANGE 154 g.

-CREAM CRACKER 200 g.

-RITZ CHEESE CRACKER 200 g.

-RITZ ORIGINAL CRACKER 200 g.

-SELECTION BISCUITS 200 g.

FOX'S Kids love this colorful, crunchy iced ring biscuits a favorite with

children and adults alike for over 40 years. which contain no

artificial colors.

-PARTY RINGS 125 g.

Campino Yoghurt Candy 100 g. Strawberry, Cherry

Sarotti Chocolate 100 g.

Lorenz -Balsamico Natural Potato Chips 110 g.

-Monster Munch Crispy Potato Snack 75 g.

Hershey’s Kisses Creamy Milk Chocolate 28.8 g.

With Almonds, Dark Chocolate

Frey Chocolate 100 g.

44

Walkers A Shortbread Rounds (Piper) 225 g.

B Shortbread Rounds (Guardsman) 225 g.

C Shortbread Rounds (Policeman) 225 g.

D Shortbread Rounds (Beefeater) 260 g.

E Assorted Shortbread (Glof) 500 g.

F Scottish Biscuit Selection (Tower Bridge) 500 g.

G Assorted Shortbread (Shop) 600 กรัม

Figure 3.8 sweet & snack of supermarket in Thailand

Competitor information

Sweet Delight Company is different in any other industry; the level of competition of

the sweet & snack import business from Japan, Korea and China in Thailand are low

because the importation products of this business from Asia are not very popular. From

study, Okashi stores that our direct competitor does not effect to our company because the

located are different Okashi have location in Central but, our company have location in the

north of Thailand so, it does not affect to our company. Part of indirect competitors’

example 7-eleven, Tops and Family mart does not impact to our company as well because

our products are different from the competition. The strength points of Sweet Delight

Company are diversity and novelty of the product. Our business is new business in the

Chiang Mai so; we have advantages in the competition.

45

3.1.3 Customer Analysis

Sweet Delight Company has targeting in the school and university students

primarily, teenagers in Chiang Mai. Chiang Mai province that we spent gathering

information about this target group by analyses of the customer information from the

Internet, as well as searching the population base especially teenager. The customer size

base; the number of teenagers’ size of Chiang Mai province in 2009, the age between 15 –

25 years old.

The customer size base; the number of teenagers’ size of Chiang Mai province in

2009, the age between 15 – 25 years old.

Table 3.1Population aged between 15 to 25 years.

Age Male Female Total

15 11,181 10,705 21,886

16 11,438 10,810 22,248

17 11,618 11,416 23,034

18 12,082 12,084 24,166

19 12,250 11,956 24,206

20 11,707 11,886 23,593

21 11,447 12,046 23,493

22 11,454 11,787 23,241

23 11,666 11,646 23,312

24 12,133 11,880 24,013

25 12,085 11,967 24,052

Total 129,061 128,183 257,244

Source: www.dopa.go.th, 2009, http://203.113.86.149/hpstat9/people2.htm

46

Customer needs and wants analysis

According to the tended of today sweet & snack that it is most famous for all

customers around the world and the demand support is high in the market for customers

around the world and support demand in the market.

Our shop does not focus solely on adolescents but we also focus on the general

public too. Moreover, for teenagers that likes products that are interesting and innovative

new product offering to support its sales and support to clients interested in our products.

We create and support new products to support market demand in the future.

Customer buying behavior Analysis

Customers in Chiang Mai, the most of them tended to have a high budget in

shopping. The other on is middle class that tended to have a high budget, and were very

price sensitive. But, both of them also were willing to spend considerable amounts for

sweet & snack supported with teenage 35% of them often buy the product after finish the

school or university and weekend. Furthermore, 65% of them often buy the products at the

special occasions, such as birthday, valentine day, New Year and others for themselves and

give to others. They are willing to pay what is satisfied. They tended to buy the products for

themselves and give it to their friends because it motivation of diversity with products. The

diversity of product able to let this customer group spend more money in buying products,

If customers are interested in our products, they will promote and encourage my

colleagues to know his people buying our products. It makes our products are known and

popular. As a result of the analyses, the management adapted its marketing strategy, best

promotion and event make our have sales and get more profit.

Competitive Analysis

For Sweet Delight Company, there is no direct competitor in area because our store

is the first sweet & snack imported store in Chiang Mai. The area of Central Airport, Chiang

Mai, all sweet & snack in Chiang Mai that there are many product that focus on the same

type product example; snack, candy & chocolate and noodle; it mains the most of their

products are different, and the price that sets at likely the different price. Our products are

more expensive due to higher costs.

Moreover, the main of their targets focus the new product. So, the point of Sweet

Delight Shop that able to get more advantages and the ability in competitive is likely higher

47

that the most competitors in the same area. The different of the products are original.

However, Sweet Delight Shop is a new store in this area that should be focus more in

product, price, place, and promotion.

3.2) STP Analysis:

3.2.1 Market segmentation

Sweet &snack products in the market have two types that there are snack and

noodle. We have products from many countries that main countries follow as; China, Japan

and Korea. Sweet Delight Shop focuses on diversity of products and market segmentation

in each country. We separate our market according to their countries as follow;

1. China 2. Japan 3. Korea

- Snack - Snack - Snack

- Noodle - Noodle - Noodle

- Candy & Chocolate - Candy & Chocolate - Candy & Chocolate

Figure 3.9 The quality of product

3.2.2 Target market

Sweet Delight Company focus on the people who is favor on the sweet & snack

products, liked to buy the sweet & snack products for giving people in some days and

special days and festivals. Our customers we focus on Chiang Mai people.

0

10

20

30

40

50

Korea Japan China

Candy & Chocolate

Noodle

Snack

48

The products of sweet & snack imported from foreign countries have been

interested and very popular. We separate the buyers by gender and age; however the main

target market is focusing on:

Teenagers: The teenagers, school and university students primarily on women who has the

age between 15 - 25 years old that like the sweet & snack products for giving people. There

are 257,244 teenagers consisting of 129,061 men and 128,183 women in Buddhist Lent,

2552. Chiang Mai have 1146 establishment for education consists of 10 institutions, 8 of

Vocational Education, 8 of the International School, 140 of private institutions and 893

institutions of basic education. According to teenagers behavior spend more time for

shopping after school with their friends. Especially in Central Airport Department Store,

this has been popular with teens a lot. They are looking for some things to liked or relax.

3.2.3 Positioning Analysis

Now, there are many food and snack products for customers choose that likely at

the same because the food is important for human. The products of sweet & snack is a

popular for everyone, especially the women who love sweets. Most buyers are not focus

only delicious, but focus on the diversity and originality of the product. We try to focus on

the positioning of the product in different products. New and delicious products to attract

customers interested in our products. The different point of products, we focus to products

from foreign countries, the difficult to find in Thailand. Our target groups include

teenagers. So, we try to learn more about our products. We create marketing to customers

about our products, including a promotion to increase sales. We will update the new

product every three months. So, our products are not the same as the other sweet & snack

in Chiang Mai. Our product prices that we have set at the impartiality and fairly price, it is

not higher or not lower because we want customers to consume quality products at fair

prices. Moreover, we try to make the point that customer willing to pay and able to buy our

product.

3.3) Marketing Mix Strategy

Marketing Mix is the process of marketing strategy that will be lead to achieving the

goal of company. It consists of 4ps (Product, Price, Place, and Promotion).

49

3.3.1 Product Strategy

About our product strategy, we don’t provide just only imported snack but we

provide better lifestyle to the customers. We imported the product from leading shop in

Korea, Japan, and China. We always check the quality of our products so, our customers can

be sure that we will offer the best thing under brand “Sweet Delight”. Our product include

with imported snack, candy, chocolate and instant noodle. We can say that we don’t focus

only imported product, but also focus on trend of the product at that time. Our products

can be change depend on favor of most people.

3.3.2 Price Strategy

Since our products are imported product, so that’s quite difficult to control the price.

We use Cost-plus pricing strategy that means we will set the price at the cost of product

plus profit margin. At first, we have to concern about the exchange rate at that time. We

will estimate from the cost of imported (include with custom duty and transportation) plus

5% for exchange rate risk. After that it’s will be the cost of our products. When we can

calculate the cost, we will set the price by increasing 50% of our cost of products. But

sometimes we use Psychological pricing strategy that means we will set the price at the fair

rate of customer because our products can be flexible, so the price can be change for

appropriating of customers buying power.

3.3.3 Place strategy

The Sweet delight Company locates at Central Airport Chiang Mai, the largest

department store in Chiang Mai. Our shop is in G floor near ice-cream shop (Swensens).

The reasons we choose this location because Central Airport Chiang Mai is center of people

in Chiang Mai. In addition, that can make our good image to customers. About

transportation, Central Airport Chiang Mai has the policy to facilitate every store. We can

leave our products in storehouse in Central Airport Chiang Mai, so that will be convenience

to transport products to our shop.

3.3.4 Promotion Strategy

The promotion tools as follows:

50

• Advertising

We set the brand name sweet delight to means of our product; the customer will be

attracted from interesting brand.

Figure 3.9 Logo of Sweet Delight

We adorn our shop with Korean and Japanese mixed style. The customers will feel

like they are in shop in Korea or Japan.

We have many channels to promote our brand to the people. At first, we promote by

the radio in Chiang Mai with the famous radio wave. And we also promote by printing

media. Sometimes, our shop has some event to attract the customer i.e. New Year,

Valentine Day and Christmas.

• Sale promotion

We provide the member card to the customer, when the customer but the product

more than 1,000 baht they can register without any expenses. And the member card can

use to be discount by 10% of the price of product.

We will import the special product follow each season. And also discount the

product in each season i.e. we will discount the price of chocolate in valentine day.

We provide the customers can pre-order the product there are out of stock,

customers will wait for next lot of product.

51

3.4) Five force model

3.4.1 The threat of the new entry

The threat of new entry for imported snack shop is the difficulty of importing food

product. When we decide to imported foods from foreign country, we have many things to

concern about. The first thing, we know that the food can be rotten so, we have to check the

quality of product prudently. The second thing, importation has complicated process, we

have to contact suppliers in each country and bargain with them to get the lowest price.

And we have to select the best transportation company to transport our products to

Thailand, and then we have to pay for custom duty for receiving the product. From the

process we will see the difficulty for importation, so this is the threat of the new entry.

3.4.2 The intensity of competitive rivalry

We have just only one direct competitor. So, the rate of competition is not too high.

But however Okashi our main competitor is highly successful in Bangkok. So, we cannot

compete with them, and then we have to change location to Chiang Mai. The Okashi and our

company have same product and same objective and operation. And many customers have

royalty in their brand. So if our company is successful in Chiang Mai, It is still quite difficult

to open new brunch in Bangkok.

3.4.3 The bargaining power of suppliers

Because there are no direct competitors in Chiang Mai so, we have bargaining

power. We are the first imported snack shop, then we can make customer royalty. But

however, the products are not necessary product, In addition, the cost of product is quite

high and the process of importing product is difficult, so our bargaining power is not too

high.

3.4.4 The bargaining power of buyers

There is no choice for customers for buying imported snack because we are the

biggest imported snack shop in Chiang Mai. Customers have no bargaining power, if they

want to buy high quality imported snack shop. But however we are the new shops, so the

customers may not sure with our shop. With this case they will have high bargaining power

more than us.

52

3.4.5 Substitution Goods

About Substitution Goods, That’s big problem for us. Because there is many snack in

Chiang Mai, if customers aren’t serious with originality product. The snack and imported

snack are hardly different, and the price is lower than the imported snack. But however the

quality and originality are different, customers may select to buy our product because of

their personal taste.

3.5) Sales Forecast/Profit Estimation

According to the sale forecasting method which we are focus on forecasting is

concerned with detailed sales forecasts. This is about estimate the demand of product in a

particular industry and considering what will happen to that market in the future. We

interviewed from the other shop of snack in Chiang Mai. So our selling will increase from

the normal on the festival such as New Year, Valentine Day, summer and Christmas Day.

53

Year 2011

Unit sale Total year

Snack 6,640 79,685

Noodle 2,566 30,790

Candy & Chocolate 1,057 12,685

Total 10,263 123,160

Product Cost Price JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC total

Snack 84฿ 125฿ 7,203 6,749 6,646 7,156 7,044 6,271 6,072 6,359 5,769 6,160 6,415 7,841 79,685

Noodle 68฿ 86฿ 2,485 2,106 2,417 2,482 2,103 2,152 2,275 2,312 2,629 2,953 3,261 3,615 30,790

Candy & Chocolate 64฿ 102฿ 1,242 1,321 1,185 1,109 1,020 927 962 865 814 880 1,007 1,354 12,685

ToTal 10,930 10,176 10,248 10,746 10,167 9,351 9,309 9,536 9,213 9,993 10,682 12,809 123,160

Year 2011Unit sale

Year 2012


Snack 7,764 93,168

Noodle 3,000 36,000


Total 12,000 144,000


Snack 84฿ 125฿ 8,394 7,575 8,162 8,339 8,050 7,304 6,410 6,177 7,425 8,096 8,357 8,879 93,168

Noodle 68฿ 86฿ 2,963 2,498 3,046 3,186 2,869 2,783 2,732 2,401 2,516 3,503 3,553 3,949 36,000

Candy & Chocolate 64฿ 102฿ 1,221 1,029 1,255 1,313 1,182 1,147 1,126 989 1,037 1,443 1,464 1,627 14,832

ToTal 12,578 11,102 12,462 12,837 12,101 11,234 10,268 9,568 10,979 13,042 13,374 14,455 144,000

Year 2012Unit sale

54

Year 2013


Snack 9,027 108,328

Noodle 1,966 23,595

Candy & Chocolate 810 9,721 Total 11,804 167,431


Snack 84฿ 125฿ 9,880 9,154 9,468 9,620 8,168 8,309 8,482 8,645 8,677 9,457 8,612 9,858 108,328

Noodle 68฿ 86฿ 1,437 1,817 2,360 2,362 2,383 1,751 1,899 1,937 1,892 1,911 1,947 1,899 23,595

Candy & Chocolate 64฿ 102฿ 884 1,052 818 859 791 772 760 653 660 671 760 1,041 9,721

ToTal 12,200 12,022 12,645 12,841 11,342 10,831 11,142 11,235 11,229 12,039 11,319 12,798 141,644

Year 2013Unit sale

Year 2014


Snack 9,361 112,335

Noodle 3,617 43,406


Total 14,469 173,624


Snack 84฿ 125฿ 10,279 9,964 9,099 9,751 8,773 7,886 8,841 8,436 8,908 10,076 9,548 10,773 112,335

Noodle 68฿ 86฿ 3,972 3,850 3,516 3,768 3,390 3,047 3,416 3,260 3,442 3,894 3,690 4,163 43,406

Candy & Chocolate 64฿ 102฿ 1,647 1,974 1,465 1,599 1,400 1,420 1,375 1,248 1,150 1,407 1,382 1,815 17,883

ToTal 15,897 15,789 14,080 15,117 13,564 12,353 13,632 12,944 13,500 15,377 14,620 16,751 173,624

Year 2014Unit sale

55

The shop has high total sales in year 1 and year 2 and in year 3, total sales are decrease because our shop has

competitor so make total sales decrease. Then in year 4 and year 5 total sales are increase because customers believe and

confident in our product that the shop that provides for them.

Year 2015


Snack 8,908 106,897

Noodle 3,442 41,305


Total 13,768 165,220


Snack 84฿ 125฿ 9,792 9,492 8,648 9,268 8,338 7,568 8,402 8,039 8,466 9,578 9,065 10,241 106,897

Noodle 68฿ 86฿ 2,904 2,672 4,069 4,192 3,610 3,556 3,234 2,829 2,957 3,321 3,899 4,060 41,305

Candy & Chocolate 64฿ 102฿ 1,882 1,882 1,384 1,515 1,334 1,336 1,298 1,140 1,099 1,343 1,401 1,719 17,332

ToTal 14,578 14,047 14,100 14,975 13,282 12,461 12,935 12,008 12,523 14,242 14,365 16,020 165,535

Unit sale

Year 2015

56

3.6) Marketing Expenses (Sales, Incentives)

Total Marketing Expense in Year 2011

Table 3.6 Total Marketing Expenses of Sweet Delight in Year 1



Marketing Expenses

Description JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Total

Radio &

Advertise 2500 2500 2500 2500 2500 2500 2500 2500 2500 2500 2500 2500 30000

Leaflets 1000 - - 1000 - - 1000 - - 1000 - - 4000

Poster 4000 - - 4000 - - 4000 - - 4000 - - 12000

Fascias 3,500 - - - - - - - - - - - 3,500

Member Card 27,360 - - - - - - - - - - - 27,360

Total 38,360 2,500 2,500 7,500 2,500 2,500 7,500 2,500 2,500 7,500 2,500 2,500 76,860

Marketing Expenses


Radio &

Advertise 2500 2500 2500 2500 2500 2500 2500 2500 2500 2500 2500 2500 30000

Leaflets 1000 - - 1000 - - 1000 - - 1000 - - 4000

Poster 4000 - - 4000 - - 4000 - - 4000 - - 12000

Fascias - - - - - - - - - - - - -

Member Card 13,250 - - - - - - - - - - - 13,250

Total 20,750 2,500 2,500 7,500 2,500 2,500 7,500 2,500 2,500 7,500 2,500 2,500 59,250

57




Table 3.9Total Marketing Expenses of Sweet Delight in Year 4

Marketing Expenses


Radio &

Advertise 2500 2500 2500 2500 2500 2500 2500 2500 2500 2500 2500 2500 30000

Leaflets 1000 - - 1000 - - 1000 - - 1000 - - 4000

Promotion &

Poster 4000 - - 4000 - - 4000 - - 4000 - - 12000

Fascias - - - - - - - - - - - - -

Member Card 9,900 - - - - - - - - - - - 9,900

Total 17,400 2,500 2,500 7,500 2,500 2,500 7,500 2,500 2,500 7,500 2,500 2,500 55,900

Marketing Expenses


Radio &

Advertise 2500 2500 2500 2500 2500 2500 2500 2500 2500 2500 2500 2500 30000

Leaflets 1000 - - 1000 - - 1000 - - 1000 - - 4000

Promotion &

Poster 4000 - - 4000 - - 4000 - - 4000 - - 12000

Fascias - - - - - - - - - - - - -

Member Card 9,900 - - - - - - - - - - - 9,900

Total 17,400 2,500 2,500 7,500 2,500 2,500 7,500 2,500 2,500 7,500 2,500 2,500 55,900

58



3.7) Conclusion in market Feasibility

Nowadays, the rate of the customers behavioral about ingestion snack is increase.

Snacks have every style, taste and nutrition fact for choose. Snack have functional and

emotion benefit at the same time cause delicious and relax (fulfill) can eat all a time that

appropriate every gender and every age. The market research has most customers

behavioral in teenager, childhood and working age like eat snack that the segmentation

snack is teenager, childhood and working age.

Thailand is currently experiencing some serious political problems. Almost all

companies have accepted that 2010 and even 2011 are going to be hard years now. The

politic might affect to our business investment. So, we must study and analyze the risks to

doing business in Thailand over the next 5 years. Sweet delight select the place at Central

Airport Chiang Mai is center of people in Chiang Mai, however the politic isn’t problem for

investment by Sweet delight Company because Chiang Mai economy has been growing

rapidly and efficient, customers in Chiang Mai have a high budget in shopping, the other on is

middle class that tended to have a high budget. Moreover make to our shop is boom in first

year. In year 3 might have direct competitors because imported snack is famous in Chiang

Mai. Sweet delight is high quality imported snack, the quality and originality are different,

and customers may select to buy our product because of their personal taste. We were very

price sensitive and fairly. We are to check the quality of product prudently and the first

Marketing Expenses


Radio &

Advertise 2500 2500 2500 2500 2500 2500 2500 2500 2500 2500 2500 2500 30000

Leaflets 1000 - - 1000 - - 1000 - - 1000 - - 4000

Promotion &

Poster 4000 - - 4000 - - 4000 - - 4000 - - 12000

Fascias - - - - - - - - - - - - -

Member Card 9,900 - - - - - - - - - - - 9,900

Total 17,400 2,500 2,500 7,500 2,500 2,500 7,500 2,500 2,500 7,500 2,500 2,500 55,900

59

shop imported snack make to have customers’ loyalty can have a good sale again in year 4

and year 5.

Sweet delight Company don’t have direct competitor in Chiang Mai because our shop

is the first and the biggest imported snack shop in Chiang Mai but we have indirect

competitor in Chiang Mai is supermarket (7-Eleven, Family, Mart and Top), they are sell

snack in Thailand and a little imported snack make to Sweet delight don’t have serious

because our shop is sell imported snacks more than supermarket make to interest and

attract the customers for choose snacks. The social and environment is necessary for Sweet

delight because Thailand accepts foreign cultures, particularly among teenagers

particularly in Korea, Japan and China make to Sweet delight is on the street and popular in

Chiang Mai and nearby provinces. The Technological is important in a now it can touch

customers service another way for information from the internet.

The time frame to do the project starts from November, 2010 to January, 2011. We

must set the time frame before do the project because if we have plan, we do not waste

time. All of activities are studying about the feasibility of the project such as study imported

snack market in Chiang Mai, location, customer (target group), customer behavior,

competitive analysis, design of the shop, the risk of business and finance, and conclude of

the project feasibility.

60

Chapter 4:

Technical Feasibility Study

61

4.1 Production and Operation Analysis

4.1.1 Product characteristics

4.1.1.1 Snack

Japanese Snack:


Strawberry. Delicious and tasty! Just as other

Meiji Chocolate, it is very rich, with a cookies

bonus! Great for the whole family! It is New, it

is Fancy. Each box contains 8 sticks.

Price : ฿ 140


New Sugar flavor snack crisps that are little

crouton-esque bread Pieces that have such an

amazing flavor you might want to eat them as a

side dish or light dessert with you.

Price : ฿ 110

Chokobi Snack

From Popular Japanese Cartoon "Crayon

Shinchan"

Star Shaped Corn Chocolate Snack!

21g

Price : ฿ 60

62


Flavor

The popular favorite in Japan this is Iwatsuka's

delicious soysauce corn snack ith peanuts! Sure

to be popular with your family and friends it's

a great way satisfy the munchies or to add an

extra touch of flavor to your salads too! Ths

version comes to you in a large bag with small

snack sized packs inside. An awesome snack.

Price : ฿ 155


An incredibly unique taste, this is rose flavored

soft candy by Kanebo with special healing

benefits. Added with vitamin C, it contains

hyaluronic acid, an ingredient claimed to help

prevent premature aging in the skin. This

package contains about 12 dual-layered soft

candies in a resealable bag for freshness. Treat

yourself and your skin to this wonderful soft

candy!

Price : ฿ 70


A delicious and bizarre treat from Japan, this is

a package of "Meiji Sweets" Gum! More than

just your average gum its a delicious layered

gum with a soft candy center that's so sweet

and delicious, it's like you're eating...

Price : ฿ 60

Average of Japanese Snack = 100 baht

63

Korea Snack:

Chestnut Monaca

Monaca packed in small amount to eat

conveniently.

Price : ฿ 95

Sweet Potato Type

Natural food color powdered milk are added

considering health, one of famous old snack.

Price : ฿ 75


Combination of blueberry & candy.

Price : ฿ 110

Chewing gum

Chewing gum box.

Price : ฿ 60

Average of Korea Snack = 85 baht

64

China Snack:

Rice Krispie snack for breakfast or out-

going

Rice Krispies, nice for breakfast and out-going

snacks.

well-selected grains and easy taking and good

taste.

Price : ฿ 95


Minays Mini Fruit Bonbons Candy.

Price : ฿ 80

Average of China Snack = 88 baht

Japan noodle:

Tanuki Soba

Japanese style tanuki soba buckwheat noodles

bowl seasoned with vegetable oil, seaweed,

sugar, soy sauce, bonito extract, Welsh onion,

kelp extract, etc. Empty the seasonings to the

soba noodles, add boiling water, cover the lid

for 3 minutes before serving. Not

microwavable. 465 calories.

Price : ฿ 90

65


Japanese style akai kitsune udon dekamori

noodles in large bowl seasoned with potato

starch, fried soybean curd, soy sauce, fish cake,

egg, bonito powder, kelp powder, poppy, green

onion, red pepper, etc. boiling water, cover the

lid for 5 minutes, and stir well to serve.

Price : ฿ 65

Average of Japan noodle = 78 baht

Korea noodle:


Korean style hot & spicy yukejang ramen

noodle bowl seasoned with paprika, red

pepper, black pepper, garlic, soy sauce, green

onion, carrot, etc. Open the lid halfway, add the

soup base & boiling water, close the lid, and

leave for 3 minutes before serving. Not

microwavable. About 390 calories.

Price : ฿ 75


Korean style kimchi wang ramen big bowl

noodle. Just add boiling water and cover the lid

for 3 minutes before serving. About 390

calories.

Price : ฿ 80

Average of Korea noodle =78 baht

66

China noodle:

Doll Noodle with Satay & Beef Flavor

Hong Kong style noodle bowl with satay & beef

flavor seasoned with palm oil, peanut, corn,

carrot, sugar, leek, shrimp powder, sesame oil,

satay spices, beef flavor, soy sauce, etc. Just add

boiling water to the noodle and seasonings,

cover the lid for 3 minutes, and stir well before

enjoying.

Price : ฿ 60

Doll Noodle with Sweet Corns & Chicken

Flavor

Hong Kong style noodle bowl with sweet corns

and chicken flavor seasoned with palm oil,

spices, sugar, corn, leek, chicken flavor, carrot,

soy sauce, etc. Just add boiling water to the

noodle and seasonings, cover the lid for 3

minutes, and stir well before enjoying.

Price : ฿ 60

Average of China noodle = 60 baht

Japan candy:


This is Pinky, a candy with a cute commercial

featuring a CG monkey who bounces around

and dispenses Pinky candy to anyone who puts

out their palm and pleads "Pinky chodai, Pinky

chodai" (Pinky please, Pinky please). A

delicious...

Price : ฿ 60

67

Choco Baby

Choco Baby is a popular and delicious Japanese

candy! The little chocolate pellets are packed

with chocolate flavor. They come in a

resealable plastic container, making them easy

to always have on hand. Net Wt. 1.19 Oz.

Price : ฿ 45

Average of Japan candy = 53 baht

Korea candy:

Chewing gum

Chewing gum box.

Price : ฿ 60

Average of Korea candy = 60 baht

China candy:


Crispy Chocolate candy and snack.

Price : ฿ 60

68



Price : ฿ 80

Average of China candy = 70 baht

4.1.2 Product Process

Sweet delight Company provides import snack for customer attractive. Styles of

import snack is interesting to customers eat. Our shop selection import snack form Asian

country such as Japan, Korea and China. We will focus mostly snack from Japan because

this country is an attractive snack more customers Package, feature, Popularity and

deliciously. Sweet delight include import snack such as Chocolate, Topping, Potato Chips,

Peanuts, Juice Gummy, Cookies, Candy, Chewing gum, Mochi, and noodle. When import

snack in our stock is reduced because the customer purchased. We will order more for the

customer needs. If the customers want other import snack can order a purchase, we will

order for exchange experience in eat the snack. Sweet delight hope that the snack in stock

is a favorite with customers and when customers eat in will be impressed and then buy

again in the near future.

4.1.3 Service Process

We understand the needs of customers as well because we had a customer one. The

demand for such things about consumer goods import snack product, so that we have

selected will be a very desirable customer. Although our catalog is a new shop in the

market, but we believe that Service and quality in our products will cause a certain loyalty

consumer.

69

Figure 1: Process service

Step of process services

- We have many products in stores for customers to choose.

- The customers are buying the product more than 1,000 baht they can register

without any expenses. And the member card can use to be discount by 10% of the

price of product from Sweet delight shop.

- After shopping, we'll have Loyalty Customers and they are trust with our shop

occurs. Allows customers to buy goods from the store again the next time.

71

The table below is shipping by airline with FIRSTCLASS COURIER SERVICE CO., LTD. 3 -

3/1 NONSEE RD., CHONGNONSEE, YANNAWA BANGKOK 10120

TEL: (662) - 295 - 3330, ( 662 ) - 295 - 0444 FAX : (662) - 295 - 1208 – 9

ORIGIN + 21

Kgs.

+ 45

Kgs.

+ 70

Kgs.

+ 100

Kgs.

+ 300

Kgs.

+ 500

Kgs.

+ 1000

Kgs.

JAPAN 230 225 215 210 195 180 -

KOREA 220 210 205 195 180 170 -

CHINA 215 205 200 165 155 155 120

** RATE IS DOOR - TO - DOOR SERVICE IN THB. PER KG.

** RATE NOT INCLUDE FUEL SURCHARGE 11.5% / DUTY TAX / VAT 7%

The Shipping (snack per month is 200 Kg.

JAPAN 50% is 100 kg. (210 baht per 1 kg. ) That price import from Japan is 21,000 baht.

KOREA 30% is 60 kg. (220 baht per 1 kg.) That price import from Korea is 13,200 baht.

CHINA 20% is 40kg. (215 baht per 1 kg.) That price import from China is 8,600 baht.

Total price of shipping from Japan Korea and China is 42,800 that price is no duty tax and

fuel surcharge.

The first month we order the product 72,000 piece is divided 3 category has Snack,

Noodle and Candy. We will classify the product as a third country is Japan 50%, Korea 30%

and China 20% is the weight of each product type for each country follows.

Snack 46,584 piece

- Japan 50% = 23,292 piece * 60 gram = 1,397,520 gram / 1,000 gram = 1,397.52 kg.

- Korea 30% = 13,975.2 piece * 60 gram = 838,512 gram / 1,000 gram = 838.512 kg.

- China 20% = 9,316.8 piece * 60 gram = 559,008 gram / 1,000 gram = 559.008 kg.

Noodle 18,000 piece

- Japan 50% = 9,000 piece * 100 gram = 900,000 gram / 1,000 gram = 900 kg.

- Korea 30% = 5,400 piece * 100 gram = 540,000 gram / 1,000 gram = 540 kg.

- China 20% = 3,600 piece * 100 gram = 360,000 gram / 1,000 gram = 360 kg.

72

Candy 7,416 piece

- Japan 50% = 3,708 piece * 30 gram = 111,240 gram / 1,000 gram = 111.24 kg.



Cost of shipping

Snack 46,584 piece

- Japan 1,397.52 kg. * 180 baht = 251,553.6 baht / 23,292 piece = 10.8 บาท / piece

- Korea 838.512 kg. * 180 baht = 150,932.16 baht / 13,975.2 piece = 10.8 บาท / piece

- China 559.008 kg. * 180 baht = 100,621.44 baht / 13,975.2 piece = 10.8 บาท / piece

Average of snack = 10.8 baht / piece

Noodle 18,000 piece

- Japan 900 kg. * 170 baht = 153,000 baht / 9,000 piece = 17 baht / piece

- Korea 540 kg. * 170 baht = 91,800 baht / 5,400 piece = 17 baht / piece

- China 360 kg. * 170 baht = 61,200 baht / 3,600 piece = 17 baht / piece

Average of noodle = 17 baht / piece

Candy 7,416 piece

- Japan 111.24 kg. * 120 baht = 13,348.8 baht / 3,708 piece = 3.6 baht / piece

- Korea 66.744 kg. * 120 baht = 8,009.28 baht / 2,224.8 piece = 3.6 baht / piece

- China 44.496 kg. * 120 baht = 5,339.52 baht / 1,483.2 piece = 3.6 baht / piece

Average of candy = 3.6 baht / piece

73

Cost of shipping

- Japan = 1,397.52 baht +900 baht +11.24 baht = 2,408.76 baht * 180 baht = 433,576.8

baht

- Korea = 838.512 baht +540 baht +66.744 baht = 1,445.256 baht * 170 baht =

245,693.52 baht

- China = 559.008 baht +360 baht +44.496 baht = 963.504 baht * 120 baht =

115,620.48 baht

Snack 46,584 piece * 62 baht = 2,888,208 baht

- Japan 50% = 1,444,104 baht /23,292 baht = 62 baht / piece

- Korea 30% = 866,462.4 baht /13,975.2 baht =62 baht / piece

- China 20% = 577,641.6 baht /9,316.8 baht = 62 baht / piece

Average of snack = 62

Noodle 18,000 piece *43 baht = 774,000 baht

- Japan 50% = 387,000 baht /9,000 baht = 43 baht / piece

- Korea 30% = 232,200 baht /5,400 baht = 43 baht / piece

- China 20% = 154,800 baht /3,600 baht = 43 baht / piece

Average of noodle = 43

Candy 7,416 piece * 51 baht = 378,216 baht

- Japan 50% = 189,108 baht / 3,708 baht = 51 piece

- Korea 30% = 113,464.8 baht /2,224.8 baht = 51 piece

- China 20% = 75,643.2 baht / 1,483.2 baht = 51 piece

Average of candy = 51

74

VAT 7%

Snack

- Japan 62 baht * 0.07 = 4.34 baht / piece

- Korea 62 baht * 0.07 = 4.34 baht / piece

- China 62 baht * 0.07 = 4.34 baht / piece

Noodle




Candy

- Japan 51 baht *0.07 = 3.57 baht / piece

- Korea 51 baht *0.07 = 3.57 baht / piece

- China 51 baht *0.07 = 3.57 baht / piece

Agency 11.5%

Snack


- Korea 62 baht * 0.115= 7.13 baht / piece


Noodle




Candy


75



For every month we order the product 9,000 piece is divided 3 categories has Snack,

Noodle and Candy. We will classify the product as a third country is Japan 50%, Korea 30%

and China 20% is the weight of each product type for each country follows.

Snack 5,823 piece

- Japan 50% = 2,911.5 piece * 60 gram = 174,690 gram / 1,000 gram = 174.69 kg.



Noodle 2,250 piece

- Japan 50% = 1,125 piece * 100 gram = 112,500 gram / 1,000 gram = 112.5 kg.

- Korea 30% = 675 piece * 100 gram = 67,500 gram / 1,000 gram = 67.5 kg.

- China 20% = 450 piece * 100 gram = 45,000 gram / 1,000 gram = 45 kg.

Candy 927 piece

- Japan 50% = 463.5 piece * 30 gram = 13,905 gram / 1,000 gram = 13.905 kg.

- Korea 30% = 278.1 piece * 30 gram = 8,343 gram / 1,000 gram = 8.343 kg.

- China 20% = 185.4 piece * 30 gram = 5,562 gram / 1,000 gram = 5.562 kg.

Cost of shipping

Snack 5,823 piece

- Japan 174.69 kg. * 180 baht = 31,444.2 baht / 2,911.5 piece = 10.8 บาท / piece

- Korea 104.814 kg. * 180 baht = 18,866.52 baht / 1,746.9 piece = 10.8 บาท / piece

76

- China 69.876 kg. * 180 baht = 12,577.68 baht / 1,164.6 piece = 10.8 บาท / piece

Average of snack = 10.8 baht / piece

Noodle 2,250 piece

- Japan 112.5 kg. * 170 baht = 19,125 baht / 1,125 piece = 17 baht / piece

- Korea 67.5 kg. * 170 baht = 11,475 baht / 675 piece = 17 baht / piece

- China 45 kg. * 170 baht = 7,650 baht / 450 piece = 17 baht / piece

Average of noodle = 17 baht / piece

Candy 927 piece

- Japan 13.905 kg. * 120 baht = 1,668.6 baht / 463.5 piece = 3.6 baht / piece

- Korea 8.343 kg. * 120 baht = 1,001.16 baht / 278.1 piece = 3.6 baht / piece

- China 5.562 kg. * 120 baht = 667.44 baht / 185.4 piece = 3.6 baht / piece

Average of Candy = 3.6 baht / piece

Cost of shipping

- Japan = 174.69 baht +112.5 baht +13.905 baht = 301.095 baht * 180 baht = 54,197.1

baht

- Korea = 104.814 baht +67.5 baht +8.343 baht = 180.657 baht * 170 baht = 30,711.69

baht

- China = 69.876 baht +45 baht +5.562 baht = 120.438 baht * 120 baht = 14,452.56

baht

Snack 5,823 piece * 62 baht = 361,026 baht

- Japan 50% = 180,513 baht /2,911.5 baht = 62 baht / piece

- Korea 30% = 108,307.8 baht /1,746.9 baht = 62 baht / piece

- China 20% = 72,205.2 baht /1,164.6 baht = 62 baht / piece

77

Average of snack = 62

Noodle 2,250 piece *43 baht = 96,750 baht

- Japan 50% = 48,375 baht /1,125 baht = 43 baht / piece

- Korea 30% = 29,025 baht /675 baht = 43 baht / piece

- China 20% = 19,350 baht /450 baht = 43 baht / piece

Average of noodle = 43

Candy 927 piece * 51 baht = 47,277 baht

- Japan 50% = 23,638.5 baht / 463.5 baht = 51 piece

- Korea 30% = 14,183.1 baht / 278.1 baht = 51 piece

- China 20% = 9,455.4 baht / 185.4 baht = 51 piece

Average of candy = 51

VAT 7%

Snack




Noodle




Candy


78



Agency 11.5%

Snack


- Korea 62 baht * 0.115= 7.13 baht / piece


Noodle




Candy




4.1.4 Location

Sweet delight Company is location in Central Airport Chiang Mai, floor G, Mahidol

Road, Hayya district, Mueang, Chiang Mai province 50110, 053-1231145,

www.Sweetdelight.co.th, [email protected] . It is office building have a blocks

and G floors, Have a lot of area. Our shop rent office building 220,000 baht/month. Our

shop is in business location.

Figure 2: Location

79

4.1.5 Machines/Tools/Equipment

Description Amount Price per unit Total price

Cash register 2 31,500 63,000

Clocks 2 500 1,000

Security cameras 2 45,900 91,800

Counter 1 17,448 17,448

Cabinet 2 1,850 3,700

Shop shelf 8 9,400 75,200

Telephone 2 1,700 3,400

Light bulb 8 50 400

Lamp 2 1,770 3,540

Desk & Chair set 1 18,990 18,990

Hand Basket 20 188 3,760

Cold & Hot water 1 8,750 8,750

Table & Chair set 2 15,900 31,800

Bin 2 275 550

Computer 1 29,500 29,500

Partition build in 1 28,400 28,400

Pane of glass 1 19,000 19,000

Thin Bulb 1 120.6 120.6

Total 64,295 220,368.6

4.1.6 Logistics Management

Logistics is the management of the flow of the goods, information and other

resources in a repair cycle between the point of origin and the point of consumption in

order to meet the requirements of customers. Logistics involves the integration of

information, transportation, inventory, warehousing, material handling, and packaging, and

occasionally security. Logistics is a channel of the supply chain which adds the value of time

and place utility. Today the complexity of production logistics can be modeled, analyzed,

visualized and optimized by plant simulation software.

80

Our products transportation

We will use the E-Commerce to order the import snack from Japan shop, Korea shop

and China shop by negotiation with telephone. We choose transport aircraft from other

country to Thailand which provides quick and easy. When the products come to Thailand,

we will transportation by truck to our shop.

Figure 3: Our products transportation

4.1.7 Facility Management

81

4.2 Cost of Investment

Source of fund

Loan ฿ 5,000,000

Interest rate 9% per year

Period of credit 3 years

Interest expense ฿ 138,888.89 per month

Pre- Operating Cost

Description Amount (฿)

Register commercial 9,500-

Prepaid rent ( 120,000 per month)

*pay for 4 months*

480,000-

Equipment installation 300,000-

Telephone Installation 3,984-

Internet Installation 3,500-

Equipments 220,368.6-

Total 1,017,352.6-

We choose the service to register commercial for 9,500 from Hongthong law office.

4.3 Investment Cost

Five-Year Depreciation

82

Year 2011

Figure 4.3 Total depreciation cost of Sweet Delight in Year 1

Year 2012


83

Year 2013

Figure 4.5 Total depreciation cost of Sweet delight in Year 3

Year 2014


84

Year 2015


4.4) Management Analysis

4.4.1 Organization Analysis

Sweet Delight Company is registered as company limited. The capitals are divided

into equal shares, and we have to pay tax inform of corporate income tax. There is five

person of partnership of the company, Sweet Delight.

Our senior partner is Ms. Jitsuda Nuansomsri, she establish the company with the

investment for 1,000,000 Baht and register Sweet Delight Company as a company limited

at the Office of Commercial Affairs Chiang Mai.

85

4.4.2 Organization Chart

4.4.3 Employee Requirement

1. Manager (1 Position)

Responsibility

Supervise overall of company, verify all of documents. Coordinate with foreign,

order the product, negotiate about the price. Coordinate among the company and

department store, check stock of product, connect with transporter, responsible

about the payment of company, and marketing communication.

Requirement

- Male/Female, age between 25-35 years old with outgoing personality.

- Bachelor’s Degree in Business Administration or any related field.

- Minimum 3 years’ experience in management.

- Strong in people management and development.

- Very good communication skill with good command of English.

- Practical knowledge of Microsoft Office software, Internet, and E-mail.

- Can negotiation well.

2. Sale person (3 Position)

Responsibility

Receptionist, introduce product to customers, calculate.

Manager (1 Position)

Sales person

Sales person

Sales person

86

Requirement

- Male/Female, age 20 up.

- Good personality

- Positive attitude.

4.4.4 Administration Cost

Employee Salary (Per month)

1. Manager 1 Position (1*18,000) 18,000 baht

2. Sale person 3 Position (3*8,000) 24,000 baht

Total 42,000 baht

The total cost per year is 504,000 baht

Rental Fee

We locate at the Central Airport department store in G floor near ice-cream shop

(Swensens). The contract of rental is for 5 years with rental rate 150,000 per month.

The total cost per year is 1,800,000 baht.

Stationary Expense

1. Calculator (2*299) 598 baht

2. Stapler (2*60) 120 baht

3. Scotch Tape (2*89) 178 baht

4. Scissor (2*75) 150 baht

5. Pen (10*12) 120 baht

Total 1,166 baht

The total cost is 1,166 baht

Utility Expense

1. Telephone Expense 10,000 baht

87

2. Internet Expense 590 baht

Total 10,590 baht

The total cost per year is 126,180 baht

Package Expense

1. Plastic Bags (216 kg/ 6 Months) 16,200 Baht

Total 32.400 Baht

The Total cost per year is 32,400 Baht

Installation

1. Telephone and internet installation 3,984 Baht

2. Equipment installation 300,000 Baht

Total 303,984 Baht

The Total cost per year is 303,984 Baht

88

4.4.5 Administration Cost Table

Administration Cost, Year 2011


No. Description Base JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Total

1 Salary Expense 42,000 42,000 42,000 42,000 42,000 42,000 42,000 42,000 42,000 42,000 42,000 42,000 42,000 504,000

2 Rental fee 150,000 600,000 - - - 150,000 150,000 150,000 150,000 150,000 150,000 150,000 150,000 1,800,000

3 Stationary Expense 1,166 1,166 - - - - - - - - - - - 1,166

4 Installation Telephone& Internet 3,984 3,984 - - - - - - - - - - - 3,984

5 Telephone Expense 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 120,000

6 Internet Expense 590 590 590 590 590 590 590 590 590 590 590 590 590 7,080

7 Equipment Installation 300,000 300,000 - - - - - - - - - - - 300,000

8 Package Expense 16,200 16,200 - - - - - 16,200 - - - - - 32,400

973,940 52,590 52,590 52,590 202,590 202,590 202,590 202,590 202,590 202,590 202,590 202,590 2,768,630

Year 2011

Total


1 Salary Expense 42,000 42,000 42,000 42,000 42,000 42,000 42,000 42,000 42,000 42,000 42,000 42,000 42,000 504,000

2 Rental fee 150,000 150,000 150,000 150,000 150,000 150,000 150,000 150,000 150,000 150,000 150,000 150,000 150,000 1,800,000



5 Package Expense 16,200 16,200 - - - - - 16,200 - - - - - 32,400

218,790 202,590 202,590 202,590 202,590 202,590 218,790 202,590 202,590 202,590 202,590 202,590 2,463,480

Year 2012

Total

89





1 Salary Expense 42,000 42,000 42,000 42,000 42,000 42,000 42,000 42,000 42,000 42,000 42,000 42,000 42,000 504,000

2 Rental fee 150,000 150,000 150,000 150,000 150,000 150,000 150,000 150,000 150,000 150,000 150,000 150,000 150,000 1,800,000



5 Package Expense 16,200 16,200 - - - - - 16,200 - - - - - 32,400

218,790 202,590 202,590 202,590 202,590 202,590 218,790 202,590 202,590 202,590 202,590 202,590 2,463,480

Year 2013

Total


1 Salary Expense 42,000 42,000 42,000 42,000 42,000 42,000 42,000 42,000 42,000 42,000 42,000 42,000 42,000 504,000

2 Rental fee 150,000 150,000 150,000 150,000 150,000 150,000 150,000 150,000 150,000 150,000 150,000 150,000 150,000 1,800,000

3 Package Expense 16,200 16,200 - - - - - 16,200 - - - - - 32,400



218,790 202,590 202,590 202,590 202,590 202,590 218,790 202,590 202,590 202,590 202,590 202,590 2,463,480

Year 2014

Total


1 Salary Expense 42,000 42,000 42,000 42,000 42,000 42,000 42,000 42,000 42,000 42,000 42,000 42,000 42,000 504,000

2 Rental fee 150,000 150,000 150,000 150,000 150,000 150,000 150,000 150,000 150,000 150,000 150,000 150,000 150,000 1,800,000

3 Package Expense 16,200 16,200 - - - - - 16,200 - - - - - 32,400



218,790 202,590 202,590 202,590 202,590 202,590 218,790 202,590 202,590 202,590 202,590 202,590 2,463,480

Year 2015

Total

90

4.5) Conclusion

Sweet delight Company provides product and service. Our products have many

types of snacks such as snack, chocolate, candy, cake and noodle. In the other type of snacks

there are many kind and flavor of snacks. So the customer can choose and buy the snacks

that they want and they can request snacks that they want to test. Our shop prepared and

make gift set of snacks for customer who want to give for other people in special time. Our

product were imported from Japan, China and Korea and the main country is Japan because

the snacks form this country have interested package and delicious. Our shop service, we

set up the lounge in our shop for customer get convenience.

The service processes, in the first we already promote, know and understand the

need of customer and introduce about product until customer purchase our product. When

the customer impress in our product and service so they will believe in the quality of our

products. That cause will make loyalty consumer. About the logistic, we contacted with the

shop and see catalog the product that we want to order by user internet (E-Commerce).

Then we will negotiate about the price and the logistic by telephone. We choose transport

by aircraft from other country to Thailand which provides quick and easy. When the

products come to Thailand, we will transportation by truck to our shop. The shop is located

place at Central Airport department store, the biggest department store, and the center of

the youth in Chiang Mai. Central Airport Chiang Mai, floor G, Mahidol Road, Hayya district,

Mueang, Chiang Mai province 50110, Tel. 053-1231145 or contact us by

www.Sweetdelight.co.th, [email protected].

Management process, our shop has foreign affair to contact and negotiate with seller

in that other country. The coordinator contact among the company and department store,

check stock of product, connect with transporter, responsible about the payment of

company, and marketing communication. In operation time period, will include many

expense such as utility expense per month in store, administration cost per month and

employ salary. Our employees will recruit and selected by the company’s qualification that

have setting in position, task and responsibility of employees. We will increase knowledge

of employee and train them to be expert on work, which are they will work effectively on

their job.

91

Chapter 5: Financial Analysis

92

5.1 Income Statement

January February March April May June July August September October November December Total

Revenue

Sale 1,566,720 1,464,094 1,463,973 1,541,653 1,471,497 1,342,906 1,329,249 1,366,091 1,300,892 1,406,104 1,496,123 1,804,339 17,553,642

Cost of Good sold (1,081,499) (1,006,937) (1,011,629) (1,065,357) (1,013,745) (928,129) (920,259) (946,191) (906,506) (981,222) (1,045,113) (1,255,539) (12,162,126)

Gloss Income 485,221 457,157 452,343 476,296 457,753 414,777 408,990 419,900 394,386 424,882 451,010 548,800 5,391,516

Operating Expense

Selling (38,360) (2,500) (2,500) (7,500) (2,500) (2,500) (7,500) (2,500) (2,500) (7,500) (2,500) (2,500) (80,860)

General & Administrative (973,940) (52,590) (52,590) (52,590) (202,590) (202,590) (218,790) (202,590) (202,590) (202,590) (202,590) (2,566,040)

Pre-investment expense (9,500) (9,500)

Depreciation (11,121) (11,121) (11,121) (11,121) (11,121) (11,121) (11,121) (11,121) (11,121) (11,121) (11,121) (11,121) (133,456)

Total operating expenses (1,032,921) (66,211) (66,211) (71,211) (216,211) (216,211) (237,411) (216,211) (216,211) (221,211) (216,211) (13,621) (2,789,856)

-

Income before interest and tax (547,700) 390,945 386,132 405,085 241,541 198,566 171,579 203,689 178,174 203,670 234,799 535,179 2,601,660

Interest expense (37,500) (36,589) (35,671) (34,746) (33,814) (32,875) (31,929) (30,976) (30,016) (29,048) (28,074) (27,092) (388,329)

Income (Loss) Before Income Taxes (585,200) 354,357 350,461 370,339 207,728 165,691 139,650 172,713 148,159 174,622 206,725 508,087 2,213,331

Provision (Benefit) for income taxes - (106,307) (105,138) (111,102) (62,318) (49,707) (41,895) (51,814) (44,448) (52,387) (62,018) (152,426) (839,559)

Net income (loss) for the year (585,200) 248,050 245,323 259,238 145,409 115,984 97,755 120,899 103,711 122,235 144,708 355,661 1,373,772

Retained Earnings (585,200) (337,151) (91,828) 167,410 312,819 428,803 526,558 647,457 751,168 873,403 1,018,110 1,373,772

Sweet Delight Company Limited

Income StatementFor the year ended December, 31 2011

Year 2011

93


Revenue

Sale 1,698,895 1,506,316 1,213,153 1,724,570 1,633,403 1,509,457 1,368,835 1,283,784 1,486,898 1,736,800 1,783,251 1,921,099 18,866,461

Cost of Good sold (1,175,167) (1,040,728) (1,161,096) (1,194,631) (1,130,062) (1,045,564) (950,152) (889,574) (1,027,792) (1,205,911) (1,237,750) (1,334,588) (13,393,015)

Gloss Income 523,728 465,587 52,057 529,940 503,341 463,893 418,683 394,210 459,106 530,889 545,501 586,511 5,473,446

-

Operating Expense -

Selling (20,750) (2,500) (2,500) (7,500) (2,500) (2,500) (7,500) (2,500) (2,500) (7,500) (2,500) (2,500) (63,250)

General & Administrative (218,790) (202,590) (202,590) (202,590) (202,590) (202,590) (218,790) (202,590) (202,590) (202,590) (202,590) (202,590) (2,463,480)

Pre-investment expense - - - - - - - - - - - - -

Depreciation (11,121) (11,121) (11,121) (11,121) (11,121) (11,121) (11,121) (11,121) (11,121) (11,121) (11,121) (11,121) (133,456)

Total operating expenses (250,661) (216,211) (216,211) (221,211) (216,211) (216,211) (237,411) (216,211) (216,211) (221,211) (216,211) (216,211) (2,660,186)

-

Income before interest and tax 273,066 249,376 (164,155) 308,728 287,130 247,682 181,272 177,998 242,895 309,678 329,290 370,300 2,813,260


Income (Loss) Before Income Taxes 246,964 224,270 (188,256) 285,638 265,059 226,638 161,263 159,032 224,978 292,820 313,498 355,582 2,567,485

Provision (Benefit) for income taxes (74,089) (67,281) - (85,692) (79,518) (67,991) (48,379) (47,709) (67,494) (87,846) (94,049) (106,675) (826,722)

Net income (loss) for the year 172,875 156,989 (188,256) 199,947 185,541 158,647 112,884 111,322 157,485 204,974 219,448 248,907 1,740,763

Retained Earnings 1,546,646 1,703,635 1,515,379 1,715,326 1,900,867 2,059,514 2,172,398 2,283,720 2,441,205 2,646,179 2,865,627 3,114,534

Year 2012



94


Revenue

Sale 1,768,219 1,765,677 1,852,792 1,882,253 1,673,525 1,583,346 1,629,586 1,636,903 1,635,217 1,747,290 1,655,266 1,873,758 20,703,830

Cost of Good sold (1,213,340) (1,217,439) (1,289,047) (1,308,586) (1,168,736) (1,095,713) (1,129,937) (1,136,625) (1,134,548) (1,210,473) (1,148,193) (1,292,114) (14,344,749)

Gloss Income 554,879 548,238 563,745 573,667 504,789 487,633 499,649 500,278 500,669 536,817 507,073 581,644 6,359,081

-

Operating Expense -

Selling (17,400) (2,500) (2,500) (7,500) (2,500) (2,500) (7,500) (2,500) (2,500) (7,500) (2,500) (2,500) (59,900)



Depreciation (11,121) (11,121) (11,121) (11,121) (11,121) (11,121) (11,121) (11,121) (11,121) (11,121) (11,121) (11,121) (133,456)


-

Income before interest and tax 307,567 332,027 347,534 352,456 288,578 271,422 262,237 284,067 284,458 315,606 290,861 365,433 3,702,245


Income (Loss) Before Income Taxes 293,931 319,481 336,086 342,115 279,352 263,319 255,266 278,236 279,776 312,081 288,503 364,249 3,612,397

Provision (Benefit) for income taxes (88,179) (95,844) (100,826) (102,635) (83,806) (78,996) (76,580) (83,471) (83,933) (93,624) (86,551) (109,275) (1,083,719)

Net income (loss) for the year 205,752 223,636 235,260 239,481 195,546 184,323 178,687 194,765 195,843 218,457 201,952 254,975 2,528,678




Year 2013

95


Revenue

Sale 1,737,024 1,721,230 1,538,346 1,651,392 1,482,088 1,357,814 1,489,933 1,415,441 1,477,963 1,682,351 1,599,020 1,829,347 18,981,949

Cost of Good sold (1,203,436) (1,190,051) (1,065,746) (1,143,874) (1,026,848) (932,993) (1,032,515) (981,308) (1,025,750) (1,166,899) (1,108,780) (1,266,824) (13,145,025)

Gloss Income 533,588 531,179 472,600 507,518 455,239 424,821 457,417 434,132 452,213 515,453 490,240 562,523 5,836,924

-

Operating Expense -

Selling (17,400) (2,500) (2,500) (7,500) (2,500) (2,500) (7,500) (2,500) (2,500) (7,500) (2,500) (2,500) (59,900)



Depreciation - - - - - - - - - - - - -


-


Interest expense - - - - - - - - - - - - -


Provision (Benefit) for income taxes (89,219) (97,827) (80,253) (89,228) (75,045) (65,919) (69,338) (68,713) (74,137) (91,609) (85,545) (107,230) (994,063)





Year 2014

96


Revenue

Sale 1,802,696 1,740,830 1,700,352 1,810,267 1,610,415 1,501,736 1,580,176 1,475,765 1,540,772 1,751,915 1,742,822 1,952,257 20,210,005

Cost of Good sold (1,238,339) (1,194,069) (1,184,540) (1,259,382) (1,119,123) (1,045,165) (1,094,827) (1,020,804) (1,066,295) (1,211,468) (1,211,285) (1,352,711) (13,998,008)

Gloss Income 564,356 546,761 515,812 550,885 491,293 456,571 485,348 454,961 474,477 540,447 531,537 599,547 6,211,996

-

Operating Expense -

Selling (17,400) (2,500) (2,500) (7,500) (2,500) (2,500) (7,500) (2,500) (2,500) (7,500) (2,500) (2,500) (59,900)



Depreciation - - - - - - - - - - - - -


-


Interest expense - - - - - - - - - - - - -


Provision (Benefit) for income taxes (98,450) (102,501) (93,217) (102,239) (85,861) (75,444) (77,717) (74,961) (80,816) (99,107) (97,934) (118,337) (1,106,585)





Year 2015

97

5.2 Balance Sheet

January February March April May June July August September October November December

Asset

Current asset

Cash 344,455 612,497 882,504 1,220,154 1,392,363 1,449,530 1,480,599 1,560,744 1,584,016 1,700,528 1,903,404 2,527,659

Ending inventory 4,542,208 4,394,449 4,241,997 4,035,817 3,881,250 3,812,299 3,751,217 3,664,203 3,616,875 3,494,830 3,308,895 2,912,534

Total current asset 4,886,664 5,006,946 5,124,501 5,255,971 5,273,613 5,261,829 5,231,816 5,224,948 5,200,891 5,195,359 5,212,299 5,440,192

Non-Current asset

Equipment 400,369 389,247 378,126 367,005 355,883 344,762 333,641 322,519 311,398 300,276 289,155 278,034

Depreciation (11,121) (11,121) (11,121) (11,121) (11,121) (11,121) (11,121) (11,121) (11,121) (11,121) (11,121) (11,121)

Total Non-Current asset 389,247 378,126 367,005 355,883 344,762 333,641 322,519 311,398 300,276 289,155 278,034 266,912

TOTAL ASSET 5,275,911 5,385,072 5,491,506 5,611,854 5,618,375 5,595,470 5,554,335 5,536,345 5,501,168 5,484,514 5,490,333 5,707,105

Liability and Equity

Liability

Long-term Debt 4,861,111 4,722,222 4,583,333 4,444,444 4,305,556 4,166,667 4,027,778 3,888,889 3,750,000 3,611,111 3,472,222 3,333,333

Total liability 4,861,111 4,722,222 4,583,333 4,444,444 4,305,556 4,166,667 4,027,778 3,888,889 3,750,000 3,611,111 3,472,222 3,333,333

Equity

Retain earning (585,200) (337,151) (91,828) 167,410 312,819 428,803 526,558 647,457 751,168 873,403 1,018,110 1,373,772

Owner Equity 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000

Total Equity 414,800 662,849 908,172 1,167,410 1,312,819 1,428,803 1,526,558 1,647,457 1,751,168 1,873,403 2,018,110 2,373,772

TOTAL LIABILITY AND EQUITY 5,275,911 5,385,072 5,491,506 5,611,854 5,618,375 5,595,470 5,554,335 5,536,345 5,501,168 5,484,514 5,490,333 5,707,105


Balance SheetFor the year ended December, 31 2011

Year 2011

98


Asset

Current asset

Cash 2,888,756 2,708,993 2,304,352 2,321,450 2,259,573 2,086,303 1,771,859 1,395,275 1,203,072 1,236,476 1,316,194 1,522,209



Non-Current asset

Equipment 266,912 255,791 244,670 233,548 222,427 211,306 200,184 189,063 177,942 166,820 155,699 144,578

Depreciation (11,121) (11,121) (11,121) (11,121) (11,121) (11,121) (11,121) (11,121) (11,121) (11,121) (11,121) (11,121)

Total Non-Current asset 255,791 244,670 233,548 222,427 211,306 200,184 189,063 177,942 166,820 155,699 144,578 133,456

TOTAL ASSET 5,741,091 5,759,191 5,432,045 5,493,103 5,539,756 5,559,514 5,533,509 5,505,942 5,524,538 5,590,623 5,671,183 5,781,201


Liability

Long-term Debt 3,194,444 3,055,556 2,916,667 2,777,778 2,638,889 2,500,000 2,361,111 2,222,222 2,083,333 1,944,444 1,805,556 1,666,667

Total liability 3,194,444 3,055,556 2,916,667 2,777,778 2,638,889 2,500,000 2,361,111 2,222,222 2,083,333 1,944,444 1,805,556 1,666,667

Equity

Retain earning 1,546,646 1,703,635 1,515,379 1,715,326 1,900,867 2,059,514 2,172,398 2,283,720 2,441,205 2,646,179 2,865,627 3,114,534

Owner Equity 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000

Total Equity 2,546,646 2,703,635 2,515,379 2,715,326 2,900,867 3,059,514 3,172,398 3,283,720 3,441,205 3,646,179 3,865,627 4,114,534




Year 2012

99


Asset

Current asset

Cash 1,563,820 1,705,522 1,930,456 2,179,150 2,244,058 2,224,721 2,233,972 2,265,988 2,297,006 2,426,563 2,477,335 2,725,050



Non-Current asset

Equipment 133,456 122,335 111,214 100,092 88,971 77,849 66,728 55,607 44,485 33,364 22,243 11,121

Depreciation (11,121) (11,121) (11,121) (11,121) (11,121) (11,121) (11,121) (11,121) (11,121) (11,121) (11,121) (11,121)

Total Non-Current asset 122,335 111,214 100,092 88,971 77,849 66,728 55,607 44,485 33,364 22,243 11,121 0

TOTAL ASSET 5,848,064 5,932,812 6,029,183 6,129,775 6,186,432 6,231,867 6,271,665 6,327,541 6,384,495 6,464,063 6,527,126 6,643,212


Liability

Long-term Debt 1,527,778 1,388,889 1,250,000 1,111,111 972,222 833,333 694,444 555,556 416,667 277,778 138,889 (0)

Total liability 1,527,778 1,388,889 1,250,000 1,111,111 972,222 833,333 694,444 555,556 416,667 277,778 138,889 (0)

Equity

Retain earning 3,320,286 3,543,923 3,779,183 4,018,664 4,214,210 4,398,534 4,577,220 4,771,985 4,967,828 5,186,285 5,388,237 5,643,212

Owner Equity 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000

Total Equity 4,320,286 4,543,923 4,779,183 5,018,664 5,214,210 5,398,534 5,577,220 5,771,985 5,967,828 6,186,285 6,388,237 6,643,212




Year 2013

100


Asset

Current asset

Cash 2,965,059 3,211,766 3,293,164 3,473,632 3,503,979 3,419,178 3,441,877 3,411,909 3,439,040 3,648,087 3,784,866 4,130,288



Non-Current asset

Equipment - - - - - - - - - - - -

Depreciation - - - - - - - - - - - -

Total Non-Current asset - - - - - - - - - - - -

TOTAL ASSET 6,851,390 7,079,653 7,266,910 7,475,109 7,650,214 7,804,026 7,965,815 8,126,144 8,299,130 8,512,884 8,712,489 8,962,693


Liability

Long-term Debt - - - - - - - - - - - -

Total liability - - - - - - - - - - - -

Equity

Retain earning 5,851,390 6,079,653 6,266,910 6,475,109 6,650,214 6,804,026 6,965,815 7,126,144 7,299,130 7,512,884 7,712,489 7,962,693

Owner Equity 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000

Total Equity 6,851,390 7,079,653 7,266,910 7,475,109 7,650,214 7,804,026 7,965,815 8,126,144 8,299,130 8,512,884 8,712,489 8,962,693


Year 2014



101


Asset

Current asset

Cash 4,426,738 4,727,425 4,996,919 5,362,305 5,549,217 5,637,867 5,781,483 5,844,645 5,966,958 6,277,124 6,584,370 7,080,648



Non-Current asset

Equipment - - - - - - - - - - - -

Depreciation - - - - - - - - - - - -

Total Non-Current asset - - - - - - - - - - - -

TOTAL ASSET 9,192,409 9,431,579 9,649,084 9,887,641 10,087,983 10,264,020 10,445,360 10,620,270 10,808,841 11,040,091 11,268,604 11,544,724


Liability

Long-term Debt - - - - - - - - - - - -

Total liability - - - - - - - - - - - -

Equity

Retain earning 8,192,409 8,431,579 8,649,084 8,887,641 9,087,983 9,264,020 9,445,360 9,620,270 9,808,841 10,040,091 10,268,604 10,544,724

Owner Equity 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000

Total Equity 9,192,409 9,431,579 9,649,084 9,887,641 10,087,983 10,264,020 10,445,360 10,620,270 10,808,841 11,040,091 11,268,604 11,544,724




Year 2015

102

5.3 Statement of Cash Flow


Cash flow from operating activity

Cash received

cash received on cash sale 1,566,720 1,464,094 1,463,973 1,541,653 1,471,497 1,342,906 1,329,249 1,366,091 1,300,892 1,406,104 1,496,123 1,804,339 17,553,642

adjust depreciation 11,121 11,121 11,121 11,121 11,121 11,121 11,121 11,121 11,121 11,121 11,121 11,121 133,456

Total cash received 1,577,841 1,475,215 1,475,094 1,552,775 1,482,619 1,354,028 1,340,370 1,377,213 1,312,013 1,417,225 1,507,245 1,815,460 17,687,098

Cash paid -

cash paid for operating expense (1,032,921) (66,211) (66,211) (71,211) (216,211) (216,211) (237,411) (216,211) (216,211) (221,211) (216,211) (13,621) (2,789,856)

cash paid for income tax - (106,307) (105,138) (111,102) (62,318) (49,707) (41,895) (51,814) (44,448) (52,387) (62,018) (152,426) (839,559)

Total cash paid (1,032,921) (172,518) (171,350) (182,313) (278,530) (265,919) (279,306) (268,025) (260,659) (273,598) (278,229) (166,047) (3,629,416)

Net cash flow from opreating activity 544,920 1,302,697 1,303,744 1,370,462 1,204,089 1,088,109 1,061,064 1,109,188 1,051,354 1,143,627 1,229,016 1,649,413 14,057,683

-

Cash flow from investment activity -

Cash reveived -

cash received from investment 1,000,000 - - - - - - - - - - - 1,000,000

Total cash received 1,000,000 - - - - - - - - - - - 1,000,000

Cash paid -

cash paid investment on operating (5,623,707) (859,177) (859,177) (859,177) (859,177) (859,177) (859,177) (859,177) (859,177) (859,177) (859,177) (859,177) (15,074,660)

cash paid investment on administrative (400,369) - - - - - - - - - - - (400,369)

Total cash paid (6,024,076) (859,177) (859,177) (859,177) (859,177) (859,177) (859,177) (859,177) (859,177) (859,177) (859,177) (859,177) (15,475,028)

Net cash flow from investment activity (5,024,076) (859,177) (859,177) (859,177) (859,177) (859,177) (859,177) (859,177) (859,177) (859,177) (859,177) (859,177) (14,475,028)

-

Cash flow fom financing activity -

Cash received -

borrowing cash 5,000,000 - - - - - - - - - - - 5,000,000

Total cash received 5,000,000 - - - - - - - - - - - 5,000,000

Cash paid -

cash paid for interest (37,500) (36,589) (35,671) (34,746) (33,814) (32,875) (31,929) (30,976) (30,016) (29,048) (28,074) (27,092) (388,329)

cash paid for principle (138,889) (138,889) (138,889) (138,889) (138,889) (138,889) (138,889) (138,889) (138,889) (138,889) (138,889) (138,889) (1,666,667)

Total cash paid (176,389) (175,478) (174,560) (173,635) (172,703) (171,764) (170,818) (169,865) (168,905) (167,937) (166,963) (165,981) (2,054,996)

Net cash flow from finacing activity 4,823,611 (175,478) (174,560) (173,635) (172,703) (171,764) (170,818) (169,865) (168,905) (167,937) (166,963) (165,981) 2,945,004

Net increase/decrease in cash 344,455 268,042 270,007 337,650 172,209 57,168 31,069 80,145 23,272 116,512 202,876 624,255 2,527,659

Beginning cash - 344,455 612,497 882,504 1,220,154 1,392,363 1,449,530 1,480,599 1,560,744 1,584,016 1,700,528 1,903,404

Ending cash 344,455 612,497 882,504 1,220,154 1,392,363 1,449,530 1,480,599 1,560,744 1,584,016 1,700,528 1,903,404 2,527,659

Year 2011


Cash flowFor the year ended December, 31 2011

103



Cash received




Cash paid -

cash paid for operating expense (250,661) (216,211) (216,211) (221,211) (216,211) (216,211) (237,411) (216,211) (216,211) (221,211) (216,211) (216,211) (2,660,186)

cash paid for income tax (74,089) (67,281) - (85,692) (79,518) (67,991) (48,379) (47,709) (67,494) (87,846) (94,049) (106,675) (826,722)

Total cash paid (324,750) (283,492) (216,211) (306,903) (295,729) (284,203) (285,790) (263,921) (283,705) (309,057) (310,261) (322,886) (3,486,909)

Net cash flow from opreating activity 1,385,266 1,233,945 1,008,063 1,428,789 1,348,795 1,236,376 1,094,166 1,030,985 1,214,315 1,438,864 1,484,111 1,609,335 15,513,009

-


Cash reveived -

cash received from investment - - - - - - - - - - - - -

Total cash received - - - - - - - - - - - - -

Cash paid -

cash paid investment on operating (859,177) (1,249,713) (1,249,713) (1,249,713) (1,249,713) (1,249,713) (1,249,713) (1,249,713) (1,249,713) (1,249,713) (1,249,713) (1,249,713) (14,606,017)

cash paid investment on administrative - - - - - - - - - - - - -

Total cash paid (859,177) (1,249,713) (1,249,713) (1,249,713) (1,249,713) (1,249,713) (1,249,713) (1,249,713) (1,249,713) (1,249,713) (1,249,713) (1,249,713) (14,606,017)

Net cash flow from investment activity (859,177) (1,249,713) (1,249,713) (1,249,713) (1,249,713) (1,249,713) (1,249,713) (1,249,713) (1,249,713) (1,249,713) (1,249,713) (1,249,713) (14,606,017)

-


Cash received -

borrowing cash - - - - - - - - - - - - -


Cash paid -



Total cash paid (164,991) (163,995) (162,991) (161,979) (160,960) (159,933) (158,898) (157,855) (156,805) (155,747) (154,681) (153,607) (1,912,441)

Net cash flow from finacing activity (164,991) (163,995) (162,991) (161,979) (160,960) (159,933) (158,898) (157,855) (156,805) (155,747) (154,681) (153,607) (1,912,441)

-

Net increase/decrease in cash 361,097 (179,763) (404,640) 17,097 (61,877) (173,270) (314,444) (376,584) (192,203) 33,404 79,718 206,015 (1,005,450)

Beginning cash 2,527,659 2,888,756 2,708,993 2,304,352 2,321,450 2,259,573 2,086,303 1,771,859 1,395,275 1,203,072 1,236,476 1,316,194

Ending cash 2,888,756 2,708,993 2,304,352 2,321,450 2,259,573 2,086,303 1,771,859 1,395,275 1,203,072 1,236,476 1,316,194 1,522,209



Year 2012

104



Cash received




Cash paid -


cash paid for income tax (88,179) (95,844) (100,826) (102,635) (83,806) (78,996) (76,580) (83,471) (83,933) (93,624) (86,551) (109,275) (1,083,719)

Total cash paid (335,491) (312,056) (317,037) (323,846) (300,017) (295,207) (313,991) (299,682) (300,144) (314,836) (302,762) (325,486) (3,740,555)


-


Cash reveived -



Cash paid -

cash paid investment on operating (1,249,713) (1,171,606) (1,171,606) (1,171,606) (1,171,606) (1,171,606) (1,171,606) (1,171,606) (1,171,606) (1,171,606) (1,171,606) (1,171,606) (14,137,375)


Total cash paid (1,249,713) (1,171,606) (1,171,606) (1,171,606) (1,171,606) (1,171,606) (1,171,606) (1,171,606) (1,171,606) (1,171,606) (1,171,606) (1,171,606) (14,137,375)

Net cash flow from investment activity (1,249,713) (1,171,606) (1,171,606) (1,171,606) (1,171,606) (1,171,606) (1,171,606) (1,171,606) (1,171,606) (1,171,606) (1,171,606) (1,171,606) (14,137,375)

-


Cash received -

borrowing cash - - - - - - - - - - - - -


Cash paid -



Total cash paid (152,525) (151,435) (150,336) (149,230) (148,115) (146,991) (145,860) (144,719) (143,571) (142,413) (141,247) (140,073) (1,756,515)

Net cash flow from finacing activity (152,525) (151,435) (150,336) (149,230) (148,115) (146,991) (145,860) (144,719) (143,571) (142,413) (141,247) (140,073) (1,756,515)

-

Net increase/decrease in cash 41,611 141,702 224,934 248,694 64,909 (19,337) 9,250 32,017 31,018 129,557 50,772 247,715 1,202,841

Beginning cash 1,522,209 1,563,820 1,705,522 1,930,456 2,179,150 2,244,058 2,224,721 2,233,972 2,265,988 2,297,006 2,426,563 2,477,335

Ending cash 1,563,820 1,705,522 1,930,456 2,179,150 2,244,058 2,224,721 2,233,972 2,265,988 2,297,006 2,426,563 2,477,335 2,725,050



Year 2013

105



Cash received


adjust depreciation - - - - - - - - - - - - -


Cash paid -


cash paid for income tax (89,219) (97,827) (80,253) (89,228) (75,045) (65,919) (69,338) (68,713) (74,137) (91,609) (85,545) (107,230) (994,063)

Total cash paid (325,409) (302,917) (285,343) (299,318) (280,135) (271,009) (295,628) (273,803) (279,227) (301,699) (290,635) (312,320) (3,517,443)


-


Cash reveived -



Cash paid -



Total cash paid (1,171,606) (1,171,606) (1,171,606) (1,171,606) (1,171,606) (1,171,606) (1,171,606) (1,171,606) (1,171,606) (1,171,606) (1,171,606) (1,171,606) (14,059,268)


-


Cash received -

borrowing cash - - - - - - - - - - - - -


Cash paid -

cash paid for interest - - - - - - - - - - - - -

cash paid for principle - - - - - - - - - - - - -

Total cash paid - - - - - - - - - - - - -

Net cash flow from finacing activity - - - - - - - - - - - - -

-

Net increase/decrease in cash 240,009 246,708 81,397 180,468 30,347 (84,801) 22,699 (29,968) 27,131 209,047 136,779 345,422 1,405,238

Beginning cash 2,725,050 2,965,059 3,211,766 3,293,164 3,473,632 3,503,979 3,419,178 3,441,877 3,411,909 3,439,040 3,648,087 3,784,866

Ending cash 2,965,059 3,211,766 3,293,164 3,473,632 3,503,979 3,419,178 3,441,877 3,411,909 3,439,040 3,648,087 3,784,866 4,130,288



Year 2014

106



Cash received


adjust depreciation - - - - - - - - - - - - -


Cash paid -


cash paid for income tax (98,450) (102,501) (93,217) (102,239) (85,861) (75,444) (77,717) (74,961) (80,816) (99,107) (97,934) (118,337) (1,106,585)

Total cash paid (334,640) (307,591) (298,307) (312,329) (290,951) (280,534) (304,007) (280,051) (285,906) (309,197) (303,024) (323,427) (3,629,965)


-


Cash reveived -



Cash paid -



Total cash paid (1,171,606) (1,132,552) (1,132,552) (1,132,552) (1,132,552) (1,132,552) (1,132,552) (1,132,552) (1,132,552) (1,132,552) (1,132,552) (1,132,552) (13,629,679)


-


Cash received -

borrowing cash - - - - - - - - - - - - -


Cash paid -

cash paid for interest - - - - - - - - - - - - -

cash paid for principle - - - - - - - - - - - - -

Total cash paid - - - - - - - - - - - - -

Net cash flow from finacing activity - - - - - - - - - - - - -

-

Net increase/decrease in cash 296,450 300,687 269,493 365,386 186,912 88,650 143,616 63,162 122,314 310,166 307,246 496,278 2,950,360

Beginning cash 4,130,288 4,426,738 4,727,425 4,996,919 5,362,305 5,549,217 5,637,867 5,781,483 5,844,645 5,966,958 6,277,124 6,584,370

Ending cash 4,426,738 4,727,425 4,996,919 5,362,305 5,549,217 5,637,867 5,781,483 5,844,645 5,966,958 6,277,124 6,584,370 7,080,648

Year 2015



107

5.4 Conclusion

For the income statement in the first year, we loss for first three month, because

there is high cost for investment, but in other hand, there is less customers. Then for the

half of the year, we can sell the product more, so the income increases dramatically. And

from the income statement, we found that our profit increase for each year. It’s show that

our business gets better.

For the balance sheet, it shows about total asset and total liability and equity. The

first years, we have balance sheet of the end of the year around 5,700,000 baht. But at the

5th we have balance sheet around 11,500,000 baht in the end of the year.

The last one is cash flow statement. In the first year, we invest the money for

1,000,000 baht and borrow from Kasikorn bank for 5,000,000 baht. We plan to pay the

debt within three years with 9% of interest. We have to pay for the principle 138,889 baht

per month. At the end of year 5, we can pay all of debt including the interest, and the total

of cash flow is around 7,000,000 baht. I think our company have and ability to control cash

to make a profit.

108

Chapter 6: Risk Management

109

6.1 Risk analysis

Risk analysis is the process of defining and analyzing the dangers to individuals,

businesses and government agencies posed by potential natural and human-caused

adverse events. In IT, a risk analysis report can be used to align technology-related

objectives with a company's business objectives. A risk analysis report can be either

quantitative or qualitative (searchmidmarketsecurity.com, 2009). Sweet Delight

Company will separate to analysis into 2 factors as follows internal forces and External

forces. Snacks & Sweets import product have more risk such as competitor, consumer

behavior, political, economic, human resources, finance and marketing but we can

protect and decrease the risk of our company.

6.1.1 External forces

Risks caused by external factor are change any times. There are many external

forces that can affect our business success so we cannot control because it perceived as

factors beyond our control but Sweet Delight Company will plan to protect the risk that

happens. Sweet Delight Company will confront in the future for the risk that happen and

taking advantage of change from external factors as follows as:

Consumer Behavior

Consumer behavior will change depending on customer needs, train of thought

and current popular at that time. So Sweet Delight Company will improve, develop,

innovative and create new thing of products and services to consumers for suit the

lifestyle and attitudes to changing of consumer. Behavior of most consumers will focus

at the quality and appropriateness that the consumers will received. Now, many

manufacturer produce of various kinds and types of sweet & snacks for present to

consumers that have more products about snack & sweet in the market so these things

can affect and cause a direct risk to our business.

From these reasons, we can analyze the risks associated with their behavior in

side of demand for products and services including risk. Sweet Delight Company have

strategic for protect the rick such as attention and provide the best service for

consumer, talk with consumers to build relationship, create research to allow consumer

to comment on which we have to know in mind the needs of customers, it makes the

customers have impressive and loyalty to our company.

110

Economic

Now, Chiang Mai economy has been growing rapidly and efficiently. Chiang Mai

Gross Provincial Product (GPP) was highest in the Northern Region. Per capita income

ranked third in the region. The movement of these economic in sweet & snack business

is affected by the economic crisis. Food is an important factor in lives but a snack is

luxuries. Therefore be affected as well. The snack imported from China, Korea and Japan

may not be affected because the current culture, especially Japan and Korea will be very

popular. In addition, Sweet Delight Company will update information to protect the

economic problems that occur.

Competitor

Nowadays the products of snack are many types to respond for customer need.

Import snack business in Chiang Mai is a new business because does not have import

snack in Chiang Mai. So if Sweet Delight is successful, the risk is can be effect of our

company and deduce sales.

From that reason Sweet delight Company will make strategy for protect the

competition in the market. Sweet Delight makes different product and service to

present high quality and make more satisfaction for customer. However Sweet Delight

Shop is a new store in this area that should be focus more in product, price, place, and

promotion.

Political

Risks that might occur in a political as follow; political and regulatory risks

include potential losses, nationalization, civil unrest, terrorism and significant changes

to trade policies. Political and regulatory risks include potential losses from

expropriation, nationalization, civil unrest, terrorism and significant changes to trade

policies, the group faces risks arising from sudden increases of import restrictions,

import tariffs.

These political problems have affected in business. For example, the closing all

branch of Central Department Store because the protest. Our store is located at Central

Airport Chiang Mai so, it’s not affected to our company. However, politic might affect to

our business investment. So, we must study and analyze the risks to doing business in

Thailand over the next 5-years.

6.1.2 Internal Forces

Risk management in the organization is constantly confronting the risk of

internal factor which it is important to organization and has several of risk including;

111

6.1.2.1 Operation Risk

Human resources factor

The risk that may happen from employees of Sweet delight Company which we

cannot predict the performance of the employees to be effective so, we will employ

experienced staff to work with sweet delight shop so that the performance of

employees more efficient. We need a policy or rule for punishment such as salary

deduction or warn to employees for example violate of absence or work late. Each

month, we will meet to know the needs of employees and employers for improve and

solve the problem and effect to Satisfaction for both employees and employers in Sweet

delight shop. It also cause to customer confidence in this shop. Moreover, the unity of

organization has increasing.

Employee Fraud

All employees are responsible for the different positions and all employees must

be faithful with own duties but if employees take any action that is criminal it will affect

to organization following:

Marketing department

Employees in this department are responsible for the survey of customers to

satisfy customer needs and to have been most impressive in the products they buy. But

there may be risks such as employee surveys to find new customers, if they do not. It

can cause side effects on sales and market share.

From above reasons, employee in this department should to record information

in each day for working. It should be done by working as a team for the quality of the

work is personal relationships for the product.

Accounting department

Accounting is a major new department. The acid in the business and are at high

risk. So, we should choose someone they can trust the most to new the work in this field

to prevent fraud in the Accounting department. However, we would not neglect his

work. Any other monitor to prevent fraud we should have checked the account every

time.

112

6.1.2.2 Integrity Risk

Honestly and responsibility is important and essential to every organization if

the employee is not responsible about integrity of their duties. It makes a risk to affect

our stores and was not successful as anticipated. It causes to employers and employees

do not trust each other, so we need to set policies or agreements of each duty. We will

meet every staff every month for understanding and protect mistakes in the future and

help to make a good relationship between employees and employers and must to be

good advisor to employees. All of thing, It can help our business and operate more

efficiently and make satisfaction of all parties to work in Sweet delight shop.

6.1.2.3 Time management Risk

When there are many customers come to the shop which is more than the

employees can responsible, so these might cause the problems of time management and

other of problems as following:

Time management of products in the store

The order import snack shop of sweet delight is difficult enough to guess because

that if we order the product that already too much will not sell such goods will remain

in stock. Therefore, we should order, but just and that is the most popular. Look of the

dessert should buy to attract customers to buy and not for goods remain in stock.

113

Chapter 7: Summary

114

Summary

Our product will be imported from Asia countries i.e. Japan Korea and

China. The most of our product will be imported from Japan because Japan is

well known as the countries that have various snacks and sweets under brand

“Sweet Delight”. We will set the place at Central Airport department store, the

biggest department store, and the center of the youth in Chiang Mai. The basic

lifestyle of the people in Chiang Mai, they like to relax themselves all the time. So,

the most of restaurant and café are successful. So, we have an idea set up the

lounge in our shop. We proud to service the customers with the best we can. I

wish the customers will impress with our service and our product. The most

important, we will check our product carefully, to make sure that the customers

will receive the best thing from us. We expect that our business will grow

dramatically, because we’re the first brand in Chiang Mai, so, we can get the

customer’s royalty rather than competitors. If our business successful, we will

plan to open new brunches in Bangkok.

Importation in Thailand was begun in Rama III (KING). Thailand has a

good relation with Japan, Korea and china imported snack shop, it’s not very

popular in Thailand, that’s the chance for our company, because of fewer

competitors, we can expand our market. So, we will create the company that

name “Sweet Delight” at Central Airport, Chiang Mai. The strategy we choose to

use in a corporate level is growth strategy. We have growth strategy able to get

high profit, and customers that tend to increase. Sweet Delight Company is the

first snack shop which carries a variety of sweets and snacks because our

products and service by make it different to our competitor.

Sweet delight Company don’t have direct competitor in Chiang Mai

because our shop is the first and the biggest imported snack shop in Chiang Mai

but we have indirect competitor in Chiang Mai is supermarket (7-Eleven, Family,

Mart and Top), they are sell snack in Thailand and a little imported snack make

to Sweet delight don’t have serious because our shop is sell imported snacks

more than supermarket make to interest and attract the customers for choose

snacks. About operating in year 3 might have direct competitors because

imported snack is famous in Chiang Mai. Sweet delight is high quality imported

snack, the quality and originality are different, and customers may select to buy

our product because of their personal taste. We were very price sensitive and

fairly. We are to check the quality of product prudently and the first shop

imported snack make to have customers’ loyalty can have a good sale again in

year 4 and year 5.

115

The service processes, in the first we already promote, know and

understand the need of customer and introduce about product until customer

purchase our product. When the customer impress in our product and service so

they will believe in the quality of our products. That cause will make loyalty

consumer. About the logistic, we contacted with the shop and see catalog the

product that we want to order by user internet (E-Commerce). Then we will

negotiate about the price and the logistic by telephone. We choose transport by

aircraft from other country to Thailand which provides quick and easy.

Management process, our shop has foreign affair to contact and negotiate with

seller in that other country. The coordinator contact among the company and

department store, check stock of product, connect with transporter, responsible

about the payment of company, and marketing communication. In operation

time period, will include many expense such as utility expense per month in

store, administration cost per month and employ salary. Our employees will

recruit and selected by the company’s qualification that have setting in position,

task and responsibility of employees. We will increase knowledge of employee

and train them to be expert on work, which are they will work effectively on

their job.

For the income statement in the first year, we loss for first three month,

because there is high cost for investment, but in other hand, there is less

customers. Then for the half of the year, we can sell the product more, so the

income increases dramatically. And from the income statement, we found that

our profit increase for each year. It’s show that our business gets better. For the

balance sheet, it shows about total asset and total liability and equity. The first

years, we have balance sheet of the end of the year around 5,700,000 baht. But at

the 5th we have balance sheet around 11,500,000 baht in the end of the year. The

last one is cash flow statement. In the first year, we invest the money for

1,000,000 baht and borrow from Kasikorn bank for 5,000,000 baht. We plan to

pay the debt within three years with 9% of interest. We have to pay for the

principle 138,889 baht per month. At the end of year 5, we can pay all of debt

including the interest, and the total of cash flow is around 7,000,000 baht. I think

our company have and ability to control cash to make a profit.

116

Reference

Chapter 1

Chiang Mai population - http://davefein.com/

Chapter 2

http://historia.exteen.com/

http://www.thaigoodview.com/node/29909/

http://www.idis.ru.ac.th/report/index.php?topic=2175.0/

http://www.thaigoodview.com/node/29909/

http://th.wikipedia.org/wiki/ความสมัพนัธ์ไทย-ญี�ปุ่ น/

Thailand Trading Report - http://www2.ops3.moc.go.th/

http://www.jbox.com/search/all/Party_Mix/

http://www.shantis.com/choco-flakes.html/

http://buycheaponline.org/meltykiss-fruity-strawberry-chocolate-by-meiji-from-japan-60g-for-sale-

japanese-candy/

http://bloglinkjapan.com/japan/en/82985/meiji-copan-maple-sugar-flavor-2/

http://www.alex-bell.co.uk/hot-wasabi-peas/

http://www.shanghai-market.com/Japanese_Snacks.htm/

http://animeklub.com/store/zencart/index.php?main_page=index&cPath=4,

http://japanesesnackreviews.blogspot.com/2009/09/baked-mayonnaise-arare-sembei_29.html

http://www.japanprobe.com/2007/11/27/japanese-professional-eater-snack-foods

http://japanesesnackreviews.blogspot.com/2010/02/iwatsuka-soft-mochi-rice-snack.html

http://www.japanesefoodshop.co.uk/morinaga--hi-chew-candy-assortment-four-flavours-41-p.asp

117

http://www.tradekorea.com/products/Chestnut.html

http://www.pzhlz.net/Snacks-c-61004

http://www.tradekorea.com/e-catalogue/cwck0001/product-

detail/P00004641/Rice_Cake_Cookie___Original_Butter_.htm/

http://www.alibaba.com/product-gs/305686563/Chocolate_Crispy_Bonbon_Candy.html

http://hszxpackaging.en.made-in-china.com/product/EqOnQCbrOxiD/China-Snack-Food-

Package.html

http://www.alibaba.com/product-gs/291833360/Rice_Krispie_snack_for_breakfast_or.html

http://www.ramendepot.com

Chapter 3

http://store.businessmonitor.com/bf/thailand_business_forecast_report

http://www.tradingeconomics.com/Economics/GDP-Growth.aspx?Symbol=THB, http://chiangmai-

info.prdnorth.in.th/chiang-mai-info-economic-indicators-01.php

http://www.nortel.com/products/01/eedge/bcm/collateral/nn118621.pdf

http://www.openshop-net.com/triplesystems/index.php?option=com_content&task=view&id=53

http://www.tops.co.th/super/index.html

http://www.allbusiness.com/research-studies-freedonia-group/1176605-1.html

http://library.cmu.ac.th/digital_collection/etheses/detail.php?id=17879&word=

http://library.cmu.ac.th/faculty/econ//Exer751409/2550/Exer2550_3

http://www.dopa.go.th/

http://www.gotomanager.com/

http://www.plightadvertising.com/

http://www.printtrue.com/

http://www.mrblackboard.com/

http://www.7eleven.co.th/html

http://en.wikipedia.org/wiki/7-Eleven

118

http://www.familymart.co.th/home.html

http://en.wikipedia.org/wiki/FamilyMart

Chapter 4

http://www.kssfurniture.com/

http://www.itfocusthai.com/

http://www.fujiko.biz/

http://www.sbtlighting.com/

http://www.rsb-furniture.com/

http://www.tarad.com/mnchandmade/

http://www.free-press-release.com/news-logistic-solutions-november-2010-

1290677900.html

http://www.krungsri.com/th/ourservice-sme-list.aspx?cid=33

http://www.3bb.co.th/

http://www.hongthonglaw.com/

http://iviewgrcup.multiply.com

http://www.ksvision.co.th/

Central Pattana Chiangmai office

http://www.jbox.com/search/all/Party_Mix

http://www.shantis.com/choco-flakes.html

http://buycheaponline.org/meltykiss-fruity-strawberry-chocolate-by-meiji-from-japan-60g-

for-sale-japanese-candy/

http://bloglinkjapan.com/japan/en/82985/meiji-copan-maple-sugar-flavor-2/

http://www.alex-bell.co.uk/hot-wasabi-peas/

http://animeklub.com/store/zencart/index.php?main_page=index&cPath=4

119

http://japanesesnackreviews.blogspot.com/2009/09/baked-mayonnaise-arare-

sembei_29.html

http://www.japanprobe.com/2007/11/27/japanese-professional-eater-snack-foods/

http://japanesesnackreviews.blogspot.com/2010/02/iwatsuka-soft-mochi-rice-snack.html

http://www.japanesefoodshop.co.uk/morinaga--hi-chew-candy-assortment-four-flavours-41-

p.asp

http://www.shanghai-market.com/Japanese_Snacks.htm

http://www.tradekorea.com/products/Chestnut.html

http://www.pzhlz.net/Snacks-c-61004

http://www.tradekorea.com/e-catalogue/cwck0001/product-

detail/P00004641/Rice_Cake_Cookie___Original_Butter_.html

http://hszxpackaging.en.made-in-china.com/product/EqOnQCbrOxiD/China-Snack-Food-

Package.html

http://www.alibaba.com/product-gs/291833360/Rice_Krispie_snack_for_breakfast_or.html

http://www.alibaba.com/product-gs/305686563/Chocolate_Crispy_Bonbon_Candy.html

http://www.ramendepot.com/

Chapter 6

http://www.bot.or.th/Thai/PaymentSystems/Others/PS_Risk/Pages/OperationalRisk.aspx

http://www.business-opportunities.biz/2010/07/13/how-to-detect-employee-fraud/

120

Appendix

Product Description and Price

Japanese Snack:

Meiji White Horn Chocolate

Milky. Delicious and tasty! Just as other Meiji

Chocolate, it is very rich, with a cookies bonus!

Great for the whole family! It is New, it is

Fancy. Each box contains 8 sticks.

Price : ฿ 125


Strawberry. Delicious and tasty! Just as other

Meiji Chocolate, it is very rich, with a cookies

bonus! Great for the whole family! It is New, it

is Fancy. Each box contains 8 sticks.

Price : ฿ 140



Price : ฿ 110


New Sugar flavor snack crisps, that are little

crouton-esque bread Pieces that have such an

amazing flavor you might want to eat them as a

side dish or light dessert with your.

Price : ฿ 110

121

Wasabi Mayonnaise Potato Chips

Comes up with a splendid combination for

their latest chip snack, wasabi and beef. Simply

thinking about it gets your stomach grumbling,

aching to listen to the crunch of yummy potato

chips lightly seasoned.

Price: ฿ 60

Yamayoshi Wasa-Beef Potato Chips

Yamayoshi comes up with a splendid

combination for their latest chip snack, wasabi

and beef. Simply thinking about it gets your

stomach grumbling, aching to listen to the

crunch of yummy potato chips lightly

seasoned.

Price : ฿ 75

Natori Butter Peanuts

"Otsumami" are snacks to be eaten while

enjoying a glass of alcohol, chosen for their

deep hearty tastes that appeal to those

drinking a glass of beer. However, these snacks

are great on their own, whether or not there's

an icy cold glass of beer next to it -- these

otsumami are excellent. Natori brings to you

these delicious peanuts with a butter flavor.

Comes to you in a vacuum sealed pack.

Price : ฿ 65

122

Meiji 100% Muscut Juice Gummy

Meiji is undoubtedly the gummy master of

Japan, introducing new flavors with natural

ingredients. With the current collagen craze in

Japan, Meiji's "100% fruit juice series"

continues to be a top seller in the gummy

market. Made with 100% muscut juice and no

artificial colorings or ingredients, these are

filled with collagen -- believed to help slow

down the body's natural aging process by

smoothing out the wrinkles of the skin,

reducing cellulite and even restoring damaged

hair. This zip-lock style resealable bag contains

2800mg of collagen. However, this is also a soft

tasty gummy, grape-shaped and full of fruity

flavor. Enjoy this fresh bag of muscut gummy

from Meiji!

Price : ฿ 55

Hot Wasabi Peas

These wasabi coated green peas are sure to

open your eyes and taste buds. Crunchy, spicy

and oh-so-good! One bite and you will know

what we mean when we say HOT. We like to

think we're tough, but when these fellas mix

with our taste buds, even we begin to tear up!

Price : ฿ 310

The butter Cookies

Butter Cookies may be a little plain looking, but

with just one bite, you will be hooked. They

have such wonderfully crisp edges that make

them perfect to nibble on.

Price : ฿ 125

Pocky is popular in Japan and was a hit among

teenagers. In bars it is sometimes served with a

glass of ice water. It also has a significant

presence in other East Asian countries such as

China as well as South Korea (although a

similar product known as pepero is one of

copy-products by Lotte; not a renamed product

of Pocky).

123

Pocky chocolate Price : ฿ 115

Chokobi Snack

From Popular Japanese Cartoon "Crayon

Shinchan"

Star Shaped Corn Chocolate Snack!

21g

Price : ฿ 60

Toppa Potato Snack

In bars it is sometimes served with a glass of

ice water. It also has a significant presence in

other East Asian countries

Price : ฿ 75

Koala Chocolate

When you first open the hexagonal box and

inner foil wrapper the most striking thing is

the printed pictures on each biscuit. Teary

eyed koalas, shy koalas, happy koalas, skate

boarding koalas and each pack had a slightly

different set of images.

Price : ฿ 78

Takoyaki-ya San, or Gobs of Goo

When faced with cute Japanese candy, my

brain tends to switch to "automatic Japanese

candy response mode" by taking whatever

candy is in front of me and placing it into my

shopping basket. I have no choice but to buy

what goes into my basket. No choice. Even if

it's something as ridiculous as Takoyaki-ya

San, a gummy candy meant to resemble

octopus-filled dough balls.

Price : ฿ 65

Snack in Japan is traditional.

Price : ฿ 60

124

Traditional Snacks

Chilli Snack

Snack in Japan is chilli.

Price : ฿ 45


These smell like mayonnaise, though the scent

isn't overwhelming. The first bite reveals the

highest concentration of mayonnaise flavor,

but these aren't like the Mayo Mania rings

because those tasted like eating right out of the

condiment jar. This is more of a mixed flavor

and the mayonnaise taste.

Price : ฿ 75


These smell like mayonnaise, though the scent

isn't overwhelming. The first bite reveals the

highest concentration of mayonnaise flavor,

but these aren't like the Mayo Mania rings. This

is more of a mixed flavor and the mayonnaise

taste.

Price : ฿ 70

Ukaru Snack

Taste as I said was pretty good. If I could

change one thing it would be to have the curry

flavor NOT be Japanese curry. I'm sorry but

their curry sucks. Thai, Indian, etc.

Price : ฿ 65

Scarfing down a bag of crispy salmon penises.

125

Japanese Professional Eater Snack Foods

Price: ฿ 75

FritoLay Takoyaki Puff Snack

Takoyaki are a special delicacy from Osaka of

tako (octopus) slices that are mixed in a batter,

formed into bite size spheres and smothered

with a yummy sauce that's eagerly devoured

by everyone within arms reach of it. FritoLay

of Japan brings this special treat to your door

without all the fuss and muss of making them

yourself, with the puffy Takoyaki snacks. A

light and fluffy corn puff snack, but packed

with Takoyaki flavor, you'll find yourself

finishing the whole bag before realize it.

Fantastic for fans of Japanese flavored snacks.

Price : ฿ 75

FritoLay Doritos Twist -- Rich Cheese

The newest twist on the famous Japan Doritos

from FritoLay is exactly that -- a twist. These

Doritos crunch just like the corn chips you've

come to know and love, but they're twisted

into an interesting shape that makes them

easier to munch. This delicious new flavor is

Rich Cheese, which is filled with the goodness

of camembert and other cheeses.

Price : ฿ 70


Flavor

The popular favorite in Japan this is Iwatsuka's

delicious soysauce corn snack ith peanuts! Sure

to be popular with your family and friends it's

a great way satisfy the munchies or to add an

extra touch of flavor to your salads too! Ths

version comes to you in a large bag with small

snack sized packs inside. An awesome snack.

Price : ฿ 155

Senbei (rice cakes from Japan) are a very

popular snack item in Japan that are loved by

126

Sanko Rich Salt Light Rice Cracker

everyone here at J-list. This great senbei snack

is a traditional flavored one lightly sprinkled

with a light salty flavor (a Nigata Jikomi

speciality) that you're looking for in a rice cake

treat. A light and refreshing snack that won't

make you feel guilty for eating it. Perfect for all

snack fans and Japanophiles. Contains 30 bite

sized senbei treats. By Sanko.

Price : ฿ 108


An incredibly unique taste, this is rose flavored

soft candy by Kanebo with special healing

benefits. Added with vitamin C, it contains

hyaluronic acid, an ingredient claimed to help

prevent premature aging in the skin. This

package contains about 12 dual-layered soft

candies in a resealable bag for freshness. Treat

yourself and your skin to this wonderful soft

candy!

Price : ฿ 70

Mikakuto Juntsuyu Candy

We've gotten a special request for this candy

and are glad to make it available for you. Like

gems of yummy flavor in your mouth, they

have a smoother feeling than most hard candy

and melt away slowly, a truly one of a kind

hard candy experience. This assortment

includes Tea and Honey flavors, there are

about 20 pieces in the bag. A good example of

traditional "dagashi" candy from Japan!

Price : ฿ 108

A fun and delicious treat from Japan's

Morinaga company, this is Hi-Chew, a fun

package of soft chewing candy that looks like

pieces of bubble gum but you can eat and

swallow it. A really fun item, each package

contains approximately 10 pieces of chewing

candy. This is a yummy peach flavor that's

extra fun to eat when you realize it's that the

gummy appearing texture is really long candy

that you can eat. A great new item for J-List

customers!

127

Morinaga Hi-Chew -- Peach Flavor

Price : ฿ 55




just your average gum its a delicious layered

gum with a soft candy center that's so sweet

and delicious, it's like you're eating...

Price : ฿ 60

Sweetie Gum



just your average gum its a delicious gum that's

so sweet and delicious, it's like you're eating

dessert yet never swallow so it goes on...

Price : ฿ 60

Green Gum

A delicious sugar-free tablet style gum from

Japan, this is Xylish gum with Xylitol (a sugar

substitute). This is a yummy gum that has a

sweet shell coating and comes in individually

foil-wrapped pieces. Jun, J-List's snack guru...

Price : ฿ 60


This is Pinky, a candy with a cute commercial

featuring a CG monkey who bounces around

and dispenses Pinky candy to anyone who puts

out their palm and pleads "Pinky chodai, Pinky

chodai" (Pinky please, Pinky please). A

delicious...

Price : ฿ 60

128

Iwako Japanese Snack Orange

Adding a little new flavor to the 8-bit

generation, Lotte produces a refreshing Orange

Smoothie flavored gum in the shape of

awesome cubes that you can munch on by the

handful. This cube gum comes to you in a flip

open protective...

Price : ฿ 65

Mochi Choco ball-strawberry

A fabulous "melty chocolate" treat from Japan,

this is Lotte's Sasha, a fantastic mesh-style

chocolate that combines normal and a special

strawberry and chocolate that are cross-

melted squares. An amazing taste that's

velvety...

Price : ฿ 75

Mochi (Rice Cake) with Red Bean Paste

Ingredients : Rice Powder, Sugar, Millet Jelly,

Oligosaccharide, Red Beans, Mugwort, Enzyme,

Emulsifier, Maltose, Corn Starch, Spice,

Sorbitol.

Net wt. 12.3 oz. (350 g).

Serving per container 8 pcs.

Product of Japan.

Price : ฿ 130

Mochi Ice cream Mango

Mochi ice cream is a Japanese confection made

from mochi (pounded sticky rice) with an ice

cream filling.

Price : ฿ 180

Mochi Ice cream Green Tea

Mochi ice cream is a Japanese confection made

from mochi (pounded sticky rice) with an ice

cream filling.

Price : ฿ 185

129

Tasty snack

Tasty Snack

Price : ฿ 240

Honey Smacks Cereal

Honey snacks cereal chocolate.

Price : ฿ 120

Iwatsuka Soft Mochi Rice Snack

Smelled like popcorn and peanuts. In fact, the

little packets that these come in mustn't be

sealed very well. The texture is a cross

between Styrofoam packing peanuts and

popcorn. It's a little strange, honestly. Biting

through the outer part which is slightly firm

and crispy is fine. The flavor is also a bit like

popcorn, albeit with more of a rice-like hint

mixed with roasted soybeans.

Price : ฿ 110

Tamagogani “Meisauki”

It says “Tamagogani” on the package but I

think they meant to say “Tamago kani”.

Tamago means egg or fish egg. Kani means

crab. So you put the two together and get the

rough translation of "egg crab" or baby crab.

Tamago kani is manufactured by the Takuma

Shokuhin Company . These are the same

people who came up with squid flavored

chocolate and curry flavored chocolates. Ho

boy! Can’t wait to put that in a Christmas

stocking!

Price : ฿ 125

130


Stock)

The perfect for your kids--cute and delicious.

They are tasty but low in calorie, so you can

enjoy them as much as you want. And made so

delicately, they make great gifts for a party.

Price : ฿ 125


Stock)





Price : ฿ 95






Price : ฿ 140






Price : ฿ 145

131






Price : ฿ 80






Price : ฿ 75






Price : ฿ 75

Chocolate and Cracker Snack

Perhaps the best use of two dollars, Meiji's

Kinoko No Yama ("mountain mushrooms"), are

found at even the most average Japanese

market. The chocolate cap and biscuit-like

cracker stem harmonize wonderfully. And the

chocolate-to-cracker ratio is spot on. While the

milk chocolate isn't great quality, similar to

Glico's Pocky, there's something about the

chocolate's density that offsets the cracker

stem perfectly.

Price : ฿ 65

Bourbon Banana Cake





Price : ฿ 140

132

Party Mix





Price : ฿ 155

Akihabara Bunny Shrine Special Manju

Snack

Akihabara Bunny Shrine Special Manju Snack

Price : ฿ 135

K-on!! Manju Snack

K-on!! Manju Snack

Price : ฿ 350

Choco Flakes cereal

This is for one 1997 Kellogg's COCOA Frosted

Flakes Cereal Box. Box is flattened & measures

aprox 14 inches by 10 inches. Box is in as

pictured condition.

Price : ฿ 95

133

Asparagus Snack

Asparagus Snack

Price : ฿ 115

Hello Panda 57gr Snack

These delicious Hello Panda biscuits in kawaii

packaging make a lovely gift, but at this great

price you can afford to give in to temptation

and buy some for yourself! Have cute pictures

printed into them of pandas doing various

sports.

Price : ฿ 30

Hello Panda Crema de Leche




and buy some for yourself! Have cute pictures

printed into them of pandas doing various

sports.

Price : ฿ 30

Hello Panda Fresa




and buy some for yourself! The popular

biscuits, licensed since 1979 by Japanese

confectionery company Meiji, have cute

pictures printed into them of pandas doing

various sports.

Price : ฿ 30

Hello Panda Doble Chocolate




and buy some for yourself! The popular

biscuits, licensed since 1979 by Japanese

confectionery company Meiji, have cute

pictures printed into them of pandas doing

various sports.

Price : ฿ 30

134

Choco Baby

Choco Baby is a popular and delicious Japanese

candy! The little chocolate pellets are packed

with chocolate flavor. They come in a

resealable plastic container, making them easy

to always have on hand. Net Wt. 1.19 Oz.

Price : ฿ 45

Meiji Apollo Chocolate con Fresa

Meiji Apollo Chocolate con Fresa is a popular

and delicious Japanese candy! The little

chocolate pellets are packed with chocolate

flavor.

Price : ฿ 85

Choco Flakes

Shanti's Choco Flakes are made from selected

raw material, blended with care producing

energetic tasty & genuine breakfast products

with proper nutritive value. Besides Wheat

flour, sugar, cocoa powder, salt are added to

preserve freshness and vitality. Shanti's Choco

Flakes is delicious when served with milk at

breakfast or at any time.

Price : ฿ 150

Meiji Chelsea, Yoghurt Scotch

Japanese imported yogurt scotch taste candy

Net Wt. 1.58 Oz.

Price: ฿ 180

These tasty Pucca Pretzels in kawaii packaging

are a great treat to share with friends, but they

are so moreish that you may decide to keep

them all for yourself! made from a lightly

salted crunchy pretzel outer shell with a

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Pucca Chocolate

deliciously creamy and smooth sweet

chocolate filling.

Price : ฿ 60

Pucca Fresa

These tasty Pucca Pretzels in kawaii packaging

are a great treat to share with friends, but they

are so moreish. Pucca are a popular snack

licensed by Japanese confectionery company

Meiji, and made from a lightly salted crunchy

pretzel outer shell with a deliciously creamy

and smooth sweet chocolate filling.

Price : ฿ 60

Yan Yan Chocolate

Yan Yan - Biscuit dip sticks, used to dip in

chocolate cream.

Price : ฿ 30

Yan Yan Doble Cream

Biscuit dip sticks, dip in either chocolate,

strawberry or both!

Price : ฿ 30

Korea Snack:

136

Chestnut Monaca

Monaca packed in small amount to eat

conveniently.

Price : ฿ 95

Chimney Corn Snack

Dessert and Korean Traditional Popped corn

snack.

Price : ฿ 110

Returned Popcorn Hungry Popcorn

Popcorn without sweet taste, just as taste of

old times.

Price : ฿ 110

Sesame Corn Flakes

Sweet sesame snack with great taste.

Price : ฿ 75

137

Sweet Potato Type

Natural food color powdered milk are added

considering health, one of famous old snack.

Price : ฿ 75

Poprice

Korean Traditional Popped Rice Snack and

Diet(lowcalorie) snack with nice taste and high

nutritive value.

Price : ฿ 80

Assorted Monaca

High class snack loved with crunched chewing

taste.

Price : ฿ 50

Joeun Flavor Corn

Main ingredient is corn powder so it tastes

salty and good to be served with drinks.

Price : ฿ 60

138


Combination of blueberry & candy.

Price : ฿ 110

Rice Cake Cookie – Strawberry

You can refresh by contained menthol

Price : ฿ 110

Mondschein Cookie

Contain Korean ginseng enrichment liquid

more than 0.5%

Price : ฿ 115

Korea Snacks

green tea cream in thin sand biscuit

green tea cream contain powder, milk, egg

Price : ฿ 65

139

Crimi Black Bean Sand Biscuit

The first deep & tasty black bean cream sand in

Korea.

Price : ฿ 90

Crimi Peanut Sand Biscuit

The first peanut shape sand in Korea.

Price : ฿ 95

Sesame stick

An advertisement sponsor product of TV &

radio program

contain nature sesame, tasty stick biscuit

Price : ฿ 75

Pavesi (choco stick biscuit)

Coating choco cream on stick shape biscuit

Price : ฿ 65

Sweet and crispy fried snack with a brown-

colored-round shape of annual ring made from

flour. Sweet and crispy fried snack with a

140

Korea Cookie

shape of turbo shell. Fresh and fried snack with

added green laver grown from wando island in

Korea which contains flavor and taste of laver.

Sweet and crispy fried snack with a shape of

pupa. Sweet fried snack with brown rice mixed

with grain syrup having a shape of a

rectangular parallelepiped.

Price : ฿ 90

Korean Traditional Snack

Sweet and delicately-flavored Korean

traditional food mixed with rice-jelly after

steaming and frying brown rice. Green colored

crunchy and sweet Korean traditional food

mixed with rice-jelly after steaming and frying

rice added with mugwort powder. Pink

Colored crunchy and sweet and sour Korean

traditional food mixed with rice-jelly after

steaming and frying rice added with cactus

powder grown from Je-Ju island in Korea. After

cooking rice cake with sticky rice, mix it with

grain syrup after drying and then frying it

which tastes sweet and soft with white color as

a traditional korean food.

Price : ฿ 115

ORGA Snack

grabbed a pack of Orga sweet potato puffed

rice cakes any sweet potato

Price : ฿ 95

Small sized lunch- basket laver

Is good for snacks and appetizer. It is very

popular as a snack in Southeast Asia. Food &

Beverage, Dried Food, Fish & Seafood and

Seaweed

Price : ฿ 160

141

Cup Soup

Cup Soup

Price : ฿ 60

Instant Soup

Soup Seaweed instant Cup.

Price : ฿ 60

Cookie & Tea.Coffee Biscuit

Food & Beverage of Snacks.

Price : ฿ 150

Chewing gum

Chewing gum box.

Price : ฿ 60

China Snack:

142

Snack Food Package

Snack Food Package of potato.

Price : ฿ 160

Snack Packaging

Snack Food Package of sweet.

Price : ฿ 150

Snack Food Package

Snack Food Package of potato.

Price : ฿ 180



Price : ฿ 210

143

Rice Krispie snack for breakfast or out-

going

Rice Krispies, nice for breakfast and out-going

snacks.

well-selected grains and easy taking and good

taste.

Price : ฿ 95

Potato Chips

Potato chips are one of our snacks processed

from fresh potato chips after washing, peeling,

slicing, frying and flavoring. They maintain the

special delicious flavor of roasted potato on

one respect and have the characteristics of rich

nutrition, and good taste.

Price : ฿ 350

Seasoned seaweed snack

Seasoned seaweed:

Specification: 3 pcs* 60 sachets/bag

Weight: 2.1 OZ

Price : ฿ 70

Fruit Bonbon

Candy fruit bonbon.

Price : ฿ 95

144


Crispy Chocolate candy and snack.

Price : ฿ 60

Egg rolls

Sweet cakes. A low-sugar and low-fat, healthy

snack with a crispy delicious taste, packed

individually in stay-fresh packaging. Packing:

454g x 12 and according to cutomers'

Requirement

Price : ฿ 350

Apple Dry Snack

fresh fruit and vegetables, natural, healthy,

crisp high nutrition, low fat, no preservatives

ISO,HALAL,HACCP

Price : ฿ 95



Price : ฿ 80

Japan noodle:

145

Chikara Udon

Japanese style chikara udon noodles bowl with

rice cakes seasoned with bonito extract, soy

sauce, sugar, Welsh onion, kelp extract, etc.

Add boiling water and cover for 5 minutes

before enjoying. Not microwavable. 398

calories.

Price : ฿ 120

Tanuki Soba

Japanese style tanuki soba buckwheat noodles

bowl seasoned with vegetable oil, seaweed,

sugar, soy sauce, bonito extract, Welsh onion,

kelp extract, etc. Empty the seasonings to the

soba noodles, add boiling water, cover the lid


microwavable. 465 calories.

Price : ฿ 90

Tanuki Udon

Japanese style tanuki udon bowl seasoned with

vegetable oil, corn starch, seaweed, sugar, soy

sauce, bonito extract, Welsh onion, kelp

extract, etc. Empty the seasonings to the udon

noodles, add boiling water, cover the lid for 5

minutes before serving. Not microwavable. 466

calories.

Price : ฿ 110


Japanese style akai kitsune udon dekamori

noodles in large bowl seasoned with potato

starch, fried soybean curd, soy sauce, fish cake,

egg, bonito powder, kelp powder, poppy, green

onion, red pepper, etc. boiling water, cover the

lid for 5 minutes, and stir well to serve.

Price : ฿ 65

146

Midori No Tanuki Buckwheat with Soup

Base and Tempura

Japanese style midori no tanuki buckwheat

noodles bowl with soup base and tempura

seasoned with sugar, soy sauce powder, bonito

powder, fish & seashell extract, citric acid,

dried fish cake slice, green onion, dried

seaweed, red pepper, etc. Empty the

seasonings to the noodles, add boiling water,

cover the lid for 4 minutes, and stir well to

serve. Not microwavable. 489 calories.

Price : ฿ 65

Donbei Kitsune Udon

Japanese style donbei kitsune udon noodle

bowl seasoned with soy sauce, bonito, clam,

sardine & mackerel extract, sugar, vegetable

extract, corn, chicken extract, yeast extract,

vegetable oil, seaweed extract, fried soybean

curd, green onion, etc. Add boiling water and

cover for 5 minutes before serving. Not

microwavable.

Price : ฿ 90

Donbei Tempura Soba

Japanese style donbei tempura soba noodle

bowl seasoned with sugar, bonito, soy sauce,

corn, seaweed extract, yeast extract, tempura,

green onion, etc. Add boiling water and cover



Price : ฿ 90

Menno Tatsujin Miso

Japanese style menno tatsujin miso noodle in

large bowl seasoned with egg, soybean paste,

soy sauce, green onion, sweet sake, citric acid,

etc. Just add boiling water and cover for 4

minutes before enjoying. Not designed for

microwave.

Price : ฿ 160

Korea noodle:

147


Korean style hot & spicy yukejang ramen

noodle bowl seasoned with paprika, red

pepper, black pepper, garlic, soy sauce, green

onion, carrot, etc. Open the lid halfway, add the

soup base & boiling water, close the lid, and

leave for 3 minutes before serving. Not


Price : ฿ 75

Chajang Flavor Big

Chinese style chajang flavor big bowl noodle,

made in Korea, seasoned with corn, Chinese

bean paste, potato starch, onion, sugar, sesame,

sesame oil, radish leaf flakes, fish cake, palm

oil, etc. Add boiling water to the noodle &

seasonings up to inside center line, cover the

lid for 3 minutes, and stir well to enjoy. Don't

microwave it, please. About 545 calories.

Price : ฿ 80

Kimchi

Korean style instant kimchi bowl noodle soup

seasoned with kimchi powder, soy sauce

powder, kimchi flakes, carrot, green onion,

paprika, corn starch, citric acid, dehydrated

kimchi, etc. Just add boiling water to the noodle

& seasonings up to inside line and cover the lid

for 3 minutes before enjoying. About 380

calories.

Price : ฿ 65

Kimchi Flavor Big

Korean style instant kimchi flavor big bowl

noodle seasoned with palm oil, potato starch,

paprika oil, red pepper, black pepper, kimchi

powder, garlic powder, ginger powder, chives,

mushroom, seaweed, freeze-dried kimchi

block, etc. Just add boiling water to the noodle

& seasonings and close the lid for 3 minutes

before serving. Please don't microwave it.

About 500 calories.

Price : ฿ 80

148

Spicy Chicken

Korean style spicy chicken flavor bowl noodle

soup seasoned with palm oil, pepper, garlic,

ginger, curry, chili powder, soy sauce, paprika,

soybean paste, green onion, carrot, fish cake,

etc. Just add boiling water to the noodle &

seasonings and cover the lid for 3 minutes

before enjoying. About 370 calories.

Price : ฿ 240

Hot & Spicy Yukejang Wang Ramen Big

Korean style hot & spicy yukejang wang ramen

big bowl noodle. Just add boiling water and

cover the lid for 4 minutes before serving.

About 390 calories.

Price : ฿ 80


Korean style kimchi wang ramen big bowl

noodle. Just add boiling water and cover the lid

for 3 minutes before serving. About 390

calories.

Price : ฿ 80

KimChi Men Oriental

Korean style kimchi ramen noodle bowl

seasoned with red pepper, black pepper, garlic,

soy sauce, onion, kimchi powder, dehydrated

kimchi, green onion, etc. Open the lid halfway,

add the soup base & boiling water, close the lid,

and leave for 3 minutes before serving. Not


Price : ฿ 85

149

Maeunkong Kimchi Ramen Instant

Korean style hot & cool kimchi flavor instant

ramen noodle bowl seasoned with dried

kimchi flakes and soybean powder. Just add

boiling water to the noodle & seasonings and

cover the lid for 3 to 4 minutes before enjoying.

About 430 calories.

Price : ฿ 90

Hot & Spicy Big Shin Cup Noodle Soup

Korean style hot & spicy big cup noodle soup

seasoned with palm oil, beef extract, potato

starch, corn starch, soy sauce powder, soybean

paste powder, garlic, ginger, onion, pepper,

chili, green onion, mushroom, carrot, etc. Just

add boiling water to the noodle & seasonings

and cover the lid for 4 minutes before enjoying.

Price : ฿ 90

Hot & Spicy

Korean style hot & spicy bowl noodle soup

seasoned with palm oil, potato starch, corn

starch, garlic, pepper, soy sauce, green onion,

sugar, chili, paprika, fish cake, etc. Open the lid

halfway, add boiling water to the noodle &

soup base up to inside line, and close the lid for

3 minutes.

Price : ฿ 35

Mupama Flavor Big

Korean style hot & spicy mupama flavor

instant big bowl ramen noodle seasoned with

daikon, green onion, garlic, palm oil, potato

starch, etc. Just add boiling water to the noodle

& 3 packets of hot & spicy seasonings up to

inside line and cover the lid for 4 minutes.

Price : ฿ 138

150

Shrimp Flavor Big

Korean style instant shrimp flavor big bowl

noodle seasoned with paprika oil, red pepper,

black pepper, ginger, shrimp, garlic, fish cake,

chives, palm oil, potato starch, etc. Add boiling

water to the noodle & seasonings and keep the

lid covered for 3 minutes before serving.

Price : ฿ 120

Udon Flavor Big

Korean style instant udon flavor big bowl

noodle seasoned with soy sauce, black/red

pepper, onion, fried fish cake, Welsh onion,

carrot, palm oil, potato starch, etc. Just add

boiling water to the noodle & seasonings and

close the lid for 3 minutes before enjoying. Not

designed for microwave usage. About 480

calories.

Price : ฿ 110

Beef Flavor Dosirac Oriental

Korean style beef flavor dosirac noodle

seasoned with onion, garlic, red pepper, soy

sauce, vegetable flakes, cabbage, scallion, palm

oil, potato starch, etc. Just add boiling water

and cover the lid for 3 minutes before serving.

About 400 calories.

Price : ฿ 35

Chicken Flavor Dosirac Oriental

Korean style chicken flavor dosirac noodle


sauce, vegetable flakes, cabbage, scallion, palm

oil, potato starch, etc. Just add boiling water

and cover the lid for 3 minutes before serving.

About 410 calories.

Price : ฿ 35

151

Kimchi Flavor Dosirac Oriental

Korean style kimchi flavor dosirac noodle


sauce, cabbage, radish, palm oil, potato starch,

corn flour, bean paste, soybean powder, black

pepper, etc. Just add boiling water and cover

the lid for 3 minutes before serving. About 390

calories.

Price : ฿ 35

Hot & Spicy YuKeJang Instant

Korean style hot & spicy yukejang instant

noodle soup bowl seasoned with red pepper,

soy sauce, bean paste, black pepper, onion,

carrot, etc. Just add boiling water and keep it

covered for 3 minutes before enjoying. About

390 calories.

Price : ฿ 80

Sutah Big

Korean style sutah big bowl ramen seasoned

with kimchi, garlic, carrot, onion, mushroom,

palm oil, potato starch, etc. Add boiling water

and cover the lid for 4 minutes before enjoying.

Not designed for microwave usage. About 500

calories.

Price : ฿ 85

Sutah Big Seafood Flavor Ramen

Korean style sutah big bowl seafood flavor

ramen seasoned with red pepper, garlic, Welsh

onion, carrot, seaweed, palm oil, potato starch,

etc. Just add boiling water and cover the lid for

4 minutes to enjoy. Not designed for

microwave usage. About 480 calories.

Price : ฿ 70

Credit: http://www.ramendepot.com/

152

China noodle:

Sour Chili with Seafood Flavor Super

Chinese style sour chili with seafood flavor

super noodles bowl seasoned with palm oil,

citric oil, red chili, citric acid, seaweed, carrot,

fish, crab meat, etc. Just add boiling water to

the noodles mixed with seasonings and cover

the lid for 3 minutes before enjoying. About

570 calories.

Price : ฿ 90

Meat Tea Flavor

Taiwanese style meat tea flavor noodles bowl,

made in China, seasoned with sugar, spices,

vegetables, soy sauce, chive, bean paste, etc.

Put the seasonings and boiling water into the

bowl, cover the lid for 3 minutes, and mix well

to serve. About 400 calories.

Price : ฿ 90

Doll Noodle with Satay & Beef Flavor

Hong Kong style noodle bowl with satay & beef

flavor seasoned with palm oil, peanut, corn,

carrot, sugar, leek, shrimp powder, sesame oil,

satay spices, beef flavor, soy sauce, etc. Just add

boiling water to the noodle and seasonings,

cover the lid for 3 minutes, and stir well before

enjoying.

Price : ฿ 60

Doll Noodle with Sweet Corns & Chicken

Flavor

Hong Kong style noodle bowl with sweet corns

and chicken flavor seasoned with palm oil,

spices, sugar, corn, leek, chicken flavor, carrot,

soy sauce, etc. Just add boiling water to the

noodle and seasonings, cover the lid for 3

minutes, and stir well before enjoying.

Price : ฿ 60

153

Gift set of snack :

Korean traditional cookie

Korean traditional cookies Ingredients:

Sesame, sticky rice, millet, mugwort, Cactus,

brown rice, perilla, gardenia, Refined salt, oil,

liquefied sugar Origin: Korea.

Price : ฿ 1,200



Price : ฿ 380



Price : ฿ 280

Project Feasibility Study and Evaluation 1203302


Present to

Aj.Chaiyawat Thongintr

By

Sweet Delight group

Section: 01 A20

1. Miss Jitsuda Nuansomsri ID: 5031203110


Tel.0846469459

2. Miss Jureeporn Parinyanat ID: 5031203111


Tel.0816720011

3. Miss Naphat Lungkapin ID: 5031203113


Tel.0821820969

4. Miss Saranya Klakduangjit ID: 5031203145


Tel.0878978976

5. Miss Jintana Junchum ID: 5131203081


Tel.0842220969

sweet delight co.,ltd

Documents

market analysis

management analysis

financial analysis

risk analysis

product strategy

organization analysis

operation analysis

market feasibility chapter