stylechat launch press release approved...discover,*wear*and*share*your*style*with*stylechat* *...
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Discover, Wear and Share Your Style with StyleChat
Mobile App Shakes Up Online Fashion World with Groundbreaking Virtual Try-‐on Technology
Launched on April 15, 2014, StyleChat is the brand new app that brings your entire fashion world to your phone like no other. The free app allows users to become their own stylist and find the latest fashion trends from anywhere online. Users can then create unique collections, style looks and mix-‐and-‐match pieces with items they already have. With groundbreaking new technology, users can also try on looks on their selfie, and when ready to buy, simply purchase with just one tap. StyleChat brings a new dimension to the mobile fashion app space with its ‘StyleMe’ visualization tool. This unique feature allows fashion enthusiasts to discover items from anywhere online and virtually try them on, anywhere and at any time. At launch, ‘StyleMe’ will allow users to try-‐on jewelry and eyewear, and in the future will expand to cover additional accessories and clothing. StyleChat delivers a cutting edge social commerce experience for both consumers and fashion professionals by successfully combining augmented reality, social networking and online shopping in one integrated mobile app. StyleChat’s sophisticated features enable users to emulate the in-‐store shopping experience, including the fitting room, to save time, money and remove the guesswork from online shopping. StyleChat connects users with every aspect of their fashion world through a range of personalization features including the ability to:
• Create collections while browsing and shopping online • Dress your selfie with your fashion finds • Instantly remove image backgrounds, eliminating the need for applications like Photoshop • Style unique looks by pairing new fashions with your existing closet items… just like girls
dream closet in iconic 90s film ‘Clueless’ • Store favorite fashion sites with auto-‐bookmarking • Share your style! Share with friends, chat, and get opinions • One-‐tap to buy! Simply tap the item you want to make a quick purchase
This summer StyleChat will introduce a series of strategic brand and content partnerships with a variety of fashion influencers who will each create personalized collections and style boards to inspire users. So, how will you StyleChat?
About StyleChat StyleChat connects users with the fashion world all through one integrated mobile application available to download from iTunes at: http://bit.ly/1cepPER Developed by Prosent Mobile based in Silicon Valley, StyleChat is the first fashion-‐based mobile application to leverage the confluence of augmented reality, computer vision, and image capturing. The ProSent team, which is led, by founder and CEO Prosenjit Sen have spent three years researching and developing the StyleChat technology platform. While StyleChat debuts in the vibrant fashion space, its unique platform and features can be adapted to many other consumer and business verticals. Comprised of senior technologists, marketers and strategists, the ProSent team are dedicated to bringing advanced mobile technology to help simplify and enhance people’s lives. Prosenjit Sen Prosenjit Sen is Founder and Chief Executive Officer of ProSent Mobile, a Silicon Valley-‐based mobile social commerce company and Founder of StyleChat. A serial entrepreneur with more than two decades experience on ground-‐breaking technologies ranging from core business processes to mobile, social media, augmented reality and computer vision, Prosenjit was Employee No. 5 and part of the founding team of Informatica Corporation (NASDAQ: INFA), the worldwide leaders in data integration technology. Subsequently, Prosenjit worked with Microsoft co-‐founder Paul Allen's think tank Interval Research, where he co-‐founded their first technology spin-‐off as the CTO. He was also the founder and CEO of SaleMinder, a provider of CRM solutions to enterprise retail. He has also held senior management and technical positions at Unisys and Hewlett Packard. The result of three years of development by a team of seasoned Silicon Valley technologists, the StyleChat technology platform combines computer vision, image processing and augmented reality to deliver a unique user virtual try on experience, on your selfie. StyleChat will launch with the “StyleMe” technology for accessories first – jewelry, scarves, hats and eyewear. Over the course of the next several months, StyleChat will include dresses and tops, and eventually all wardrobe categories. Mobile online fashion shopping is now indisputably a way of life. As such, online shoppers are demanding solutions that meet all of their fashion shopping and styling needs. Ecommerce sales are projected at $278 billion in 2014. And, apparel and accessories represents the largest overall market segment of $56 billion.
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For further information please contact Mimi Richman at R. Couri Hay Creative Public Relations
O: 212-‐580-‐0835 E: [email protected]