Strategic Marketing

Presented to:

Sir Nabil Yunas

Presented By:Group F

Anum DurraniSaba AslamFaiza KhalidLaila Hussain

Hafsa Jamil Syed

IntroductionCompany Name:

Tagline: Be Natural, Be Fresh!

Objectives• To increase market share• To increase product line• To increase profit• To satisfy customer • To face the strong competitors

Product name:

Frappey shakesTagline:

Shakes on wheels!!

Idea Generation

• Idea was taken from keen observation of market trends.

• Lots of milkshake outlets• Majority were offering milkshake

with artificial flavors• Outlets at specific places.

SegmentationGeographic:

A zone (Cantt area)B zone

(Mumtazabad)C zone (Shahrukn-e-

aalam)D zone (Gardezi

Market, Bosan Road)E Zone (university

road, bypass)

Demographic:

Age IncomeOccupation

Target Market

Income: • Middle class• upper middle class

Occupation:• Students,• Shoppers, • on job people

Age: 10 years and above• Kids and teenagers• Youngsters• Old age persons

SWOT Analysis

Strengths• Mobile Vans will cover vast area• Quality product• Hire experience staff• Pakistani made• Targeted on middle class people• Reasonable price

Weakness

• New in dairy industry• Small distribution

network• No market share• Limited experience of

customers

Opportunities

• Increase the distribution network• Acquiring& modifying the latest

technology• Market is very big and attractive• Take over the most area of market

Threats

• Political instability• New entrance of existing

competitors• Various competitors• Retaining consumers

Marketing mix

• Product• Price• Place • Promotion

Product DetailsProduct name:

Frappey shakes

Product logo:

Tagline:

Shakes on Wheels!!

Product reviewFrappey is available in 3 different sizes • 250,300, and 350ml plastic cups and in different flavors:• Apple • Banana• Mango• Strawberry• Pineapple• Cherry• Dates • Sapodilla• Peach

Quality• High quality assurance would be

our first priority.

Design• Frappey milkshake will be

provided in clear Plastic cups with lids.

Features• Fresh original fruit • Provide proteins

and calcium• Provide vitamins• Beneficial for

bones• Excellent in taste• Freshening &

energetic

HOW WE ARE DIFFERENT ?

??

• We are providing milkshakes on vans.

• Vehicle will move in whole city covering key areas of city.

• Customers will be entertained with non seasonal fruit milkshakes.

• Milkshake can be ordered on phone.

• Diet milk shake is also available for diabetic….

Pricing planFruit Small cup Regular cup Large Cup

Apple 50 70 90Banana 50 70 90

Strawberry 60 80 100Pine apple 60 80 100

Cherry 70 90 120Dates 70 90 120Peach 60 80 100

Sapodilla 70 90 120Mango 60 80 100

PlaceDistribution reviews

• To assure the availability of product *Frappey* milkshake has established affective network.

• In 5 main areas of Multan, mobile vans will move and for about half an hour they will be stationary at different points to capture the most area and customers.

• The end consumer would then purchase “fresh “from the mobile retailers that can be customized according to the need of customers.

Promotion

• Billboards• Electronic

media 

Coming soon…

Shakes on wheels!!

Soon in your city…

BENEFITS:

• Parties discount • In staring month,

purchase two regular size and get one small size free

• In starting month, purchase two large size and get one regular size free

S. No Description Amount

1 Cost of vehicles 27000000

2 Electronic equipments 1500000

3 Stationary 500000

4 Staff salaries 2200000

5 Repair & maintenance 150000

6 Research & development 90000

7 Marketing & media expenses 500000

8 Rent expenses 6000000

Total 32140000

Budgeting