strategic social networking on the humanized web

Strategic Social Networking on the Humanized Web

[email protected] 630-774-8350

Presented by Jeff Korhan June 24, 2011

©Jeff Korhan and True Nature® 2010

The Perfect Storm


2011 Business Trends

1. Human-Centric Business

2. Collaborative Markets

3. Sustainable Communities


Monitor Your Brand


Get Comfortable with Authenticity


Be A Community Resource


1.  Relevance 2.  Authority

Location, Expertise and Credentials

Use Keyword Phrases


Contextual Relationships

The Future of Business is Social


Share Multi-Media Content


Mobile is Real-Time and Local

• Google Maps-Places • Facebook Places • Google Profile


Apps are the New Websites


WEBSITE

Blog

Social Media

Inbound Links

The Source

Content Marketing Content Development & Management


Communities are the New Markets


BatchBook Social CRM


 Social Newsletters  Educate with Content  Call to Action

Email Marketing


 The Network for Business Professionals  Engage with LinkedIn Groups  Download Connections

LinkedIn


LinkedIn Maps


 Facebook Pages  Welcome Tab  Multiple Admins

Social Community that Supports Your Business

Facebook


Personalize


Crowdsourcing


 Shared Links  Content Distribution System  Advanced Search

Twitter


 Social Media Objects  Picnik Editing Tool  Creative Commons

Flickr


 YouTube Channel  Common Keyword Phrases  Video is Transportable

YouTube


 Personal - A Territory You Inhabit  Proof and Social Proof  Always On News Source

Blog


Blogging is Storytelling with a Purpose  Visibility  Reputation and Influence  Referrals


Handout Page 13


I don’t get ….


Engage


[email protected] 630-774-8350

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