strategic social networking for the online instructor

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Strategic Social Networking for the Online Instructor Melissa A. Venable, PhD Technology, Colleges, and Community Worldwide Online Conference #2013TCC

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Page 1: Strategic Social Networking for the Online Instructor

Strategic Social Networking

for the Online Instructor

Melissa A. Venable, PhD

Technology, Colleges, and Community Worldwide Online

Conference

#2013TCC

Page 2: Strategic Social Networking for the Online Instructor

A Tale of Too Many Facebook Accounts …

What happens when you need to use Facebook for … work?

Decisions, Decisions, Decisions

Use your existing personal account?

Clean up and change use of your existing account?

Create a new, separate account?

Page 3: Strategic Social Networking for the Online Instructor

I opened a new account …

… and had to develop a new strategy for use.

Picture selection

About: Employer, Work History, Education, Current City, Hometown

“Likes”

Page 4: Strategic Social Networking for the Online Instructor

And then … I converted from Profile to Page

Profile Friends Likes: pages the account holder “likes” Individuals

Page Fans Likes: people that “like” the page Companies, schools, etc. … and

increasingly individuals

Page 5: Strategic Social Networking for the Online Instructor

Getting Started: Goal Setting

Why do you want to join a social network online?

Allow your purpose to direct your activity in terms of:

Audience – Message – Content – Voice

Page 6: Strategic Social Networking for the Online Instructor

Getting Started: Audience

Where you are going to be? Where do you need to be?

Students

Colleagues

Publishers

Communities and Groups

Others?

Page 7: Strategic Social Networking for the Online Instructor

Getting Started: Message

What do you want to say? What do you have to contribute?

Teaching

Research

Expertise

Advocacy

Page 8: Strategic Social Networking for the Online Instructor

Getting Started: Content

How will you relay your message?

Specific topics

Format

Multimedia

Platform options

Page 9: Strategic Social Networking for the Online Instructor

Getting Started: Voice

Who is your audience? How do you want to be perceived?

Tone and Style

Point of View

Personality Attributes

Page 10: Strategic Social Networking for the Online Instructor

Managing Multiple Accounts

Hootsuite and IFTTT are just two applications that allow you to monitor and update multiple social media accounts with a single sign-in.

Page 11: Strategic Social Networking for the Online Instructor

Connecting with Colleagues, Students, and the Public-at-large

It’s okay to say “No.” But you can connect with me ….

Don’t focus on the numbers. – interaction

Create positive energy. Think “how can I help you?”

Watch what others are doing. Develop your own “style.”

Be yourself. It’s so much easier than being someone else. ;)

Page 12: Strategic Social Networking for the Online Instructor

Connecting with Colleagues, Students, and the Public-at-large

Choose one (or two) accounts. Start small and add as needed.

Check and re-check the privacy settings. They change with updates, versions, etc.

Schedule time to participate. Be available, but not consumed.

Set ground rules. Accepting requests, making connections.

Revisit, Revise, Reconnect. It’s your account.

Page 13: Strategic Social Networking for the Online Instructor

What is your advice?

Concerns

Experiences

Recommendations

Share your lessons learned with others!

Page 14: Strategic Social Networking for the Online Instructor

Resources

The Academic Online: Constructing Persona Through the WorldWideWeb

– Barbour and MarshallEncouraging a Conference Backchannel on Twitter -

ProfHackerFinding Your Blog’s Unique Voice – ProBlogger.comHow to Write a Professional Bio – Prof KRGGetting Started: Social Media for Academics – Mark CarriganThe Google Yourself Challenge – Background Check via

DR4WARDLSE Guide to Using Twitter in Research, Teaching, Impact Activities

& LSE Impact Blog – London School of Economics and Political Science

Page 15: Strategic Social Networking for the Online Instructor

Questions?

Contact me:

Melissa A. Venable. PhD

[email protected]

@Melissa_Venable

Inside Online Learning Blog | http://bit.ly/V89jL6

https://www.facebook.com/melissa.a.venable.phd

Page 16: Strategic Social Networking for the Online Instructor

Image credits

Title: aslanmedia, CC: BY-NC-ND

Slide 4: owenwbrown, CC: BY