strategic social networking for the online instructor
TRANSCRIPT
Strategic Social Networking
for the Online Instructor
Melissa A. Venable, PhD
Technology, Colleges, and Community Worldwide Online
Conference
#2013TCC
A Tale of Too Many Facebook Accounts …
What happens when you need to use Facebook for … work?
Decisions, Decisions, Decisions
Use your existing personal account?
Clean up and change use of your existing account?
Create a new, separate account?
I opened a new account …
… and had to develop a new strategy for use.
Picture selection
About: Employer, Work History, Education, Current City, Hometown
“Likes”
And then … I converted from Profile to Page
Profile Friends Likes: pages the account holder “likes” Individuals
Page Fans Likes: people that “like” the page Companies, schools, etc. … and
increasingly individuals
Getting Started: Goal Setting
Why do you want to join a social network online?
Allow your purpose to direct your activity in terms of:
Audience – Message – Content – Voice
Getting Started: Audience
Where you are going to be? Where do you need to be?
Students
Colleagues
Publishers
Communities and Groups
Others?
Getting Started: Message
What do you want to say? What do you have to contribute?
Teaching
Research
Expertise
Advocacy
Getting Started: Content
How will you relay your message?
Specific topics
Format
Multimedia
Platform options
Getting Started: Voice
Who is your audience? How do you want to be perceived?
Tone and Style
Point of View
Personality Attributes
Managing Multiple Accounts
Hootsuite and IFTTT are just two applications that allow you to monitor and update multiple social media accounts with a single sign-in.
Connecting with Colleagues, Students, and the Public-at-large
It’s okay to say “No.” But you can connect with me ….
Don’t focus on the numbers. – interaction
Create positive energy. Think “how can I help you?”
Watch what others are doing. Develop your own “style.”
Be yourself. It’s so much easier than being someone else. ;)
Connecting with Colleagues, Students, and the Public-at-large
Choose one (or two) accounts. Start small and add as needed.
Check and re-check the privacy settings. They change with updates, versions, etc.
Schedule time to participate. Be available, but not consumed.
Set ground rules. Accepting requests, making connections.
Revisit, Revise, Reconnect. It’s your account.
What is your advice?
Concerns
Experiences
Recommendations
Share your lessons learned with others!
Resources
The Academic Online: Constructing Persona Through the WorldWideWeb
– Barbour and MarshallEncouraging a Conference Backchannel on Twitter -
ProfHackerFinding Your Blog’s Unique Voice – ProBlogger.comHow to Write a Professional Bio – Prof KRGGetting Started: Social Media for Academics – Mark CarriganThe Google Yourself Challenge – Background Check via
DR4WARDLSE Guide to Using Twitter in Research, Teaching, Impact Activities
& LSE Impact Blog – London School of Economics and Political Science
Questions?
Contact me:
Melissa A. Venable. PhD
@Melissa_Venable
Inside Online Learning Blog | http://bit.ly/V89jL6
https://www.facebook.com/melissa.a.venable.phd
Image credits
Title: aslanmedia, CC: BY-NC-ND
Slide 4: owenwbrown, CC: BY