Strategic Networking: The Essentials

How to build relationships,

increase business

and advance your career

Nancy KrawczykVice President, Sales and Marketing

Network of Executive Women

•Former consumer goods executive

•Worked for leading brands, including Campbell Soup Company

•More than 25 years experience •Has a passion for helping people achieve their best

Reagan LundNational Development Manager

Network of Executive Women

•Non-profit roles serving the retail and consumergoods industries for more than three years

•Served with Enactus/SIFE

•Multi-industry background in consumer goods,finance and technology

Ambassador NameVice PresidentXYZ Corporation

•A biographical bullet item goes here

•Another pertinent biographical item will fiton one or two lines here

•A third biographical fact about your Ambassadorshould go on this line

Networking: The EssentialsToday we’ll discuss

• Why networking is important

• What networking is (and isn’t)

• How to network

• Practice makes perfect

• Staying connected after

Why networking is important

• 80% of business is relationships

• People want to work with people they know and trust

• If you don’t network, you’re not in the running

• Doing a good job is not good enough

• Your network is your “net worth”

• When you help others you improve your industry and help yourself

Nora Denzel Senior Vice PresidentIntuit

7

“It’s not what you know and it’s not who you know.

It’s who knows what you know.”

Think of a great networker

in your network

• What qualities does she have?

• What skills does she use

to network effectively?

What networking is (and isn’t)

Most people do personal and operational networking well

Many have difficulty building their strategic network, which can hurt their ability to advance

The three types of networks

Source: “How Leaders Use and Create Networks,” Harvard Business Review

“Successful leaders have a nose for opportunity and a knack for knowing whom to tap to get things done.

These qualities depend on a set of strategic networking skills that nonleaders rarely possess.”

What are your goals?

• What are three things you need to get better at?

• Who are three people you need to meet this year?

Let’s get real

• Do you like networking?

• What are you nervous about?

• How do you pump yourself up?

How to network

Elevator pitch

15

Practice makes perfect!

Practice your elevator pitchwith a partner

16

Networking challenge

• Meet someone new today

• Find out what they are excited about at work and ask how you can help them

• Share something exciting you’re working on ask for their help or advice

• Commit to meet again within the month for coffee to support each other

Stay connected

• Follow-up and send thank you’s

• Use social media to stay connected:

LinkedIn, Facebook, Twitter

• Schedule informal get togethers like coffee, lunch or yoga

• Send an article of interest

• Make an introduction — foster connections

• Invite new connections to attend a NEW event with you

• Be creative!

George Bernard Shaw

“Life isn’t about finding yourself. Life is about creating yourself.”

NEW Leadership AcademyFridays, 1:00 PM - 2:00 PM EST

Semester I: Leading Yourself•February 7: Staying Motivated and Engaged •March 7: Purposeful Risk-Taking •May 2: Finding Your Voice •June 6: Negotiating Your Role    

Semester II: Leading Others •August 1: Managing a Multigenerational Team •September 5: Sponsoring Others•November 7: Motivating Your Team•December 5: Ask the Chief Executive

20

Jo Miller

Resources

• NEW networking events in your region www.newonline.org/events

• NEW Leadership Academywww.newonline.org/academy

• The Power of Vulnerability by Brené Brownwww.ted.com/talks/brene_brown_on_vulnerability.html

• Guerilla Networking by Jay Conrad Levinson and Monroe Mann

• Never Eat Alone, by Keith Ferrazzi

21