strategic recruiting and employer branding, toronto, march 20-21 2012
DESCRIPTION
The Strategic Recruiting and Employer Branding, hosted in Toronto on March 20-21, has been a fantastic conference for HR professionals. More than 70 companies were represented. Illico Hodes was thrilled to assist and share its ideas and thoughts.Sylvie Leclerc, our specialist in webmarketing, was one the of the guest speakers. Her main focus was on word of mouth marketing emphasizing employee advocacy. An expertise that is developing, and to have an edge in the war for talent, employers will need to master it.TRANSCRIPT
1
Worst Enemies
Best Advoca
tes
2
Speed of word of mouth on the Internet
spreads the truth almost instantly
3
4
Who owns
your Employer Brand?
not HR nor Marketing neither Communications
not HR nor Marketing neither Communications
7
What they say about you
when you’re not there
8
BRAND ADVOCACY even more important than brand image
or brand satisfaction
Harvard Study
9
treat PEOPLE well
EMOTION
meaningful
useful
purpose
values
make a differenceachievements
daily contributionprojects involvement
help other coworkersgrow
decision making discretion
daily positive experiences
learn
appropriate challenges
quality
mind focus
proud
grateful
gain new knowledge
gain new skills
balance
progress
help clients
greater good
belong
team spirit
develop abilities
trust
extra mile
11
Employeeambassadors
MISSION
12
14
respect their voice
15
Facebook - Animation
16
Facebook - Animation
17
Hiring Managerrelevant network
19
Seeding…
Word of Mouth Marketing
Actionnable
Plannable Trackable
New mindset
24
It’s more than a BUZZ
Conversation has already started
might as well get involved
Let’s keep on talking…
514 874-0210 ext. 221
514 571-9776
http://ca.linkedin.com/in/sylvieleclercmtl
twitter.com/IllicoHodes #HRih
Marketing-employeur.ca