startup marketing - an introduction to aaarr metrics and inbound marketing
TRANSCRIPT
ACQUISTION
ACTIVATION
RETENTION
REVENUE
REFERRAL
User comes to point of purchase through different channels
Users enjoy first „happy“ visit
User comes back, visits multiple sites
User engages in monetization behaviour
User likes product or service enough to refer others
Planning:Agile Marketing
• Create a Plan. Don‘t marry it.• Quick Response to Changes• Test & Measure• Experiments• Fail Quickly. Move on.
Inbound Marketing is the process of earning the interest of visitors and customers rather than buying it.
So...Do marketing. It‘s not evil.Work along the funnel.Inbound marketing is a good choice for startups.Test ,measure and then choose your channels accordingly.Have a plan, but stay reactive.