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Sports & Entertainment Marketing Operations Research Event(SEOR)

Paramount Theatre

Sam Sommerville

1/28/2015

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TABLE OF CONTENTS

I. EXECUTIVE SUMMARY.......................................................................................1

II. INTRODUCTION

A. Description of the business...........................................................................3

B. Description of the community........................................................................4

C. Overview of the business’s current target market..........................................4

III. RESEARCH METHODS USED IN THE STUDY

A. Description and rationale of research methodologies selected to conduct the research study...............................................................................................5

B. Process used to conduct the selected research methods.............................5

IV. FINDINGS AND CONCLUSIONS OF THE STUDY

A. Findings of the research study.........................................................................6

B. Conclusions based on the findings.................................................................10

V. PROPOSED STRATEGIC PLAN

A. Objectives and rationale of the proposed plan...............................................11

B. Proposed activities and timelines...................................................................13

C. Proposed metrics or key performance indicators to measure plan effectiveness................................................................................................15

VI. PROPOSED BUDGET

A. Costs associated with proposed strategies....................................................15

VII. BIBLIOGRAPY....................................................................................................17

VIII. APPENDIX..........................................................................................................18

1Paramount Theater: Sports & Entertainment Marketing Operations Research Event

I. EXECUTIVE SUMMARY

Description of the OrganizationThe Paramount Theatre, located in Aurora, IL, is a luxurious theatre located in

the heart of Aurora. The Paramount offers a variety of events, including Broadway-caliber musicals, comedy acts, concerts, dance productions, children’s programming/theatre, and movies. This theatre has been around since 1931, but they continue to update their offerings to draw in more patrons.

Research Methods UsedI began my project by first meeting with the

Marketing Manager at the Paramount Theatre. She shared that the new target market they would like to pursue is individuals in their twenties. I created a research tool that was distributed to local college students, all who live in the target geographies for the Paramount.Proposed Strategic Plan

Based on the data collected in the survey, I am proposing a strategic plan that can increase the number of individuals in their twenties who visit the Paramount, thus driving up revenue. My proposal includes:

Adding new products to the 2015-16 schedule of events that will attract this target market (individuals in their twenties)

Adding new promotional activities that will increase awareness to the target group of current products

Expanding current promotional strategy to specifically reach individuals in the target group

Offering pricing strategies that will attract the Millennial target market.

Short-Term EffectsThe short term benefit that the Paramount Theatre will see is an increase in sales

of performances and shows currently offered.

Long-Term EffectsThe long-term benefits that the Paramount Theatre will experience include

developing life-long patrons to the Paramount. Once customers have experienced the high-quality products that the Paramount offers at an amazingly low price when compared to other venues in Chicago and the Chicagoland area, they will definitely want to return. These customers will be on the contact list for the Paramount and will receive notices and reminders of upcoming events. As their financial situation increases, these same patrons will likely join the ranks of season ticket holders. As they journey through their life, they will also be able to share experiences at the Paramount with their future family members and children.

Proposed BudgetThe proposed strategy to increase promotion and add new products will not

require a significant increase in budget expenditure as it will involve reallocating the current budget expenditures towards new types of events.


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II. INTRODUCTION

A. Description of the business

The Paramount Theater, located in Aurora, Illinois, was recently named one of

the top ten theatres in Chicago by the League of Chicago. The Paramount has been

open and operating since September 3, 1931. While

it originally opened as a movie theatre, it now

continues to provide world-class entertainment that

includes dance, music, Broadway-caliber theatre,

and children’s programming. It serves an annual

audience of 150,000 patrons from over 250 communities. In addition, the Paramount is

also an active community contributor, hosting free community events. Its magnificent

interiors provide a spectacular backdrop for

private functions such as wedding

receptions and corporate galas.

The mission of the Paramount Theatre

can be read on signs throughout the

building, stating:

“It is the mission of the Paramount Theatre to present entertaining, informative and

inspiring world-class performances and theatrical opportunities in a beautiful historic

setting, therefore enhancing the quality of life in the Chicago metropolitan area. The

Paramount boasts a professional staff dedicated to supporting the talent we host as well

as the arts community. We strive to exceed the expectations of our guests with excellent

and courteous service in a total theatre experience.”


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B. Description of the community (economic, geographic, demographic, and socioeconomic factors)

The Paramount Theatre is located downtown Aurora, Illinois. According to the

United States Census Bureau (USCB), the city of Aurora, consisting of 55,518.93

square miles, has a population of 12,882,135 in the year of 2013. The population has

grown 4 percent from April of 2010 to July of 2013. This causes a dense population of

approximately 232 persons per square mile.

According to the USCB, approximately 63 percent of this population is made up

of citizens between the ages of 18-65. In 2013, persons under the age of 18 made up

23.5 percent of the population. Aurora is composed of a wide diversity of ethnicities.

According to the USCB survey of 2013, the three most common ethnicities in Aurora

were white, black or African American, and Hispanic or Latino. Approximately

77.7 percent of Aurora citizens were white, 14.7 percent were black or African American

and 16.5 percent were Hispanic or Latino.

Between the years of 2009-2013, the medium household income in Aurora

Illinois was $56,797. During this same time period, the house ownership rate was 67.5

percent.

C. Overview of the business’ current target market

The Paramount Theatre provides products for a variety of target markets.

Because the Paramount offers such a wide variety of shows, the target market differs

depending on the show. The average Paramount subscriber, however, is part of the

Baby Boomers generation (ages approximately 49-69). Geographically, the Paramount

Theatre targets not only Aurora, IL residents, but also those of surrounding suburbs.

Some of the major suburbs include: Naperville, Batavia, Geneva, Oswego, and

Yorkville. The Paramount Theatre is also a popular tourist attraction, and is featured on


both the website and pamphlets made by the Aurora Conventions and Visitors Bureau

(CVB).

III. RESEARCH METHODS USED IN THE STUDY

A. Description and rationale of research methodologies selected to conduct the research study.

To conduct my research, I used both primary and secondary methods. I began

by meeting with and interviewing the Marketing Manager of Paramount Theatre and her

assistant. They shared that the specific target market with whom they would like to

increase business was young adults in their 20s. From the information gained during the

interview, I was able to design and execute a primary research tool, a survey focused

specifically on young adults in their 20s, whom are part of the Millennials generation.

Secondary research methods were used to research the Paramount Theatre, its

surrounding area, and how the marketing mix could most effectively be used to attract

more customers in their 20s.

B. Process used to conduct the selected research methods

To begin my research, I contacted the marketing manager of Paramount Theatre

and set up a meeting date with both her and her assistant, during which I would be able

to interview them in order to learn more about the Paramount Theatre. (If you have your

notes/questions…A copy of my interview questions is attached in the Appendix.) During

the interview I was able to learn that the Paramount wished to pursue young adults in

their 20s. I was also able to learn more of their current marketing strategies and

products offered. These included flyers, emails, posters, and the use of their Facebook

page. Because the Paramount marketing team wants to increase their sales to 20 year

olds, I created a survey directed toward young adults in their 20s. I knew that

conducting this survey at a local community college would allow me to most efficiently


reach the target market. I contacted Business Professors at the local community

college, Waubonsee Community College, and asked them to distribute the survey to

their students. The professors were very willing to help me collect data for my project.

Once I received the survey response, I compiled the data, graphed the information, and

then analyzed it.

Following my primary research methods, I used secondary methods in order to

research more about the Paramount Theatre, its surrounding areas, and how the

marketing mix could best be used to attract those in the Millennial generation. Using the

Paramount’s website, I was able to discover details about its history. I used the United

States Census Bureau (USCB) to research the economic, demographic, geographic,

and socioeconomic factors of Aurora Illinois, the city in which the Paramount Theatre is

located. Based on the information received from the surveys response, I used the

internet to research new products which the Paramount Theater could offer and new

ways in which these products could be promoted.

IV. FINDINGS AND CONCLUSIONS OF THE STUDY

A. Findings of the research study



6%

53%

42%

Frequency of Visits by Hispanic Students

Frequency of Visit

A few times a year

I have never been to the Paramount Theatre

On rare occasions

Once a month

Once a year


Broadway Series Musicals

Comedy Shows

Concerts

Movie Monday

0 2 4 6 8 10 12 14 16 18 20

Desired Offerings by Hispanic Students

B. Conclusions based on the findings


Based on the data received from the surveys, the most effective way for the

Paramount Theatre to increase the amount of customers in their 20’s is to offer new

products and utilize new media for marketing to this population. The products which

would be most effective to offer, while also generating a profit, are musicals, concerts,

comedy’s/comedians, and movies. While these products are already offered in some

form, specific versions could be more effective in attracting customers in their 20s. The

majority of survey responders claim to want musicals such as: The Wicked, Grease,

Sound of Music, Lion King, Book of Mormon, and Jersey Boys. It can be concluded that

such musicals are most wanted because they are well known to either recent publicity

or publicity when the Millennials/y generation Y’s were children.

The concerts which survey responders most often wanted were: rock, rap,

alternative, hip hop, and country. Based on this info, I researched artists in these four

categories whom could be booked to play at the Paramount Theatre. The Paramount

has already planned concerts for artists such as country singers Lady Antebellum and

Jennifer Nettles of Sugarland, and alternative rock band, Sugar Ray. By marketing

these shows to the millennial generation, the Paramount Theatre can greatly increase

sales and attract more long-term customers. Through research, I found that two of the

most popular hip hop artists are Beyoncé and Pharrell Williams. Offering concerts from

artists such as these two will generate a large amount of new customers.


Many survey responders said they want to see comedians such as Gabriel

Iglesias and Kevin Hart. By offering comedians such as these at a convenient location

such as the Paramount, the Paramount Theatre will attract a large amount of new

Millennials/generation Y customers. Survey responders also reported being interested

in comedians such as Second City, a comedian group, whose shows have previously

been offered by the Paramount Theatre. Another comedy show similar to Second City

and offered by the Paramount Theatre is Spank, a comedy musical. By marketing the

comedy shows currently offered by the Paramount Theatre, the Paramount Theatre will

be able to interest new clients who have previously been in the dark about the offerings

of the theatre.

Many survey responders reported being interested in movies offered at the

Paramount, but did not report having attended Paramount’s Movie Monday events. By

marketing these events towards the Millennials/generation Y the Paramount will be able

to increase attendance at these events while also expanding their client base.

The Paramount Theatre, during our meeting, shared that they wished to increase

sales to Hispanic customers. Because of this, I filter the survey results in order to find

only how the Hispanics students responded. Through this I learned that most wanted

concerts and comedians/comedy shows. By promoting these to the target market, the

Paramount Theatre will be able to increase the amount of Hispanic customers.

From the survey responses, the target market indicated that Facebook, Twitter,

and E-mail, are the most effective way to reach young adults in their 20s. Based on this

information, I planned promotional strategies to use all three forms of media in order to

most effectively reach the target market.

V. PROPOSED STRATEGIC PLAN

A. Objectives and rationale of the proposed plan12

Paramount Theater: Sports & Entertainment Marketing Operations Research Event

Objective 1: Expand the promotion strategy to reach Millennials in the local area

and increase awareness of current Paramount offerings.

Awareness of existing Paramount events may be the reason that 51% surveyed

had never been to the Paramount and 36% had been on rare occasion. The data from

the open-ended questions from the survey revealed that the target market is interested

in events that are already scheduled at the Paramount. Country music concerts were

one of the top requests, and Lady Antebellum will be performing in August at

RiverEdge. RiverEdge is the outdoor concert venue for the Paramount. Sugar Ray will

be performing in July, meeting the request for alternative rock concerts by the target

market. Defending the Caveman, An Evening with David Sedaris, Menopause The

Musical, and Vicki Lawrence & Mama: A Two Woman Show are all comedy

performances that will be featured this winter, spring, and summer at the Paramount.

Comedy performances, along with concerts were the number one reason the target

market gave for considering going to a Paramount performance. If 87% rarely or has

never visited the Paramount, I believe that increased promotion geared towards this

target market can increase patronage.

Objective 2: Add new products to the 2015-16 Schedule that will attract

Millennial/Generation Y.

While the Paramount does offer an excellent variety of events to meet the

interests and tastes of a wide range of target markets, the survey data revealed some

specific events/talent that could be of greater interest to the target market. Adding new

products does not necessarily have to mean increasing expenditure. These new

products would simply take the place on the list of events where other concerts or

performances would have been scheduled. However, if these are more in demand, the

cost to paramount for booking the artists may be higher.13

Paramount Theater: Sports & Entertainment Marketing Operations Research Event

Objective 3: Create pricing strategy that is conducive to Millennial/Generation Y.

This target market, while interested in attending a variety of events that the

Paramount offers, is also limited financially. Many are part or full-time students and/or

just starting out in their careers. The Paramount Theatre already offers amazing pricing

for their events, typically ranging from $25-75 for events that would cost $150-300 if

seen in Chicago. In addition, the cost to travel into the city and park easily adds an

addition $30-50 to an evening of entertainment. By offering various pricing strategies

that attract this financially limited target market, the Paramount can add value to their

product.

B. Proposed activities and timeline

March 1, 2015: Promotional event on local college campuses

The Paramount will set up booths/tables at local college campuses. (Waubonsee

Community College campuses throughout and around the Aurora area, Aurora

University, National Louis University, etc.) The Paramount will attract students to their

booth by offering a drawing to win tickets and dinner for two to see the upcoming

comedy act, Defending the Caveman, with dinner for two at Two Brothers, a popular

restaurant located downtown Aurora only blocks away from the theatre. Another dining

option to pair with the event tickets would be Ballydoyle, a popular Irish Pub, which is

only a couple blocks away from the Paramount. This prize might also include

complementary valet parking.

This same type of promotional activity may also be used for Les Miserables, an

upcoming Broadway-caliber musical performing March 18 – April 26. There are a variety

of concerts that are slated for the summer for which the Paramount may continue to

offer drawings for dinner and a show for two.


This promotional activity gives the Paramount the opportunity to distribute their

promotional materials/flyers to students, whiling also being available to answer

questions. When students complete the entry form, they are providing their contact

information so that the Paramount can continue to promote their upcoming events via

Facebook, Twitter, e-mail, mail, etc.

2015-16 Season Offering: The Paramount can add some of the top

recommendations based on survey data.

Musical: The most popular musical request was Wicked.

Comedy: The most common comedy requests included Gabriel Iglesias (Fluffy) and

Kevin Hart. George Lopez and Kat Williams were the third and fourth top choices.

Concerts: Rock and metal was the top request for concerts. Alternative Rock was

the second most popular request. Country music and Rap music tied for third place

of the requests. Hip Hop concert was the next most requested. Of the open-ended

responses for concerts, few actual artists were list. Of those listed, none were

repeated numerous times.

March 1, 2015: Encourage college students to take advantage of the group rate

promotions that the Paramount currently offers.

This can be communicated to the target market when students visit the booths at

the college campuses and through the flyers/brochures.

Season 2015-16: Offer a loyalty program.

The Paramount can create a loyalty program that rewards patrons for their

purchases of events, such as comedy acts and concerts. The Broadway series currently

offers a pricing strategy where patrons purchase the first two shows in the series and

receive the last two shows for free. The Paramount can create a similar loyalty program


that will encourage the Millennial patrons to continue to return to the Paramount for

future shows.

Season 2015-16: Discounts at local restaurants before or after the show.

The Paramount can work with local restaurants that attract the millennial

generation, such as Two Brothers and Ballydoyle, and develop a pricing strategy that

offers the patrons a discounted rate at these restaurants. This allows the target market

to enjoy a full evening or day, with entertainment and food. This could also include

shuttle service to and from the Paramount for Two Brothers, since it is located slightly

further away from the venue.

C. Proposed metrics or key performance indicators to measure plan effectiveness

In order to monitor the effectiveness of this new marketing strategy, I propose

that the Paramount Theatre continue their current follow-up survey strategy. The follow-

up survey is sent out customers after they attend an event. It allows the Paramount to

find out not only if customers enjoyed the show, but also how they found out about the

show, and the age of the attendee. Continuing to use the follow up survey will allow

them to track the increase of young adults in their 20s who buy tickets. It will also allow

them to monitor the source from which these customers are receiving information about

the shows. As a result of the new marketing strategy, I believe that the Paramount can

anticipate an increase of 100 tickets sold per event to adults in their 20’s.

VI. PROPOSED BUDGET

The proposed strategy plan will require minimal change to the current budget of

the Paramount Theatre. While some of the promotional activities will require minimal

increases in the budget, the majority of the recommended activities simply involve

modifying the types of events which have already been budgeted for.


Marketing through social media, by using Facebook and Twitter, will require a

budget adjustment by the Paramount Theatre. However, the way in which

advertisements are purchased on both of these sites will allow the Paramount Theatre

to spend only the amount which they feel is appropriate.

Offering the proposed shows to customers will require little to no budget

adjustments by the Paramount Theatre. Because offering the newly proposed shows is

simply a matter of choosing the new show over other options, the shows will already be

budgeted for. The only exception to this is if certain performers or events cost more than

what the Paramount usually offers. In this case, Paramount will either be able to make

the small budget adjustment necessary, or increase the price of tickets.

The newly proposed promotional event of hosting a raffle at local colleges will

require minimal budgeting. The amount which it will cost for Paramount to supply two

tickets, two meals, and valet parking will require minimal increase in the budget

allowances for promotion, with the potential of generating a large amount of future ticket

sales.


VII. BIBLIOGRAPHY

"Ad Set Cost & Budgeting." Facebook Help Center. Facebook, n.d. Web. 24 Jan. 2015.

"Advertising." Twitter Help Center. Twitter, n.d. Web. 24 Jan. 2015

"Home." The Paramount Theatre Aurora IL Home Comments. The Paramount Theatre, n.d. Web. 1 Jan. 2015

"Live Broadway-caliber Theatre In the Aurora Area." Aurora Area Convention and Visitors Bureau. N.p., n.d. Web. 28 Jan. 2015.

"Top R&B/Hip-Hop Albums - 2014 Archive." Billboard. N.p., n.d. Web. 25 Jan. 2015.

"Top Shows." New York City Theater: Broadway Shows, Musicals, Plays, Concerts in 2015/16. N.p., n.d. Web. 24 Jan. 2015.

"United States Census Bureau." Illinois QuickFacts from the US Census Bureau. U.S. Department of Commerce, 4 Dec. 2014. Web. 10 Jan. 2015.


VII. APPENDIX

Copy of Survey

A copy of the survey that was distributed to the target market is on the following pages. This was sent in paper format and electronically through Google forms.


Entertainment Survey

Please take a few minutes to complete the survey below. I am a DECA student who is working with the paramount theatre in aurora on a marketing project for the sports and entertainment competition. Your feedback will help me determine what products paramount may offer to meet the needs of college students. I greatly appreciate your taking the time to complete this survey.

1. Please mark your age category?

Under 18 years old 18-23 years old

24-28 years old Over 28 years old

2. Please specify your ethnicity White Hispanic or Latino Black or African American Native American or American Indian

Asian/Pacific Islander Other I prefer to not answer this question

3. How frequently do you visit the Paramount Theatre in Aurora? Once a month A few times a year Once a year

On rare occasions I have never been to the Paramount Theatre

4. If you have visited the Paramount Theatre, what did you go see? Broadway series Comedy Show Concert

Movie Monday Other: Please Specify

_____________________________________

5. What could the Paramount Theatre offer that would encourage you to visit their venue? Broadway series musicals Comedy shows Concerts

Movie Monday Other: Please Specify

_________________________________

6. If musicals, what are some of your favorite musicals?

7. If comedians/comedy shows, who/what are some of your favorite comedians/comedies shows?

8. If concerts, what are some of your favorite types of concerts to attend? (band or type of music)

9. If Paramount offered shuttle service from the Sugar Grove Waubonsee campus, would this increase your likeliness to attend an event at Paramount Theatre?

Paramount Theater: Sports & Entertainment Marketing Operations Research Event 20 | P a g e

Definitely Maybe No

10. How much would you pay to see a live comedy performance?

Under $20 $20-40

$40-60 $60-80

11. How much would you pay to see a musical? Under $20 $20-40

$40-60 $60-80

12. How much would you pay to see a concert? Under $20 $20-40 $40-60

$60-80 $80-100 $100+

13. What is the best way to inform you of Paramount shows and deals? Facebook Twitter Instagram Snapchat

Vine Email Mail Text Message

Radio (If so, please list your favorite stations)

_______________________________________

Pandora (If so, please list your favorite stations)

_______________________________________

Thank you for your feedback!


Copy of questions from interview with the Paramount Theatre

Who are your current target markets? (I am sure that they have a variety—different target markets for their different products)

What is currently being done to reach this/these group(s)? Do you have any other demographical group(s) you would like better reach?

o What is currently being done to reach this/these demographical group(s)? What type of employee training does the Paramount do to better prepare employees for

working with the target market and products (shows). Do Paramount employees receive any training focused on how to interact with and/or assist

senior citizens? (Workplace initiative to strengthen workplace to focus on a specific generation)

Classic Movie Mondays

Who is your target market for classic movie Mondays? What is the most common age of classic movie Monday attendees? How are the movies shown chosen? How do these attendees get to Paramount? How is classic movie Monday promoted?

o Does Paramount work with any social/networking clubs or groups such as the Chamber of Commerce, Rotary, other?

o Does Paramount work with any local retirement/nursing homes in order to promote or transport customers?

Are refreshments offered? o Do most customers at the classic movie Mondays purchase refreshments? What

type of refreshments? Before, During, After? What media does Paramount currently use for promotion (what newspapers, website,

twitter, flyers, billboards, radio, etc.) Which have they found to be most effective? How do they know this—what data have they collected or how do they collect data on their results?

Generics/History/Background Information

How did Paramount begin? How has it grown since? Does Paramount have a mission statement? Slogan?


Data from Surveys (Open-Ended Responses)

Musicals

AnnieBeauty and the beastBook of MormonBook of MormonBook of MormonCarmenCats CatsCatsCatsChicagoBeauty and BeastFootlooseFosseGleeGreaseGreaseGreaseGreaseGreaseGreaseGreaseLes MiserableHairsprayHairsprayHaven't seen one since high schoolHoliday themes-Grinch

Jersey BoysJersey boysJersey BoysJoseph & the Amazing Technicolor Dream coat and Joseph and the technicolored dream coat Kinky BootsLes MiserablesLes MiserablesLes MiserablesLion KingLion KingLion kingLion KingMary PoppinsLittle mermaidMama MiaMama MiaMary PoppinsMeet Me in St. LouisNewsiesNutcracker On the TownOn the TownOperasPhantom of the OperaPhantom of the opera

Prefer classics or older shows (over 28)RentRent Into the Woods RockRocky: The MusicalShakespeareSound of MusicSound of MusicSound of MusicSound of musicSound of MusicSweeney ToddSweet CharityThe Drowsy ChaperoneThe lion KingThe Music ManThe Wiz Thoroughly Modern MillieWickedWickedWickedWickedWickedWickedWickedWicked


Comedians

2nd City is always funnyAmy SchumerAnthony JeselnekAnything on Comedy CentralAt MidnightAziz AnsariAziz Ansari Big Barry TheoryBill BlurBill BurrBill BurrBill MaherBlue Man GroupBo BurnhamBo BurnhamBo BurnhamBo BurnhamCedrie the erteCharlie sheenChelsea HandlerChris DeliaChris RockChris RockComedy Central PresentsDane CookDane CookDave ChapDave ChapelleDave ChapelleDave ChappelleDL HuglyDonald GloverDoug BensonDrew CareyEllen DeGeneresFamous/well knownFree-styleGabriel IglesiasGabriel IglesiasGabriel IglesiasGabriel IglesiasGabriel IglesiasGabriel Iglesias (fluffy)Gabriel Iglesias (fluffy)Gabriel Iglesias (fluffy)Gabriel Iglesias (fluffy)Gabriel Iglesias (fluffy)Gabriel Iglesias (fluffy)

Gabriel Iglesias (fluffy)Gabriel Iglesias-FluffyGabriel Iglesias--FluffyGeorge LopezGeorge LopezGeorge LopezGeorge LopezGeorge LopezGeorge LopezHannibal BurressHannibal BurressPatton OswaldImpractical JokersImproveJeff DunhamJeff DunhamJeff DunhamJeff DunhamJeff DunhamJerry SeinfeldJim GaffiganJim GaffiganJoe RoganJohn MulaneyKat WilliamsKat WilliamsKat WilliamsKat WilliamsKat WilliamsKat WilliamsKevin HartKevin HartKevin HartKevin HartKevin HartKevin HartKevin HartKevin hartKevin HartKevin HartKevin HartKevin HartKevin HartKevin HartKevin HartKevin HartKevin HartKevin Hart

Kevin HartKevin Hart Jo Koy George Lopez Kevin JamesKyle KinaneLaris C.K.Larry the cable guyLewis BlackLisa Lampanellilocal artistsLouis C.K.Louis C.K.Louis C.K.Louis CKLouis CK Pete Holmes Patton Oswalt Marc Maron Wyatt CenacMike AppMikeEppsMr. BinMulti comediansNerdistNick OffermanNone in particularRaunchyReasons to be prettyRichard Pryor Red Fox Steve Harvey Martin Lawrence Jamie Foxx Cedric the Entertainer J Anthony BrownRon WhiteSecond citySecond CityStand upStand up and improvisational; favorites include Jerry SeinfeldSteve HarveySteve HarveyThe Big Bang TheoryThe book of MormonThe Christmas StoryTina FeyToshTyler PerryVariety-no vulgarWayne Brady


Concerts

70&80 rockAcousticAerosmithAlasaniaAlternativeAlternativeAlternativeAlternativeAlternativeAlternativeALTERNATIVEAlternativeAlternative (Rise AgainstAlternative live music Jimmy buffetAlternative rockAlternative rockAlternative RockAlternative rock (Spanish/English)Alternative Rock/IndieAmericans Folk Amos LeeAnything but bandBachataBandBand with Rock and PopBandaBandsBig name artistsBlack keysBluegrassBluesBonnarooBritney spearsBruno MarsCeltic musicChicago Symphony OrchestraChildish GambinoChristian BandsChristian bandsClassic rockClassic RockClassic rockClassic RockClassic RockCLASSIC ROCKClassical

ClassicalClassicalClassicalClassical MusicClub musicContemporary Christian musicCountryCountryCountryCountryCountryCountryCountryCountryCountryCountryCountryCountryCountryCountry Dance Music (EDM)Dawes Death MetalDisneyDisturbedDrakeDubstepDuvsrpEDMEDMEDMEDMEDMEDM (electronic dance music)ElectroElectronicElectronicEspecially those with ties to bluegrass and folkEverything but countryExperimentalFall out Boy or Korean Pop artistFlorence & the MachineFolkHip hop

Hip hopHip hopHip hopHip HopHip Hop/RapHip-hopHip-hopHip-hopHip-hopHip-hopHispanic culture concertsHouse musicHouse/electronic I would attend if there was a well-known band Boys like girlsIndependent ("indie") musicIndie RockInstrumentalJ ColeJ ColeJam BandsJam BandsJam bands: LotusJazzJazzJazzJ-ColeJhene PikoKaty PerryKid CudiLittle known namesLocalLogicLollapaloozaMetalMetalMetalMetalMetalMexican MusicModern and classicMumford & SonsMuseNellyNewNicki Minaj


or Phases of the Moon festival lineups of this and previous years.OrchestralPapadosioParamorePiano GuysPopPopPopPopPopPop musicPop musicPost-RockProgressive Hard HousePunkPunkPunk rock and metalPVRISR&BR&BR&BR&BR&B GospelRae against the Machine ReggaeReggaeRapRapRapRapRapRapRapRapRapRapRapRapRapRap Hip Hop CountryRavesReal Big FishRiver danceRockRockRockRockRock

RockRockRockRockRockRockRockRock (ACDCRock and RollRock MusicRock/MetalSean Rowe See Summer Camp Music FestivalSkaSmall local bands STRFKRSolo ArtistsSpanish cambia/badhetaStevie wonderString Cheese IncidentSTS9SymphonyThe scriptThe XXTyler the CreatorUpcoming alternative bandsWayne NewtonWild ClubWillie Watson Wiz KhalifinYoung adult concertsZeddZomboy


Radio/Pandera Favorite Stations

100.7101.1101.1101.1 Rock101.1 WKQX101.5101.9101.9 (mix)101.9 (mix)103.5103.5103.5103.5103.5 Hip hop103.5 Maroon 5105.1 Bruno Mars105.9 FM107.5107.5107.5107.5107.5 wgci90.9 DCB Jazz92.392.392.3 107.5 95.5 96.3 99.595.995.9 The river96.396.396.3 103.596.3 Nelly96.5 School Boy Q Radio96.697.197.197.997.9

98.398.399.599.5 rolling stonesAlternative HitsB96B96 Mrtin GarrixbluesBroadway musicalsBroadway showtunes stationsClassic RockCountry hits on PandoraJa RudeJ-ColeKanye WestKeisha ColeKelly Pricekiss fmKiss FMMary J. BligeMix 101.9muddy watersQ101Q101.1Q101.1R&BR&BRap 2014Riverroadway Musical Stationsirius xmSpanich musicthe highway country music todayToday's HitsWCCGXBT 93.1 95.1 WBBZyoung and beautiful lana del ray radio

Paramount Theater: Sports & Entertainment Marketing Operations Research Event 28

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