sports & entertainment marketing ii

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Objective 1.03 Objective 1.03 Illustrate the use of Illustrate the use of the marketing mix in the marketing mix in sports and entertainment sports and entertainment marketing. marketing.

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Sports & Entertainment Marketing II. Objective 1.03 Illustrate the use of the marketing mix in sports and entertainment marketing. Marketing. The process of developing, promoting, pricing, and distributing products in order to satisfy customers ’ needs and wants. Marketing Functions. - PowerPoint PPT Presentation

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Page 1: Sports & Entertainment Marketing II

Objective 1.03 Illustrate the use Objective 1.03 Illustrate the use of the marketing mix in sports of the marketing mix in sports and entertainment marketing.and entertainment marketing.

Page 2: Sports & Entertainment Marketing II

Marketing

The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants.

Page 3: Sports & Entertainment Marketing II

Marketing FunctionsProduct/service management

Pricing

Marketing Information Management (MIM)

Selling

Promotion

Distribution

Page 4: Sports & Entertainment Marketing II

Marketing MixA combination of decisions a business makes in order to

best reach its target market. Known as the four Ps (product, price, place, promotion).

Page 5: Sports & Entertainment Marketing II

Marketing Mix (4 Ps)Product - Businesses must decide which products to

offer customers.

Price - The amount a business charges customers for a product.

Place - Having the product available at the right time and location. Also known as distribution.

Promotion - Informing and reminding customers of the products available to them and persuading them to purchase. Promotion includes advertising, personal selling, sales

promotion, and publicity.

Page 6: Sports & Entertainment Marketing II

ProductsInclude both goods

and services

Page 8: Sports & Entertainment Marketing II

Services

Services are intangible and include tasks or acts performed for a customer for a price or fee.

Examples: Going to a Broadway play or to a NASCAR race.

Page 9: Sports & Entertainment Marketing II

Sports MarketingThe involvement of sports to develop, promote and

distribute goods and/or services to satisfy the wants and needs of consumers.

Includes sponsorship, endorsements, promotion, and fan clubs.

Page 10: Sports & Entertainment Marketing II

Professional TeamsBasketball: Charlotte Bobcats

Football: Carolina Panthers

Hockey: Carolina Hurricanes

Page 11: Sports & Entertainment Marketing II

Collegiate and Scholastic TeamsUNC – University of North

Carolina

Duke University

University of Okalahoma

Ohio State University

Page 12: Sports & Entertainment Marketing II

Venues: Arenas, Stadiums, Coliseums, Speedways

Time Warner Cable Arena

Lowe’s Motor Speedway

Bojangles Arena

Staples Center

Page 13: Sports & Entertainment Marketing II

Commercial FacilitiesMarina Boat Land

Page 14: Sports & Entertainment Marketing II

Health ClubsGold’s Gym

YMCA

Planet Fitness

Ladies Fitness and Wellness

Page 15: Sports & Entertainment Marketing II

RecreationAerobics

Soccer

Basketball

Swimming

Area parks

Page 16: Sports & Entertainment Marketing II

CampsTennis Camp

Basketball Camp

Soccer Camp

Camp Thunderbird

Page 17: Sports & Entertainment Marketing II

Professional Individual SportsPGA

World Tennis Association

PBA

Page 18: Sports & Entertainment Marketing II

Professional Individual Sports Running

Swimming

Golf

Bowling

Page 19: Sports & Entertainment Marketing II

Amateur SportsAAU-Amateur Athletic Union

Page 20: Sports & Entertainment Marketing II

AgenciesMLB-Major League Baseball

NBA-National Basketball Association

NFL-National Football League

NCAA-National College Athletic Association

SEC

ACC

Page 21: Sports & Entertainment Marketing II

Sport Support ServicesNASCAR Winston Cup Racing Wives Auxiliary

Page 22: Sports & Entertainment Marketing II

Sporting Goods IndustryNike

Adidas

Under Amour

Page 23: Sports & Entertainment Marketing II

Sport SponsorsNASCAR Sprint Cup Series

Cadillac sponsoring the PGA Tour

Wachovia Cup Tournament at Quail Hollow Country Club

Page 24: Sports & Entertainment Marketing II

Sports MediaESPN

Fox Sports Net

Sports Illustrated

Page 25: Sports & Entertainment Marketing II

Entertainment MarketingInvolves the use of entertainment to

develop, promote and distribute goods and/or services to satisfy the wants and needs of customers.

Page 26: Sports & Entertainment Marketing II

Music IndustryCapitol Records

Bad Boy Entertainment

Roc-a-fella Records

J Records

Page 27: Sports & Entertainment Marketing II

Movie IndustryWarner Brothers

Disney

Actors

Page 28: Sports & Entertainment Marketing II

Theme ParksWalt Disney World

Carowinds

Cedar Point

Page 29: Sports & Entertainment Marketing II

Radio IndustryFM

AM

Country

Rap

Hip-hop

Jazz

Sirius satellite radio

Page 30: Sports & Entertainment Marketing II

Film IndustrySundance Film Festival

Page 31: Sports & Entertainment Marketing II

Television IndustryNBC

ABC

CBS

Cable TV

Page 32: Sports & Entertainment Marketing II

Dramatic Arts IndustryChildren’s Theatre

Broadway

Belk Theatre

Page 33: Sports & Entertainment Marketing II

Video Game Industry

X-Box 360

Nintendo Wii

Sony Playstation 3

Page 34: Sports & Entertainment Marketing II

Fine Arts and Science Industry

Smithsonian Museum

Mint Museum

Page 35: Sports & Entertainment Marketing II

Night Club IndustryClub Ice

40/40 Club

Rain

Page 36: Sports & Entertainment Marketing II

Literacy IndustryLibrary

Internet

Books

Page 37: Sports & Entertainment Marketing II

Casinos IndustryLas Vegas

Reno

Atlantic City

Harrah’s Cherokee Casino

Page 38: Sports & Entertainment Marketing II

Hobbies/Craft Industry

Southern Christmas Show

Page 39: Sports & Entertainment Marketing II

Trends in Sports & Entertainment Sports:

Naming Rights X-Games Sport Specific

Channels

Entertainment Internet Web Casts MP3’s DVD’s