tuckahoe strategies - sports & entertainment

Strategic Communications Crisis CommunicationsLitigation Communications

www.TuckahoeStrategies.com | @TuckahoeStrat

http://www.tuckahoestrategies.com


➢ Message development➢ Media relations➢ Media training➢ Crisis planning & training➢ Digital advertising ➢ Social media engagement ➢ Website development➢ Search engine optimization➢ Search engine marketing

➢ Reputation management➢ General marketing & branding➢ Strategic communications➢ Executive image building➢ Crisis and litigation communications

What we do…

How we do it…




Tuckahoe Strategies develops comprehensive social media campaigns to enhance and manage

client reputations




➔ Ramsey Poston has prepared hundreds of athletes, executives and personalities to face the tough questions from the media.

➔ Tuckahoe Strategies’ Media Training features a review of key messages; audiences; and, the good, the bad and ugly questions.

➔ The media training includes techniques for “bridging” from tough questions to stay “on message” and how to take charge of interviews.

➔ Tuckahoe clients are prepared and confident when it’s time to meet the press.

➔ Social Media is a tool that can be remarkably effective for an athlete’s reputation and prosperity...It can also destroy careers if not used properly.

➔ Tuckahoe Strategies’ Social Media training provides relevant examples of what TO DO and what NOT TO DO by showing examples of those who use it right and those who use it wrong.

➔ We provide tips and information for how to best maximize impact for your brand, how to engage followers and present yourself in the best possible light.

“We all have a personal brand and it lives in the digital world.” --Ramsey Poston

Content Development

Tuckahoe Strategies generates powerful content for its clients

Tuckahoe can create Hi-Res photos including headshots; action photos and

photos from the field

PhotographyTuckahoe uses video to bring your

message to life and connect with your key audiences

VideoMessage development is a core

concentration at Tuckahoe. We have expert writers who simplify complex

issues

Messaging




Tuckahoe helpsclients effectively deliver their message

“A lot of sponsors will wait and see whether they want Winson representing their product and then decide how much they are willing to pay,” said Ramsey Poston, a crisis management expert and president of Tuckahoe Strategies

What we’ve seen in the past when athletes run afoul of the law, teams generally stick with their stars especially through the legal process like the Ravens did with Ray Lewis,” said Ramsey Poston a crisis communications expert who heads Tuckahoe Strategies. “This is a different move, one that suggests to me that the Patriots takes its reputation very seriously.”

“Can the NFL go two months without an arrest? Three? said Ramsey Poston, a crisis management expert. “The NFL has released what I think are really good profiles of high-level players that are doing some good things. But it can’t just be the 1% of players being ‘good guys.”

“At this point the NFL leadership is by itself on a shrinking island,” said Ramsey Poston a crisis management expert. “Now you have almost all major stakeholders publicly crying our for immediate change…”

Tuckahoe Strategies helped to introduce entertainer 50 Cent and his SMS AudioHeadphones to the NASCAR audience➢ Developed messages➢ Managed live press conference➢ Made introductions to key drivers, sponsors and broadcasters➢ Arranged key interviews on FOX Sports; ESPN & SIRIUS/XM




Tuckahoe Strategies was called to action when a sailor was tragically killed during an America’s Cup event ➢ Facilitated internal SWOT exercise to identify Strengths; Weaknesses; Opportunities; Threats ➢ Developed messages and statements about America’s Cup commitment to safety➢ Executed a DC/NYC media tour to discuss safety initiatives at USA Today; Bloomberg; CNBC and the

New York Times➢ Created crisis management plan and held crisis drills for executive team




Examples of websites we helped build and launch:




Ramsey Poston is President of Tuckahoe Strategies, a communications firm specializing in strategic counsel, crisis management, and litigation communications. Mr. Poston develops comprehensive strategies to insure that his client’s image remains intact and that his client’s position gets a full and public hearing. His media contacts allow him to present a strong case for his clients and his media savvy and connections help him to promote a positive position. Since launching Tuckahoe Strategies, Mr. Poston’s clients have included businesses and executives from a broad spectrum of industries including sports, energy, entertainment, consumer and healthcare. Mr. Poston served as NASCAR chief communications strategist and spokesperson for all litigation and crisis situations. During his tenure at NASCAR, Mr. Poston successfully led the litigation communications efforts in a number of high profile cases that included Anti-Trust; breach of contract; discrimination; and, substance abuse policy. He has been the on record spokesperson for NASCAR’s most sensitive issues often conducting full press conferences with broadcast and print media in concert with legal strategy. As NASCAR’s spokesman, Poston has conducted close to 1,500 interviews.

Prior to joining NASCAR, Mr. Poston served as a Senior Vice President at the Washington, D.C. public affairs firm Powell Tate. While at Powell Tate, he specialized in crisis communications. He led the firm’s Labor & Employment practice, providing strategic communications counsel to companies in a number of employee-management scenarios including litigation, contract negotiations, plant closings, unionization campaigns and corporate campaigns. Mr. Poston has worked with chief executives and their legal counselors to prepare for and respond to citations and fines proposed by government regulators including actions taken by the Occupational Safety and Health Administration (OSHA), the Federal Aviation Administration (FAA) and the National Safety Transportation Board (NTSB).

Mr. Poston, a native of the District of Columbia, holds a bachelor’s degree in political studies from Roger Williams University located in Bristol, Rhode Island, and studied language and Asian political systems at Sophia University in Tokyo, Japan.

[email protected]

www.TuckahoeStrategies.com

Tel. 386.547.2608


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