social media marketing for fashion

5
ALL OUR PACKAGES INCLUDE www.bornsocial.co (03) 9088 2036 [email protected] SOCIAL MEDIA MARKETING FOR FASHION *Photoshoot costs are in addition to agency fee. **Could incur additional costs. Preview all content before it’s posted, to request any changes. Daily monitoring & engagement; responding to all social correspondence. Audience creation for weekly targeted sponsored posts and ads to ensure that the right customers are drawn to your account and website. Influencer/blogger outreach management**. Monthly platform analytic reports detailing growth, engagement & audience statistics. Initial consultation to develop your social strategy. In-house graphic designer creating unique, on-brand graphics for your feed. Photoshoot direction, planning & brief and sourcing & organisation of photographer, talent, makeup artist, hair stylist and location. Plus on- location photoshoot management. Photo selection & feed planning, captions, relevant hashtags and product/user tagging. The sourcing of extra, on-brand content for your feed. At Born Social, we specialise in social media for the fashion industry. With years of experience running accounts for fashion retailers, we know exactly what your customers are looking for. Our packages include creative posting, professional photography & detailed advertising campaigns; we guarantee an increase in brand awareness, engagement & visits to your venue.

Upload: others

Post on 03-May-2022

2 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: SOCIAL MEDIA MARKETING FOR FASHION

A L L O U R P A C K A G E S I N C L U D E

w w w . b o r n s o c i a l . c o • ( 0 3 ) 9 0 8 8 2 0 3 6 • h e l l o @ b o r n s o c i a l . c o

SOCIAL MEDIA MARKETINGFOR FASHION

* P h o t o s h o o t c o s t s a r e i n a d d i t i o n t o a g e n c y f e e .* * C o u l d i n c u r a d d i t i o n a l c o s t s .

P r e v i e w a l l c o n t e n t b e f o r e i t ’ s p o s t e d , t o

r e q u e s t a n y c h a n g e s .

D a i l y m o n i t o r i n g & e n g a g e m e n t ;

r e s p o n d i n g t o a l l s o c i a l c o r r e s p o n d e n c e .

A u d i e n c e c r e a t i o n f o r w e e k l y t a r g e t e d

s p o n s o r e d p o s t s a n d a d s t o e n s u r e t h a t

t h e r i g h t c u s t o m e r s a r e d r a w n t o y o u r

a c c o u n t a n d w e b s i t e .

I n fl u e n c e r / b l o g g e r o u t r e a c h

m a n a g e m e n t * * .

M o n t h l y p l a t f o r m a n a l y t i c r e p o r t s

d e t a i l i n g g r o w t h , e n g a g e m e n t &

a u d i e n c e s t a t i s t i c s .

I n i t i a l c o n s u l t a t i o n t o d e v e l o p y o u r

s o c i a l s t r a t e g y .

I n - h o u s e g r a p h i c d e s i g n e r c r e a t i n g

u n i q u e , o n - b r a n d g r a p h i c s f o r y o u r f e e d .

P h o t o s h o o t d i r e c t i o n , p l a n n i n g & b r i e f

a n d s o u r c i n g & o r g a n i s a t i o n o f

p h o t o g r a p h e r , t a l e n t , m a k e u p a r t i s t ,

h a i r s t y l i s t a n d l o c a t i o n . P l u s o n -

l o c a t i o n p h o t o s h o o t m a n a g e m e n t .

P h o t o s e l e c t i o n & f e e d p l a n n i n g ,

c a p t i o n s , r e l e v a n t h a s h t a g s a n d

p r o d u c t /u s e r t a g g i n g .

T h e s o u r c i n g o f e x t r a , o n - b r a n d c o n t e n t

f o r y o u r f e e d .

A t B o r n S o c i a l , w e s p e c i a l i s e i n s o c i a l m e d i a f o r t h e f a s h i o n i n d u s t r y . W i t h y e a r s o f e x p e r i e n c e r u n n i n g a c c o u n t s f o r f a s h i o n r e t a i l e r s , w e k n o w

e x a c t l y w h a t y o u r c u s t o m e r s a r e l o o k i n g f o r .

O u r p a c k a g e s i n c l u d e c r e a t i v e p o s t i n g , p r o f e s s i o n a l p h o t o g r a p h y & d e t a i l e d a d v e r t i s i n g c a m p a i g n s ; w e g u a r a n t e e a n i n c r e a s e i n b r a n d

a w a r e n e s s , e n g a g e m e n t & v i s i t s t o y o u r v e n u e .

Page 2: SOCIAL MEDIA MARKETING FOR FASHION

CLASSIC INSTAPACKAGE

L E T ’ S T A L K N U M B E R S

I n s t a g r a m : 6 p o s t s p e r w e e k

P h o t o s h o o t : O r g a n i s e d e v e r y 9 0 d a y s

I n fl u e n c e r O u t r e a c h : U p t o 3 p e r m o n t h

G r a p h i c s : U p t o 3 p e r m o n t h

R e p o r t i n g : M o n t h l y

A c o s t - e f f e c t i v e & e f fi c i e n t s o l u t i o n t o b o o s t y o u r b u s i n e s s ’ s o c i a l m e d i a p r e s e n c e o n I n s t a g r a m , e n s u r i n g y o u r a u d i e n c e r e m a i n s c o n n e c t e d a n d

e n g a g e d w i t h y o u r b r a n d .

M o n t h l y I n v e s t m e n t : f r o m $ 1 , 3 8 0 + G S T

+

A d v e r t i s i n g S p e n d : $ 4 0 0 p e r m o n t h

Page 3: SOCIAL MEDIA MARKETING FOR FASHION

M o n t h l y I n v e s t m e n t : f r o m $ 1 , 6 5 0 + G S T

+

A d v e r t i s i n g S p e n d : $ 5 0 0 p e r m o n t h

I n s t a g r a m : 5 p o s t s p e r w e e k

F a c e b o o k : 4 p o s t s p e r w e e k

P h o t o s h o o t : O r g a n i s e d e v e r y 9 0 d a y s

I n fl u e n c e r O u t r e a c h : U p t o 3 p e r m o n t h

G r a p h i c s : U p t o 4 p e r m o n t h

R e p o r t i n g : M o n t h l y

L E T ’ S T A L K N U M B E R S

T h e i d e a l m i x o f p o s t s o n t h e I n s t a g r a m & F a c e b o o k p l a t f o r m s . T h i s p a c k a g e e n s u r e s t h a t y o u r a u d i e n c e r e m a i n s c o n n e c t e d & e n g a g e d w i t h

y o u r b r a n d o n a r e g u l a r b a s i s . A d v e r t i s i n g c r e d i t w i l l b o o s t y o u r b u s i n e s s ’ p r e s e n c e t o t h e r i g h t a u d i e n c e .

THE PERFECTPAIR PACKAGE

Page 4: SOCIAL MEDIA MARKETING FOR FASHION

SERIOUSLYSOCIAL PACKAGE

L E T ’ S T A L K N U M B E R S

I n s t a g r a m : 8 p o s t s p e r w e e k

F a c e b o o k : 5 p o s t s p e r w e e k

P h o t o s h o o t : O r g a n i s e d e v e r y 6 0 d a y s

I n fl u e n c e r O u t r e a c h : U p t o 4 p e r m o n t h

G r a p h i c s : U p t o 4 p e r m o n t h

R e p o r t i n g : M o n t h l y

M o n t h l y I n v e s t m e n t : f r o m $ 1 , 9 8 0 + G S T

+

A d v e r t i s i n g S p e n d : $ 8 0 0 p e r m o n t h

B o o s t y o u r b u s i n e s s ’ s o c i a l m e d i a t o a w h o l e n e w l e v e l w i t h t h e p a c k a g e o f a l l p a c k a g e s . E n g a g e u s e r s a n d e x p a n d y o u r a u d i e n c e w i t h a h i g h n u m b e r o f p o s t s p e r w e e k , a n a m p e d u p a d v e r t i s i n g s p e n d a n d f u l l

a c c e s s t o o u r g r a p h i c d e s i g n t e a m . B u i l d e n g a g e m e n t a n d b r a n d l o y a l t y , w h i l e d e v e l o p i n g y o u r a u d i e n c e i n t o b r a n d a m b a s s a d o r s .

Page 5: SOCIAL MEDIA MARKETING FOR FASHION

• A d v e r t i s i n g s p e n d

• A d d v i d e o p r o d u c t i o n

• F r e q u e n c y o f a n a l y t i c r e p o r t s

• T i m e f r a m e o f p o s t i n g s c h e d u l e

• P r e t t y m u c h a n y t h i n g - j u s t a s k !

• A m o u n t o f p o s t s p e r w e e k

• P l a t f o r m s ( F a c e b o o k , I n s t a g r a m ,

P i n t e r e s t , Tw i t t e r , We b s i t e B l o g ,

G o o g l e , L i n k e d I n )

• A d d I n s t a g r a m S t o r i e s

• F r e q u e n c y o f p h o t o s h o o t s

W H A T Y O U C A N T A I L O R

Yo u r b u s i n e s s i s u n i q u e , s o t h e p r o p o s e d p a c k a g e s m i g h t n o t fi t y o u r w a n t s a n d n e e d s . Te l l u s e x a c t l y w h a t y o u ’ r e l o o k i n g f o r a n d w e c a n

c r e a t e a c u s t o m i s e d p a c k a g e , j u s t f o r y o u .

A r e n ’ t s u r e w h a t y o u r b u s i n e s s n e e d s ? We a r e ! We w i l l a s s e s s y o u r b u s i n e s s a n d m a k e r e c o m m e n d a t i o n s s p e c i fi c t o y o u r b u s i n e s s a n d

b u d g e t , s o y o u c a n g e t t h e m o s t o u t o f y o u r s o c i a l m e d i a m a r k e t i n g .

CUSTOMPACKAGES