· semester programs and academic year programs 102 fashion communication semester 104 fashion...

We know what it means to take an idea and nurture it until it comes to concrete fruition and that is what we teach to young creatives from all over the world.

| 4 |IED Semester and Academic Year Programs 2013

Index

Part One Welcome to the Istituto Europeo di Design 7History, Mission and Vision 8The Schools of IED System 9IED: An International Network 11Partner Universities 12Semester Programs at the IED 14Instruction Method and Learning Strategy 18The Course Skills Strategy 19The Credit System 21Special Programs and other languages 23Past Special Programs 27

Part TwoSemester Programs IED Milano 29IED Milano Partners 31Work Spaces and Professional Laboratories 32Calendar and Programs 36Faculty profiles 38Interior Design Semesters 42 ItalianContemporaryDesignandTrends 44 InteriorandSpatialDesign 48Interior Design Academic Year Program 52 InteriorDesign 54

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Fashion Design Semesters 60 FashionDesign-BuildingaCollection 62 FashionDesign-CreativeCollections 66Fashion Design Academic Year Program 74 FashionDesign 76Fashion Jewelry Semester Program 84 FashionJewelry 86

Semester Programs IED Firenze 94IED Firenze Partners 97Work Spaces and Facilities 99Calendar and Programs 100Semester Programs and Academic Year Programs 102 Fashion Communication Semester 104Fashion Marketing Semester 110Fashion Events Semester 116New Media Semester 120Fashion Communication and Marketing Academic Year Program 124Fashion Marketing and Events Academic Year Program 128Fashion Events and New Media Academic Year Program 132

Part ThreeEnrolment and General Information 138


Student Lounge | IED Milano

Formorethanfortyyears,IstitutoEuropeodiDesignhasbeenoperatinginthefieldsofeducationandresearchinthedisciplinesofdesign,fashion,visualartsandmanagementofcreativeindustries.

In1966thefirstIEDopenedinMilan,Italy.OverthenextfourdecadestheIEDnetworkwouldexpandtoincludeschoolsinRome(1973),Turin(1989),Madrid(1994),Barcelona(2002),SãoPaulo(2005),Venice(2007),Florence(2008)andCagliari(2009).

TodayIEDistheonlyprivatehighereducationacademicnetworkoperatinginthedesignareawhoserootsgodeepintotheauthenticItaliancultureofcreativity,whilealsodrawingoninvaluableinputfromallovertheworldandalwaysensuringaholisticviewofallthetrendsandinnovationsatworkinthesesectors.

IEDoffersitsstudentsadistinctcompetitiveedgeandinternationalexperiencethataccompaniesthemthroughouttheirlives.

Studentshavetheoptionsofundergraduatedegreesandmasterprograms,trainingseminarsandworkshops,summercoursesandcontinuingeducationprogramswhichareofferedinthelocallanguageoftheschoolaswellasmanyprogramsinEnglish.

WelcometotheIstitutoEuropeodiDesign

istituto europeo di design


Since1966IEDhasdevelopedaninnovativedidacticmethodologyfocusingonthesynergiesbetweentechnology,experimentation,creativity,strategy,concentratedcommunication,marketforcesandnewprofessionalopportunities.

Theconnectionbetweenknowingandknowhowareindispensibleforprofessionalgrowthandthedevelopmentofcultural,creativeandcriticalcapacitiesthatareattheheartofanIEDeducation.

Thankstothiseffectivedidacticapproach,thehistoryoftheIEDisfilledwithalumniwhohavebecomeinnovators,professionalsandleadersinthefieldsofdesign.

ThissuccesshascontributedtoofficialrecognitionandaccreditationbytheMinistriesofEducationandResearchformanyofthedegreeprogramsinthecountryinwhichtheyareheld.

ThefoundationoftheeducationalstrategyofIEDispartnershipswithlocalandInternationalcompaniesandprofessionals.TherecognitionoftheconnectionbetweenacademicpreparationandprofessionalexperienceisdemonstratedbyIED’scommitmenttoprofessionalpartnership.EveryyearIEDschoolsworkwithover200companiesonvariousprojectsandcourseswhichenrichtheeducationalandprofessionalexperience.

TheIEDinternationalfacultyismadeupofover1.800professionalsfromdiversefieldsandbackgroundsthatbringexperienceandinnovationintotheclassroom.

Industryexpertstakealeadingroleinworkshops,seminarsandlabsthatarespecificallydesignedtodevelopprojectsandgivepracticalexperienceinexaminingreal-lifesituationsaswellaslearninghowtoworkautonomously.

History,MissionandVision TheSchoolsoftheIEDSystemhistory, mission and vision history, mission and vision

IED is far more than a school: it is the melting pot where new generations of professionals are open to face and challenge the future.

IED has defined four distinct “schools” that represent the major fields of design. IED Moda, IED Design, IED Visual Communication e IED Management Lab are the academic pathways to the various creative professions that are rooted in design.

ied moda (school of fashion)Providesthenecessaryeducationandtrainingforacareerinfashion.Creativity,strategy,organizationalstudies,sales,marketing,communication,luxuryproductsandaccessoriesareallfundamentalcomponentsofIEDModaprograms.

ied design (school of design)FocusesonItaliandesignthroughaneducationalapproachbasedonthe“MadeinItaly”culturebycombiningcreativity,entrepreneurialinitiative,technologicalinnovationandmarketknowledgethatItaliandesignanddesignershavecometobeknownfor.

ied visual communication(school of visual communication)Representscommunicationthroughimage.Thisschoolservesasa“creativelaboratory”wherethetools,linguisticandexpressivecodes,newtechniquesandlatesttechnologyarethebasisforthecreationofeffectivevisualcommunication.

ied management lab(school of management)Beganin2011asbothaschoolandlaboratoryfocusingoncreativemanagementissuesinindustryaswellasdiversemethodsformanagerialandentrepreneurialneedsincreativeindustrieswhichareexemplifiedbyItalianexcellenceworldwide.


Muhammad Yunus | Nobel Peace Laureate

IED:AnInternationalNetworkinternational network

In line with its international vocation, every year around 1800 foreign students enrol to IED courses.

Internationalstudentsaccountfor20%ofthetotalstudentdemographic.Thesestudentscomefromover99nationsandattesttotheIED’sinternationalreputationaswellasofferaninvaluableresource. ThemainnationalitiesrepresentedatIEDareBrazil,Bulgaria,China,Colombia,France,India,Kazakhstan,Mexico,Russia,SouthKorea,Sweden,Switzerland,Turkey,UnitedStates.*

IEDisanactivememberofseveralinternationalassociations:

aiap-TheItalianAssociationforVisualCommunicationDesignadi-TheItalianAssociationforIndustrialDesigncumulus-InternationalAssociationofUniversitiesandCollegesofArtDesignandMedianafsa-AssociationofInternationalEducators

*These nations represent 55% of the total

International students. No one nationality

accounts for more than 10% of the total of

international students.


europeAaltoUniversitySchoolofArtAndDesign,Helsinki,FinlandCentralOstrobothniaUniversityofAppliedSciences,FinlandCoburgUniversityofAppliedSciences,GermanyDesignAcademyEindhoven,TheNetherlandsEcoleBoulle,PIAD,FranceEcoleDeDesignNantesAtlantique,FranceEcoleSupérieuredeDesign,d’ArtGraphiqueetd’Architectured’Intérieure,ESAG,FranceECV-EcoleDeCommunicationVisuelle,FranceEsagPenninghen,EscolaSuperiordeEstudosIndustriaisedeGestão,ESEIG,PortugalFachhochschuleHildesheim/Holzminden/Gottingen,HAWK,GermanyFachhochschuleTrier-UniversityofAppliedSciences,GermanyGerritRietveldAcademie,TheNetherlandsGothenburgUniversity-HDK,SwedenHelsinkiMetropoliaUniversityofAppliedSciences,FinlandHochschulefurGestaltungundKunstZurich-ZHDK,SwitzerlandHochschulePforzheimUniversity,GermanyIcelandAcademyoftheArts,IcelandISEM-ESMOD,FranceKonstfack,SwedenKymenlaakson,UniversityofAppliedSciences,FinlandLathiUniversityofAppliedSciences,FinlandLinnaeusUniversity,SwedenLinköpingUniversity,SwedenUniversityCollegeofTheCreativeArts,UnitedKingdomUniversityofAppliedSciencesPforzheim,Germany-TAIK,FinlandUniversityoftheArtsLondon,Chelsea,UnitedKingdomUtrechtSchoolofTheArts-HKU,TheNetherlands

PartnerUniversitiespartner universities

IED has developed partnership and student exchange agreements with more than 40 of the world’s leading universities in 21 countries.

WillemDeKooningAcademy,TheNetherlandsZürichUniversityofTheArts,Switzerland

north americaEmilyCarrUniversityofArtandDesign,CanadaFIDMFashionInstituteofDesignandMerchandising,UnitedStatesLIMCollege,UnitedStatesMIADMilwaukeeInstituteofArtandDesign,UnitedStatesRockyMountainCollegeofArt+Design,UnitedStatesSVASchoolofVisualArts,UnitedStatesUniversitéDeMontréal,Canada

middle eastBezalelAcademyofArtsandDesign,IsraelHolonAcademicInstituteofTechnology,Israel

oceaniaAADAustralianAcademyofDesign,AustraliaOtagoPolytechnic,NewZealandUniversityofCanberra,Australia


SemesterProgramsattheIED

semester programs

TheIEDMilanoSemesterProgramsinInteriorDesign,FashionDesignandFashionJewelryareintensivesemesterswherestudentsenrollinallcoursesofferedaspartoftheirchosenprogram.Milanasaglobalcenterofdesignandfashionaswellasthehomeof“MadeinItaly”offersacreativelaboratoryforstudentstogainindustryskills,insightandknowledge.Thetrendandprojectworksemestershaveadistinctdidacticphilosophyandobjectiveswhichculminateinthecompletionofafinalsemester“work”.Programsin2013and2014areofferedinthespringandfallterms.

Studentsalsohavethepossibilitytocompletea“AcademicYear”optionintheirchosenfieldofstudybycombiningtheSpringandFallsessions.Studentschoosingthe"AcademicYear"optionmayalsoenrollinSummerCoursesinanyoftheIED’slocationsinItalyorSpain.

AcademicYearProgramscombinetheSpringandFallsessionsandarefullimmersionexperiencesdesignedtoenablestudentstoexperimentandpickupthebasicculturalandprojectbasedtoolsofdesign.

Theorylessonsareaccompaniedbycreativeworkshops,visitstofirms,tradefairsandindustrialeventsandmeetingswithpracticingprofessionals.Theresultisaneffectiveconcentrateofexperiences,idealforbothindependentparticipantsandstudyabroadstudentswhowanttoinvestagivenamountoftimeinacquiringkeyskillsforbuildingtheirprofessionalprofilesandgainingconcreteexperienceinclosecontactwiththeMadeinItalysystem.

Startingin2014atIEDMilanostudentsalsohavetheoptionofchoosingthe“AcademicYear”optionbyenrollinginanytwoconsecutivesemestersintheFashionJewelryArea.

TheIEDFirenzeSemesterProgramisbasedaroundthetraditionalstudyabroadmodelwherebystudentsselectcoursesfromthesemesteroffering.ThecityofFlorenceisauniquestageonwhichtosetthisprogramasitholdsanimportantplaceinthecollectivecreativeandartisticimagination-fashionbeingnotablyhighlightedbythepresenceofthemainItaliandesignersaswellasfashioneventsthroughouttheyearduringthePittifashionweeks. TheFashionCommunicationprogramhasadiversethemeandfocuseachsemesterwhichallowsstudentstospecializeindifferentareas.Studentschoosebetweensevencoursesofferedeachtermandenrollinaminimumoffour.

Studentsalsohavethepossibilitytocompletea“AcademicYear”optionintheirchosenfieldofstudybycombiningthe2013SpringandFallsessions.

The2013AcademicYearProgramcombinestheSpringandFallsessionsandisfullimmersionexperiencesdesignedtoenablestudentstoexperimentandpickupthebasicculturalandprojectbasedtoolsofdesign.Theorylessonsareaccompaniedbycreativeworkshops,visitstofirms,tradefairs,industrialeventsandmeetingswithpracticingprofessionals.Theresultisaneffectiveconcentrateofexperiences,idealforbothindependentparticipantsandstudyabroadstudentswhowanttoinvestagivenamountoftimeinacquiringkeyskillsforbuildingtheirprofessionalprofilesandgainingconcreteexperienceinclosecontactwiththeMadeinItalysystem.Startingin2014atIEDFirenzestudentsalsohavetheoptionofchoosingthe“AcademicYear”optionbyenrollinginanytwoconsecutivesemesters.

AcademicYearstudentsinFlorencemayalsochoosetoenrollinSummerCoursesintheIEDschooloftheirchoiceinItalyorSpain.


academic year programs academic year 2013

Interior Design Milan|FebruarytoDecember

Fashion DesignMilan|FebruarytoDecember

Fashion Communication andMarketingFlorence|FebruarytoDecember

semester programs academic year 2013 - 2014

Italian Contemporary Design and TrendsMilan|Spring2013-February/June

Interior and Spatial DesignMilan|Fall2013-September/DecemberFashion Design - Building a CollectionMilan|Spring2013-February/JuneMilan|Spring2014-February/June

Fashion Design - Creative CollectionsMilan|Fall2013-September/DecemberMilan|Fall2014-September/December

Fashion JewelryMilan|Spring2013-February/JuneMilan|Spring2014-February/June

Fashion CommunicationFlorence|Spring2013-February/June

Fashion MarketingFlorence|Fall2013-September/December

Fashion EventsFlorence|Spring2014-February/June

Fashion and New Media Florence|Fall2014-September/December

Library | IED Milano


InstructionMethodandLearningStrategy

TheCourseSkillsStrategysemester programs semester programs

Lecturesremainanimportantmeansofcommunicatinginformationandachievingeducationalgoals. Thecurriculumemploysbothtacticalandexplicitknowledgeinordertoprovideforbothtraditionalclassroomlectureandthefocuson“learningbydoing”intheformofcompletingprojects.Individualprojectschallengestudentstounderstandthewholeprocessofdesigning,includingbriefing,research,conceptualization,evaluation,prototypingandproduction.Cooperativelearningsituationsandcollectivecritiquesstimulatecriticalthinkingandtheirawarenessofmultipleperspectives.

IEDfacultyandlecturersarenotedprofessionalsintheirfieldofexpertise.

IEDproject-basedlearningprovidesauniqueenvironmentinwhichstudentsexperimentandinnovateusingthelatesttools,trainingandtechnology.

lectures:ArethefoundationofIEDacademiccoursesandmodulesconductedbyinstructorsandindustryprofessionalsservingasguestlecturers.

seminars:Student-basedgroupdiscussionsandcritiquesusedaspartofcompany-basedcourseworkandspecialprojects.

workshops:Intimatevocational-basedgroupforums.

tutorials:One-to-onesessionswiththeteachingteamtoreviewstudentprogress,concernsanddevelopment.

independent Study: Student-definedanddirectedresearchprojectsconductedoutsideofofficialcoursetime.

peer Learning:Workingtogetherusingactivity-baseddiscussionmethodsstudentsshareandprosperfromintellectualdiscourseandexchange.

Thecourseskillsstrategyisdesignedtoencouragenewperceptionsandenhanceunderstandingandinvolvementofthestudentonnumerouslevels,notonlytoensurethattheyareprovidedwithadvancedtechnicalknowledgeandtechniquesbutalsotheotherskillsnecessarytoachieveahighlevelofprofessionalismandbeabletocompeteinthefashionindustryupongraduation.ThecourseskillsstrategyisorganizedunderfiveheadingsthatreflecttheDublinDescriptorsoftheBolognaProcess(2004).

knowledge and understanding: Theseskillsaredesignedtodevelopthestudents´conceptualinsightandanalysis,focusingonresearchskills,theoreticalandpracticalmethodsandhowtheyareapplied.Theyarethestartingpointfortheotherskills.

applying knowledge and understanding: Theseskillsprovidestudentswiththeexpertisenecessarytoimplementtheirtechnical,cultural

andprojectawarenessfromthebaseskillstohighertraininginthespecificareasrelatedtodesign.

communication skills: Theseskillsaredesignedsothatstudentsdeveloptheconfidenceandoriginalityneededtosuccessfullycommunicatetheirideasverbally,visuallyandinwritingreflectingknowledgeofthemarketplaceandinanappropriatelanguageaccordingtoaspecificcontext.

making judgments: Theseskillsencouragestudentstodevelopanindividualpointofview,beingabletocriticallyevaluatetheirownworkandthatofotherswithconfidence.

learning skills:Theseskillssupportstudents´developmentworkingbothindependentlyandaspartofateam.Theyencouragestudentstoanalyze,manageandtakerisks,anddevelopauniquestyleandleadershipskills.

The IED supports teaching and learning to be responsive to students’ needs and prepare them to face challenge independently.


TheCreditSystem

IEDusescreditstomeasurethestudentworkloadrequiredinordertocompleteacourseofmodule.Thecreditsystemtakesintoaccountthevariouscomponentsofthelearningexperience:in-classlecturewithinstructor,labactivities,andindividualstudyoutsideofclass.StudentsreceivecoursecreditbycompletingthenecessarycourseworkandpassingtherelevantexamsasestablishedbytheIEDdidacticdepartmentasperthecourseregulations.

IEDadherestotheEuropeanCreditTransferSystemthatdefineonecredit(CF)as25“coursehours”whichincludelecture,labs,projectworkandindividualstudytime.

the credit system


SpecialProgramsandotherlanguages

TheIEDoffersspecialprogramsand“coursesonrequest”forgroupsofatleast15participants.Coursescanbechosenfromthoseonofferorprogramsspecificallydesignedfortheneedsoftheindividualuniversity,institutionorcompany.SpecialprogramsaredesignedbytheProgramDevelopmentTeamandtheIEDCentroRicerche(IEDResearchCenter)thatareexperiencedindesigningpersonalizededucationalprogramsaccordingtotheacademicrequirements,professionaldevelopmentobjectives,timeconstraintsandlanguageofinstructionrequested.Interestedinstitutionsmayalsorequestexistingcoursestobetaughtintheirnativelanguageofinstruction.For2013,theIEDProgramDevelopmentTeamisdesigningoneuniqueinnovativeeducationprogram.

art on art “everything is in your eye”

BiennialSeminar-Workshop:VeniceandFlorence.FollowingtheextraordinarysuccessofArtonArt2009,afullimmersionexperiencedesignedtobringtogetheraselectgroupofdesignstudentsfromtheIEDNetwork(ItalyandSpain)andinternationaluniversities.TheworkshopaimstobringstudentsindirectcontactwithArtasExperience,tobepartofthetrajectories,strategiesandimplicationsofartmaking,soastoallowthemtobeactivebeneficiariesandfirsthandauthors.Studentswillreflectandoperateuponthisextraordinaryartimmersionthroughtheircreativityandspecificculturalbackground,executingindividualandcollaborativeprojectstoexpresstheoreticalunderstandingandartpractice.TheywillbeencouragedtodeveloptheircriticalthinkingandawarenessofthemultipleapproachesandperspectivestothemanifoldnotionofArt.Studentswillbeoffered

Students at work | IED Firenze

special programs and other languages


officine - milan“officine - fare e cinema” Isaculturalandeducationalinitiativetofosteragreaterunderstandingandappreciationfortheartofcinema.OffiCine-FareeCinemabeganasacollaborationbetweentheIstitutoEuropeodiDesignandtheAnteoSpazioCinemaunderthedirectionofascientificcommitteemadeupofPieraDetassis,DirectorofCIAKmagazine,actorPierfrancescoFavino,cinemacriticPaoloMereghettianddirectorsSilvioSoldiniandPaoloSorrentino.Thisuniqueopportunityservesasa“creativelaboratory”todevelopprofessionalskillsandexperienceintheareasofdocumentaryandfilmfiction.Thefollowingprogrammodulesareoffered:FilmmakerFocusesonacquiringthenecessaryskillstoindependentlydevelopandexecuteacreativedocumentaryunderthedirectionofexperiencedprofessionalsfromthefield.CinematographerCoversthetechniquesandroleofthecinematographerasartistandprofessional.Specialfocuswillbegiventostudentsinidentifyinganddevelopingtheirown“personalstyle”.The actor - director dynamicExplorestheroleandrelationshipoftheactoranddirectorandhowthatrapportcomestogetherintheapproach,collaborationandcompletionofanindividualsceneinafilm.

Cinema history and critiqueExploresdiversefilmgenres,personalitiesandmajormilestonesinthehistoricaldevelopmentofcinema.

Theseinitiativesaremadepossiblethroughcorporatecollaborationandcooperation.Theyaredesignedtoofferparticipantsthepossibilitytoacquirenewskillsanddeveloptheirtalentsinthediversephasesoffilmproduction,frombasicinitialscenewritingtopost-production.

LearningmodulesareledbyimportantprofessionalsinItaliancinemawhoserveasbothmentorandinstructor.Courseandworkshopsarestructuredsothatstudentsmaybenefitfrompersonalandgroupinteractionwiththeirnotedinstructorswhoarepresentthroughoutthecourse.

OffiCine Administration: [email protected] & Communication: [email protected]

tutorialsonaone-on-onebasis,todiscusstheirprogressandideasonapersonallevel,focusingontheirlearningexperience.

Twodifferentandcomplimentarytheoreticalandgeographicalidentitiesdefinethiscuttingedgeprogram:

art on art - venice (starting 2013)Studentswillbespurredtorespondtoavarietyofexperiencesrelatedtotraditionandcontemporaryart,profitingfromsomeextraordinaryVenetianrealities:theBiennaleofVisualArtsanditsvenues,thecity’sartisticandculturalHeritageandthesynergiccollaborationofworld-renownedartinstitutions.StudentswillbeguidedthroughtheartworksexhibitedattheBiennalewiththeintentofstimulatingpersonalconsiderationsandreflections.Alongthisprocess,theywillcomeincontactwithactorsoftheartworldthroughlecturesandvisitsbyartists,curators,critics,museumdirectors,gallerists,publishersandmanagers.Alongsidelecturesandvisits,studentswillbeofferedguidelinesregardingthecity’smostsignificantartworks,sitesandexhibitions.

art on art - florence (starting 2014)Themanifoldexcellenceofthiscity,bothhistoricalandcontemporary,willnurturethepathofknowledgeandpracticeofthestudents,whowillimmersethemselvesintheexperienceoftheperformingarts,crafts,music,dance,theaterandvisualarts.Florencewillbethesubjectandthehostofanurbanbasedworkshoponartsandcrafts,bringingstudentsindirectcontactwiththecity’shistoricalheritage,asmuchasthemanyactiveprotagonistsoftoday’sexcellenceincraftsmanshipandtheappliedarts.SitesandworkshopsarelocatedinthehistoricalcitycenterandinthesurroundingTuscanterritory.Qualifiedguestlecturerswillcontributetothegroup’sexperiencelegacy.

special programs and other languagesspecial programs and other languages


PastSpecialProgramspast special programs

egypt 2nd design + industry workshopThisprogrambroughttogethertheIEDCentroRicerche,RhimalDesign(Cairo)withfinancingfromtheEFECEgyptianFurnitureExportCounciltoofferaprogramtocreatenewdesignstrategiesanddevelopindustrialzonesinEgypt.ThefocusoftheworkshopwastoincreasethecapacityofparticipatingfirmanddesignersintheEgyptianfurnitureindustrytodevelopmarketingstrategies,abilitytocompeteonthelocalandinternationalmarketaswellasencouragegrowthofthedesigncommunity.TheinitialstageoftheworkshopheldinCairowascomprisedoffourteamsofyoungEgyptiandesignersand16companiesfromthefurnitureindustry.

h-art: formazione “SuMisura”ThisprogrambringstogethertheIEDCentroRicerchewithH-Art(Multimediacompanyspecializedininteractivemediaandmarketing,mobileapplicationsandwebdesign)toofferanadvancededucationaltrainingprogramtoencourageteamworkanddevelopmentofsynergiesbetweenstaffofdiverseprofessionalrolesandexperiencewithinthesamecompany.Stimulatingcreativity,identifyingandfindingnewwaysofworkingtogetherandfosteringmultidisciplinarycooperationinordertocreateanewworkingenvironmentwereamongtheobjectivessetbytheIEDwithH-Art.

invito a cena con designPercorsoStraordinarionellaCulturaenellaStoriadelDesign“DinnerInvitationwithDesign”wasdevelopedforthemarketingdivisionofLuxottica(aleadingItalianeyewaremakerandretailer)asaspecialtrainingcourseforthesalesdivisioninordertogivethemthenecessarybackgroundontheprinciplesofdesign.Usingthemetaphoroffood,thiscourseillustratedthatdesignistheresultofanintelligentmixoftheright“ingredients”andnotasimpledrawingonpaper.Methodsemployedincluded“cookinglessons”aswellastraditionallecturesonthehistoryofart,semioticsandplanning.Bycombiningtheprinciplesofculinarypreparationandtraditionalsubjectsofarthistory,semioticsanddesignameaningfulexperiencewascreatedfortheleadingcompanyinItalianeyewear.

H-Art: Formazione "Su Misura"


MilanisthehomeofMadeinItaly,wheredesigninitsbroadestsenseofcreativeculture,rangingfromtheDecorativeartsandindustrialproductstojewelryandfooddesign,isoneoftheleadingindustries. Thecitywherecreativityconvertsintoopportunitiescapableofgeneratingnewwealthandintellectualproperty:patents,copyright,brandnames,registereddesigns. TheworkdoneinMilanbythedesignindustryissointenseherethatitactsasadrivingforce,evenfortraditionalmanufacturingactivities. Milanisthecreativeandcommercialcenterfordesigners,stylists,architects,andcreativesofallgenres,aswellasentrepreneurswhosemutualcontributionsareengrainedinItalianculture.TodayMilanisthecenterofpublishingandadvertising,ofItaly’shi-techbusinessesandofalltheentrepreneurialactivitiestriggeredbythedevelopmentofnewtechnologies.

Itiswithinthisculturalandmanufacturingcontext,deeplyrootedintheMadeinItalyphilosophy,thatFrancescoMorellifoundedtheIstitutoEuropeodiDesignin1966. ADesignSchoolfoundedfortheobjectiveoftrainingyoungtalentedcreativestolearntheoryandpracticewithpassion,openmindandenthusiasm,tomaketheirdreamscometrue,designingtheproductsandtheshapesofthefuturefocusingonthefieldsofvisualcommunication,design,fashionandmanagementinanatmosphereofcreativelibertyandexperimentation.

SemesterProgramsIEDMilanoied milano

Every year IED Milano welcomes students from over 90 nations.

SCIESA CAMPUSIED Design IED Visual

CommunicationIED Management Lab

IED Centro Ricerche Via Sciesa, 4

POMPEO LEONI CAMPUSIED Moda

Via Pompeo Leoni, 3


IEDMilanohasadiversestudentbodyrepresentingover90nationalities.Thecampuseshavebeenspecificallydesignedwiththeneedsofthecreativestudentinmind.Greatattentionanddetailhasbegiventothelearningandworkingspaceswhichfeaturetechnologicallyadvancedclassrooms,communalworkingareas,computer,productdesignandfashionlaboratories,andaprofessionalphotographystudiothatfosteranatmosphereofcreativity,personaldevelopmentandprofessional“launching”pad.

IEDMilanoisstrategicallylocatedwithcampusesinviaSciesa,viaBezzeccaandviaPompeoLeoni.ThepresenceofIEDhashadapositiveandcreativeeffectontheneighborhoodsduetothepresenceofyoungdesignstudentsandnumerouscreativeinitiativessponsoredbytheIEDMilanowhichhasalsoledtoagreaterpresenceofsimilaractivitiesandeventstakingplace.

TheIEDphilosophyutilizesprojectsandcourseworkandcollaborationwithleadingcompaniesandindustryprofessionalsinordertogivestudentsreal-worldexperienceandknow-how.

ThisuniquelearningenvironmentisthetrueadvantageofanIEDeducation.

ied milano

IEDMilanoPartnersied milano

IEDMilanopartnersinclude:AdidasOriginals,Aeffe,Altaroma,ArmaniJeans,Damiani,Diesel,Dolce&Gabbana,Dior,ErmenegildoZegna,Fendi,Ferré,Guess,LeeJeans,LouisVuitton,Luisaviaroma.com,MandarinaDuck,Marnionlinestore,MaxMara,Moschillo-Falber,Privalia,RalphLauren,RobertoCavalli,Slowear,TheTeatroOlimpico(“OlympicTheatre”)inRome,TOD’S,Valentino,VogueItalia,WaltDisney,Alessi,Alitalia,Alstom,Apple,Bisazza,Blackberry,BMW,Bonduelle,Campari,Ducati,Emergency,Ferrari,Fiat,FratelliGuzzini,HeinekenItalia,GianniVersaceHome,IDEAZarvos,Illy,Imaginarium,Lago,Lego,LG,Luxottica,Maserati,Nike,Nivea,Philips,Piaggio,Piquadro,Pirelli,PoltronaFrau,Renault,Reebok,Volkswagen,Whirlpool,AbsolutVodka,AdobeSystems,AmnestyInternational,Barilla,Canon,CosmopolitanTV,CourmayeurNoirinFestival,Expedia.com,FaberCastell,Ferrero,FondazionePeggyGuggenheim,MontBlanc,Moritz,Nestlé,thePiccoloTeatroinMilan,Redbull,Siemens,Sony,Records,Swatch,Telecom,UniversalMusic,Unicef,Vodafone,YOOX,Whirlpool,WWFItalia,Zupi1861United,ACNielsen,ActionAid,Assorel,BritishCouncil,Candy,DeAgostini,Dietorelle,Ducati,Edelman,Erickson,GAP,H-Farm,K-EventsFilmmasterGroup,Ford,KlausDavi,Kraft,Mattel,McDonald’s,McCann-Erickson,Microsoft,MTV,Nolan,Ogilvy&Mather,Paramount,Publicis,Rana,RcsSport,RollingStone,Timberland,TVE,Yahoo,Warner


Photo Shooting Room | IED Milano

WorkSpacesandProfessionalLaboratories

ied milano

Photo Shooting Room | IED Milano


Calendarandprogramscalendar and programs

spring semester program calendar

• Wednesday,January30,2013:OrientationDay.• Monday,February4,2013:OrientationOpeningProgramandfirstdayoftheprogram.• ClassesMondaytoFriday,morningandafternoonbasedoncourseschedule.• EasterBreak:fromFriday,March29,2013toTuesday,April2,2013-classesstartWednesday,April3,2013.• LiberationDayHoliday:fromThursday,April25,2013toSaturday,April27,2013-classesstartMonday,April29,2013.• LaborDay:Wednesday,May1,2013.• Friday,June21,2013:Finaldayofclass.• Friday,June28,2013:Programclosure.

fall semester program calendar

• Monday,September2,2013:OrientationDay.• Wednesday,September4,2013:OrientationOpeningProgramandfirstdayoftheprogram.• ClassesMondaytoFriday,morningandafternoonbasedoncourseschedule.• AllSaints:fromFriday,November1,2013toSunday,November3,2013-classesstartMonday,November4,2013.• Sant’AmbrogioandImmaculateConception:fromSaturday,December7,2013toSunday,December8,2013-classesstartMonday,December9,2013.• Friday,December13,2013:Finaldayofclass.• Thursday,December19,2013:Programclosure.

Please note: Academic Year Programs are structured with both the Spring and Fall term calendar.

list of all semester programs

• InteriorDesign:ItalianContemporaryDesignandTrends-SpringSemester2013and2014• InteriorandSpatialDesign-FallSemester2013and2014• FashionDesign-BuildingaCollection-SpringSemester2013and2014• FashionDesign-CreativeCollections-FallSemester2013and2014• FashionJewelry-SpringSemester2013and2014• FashionJewelryDesign-FallSemesterstarting2014

list of all academic year programs

• InteriorDesign-SpringandFallSemester2013and2014• FashionDesign-SpringandFallSemester2013and2014• FashionJewelryDesign-starting2014

Academic Calendar 2013


Facultyprofilesfaculty profiles faculty profiles

beatrix alexander,graduatedinArtandPedagogyfromHamburgUniversitybeforemovingtoMilantoearnadegreeinFashionDesignfromtheIstitutoMarangoni,whereshefocusedonpatternmakingtechnique.ShehasworkedformanyprominentfashioncompaniesaspatternmakeranddesignerandhasbeenteachingatIEDMilanintheThreeYear,OneYearandMasterRSPprograms.

beatrix biagi,gemologistandBAinJewelryDesign,isadesignconsultantfortheJewelrymarket,founderofDesignandResearchinLondon,andcurrentDirectoroftheluxurydivisionatDesignGroupItalia,Milan.SheteachesatIEDMilano,thePolitecnicodiTorinoinAlessandriaandtheScuolaD’ArteeMestieriinVicenza.

alessandra bruno,applieshereducationandtraininginthefineartsandpaintingasamuralist,interiordecorator,furnituredesigner,professionaltextilecolorist,paperdecoratorandartconsultant.AlessandrahastaughtcolorclassesatIEDsince2003.

anna costella,holdsadegreeinArchitecturefromthePolitecnicodiMilanoandalsocompletedaMastersinDesignandManagement.Shecurrentlyworksasanindependentconsultantandinteriordesigner.

rachel dobsonholdsdegreesfromMiddlesexUniversityinFashionandTextilesandtheScottishCollegeofTextileswithapost-graduatediplomainTextileDesign.Shedesignsfabricsinherownstudioandworksasafreelancetextileconsultant.ShehastaughtatIEDsince2007.

alessia fardinhasextensiveandinternationalexperienceworkingasafashiondesigner.SheteachesaccessoriesandmenswearcollectionatIEDintheOneYearcourse.

veronica foschi isanarchitectandprimarilyworksingraphicillustrationandphotographyandownsherowndesignstudioinMilan.

alfonso granieri trainedasagraphicdesigneratIEDMilanoandbeganhisprofessionalcareerasanartdirector.CurrentlyAlfonso’sworkcentersoncreatingadvertisingcampaignsforprivateclients;focusingoncorporateidentityandfashion.HispastclientsincludeINGDirect,Reebok,MemineandKillerloop.

michele guazzone holdsadegreeinSociologyandCommunication.Hehasworkedintrendresearch,designpublication,andhasalongexperienceasprojectmanagerfordesignrelatedevents,lecturesandfestivals.

emma holborowgraduatedfromWinchesterSchoolofArtwithaDegreeinTextileDesignSpecializationKnittedTextiles.Sinceshehasworkedasmen’sandwomen’sknitwearconsultantanddesignerwithmajorcompaniessuchasPrada,Fendi,StudioFerre,andhastaughtatIED,MastersRSP,OneYearandThreeYearCoursessince2007.

runa lazzarinoisanhonoraryfellowandprofessoratthePolitecnicodiMilanoandUniversitàBicocca,herbackgroundisAnthropologicalandEthnologicalSciences.ShehaslecturedandpublishedextensivelyandfoundedtheDynamoscopio,aculturalassociationin2010andisinvolvedintrendresearch.ShehasbeenteachingatIEDsince2008inThreeYear,OneYearandMasterRSPcourses.

alberto marchesini,graduatedinArtsandHumanitiesatUniversitàdegliStudidiPavia.HehasworkedasalicensedguideinItaly.Hehaspublishedseveralessaysespeciallyfocusingontherelationshipbetweenpictorialartsandcinema.HecurrentlyteachesArtatIEDaswellasatseveralotherschoolsinMilan.

matteo menotto,graduatedinArchitecturefromIUAVandDesignatPolitecnicodiMilano,hasworkedinarchitecturefirmsandfreelanceintheareasofillustrationandgraphicandwebdesign.Hedivideshistime

betweenBerlinandMilan.MatteoteachesPersonalDesignatIEDMilanoandisaresearchfellowwithPolitecnicodiMilano,andalsoworksasafashionillustratorwith“ESMODBerlin”.

lia mondinahasadegreefromSaintMartin’sSchoolofArt,London,BA(hons)FashionDesignandTextileswithspecializationinknitwear.ShehasdesignedforGiorgioArmaniandMaxMara’sknitwearcollections.Liahasalsodevelopedknitwearstitchesforindustrialknittingmachines.

angelo montanini, graduatedinPaintingfromAccademiadiBelleArtidiBrera,hehasayearlongexperienceasteacherandasdidacticalcoordinatorfirstatIstitutoArtisticoMarangoniMilanandthenatIED,asteacheroffashiondrawingcoursesheldinItalianandEnglish(ThreeYearandOneYearcourses).Furthermore,hehasbeenworkingasfreelanceconsultantandillustratorfordifferentcompaniesrelatedtothefashionworldandthefieldofillustrationintheeditorialmarket.AngeloMontanini,trainedinPaintingattheAccademiadiBelleArtidiBrera,worksasafreelanceconsultantandillustratorfocusingonfashionandpublishing.AngeloteachesfashiondrawingatIEDMilan.


giovanni ottonello,graduatedinArchitecturefromGenoaUniversity.Hehasalongexperienceworkinginfashionandexhibitiondesign.Giovanniteachescoursesingraphic,design,fashion,cinema,photographyandcontemporaryartatIEDMilanoandrecentlylaunchedanewcourseonCostumeDesign.

mattia parlangeli holdsdegreesinIndustrialDesignandGraphicDesignManagementfromIEDMilano.HeisthefounderanddirectorofBureaucracy.wsDesignCompanywhichspecializesinartdirection,typedirection,andcorporateandeditorialdesign.

francesca peranitrainedasanarchitectatthePolitecnicodiMilanoandhasextensiveandinternationalexperienceworkingasanarchitect.Sheisthefounderoffrancescaperanienterprise,astudiopracticinginthefieldsofinteriorarchitectureandgraphicdesign.

marta petri graduatedinIndustrialDesignfromIEDMilanoandhasworkedinternationallyasanindependentconsultant,specificallyindevelopmentandresearchprojectswiththeLegoCompany.Sheusesseveraldifferentdrawingtechniquesandistheauthorofthedrawingmanual“FreeHandDesign”aboutdrawingasanimportantsupportofdesign.

ubaldo peveristudiedSculptureandTraditionalGoldsmithTechniquesfromAccademiadiBrera.Hehasexperiencecollaboratingingoldsmithlaboratories,designingandcreatingjewelrypieces,particularlywithunconventionalmaterials.HecurrentlyteachesanddirectsthegoldsmithlabatIEDMilanfortheOneandThreeYearprograms.

vittorio pieronigraduatedinInteriorDesignatIEDMilano.HehascollaboratedwithHotLabandhasbeeninvolvedinthedevelopmentandinteriordesignofyachtsandhotels.Herunsadesignstudiospecializedininterior,productandgraphicDesign.

mariagrazia rodi completedadegreeinJewelryDesignatIEDMilano.SheisthewinneroftheDeBeerscontest“ThenewDiamondsCreations".ShenowworkswiththeWorldGoldCouncilandteachesdesignmethodologyinternationally.ShehasbeenafacultymemberatIEDsince1994.

antonio romanoholdsadegreeinIndustrialDesignfromLaSapienza,Roma.HeisanexpertinyachtdesignandfounderofHotLab,aninternationallyacclaimedyachtdesignstudio.

paola rossi holdsadegreeinIndustrialDesign.Sheworksinconceptdesignandmaterialresearch,someof

herpastaccountsinclude:Indesit,FiatandSamsung.

monica salvestrinihasextensiveexperienceworkingforvariousartpublications.Sheholdsadiplomaof“expertofancientjewelry”fromSotheby’s.Monicafocusesonancientjewelryinherrolesasjournalist,instructorandspeakeratinternationalconferences.MonicahastaughtatIED,DomusAcademy,CORandotherassociationsandinstitutionsthroughoutEurope.

cristina silva holdsdegreesVisualArts,ArtHistoryandDrawingandPictorialTechniquesfromtheBreraAcademyofFineArtsinMilan.SheworkswithmuseumsandexhibitionsandteachesArtsinthemiddleandhighschools.

astrid speergraduatedinFashionDesignfromFHBielefeld,Germany.Sheworksinternationallyasafreelancedesignerindevelopmentofwomen’sunderwear.Sheisresearchescolors,trendsandproductpositioningonthemarketandownsherownstudioinMilansince1998.In2007shebeganteachingatIEDMilano.

amelia vallettaisanarchitect,journalist,andfounderofDesigntools,astudiospecializedintrendexploration.SheteachesatseveraluniversitiesinItalyandabroad.Amelia

haspublishedwidelyondesignandarchitecture.

gisella veroneseisanArchitectandalsocompletedaPhDinInteriorandSetDesignatPolitecnicodiMilano,andinIndustrialDesignEngineeringatBrunelUniversityWestLondon.Shetaughtinmanyinternationaldesignworkshopsandworkedinarchitecturalstudios,artgalleriesandPRagencies.AtIEDMilanosheteachesintheareasofinteriordesign,designhistory,andtrendsininteriorandindustrialdesign.

marco vicinanzaholdsanarchitecturedegreefromPolitecnicoMilan.HegainedextensiveexperiencecollaboratingwithdiversearchitecturefirmsinbeforeopeninghisownstudioinMilan.Marcohasdesignedforofficesandpublicspacesaswellasrestorationandrenovationprojectsforresidentialspaces.Inadditionhealsodesignscustom-madefurniture.

francesca vigna hasinternationalexperienceworkinginthefashiontrendandresearchfield.SheopenedafashionstorethatworkswithnumerousItalianandforeignbrands.InadditionsheworksonspecialworkshopsandstudentprojectsatIEDMilan.

faculty profiles faculty profiles

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Heartburn | Thesis Project

IED Semester and Academic Year Programs 2013

InteriorDesignSemesters

january february march april may june july august september october november december

semester in italian contemporary design and trends

contemporary art contemporary design 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF

design trends 1 workshop 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF graphic design 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF material trend

italian language

semester in interior and spatial design

material technology design trend 2 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF sketching 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF technical drawing 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF workshop 1

workshop 2

italian language


level and prerequisitesTheSpringSemesterprovidesaneducationalexperienceinthesystemandcultureofItaliandesign,withparticularattentiontocontemporarytrends,andmorespecificallyondesignlanguages.Coursesareaimedatpassionateapplicantswithnopreviousfieldstudiesorexperienceandqualifiedapplicants,suchasuniversitystudentsandprofessionalsinterestedinenrichingtheirpersonalknowledgeandunderstandingofthefield.TheIEDisaproject-basedenvironmentprovidingforbothindividualandteamstudentneeds;theheterogeneityofstudentswithinthecourses,bothintermsofculturalbackgroundandpreviousstudies,enrichtheteachingandlearningmethodology.InadditiontotheprerequisitesindicatedintheAdmissionandEnrolmentprocedurethatcanbedownloadedfromourwebsiteathttp://www.ied.edu/study-in-italy/general-informationSemesterandAcademicYearPrograms

studentapplicantsmustmeetthefollowingrequirementsinordertobeeligiblefortheprogram:- beingoodacademicstandingandgoodstandinginstudentconductmattersatthetimeofapplicationandwhentheprogramstarts;- havebasicknowledgeonarthistoryanddesignculture;- havebasicMicrosoftOfficeskills.

learning outcomes• Gainculturalandanalyticalskills.Developandimplementgraphicandcommunicationskills.• UnderstandthelatesttrendsofItaliandesign,theItalianfurnitureindustryandmajorfirms.• Understandnewmaterialtrendsandfinishing.• Gainandimproveteam-workingskills.

ItalianContemporaryDesignandTrends(Spring Semester)

italian contemporary design and trends italian contemporary design and trends

the programTheItalianContemporaryDesignandTrendssemesterisstructuredaroundthemaininternationaltradeshowsheldinMilanincluding:theSalonedelMobilefurnitureshowinMilanandtheDesignWeekthatfollows;theSaloneSatellite,Euroluce,InternationalBathroomExhibitionandtheInternationalHomeFurnishingsExpo.Throughoutthesemester,studentswillbeengagedindevelopingtechnicalandcriticalskillsintheclassroomandinsidethemaintradefairsthathighlighttheItaliandesignexperience.Theobjectiveofthe“trend”semesteristodeepenthestudents’understandingofthe“Italiandesignsystem”fromthemanagementanddesignmethodologyperspective.Coursecontentandsitevisitsfocusonbuildingasolidanalyticalandtheoreticalbase,inordertointerpretandunderstandtrends.


course descriptions

contemporary designExplorescontemporarytrendsanddesignlanguages,whichwillbeinvestigatedviashowroomvisitsandlectures.Lectureswillfocusonthecontemporarydomesticlife,initiallydeepeningvarioustypologiesofhouseswhichunderlinedifferentlifestyles.Thepurposeofthisfirstassignmentistounderstandthatthedesignofaphysicalspaceinfluencesthementalstateoftheoccupants.Attentionwillbefocusedoncontemporaryfurnituretrends,whichdefinetheneedsanddesiresoftheoccupants,notonlyfromapracticalandfunctionalpointofviewbutalsoanemotionalone.Thephysicalenvironmentwillbereadthroughtheanalysisofthecontemporaryproductionoffurnitureanddesignlanguages,focusingonshapesandforms,colors,textures,materials.Studentswillcreateabookoftrends:magazines,catalogues,showroomstourswillbeusedasresearchtoolsforthefinalpresentation.

contemporary artTheinstructorwillintroduce,analyze,compare,contrast,andjuxtaposetheprofileandtheworkofpainters,photographers,sculptors,performanceandvideoartistswhouseavarietyofmedia,materials,tools,andprocessestocreatetheirwork.Lectureswillbecomplimentedbysitevisitstogalleriesandexhibitions.

design trends IProvidestudentswiththeanalytical,culturalandeconomictoolsneededtoidentifyandanalyzetrendsindesign.ThecoursepreparesstudentsfortheMilanoDesignWeekbyprovidinganinvestigativemethodology.Thecourseincludesatheoreticalsection,todefinemethodsofanalysisandverificationofthemainmacroandmicrotrendsindesignandinteriordesign.Thefinalexamisaresearchprojectfocusedonasinglebrandofthefurnitureindustryconsidereda"trendsetter".

design workshopThecourseobjectiveistostructureacomprehensiveresearchprojectonamajormacroandmicrotrendthatemergedduringtheMilanDesignWeek.Beginningwithananalysisofwhatwaspresentedduringthecourseisdevelopedthroughclassroomexercisesintendedtodevelopacompletemappingofthemaindesignandinteriordesigntrends.Theareasanalyzedwillfocusonhomedesign,retailshopanddesign,entertainmentdesign.Attheendofthecoursestudentswillpresentacomprehensivetrendbookrelatingencompassingtheseexperiences.

graphic designFocusesonthebasicprinciplesofgraphicdesignandcompositionofdiverseelementswithattentiontothebalancebetweenthem.Aswelldifferencesindevelopingalayoutforprintingorrelativetoapresentationindigitalformatwillbeaddressed.Thecoursealsointroducesthefundamentalunderstandingofinformationtechnologyforgooddevelopingsoftwareskillsandfilemanagement.StudentswillacquirethebasicconceptsformanagingcreativeandtechnicaldigitalimagesusingAdobePhotoshop.AdobeIllustratortrainingwilladdressthegraphiclayoutofthetables.

materials trendsExplorestheimpressivechoiceofmaterialsavailabletodesigners,analyzingnewmaterialsandsurfacefinishesintheworkshopandvisitingtheshowroomsofthemostimportantItalianproducers.

italian languageSupportsstudentsintheenhancementoftheirindividuallanguageskills.Dependingontheinitiallevelofknowledge,studentswillgainbasicknowledgeorimplementtheirpreviouslyacquiredskillsinordertocommunicate,integratewithintheenlargedIEDcommunityandunderstandtheItalianwayoflife.

italian contemporary design and trends italian contemporary design and trends

contemporary design 4 CFcontemporary art 4 CFdesign trends i 6 CFdesign workshop 4 CFgraphic design 4 CFmaterials trend 4 CFitalian language 4 CF


level and prerequisitesTheFallSemesterprovidesaneducationalexperienceinthecultureofItaliandesign,withaspecificfocusonexperimentationondesignmethodologyandstudentresearchandprojectskillimplementation.Coursesareaimedatqualifiedapplicants,suchasSpringSemesterstudentsaswellasuniversitystudentsandprofessionalsinterestedinenrichingtheirpersonalknowledgeandunderstandingofthefield.TheIEDisaproject-basedenvironmentprovidingforbothindividualandteamstudentneeds;theheterogeneityofstudentswithinthecourses,bothintermsofculturalbackgroundandpreviousstudies,enrichtheteachingandlearningmethodology.InadditiontotheprerequisitesindicatedintheAdmissionandEnrolmentprocedurethatcanbedownloadedfromourwebsiteathttp://www.ied.edu/study-in-italy/general-information SemesterandAcademicYearPrograms,studentapplicantsmustmeetthe

followingrequirementsinordertobeeligiblefortheprogram:• beingoodacademicstandingandgoodstandinginstudentconductmattersatthetimeofapplicationandwhentheprogramstarts;• haveknowledgeoncontemporaryartanddesignhistory;• haveknowledgeoncurrentdesigntrendsandmaterials;• havevisualcommunicationskillssuchascomputergraphicsandbasicphotographyandrapresentationtechniques.

InteriorandSpatialDesign(Fall Semester)

interior and spatial design interior and spatial design

learning outcomes• UnderstandinganduseofItalianresearchanddesignmethods.• Improvementofcapacitytodevelopaprojectaccordingtothe“Italiandesignmethodology”.• ImplementationoftheknowledgeofthelatesttrendsofItaliandesignsystem.• Greaterappreciationandunderstandingofnewmaterialtechnologiesanddesigntechniques.•Improveabilitytoworkaspartofamultinationalstudentteamaspartofthefinalproject.• Learnnewandimprovetimemanagementskills.

the programTheInteriorandSpatialDesignsemesterisstructuredaroundthemajorinternationalFalltradeshowsinItalyincluding:theSalonedellaNautica(GenoaBoatShow)andthetwomostimportantbuildingfairs,theMADE(ArchitectureandBuildingShow)inMilanandtheSAIE(InternationalBuildingExhibition)inBologna.The“projectwork”semesterisstructuredaroundcoursesthatintroducetheItaliandesignsystem,understandingcompanyandmarketingdynamics,andanalyzingcurrenttrendsininteriordesignintermsoflanguage,formandmaterials.Studentswillusetheiranalyticalskillsandtheoreticalknowledgetodevelopandcompleteahands-onconceptualdesignprojectasafinalsemesterwork.


course descriptions

design trend IIDuringthecoursewilldiscussthetrendsregardingthescopeofyachtandinteriordesign.Projectswillbeanalyzedtogetherbothintermsoftechniqueandmaterialspayingparticularattentiontonewtypesofmaterialsandfinishesusedinvariousfields.Attentionisalsopaidtothevaluesofbrand-relateddesignandanalysisofthelifestyleofferedinthesiteorcatalog.Anintegralpartofthecoursewillbevisitstotradefairsthatwillenablestudentstomakeacriticalanalysisofcurrenttrends.

design workshop IInthisworkshopstudentswilldesignanexhibitionstandfortheMADEExpo(MilanoArchitetturaDesignEdilizia).Theprojectswillexaminedimensionalandfunctionalproblemsaswellasthevalueofexhibitingbrands.Thedesignphasewillfocusontheuseofreusableandrecyclablematerials.

design workshop IIInthisworkshopstudentswilldesignayachtforatargetdefinedmediumandforagivenbuilder.Inthedesignphaseconsiderationshouldbemadenotonlythetargetbutalsothebrandvaluesofthesite.Thefinallayoutshouldemphasizetheuseofsustainablematerialswhilebeingvisuallyimpressive.

materials technologyProvidesasolidfoundationinmaterialbehaviorwhichisfundamentaltotransforminganideaintorealityaswellasunderstandingtheexpressivepotentialoftraditionalandexperimentalmaterials.Teachingisapproachedfromthestandpointoftechnical-scientificandtechnologicalhistory.Thephysicalandmorphologicalcharacteristicsofmaterialsareexaminedaswellasprocessingtechnologies,industrialprocesses,andcraftsmanship.Thecoursecoversthestructureofabuildinginallitsaspects,analyzingtechnologicalprocessesandtechnical

propertiesofbuildingcomponents.Thisincludesstudyofnaturalandartificialmaterialsusedindefininganinteriorspacewithparticularreferencetotheaestheticandtechnical.

sketchingProvidestudentswiththetoolsandmethodsforunderstandingandrepresentingarchitectureandenvironment.Thecoursecoverstopicsrelatedtographictechniques(manualandinstrumental)anddifferentsystemsofrepresentation.Studentswillbecomefamiliarwiththetoolsofdesignandbeintroducedtothemainsoftware-aideddesignandimageprocessingapplications.StudentswillbecomeproficientintheuseofAutodeskSketchBook.Worksproducedwilldemonstratenewskillsinreadingandsummaryofthemorphological,functional,materialandtypologicalarchitecturesandenvironmentsinvestigated,andknowhowtoproperlyrepresent.

technical drawingIntroducesthestudenttographiccommunicationinthetraditionalsequence,withtheadditionofnewinnovationsinthedesignprocessinordertodevelopself-expression.Itprovidesexperienceswithgreaterdepthindrawingproblems,skillsandtechniques.StudentswillbecomeproficientwiththeuseofAutodeskAutocad.


design trends ii 4 CFdesign workshop i 4 CFdesign workshop ii 6 CFmaterials technology 4 CFsketching 4 CFtechnical drawing 4 CFitalian language 4 CF

interior and spatial design interior and spatial design

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InteriorDesignAcademicYearProgram

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academic year interior design

contemporary art contemporary design 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF

design trends 1 workshop 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF graphic design 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF material trend

ied forfuture

ied for future

material technology design trend 2 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF sketching 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF technical drawing 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF workshop 1

workshop 2

italian language italian language


level and prerequisitesTheInteriorDesignAcademicYearProgramprovidesaneducationalexperienceinthesystemandcultureofItaliandesign,withparticularattentiontocontemporarytrends,andmorespecificallyondesignlanguagesandtheirdevelopmentwithinaproject.Coursesareaimedatmotivatedapplicantswithnopreviousfieldstudiesorexperienceandqualifiedapplicants,suchasuniversitystudentsandprofessionalsinterestedinenrichingtheirpersonalknowledgeandunderstandingofthefield.TheIEDisaproject-basedenvironmentprovidingforbothindividualandteamstudentneeds;theheterogeneityofstudentswithinthecourses,bothintermsofculturalbackgroundandpreviousstudies,enrichtheteachingandlearningmethodology.InadditiontotheprerequisitesindicatedintheAdmissionandEnrolmentprocedurethatcanbedownloadedfromourwebsiteathttp://www.ied.edu/study-in-italy/

general-informationSemesterandAcademicYearPrograms,studentapplicantsmustmeetthefollowingrequirementsinordertobeeligiblefortheprogram:• beingoodacademicstandingandgoodstandinginstudentconductmattersatthetimeofapplicationandwhentheprogramstarts;• havebasicknowledgeonarthistoryanddesignculture;• havebasicMicrosoftOfficeskills.

InteriorDesign(Spring Semester and Fall Semester)

interior design interior design

learning outcomes• Improveculturalandanalyticalskills.• Developandemploygraphicdesignandcommunicationskills.• Identifytrendsindesignandindustry.• Recognizenewmaterialtrendsandfinishing.• Developandimproveworkingaspartofateam.• Demonstratecapacitytodevelopandmanageprojectsusingthe“Italiandesignmethodology”.• UnderstandingoftheItaliandesignsystem.• Appreciateandunderstandnewmaterialtechnologiesanddesigntechniques.• Improveabilitytoworkasmemberofastudentteamforthefinalproject.

the programTheAcademicYearprogramisintendedasanintensiveexperienceinthe“ItalianDesignCulture”inallofitsscopes.TheprogramisstructuredaroundthemajorinternationaltradeshowsinItalywhichprovideinsightonthelatestcontemporarytrendsandbecomestartingpointforabroaderdebateondesignanditscurrentlanguages,formalandexpressive.Visitingtradeshowsandshowrooms,aswellasactiveparticipationinlectures,discussionsandconfrontationwithfacultyandpeerswillallowstudentstoraisetheircultural

awareness,whiletheproject-basedexperienceswillprovidetheanalytical,thetechnicalandtechnologicalskillsandcompetencestodevelopdesignconceptsandexecutethemintoaprojectproposal.ThecourseisdividedintwosemestersmeanttounderlinetheimportanceofItaliandesignkeyelementsandcurrenttrendsandthemostsignificantfeaturesofitsworldwideacknowledgeddevelopment:-theSpringterm,focusedontheculturalbackgroundrelatedtodesign,enablesstudentsbothtoacquireknowledgeonItaliandesignanddeepentheirunderstandingofitsformal,matericandsensorialaspectswhilegainingthebasictechniquesofrepresentationandcommunication;-theFallterm,dedicatedtounderstandingdesignmethodologywhiledevelopingandimprovingtheirproject-basedskillsandcompetences.


course descriptions

contemporary designExplorescontemporarytrendsanddesignlanguages,whichwillbeinvestigatedviashowroomvisitsandlectures.Lectureswillfocusonthecontemporarydomesticlife,initiallydeepeningvarioustypologiesofhouseswhichunderlinedifferentlifestyles.Thepurposeofthisfirstassignmentistounderstandthatthedesignofaphysicalspaceinfluencesthementalstateoftheoccupants.Attentionwillbefocusedoncontemporaryfurnituretrends,whichdefinetheneedsanddesiresoftheoccupants,notonlyfromapracticalandfunctionalpointofviewbutalsoanemotionalone.Thephysicalenvironmentwillbereadthroughtheanalysisofthecontemporaryproductionoffurnitureanddesignlanguages,focusingonshapesandforms,colors,textures,materials.Studentswillcreateabookoftrends:magazines,catalogues,showroomstourswillbeusedasresearchtoolsforthefinalpresentation.

contemporary artTheinstructorwillintroduce,analyze,compare,contrast,andjuxtaposetheprofileandtheworkofpainters,photographers,sculptors,performanceandvideoartistswhouseavarietyofmedia,materials,tools,andprocessestocreatetheirwork.Lectureswillbecomplimentedbysitevisitstogalleriesandexhibitions.

design trends IProvidestudentswiththeanalytical,culturalandeconomictoolsneededtoidentifyandanalyzetrendsindesign.ThecoursepreparesstudentsfortheMilanoDesignWeekbyprovidinganinvestigativemethodology.Thecourseincludesatheoreticalsection,todefinemethodsofanalysisandverificationofthemainmacroandmicrotrendsindesignandinteriordesign.Thefinalexamisaresearchprojectfocusedonasinglebrandofthefurnitureindustryconsidereda"trendsetter".

design workshopThecourseobjectiveistostructureacomprehensiveresearchprojectonamajormacroandmicrotrendthatemergedduringtheMilanDesignWeek.Beginningwithananalysisofwhatwaspresentedduringthecourseisdevelopedthroughclassroomexercisesintendedtodevelopacompletemappingofthemaindesignandinteriordesigntrends.Theareasanalyzedwillfocusonhomedesign,retailshopanddesign,entertainmentdesign.Attheendofthecoursestudentswillpresentacomprehensivetrendbookrelatingencompassingtheseexperiences.

graphic designFocusesonthebasicprinciplesofgraphicdesignandcompositionofdiverseelementswithattentiontothebalancebetweenthem.Aswelldifferencesindevelopingalayoutforprintingorrelativetoapresentationindigitalformatwillbeaddressed.Thecoursealsointroducesthefundamentalunderstandingofinformationtechnologyforgooddevelopingsoftwareskillsandfilemanagement.StudentswillacquirethebasicconceptsformanagingcreativeandtechnicaldigitalimagesusingAdobePhotoshop.AdobeIllustratortrainingwilladdressthegraphiclayoutofthetables.

materials trendsExplorestheimpressivechoiceofmaterialsavailabletodesigners,analyzingnewmaterialsandsurfacefinishesintheworkshopandvisitingtheshowroomsofthemostimportantItalianproducers.

design trends IIDuringthecoursewilldiscussthetrendsregardingthescopeofyachtandinteriordesign.Projectswillbeanalyzedtogetherbothintermsoftechniqueandmaterialspayingparticularattentiontonewtypesofmaterialsandfinishesusedinvariousfields.Attentionisalsopaidtothevaluesofbrand-relateddesignandanalysisofthelifestyleofferedinthesiteorcatalog.Anintegralpartofthecoursewillbevisitstotradefairsthatwillenablestudentstomakeacriticalanalysisofcurrenttrends.

design workshop IInthisworkshopstudentswilldesignanexhibitionstandfortheMADEExpo(MilanoArchitetturaDesignEdilizia).Theprojectswillexaminedimensionalandfunctionalproblemsaswellasthevalueofexhibitingbrands.Thedesignphasewillfocusontheuseofreusableandrecyclablematerials.

contemporary design 4 CFcontemporary art 4 CFdesign trends i 6 CFdesign workshop 4 CFgraphic design 4 CFmaterials trend 4 CFdesign trends ii 4 CFdesign workshop i 6 CF

design workshop ii 4 CFmaterials technology 4 CFsketching 4 CFtechnical drawing 4 CFdesign workshop iii - ied for future 5 CFitalian language 8 CF



design workshop IIInthisworkshopstudentswilldesignayachtforatargetdefinedmediumandforagivenbuilder.Inthedesignphaseconsiderationshouldbemadenotonlythetargetbutalsothebrandvaluesofthesite.Thefinallayoutshouldemphasizetheuseofsustainablematerialswhilebeingvisuallyimpressive.

materials technologyProvidesasolidfoundationinmaterialbehaviorwhichisfundamentaltotransforminganideaintorealityaswellasunderstandingtheexpressivepotentialoftraditionalandexperimentalmaterials.Teachingisapproachedfromthestandpointoftechnical-scientificandtechnologicalhistory.Thephysicalandmorphologicalcharacteristicsofmaterialsareexaminedaswellasprocessingtechnologies,industrialprocesses,andcraftsmanship.Thecoursecoversthestructureofabuildinginallitsaspects,analyzingtechnologicalprocessesandtechnicalpropertiesofbuildingcomponents.Thisincludesstudyofnaturalandartificialmaterialsusedindefininganinteriorspacewithparticularreferencetotheaestheticandtechnical.

sketchingProvidestudentswiththetoolsandmethodsforunderstandingandrepresentingarchitectureandenvironment.Thecoursecoverstopicsrelatedtographictechniques(manualandinstrumental)anddifferentsystemsofrepresentation.Studentswillbecomefamiliarwiththetoolsofdesignandbeintroducedtothemainsoftware-aideddesignandimageprocessingapplications.StudentswillbecomeproficientintheuseofAutodeskSketchBook.Worksproducedwilldemonstratenewskillsinreadingandsummaryofthemorphological,functional,materialandtypologicalarchitecturesandenvironmentsinvestigated,andknowhowtoproperlyrepresent.

technical drawingIntroducesthestudenttographiccommunicationinthetraditionalsequence,withtheadditionofnewinnovationsinthedesignprocessinordertodevelopself-expression.Itprovidesexperienceswithgreaterdepthindrawingproblems,skillsandtechniques.StudentswillbecomeproficientwiththeuseofAutodeskAutocad.

design workshop iii - ied for future IEDAcademicYearstudentshavetheopportunitytoparticipateinanextra-curricularprojectincollaborationwithIEDCentroRicerche.IEDFORFUTUREisathree-yearinitiativethatbeginsin2012andwillconcludewithatthe2015UniversalExpositioninMilan.TheprojectbringstogethertheresourcesofIEDCentroRicerche,localinstitutionsandcompanies,researchersandstudents.IEDFORFUTUREinvolvesstudentsofinteriorandfashiondesignwhowillworktogetherasateaminordertoexploittheircombinedtalents,skillsandcreativity.Thefocusisontheuseofcreativedesignsolutionsasaresponsetocontemporaryrealitiesthatyoungpeoplefaceandhowanewgenerationcanbeacatalystforsocialinnovation.Themainthemesofthestudyinclude:youth,housing,mobility,learning,time,foodcultureandtheconceptof“sharing”.

StudentsoftheAcademicYearprogramswilladdresstheissuesofyouthandhousinginametaprojectonthephenomenonofco-housing.Theprojectwilladdressthephenomenonofsharedlivingspaces;specificallythecontemporaryrealityofun-relatedpeoplelivingtogether;suchasstudents,youngprofessionalsaswellaspeopleresidinginurbanareaswhereaccommodationisatapremium.Studentswillcombinethedesignanduseofinteriorspaceanddécortoenhanceandenableapeacefulandpracticalusageofthesharedhome.ThestartupdateisSeptemberof2012andtheprojectwillconcludewithapublicationinconjunctionwiththeUniversalExpoinMilanfromMaytoOctober2015.Allstudentsparticipatinginthisuniqueinitiativewillbecreditedascontributors.



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FashionDesignSemesters


semester in building a collection

italian language dressing and self

decorating comm.

4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF design applications 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF fashion drawing 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF intro to color

history of art+art in fashion

history of fashion and accessories

semester in creativecollections

italian language technical drawing 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF tech. of materials +

textile pattern drawing

4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF pattern making and tailoring

techniques 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF personal design

+ portfolio

design methodology

womenswear collection

menswear collection

knitwear project



level and prerequisitesTheSpringSemesterprovidesaneducationalexperienceinthesystemandcultureofItaliandesign,withparticularattentiontocontemporarytrends,andmorespecificallyondesignlanguages.Coursesareaimedatpassionateapplicantswithnopreviousfieldstudiesorexperienceandqualifiedapplicants,suchasuniversitystudentsandprofessionalsinterestedinenrichingtheirpersonalknowledgeandunderstandingofthefield.TheIEDisaproject-basedenvironmentprovidingforbothindividualandteamstudentneeds;theheterogeneityofstudentswithinthecourses,bothintermsofculturalbackgroundandpreviousstudies,enrichtheteachingandlearningmethodology.InadditiontotheprerequisitesindicatedintheAdmissionandEnrolmentprocedurethatcanbedownloadedfromourwebsiteathttp://www.ied.edu/study-in-italy/general-information

SemesterandAcademicYearPrograms,studentapplicantsmustmeetthefollowingrequirementsinordertobeeligiblefortheprogram:• beingoodacademicstandingandgoodstandinginstudentconductmattersatthetimeofapplicationandwhentheprogramstarts;• havebasicknowledgeonarthistoryanddesignculture;• havebasicvisualcommunicationskillssuchascomputergraphicsandbasicphotography.

learning outcomes• Identifytrends,designersandleadersofItalianfashionindustry.• Describeanddistinguishhistoricalperiodsandmovementsofartandfashion.• Combinetechnologicalskillandcreativeexpressiontoproducecomputergenerateddesignsforoutfitprototypes.• Employthecreativeprocessinordertocarryoutspecificprojectgoals.• Demonstratenewtimeandprojectmanagementskillsbyworkingindependently.

FashionDesign-BuildingaCollection(Spring Semester)

fashion design - building a collection fashion design - building a collection

the programTheFashionDesign-BuildingaCollectionSemesterisconceivedandstructuredasacomprehensiveoverviewontheItalianprotagonistsinfashiondesign:professionals,companies,eventsandtradefairsconnectedwiththeworldofstyle.StudentswillbeintroducedtotheunequalledatmosphereofItalianFashionWorld:withitscontinuousinnovationsinstyle,itsunrivallednumberofstyleproductionconnectedcompanies,itsworldwidefamousfashionshows,andit’sincredibleconcentrationofworldwidefamousfashionboutiques.Toallowacompletedevelopmentofprojectskills,thestudypathwaybeginswiththeintroductiontothekeyproblemslinkedtotheuseofcolor,anappraisalofcolormanagementmethods,consideredasaprojecttool.Atthesametime,particularemphasiswillbegiventothemaintechniquesofrepresentationofworks:bothfashiondrawing,containinganexplanationandrealizationofthebasicfemale/

maledrawingwithaparticularattentiononanatomyproportions,andcomputerdesignapplications,thestudyanduseofthesoftwaretoolsforthedesignandthecommunicationofacollection,developingvarioustechniquesappliedtofashiondesigning.Inadditiontothis,theculturalmodulerelatedtoartinfashion,historyoffashionandofaccessorieswillhighlighttheimportanceofvisualcommunicationandtheevolutionofstyleasthecoreknowledgetoidentifytheconnectionbetweenart,fashioncultureandtrendsinsociety.


course descriptions

introduction to colorDiscussionofthekeyissueslinkedtotheuseofcolor;appraisalofcolormanagementmethods,consideredasaprojecttool;theChromaticsystem;colorphysicsandchromaticharmony;theperceptionandthesocialuseofcolor;colormatchingtechniques;thereadingofLoeschepsychologicaltest;demonstrationsandpracticalexercisesoncolormatchingandcolorboarddevelopment.

computer design applicationsMasteryofPhotoshopandIllustratorinordertocompleteprojects.Introductiontothesoftwaretoolsusedforthedesignandthecommunicationofacollection,developingvarioustechniquesappliedtofashiondesigning.

fashion drawingGainingknowledgeandmasteryontherealizationofcorrectproportionsforfashiondrawing.

Theprogramcontainsanexplanationandrealizationofabasicfemale/maledrawing,withaparticularattentiononanatomyproportions.Consequently,studentswillanalyzebasicimagesexpresslystudiedforfashionfabricsrendering.Humanproportionsexplanation,dynamicbodymovement;explanationanddemonstrationofthechancetomakeafiguredrawinglooklikeawalkingtopmodelon“defilé”(frontalvision);movementevolution.Thedevelopmentofawalking“dummy”bycreativesolution(tracingfigureanddifferentproposalsforlegspositions);chromaticrepresentationtechniques;lightandshadow;introductiontothecorrectuseofmarkers,colorpencilsandothertoolsforfashionrendering;studyanddevelopmentofgraphic-chromatictechniques,drapingandpatternsofmainfabricsandfashionmaterials;studiestargetedtothehumanfigureandconsequentgraphicrendering,stylisticandformalsynthesisfordressdesigning;illustrationandrenderingtechniques.

history of art and art in fashionAnhistoricalandcriticalanalysisofmodernandcontemporaryartisticmovementsincludingartistsofthe19thand20thcentury.Impressionism,PostImpressionism,ArtNouveau,Expressionism,Cubism,Surrealismwillallbecovered.Sitevisitsincludingrelevanthistoricalsites,museumsandexhibitionsareanintegralpartofthiscourse.

history of fashionand accessoriesThefashionworldanditsevolutionfromthesecondpartofthe19thcenturytotoday;introductiontothemostsignificantrudimentsofhistoryofcostumefromtheItalianRenaissancetoNapoleon;therelationshipsbetweenpoliticalandsocialchangesandcostumedevelopment;thefundamentalroleoffashiondesignersandaccessoriesdesignersinthesechanges,theabilitytotranslateallwiththeirownabilitiesandunderstandingofFashion.

dressing and self-decoratingcommunicationHow“dressing”isameansofindividual,socialandculturalcommunication.Clothingandaccessoriesarefiltersandjunctionsforthearticulationofthedynamicdialoguesamongstme,myself,mybody,theothers,myculture,andmyexpectations.Analysiswillfocusonthedifferentcommunicationlevelsmediatedbyclothes;communicatingmyself:workonthedifferentcommunicationlevelsmediatedbyclothes;culturalbackground;decoratingthesenses;keywordsandmoodboards.Projectworkwillconsistofproducingafashion/jewelry/accessoriescollectionandbookproject.


introduction to color 4 CFcomputer design applications 6 CFfashion drawing 6 CFhistory of art and art in fashion 4 CFhistory of fashion and accessories 6 CFdressing and self-decorating communication

4 CF

italian language 4 CF

fashion design - building a collection fashion design - building a collection


level and prerequisitesTheFallSemesterprovidesaneducationalexperienceinthecultureofItaliandesign,withaspecificfocusonexperimentationondesignmethodologyandstudentresearchandprojectskillimplementation.Coursesareaimedatqualifiedapplicants,suchasSpringSemesterstudentsaswellasuniversitystudentsandprofessionalsinterestedinenrichingtheirpersonalknowledgeandunderstandingofthefield.TheIEDisaproject-basedenvironmentprovidingforbothindividualandteamstudentneeds;theheterogeneityofstudentswithinthecourses,bothintermsofculturalbackgroundandpreviousstudies,enrichtheteachingandlearningmethodology.InadditiontotheprerequisitesindicatedintheAdmissionandEnrolmentprocedurethatcanbedownloadedfromourwebsiteathttp://www.ied.edu/study-in-italy/general-information SemesterandAcademicYearPrograms,studentapplicantsmustmeetthe

followingrequirementsinordertobeeligiblefortheprogram:• beingoodacademicstandingandgoodstandinginstudentconductmattersatthetimeofapplicationandwhentheprogramstarts;• haveknowledgeoncontemporaryartandfashionhistory;• haveanunderstandingofcoloranditsapplication;• havevisualcommunicationskillssuchascomputergraphics,drawingskillsandbasicphotography.

FashionDesign-CreativeCollections(Fall Semester)

fashion design - creative collections fashion design - creative collections

learning outcomes• Getasolidbasiceducationinthedisciplinesofprojectdesign,themethodologyusedandthemostimportanttechnicaloperationsaspects.• Obtainspecificknowledgeofdesignprojectbasis.Particularattentioninthissensewillbeemployedinthelearningofpatternmakingandtailoringtechniques,technologyoffabricsandthemethodsofprojectdesignandcoordinationofthecollectionsofwomen’s,men’sandknitwearclothing.• Encouragethedevelopmentofpersonalattitudesandstyleinthedesignandillustrationfield.

the programTheFashionDesign-CreativeCollectionswillgivethenecessaryinstrumentstoapproachtothefashiondesignprocess,basedupontheinterdisciplinaryconnectionofthemainoutcomesstudentsachieveinthetechnicalarea,focusedonthetextilemanufacturing,thedetailedrepresentationofanoutfitandthebasicpatternmakinganddressmakingtechniquesnecessarytocreatedesignedgarment.Inaddition,themethodologymodulewillintroducestudentstothecorrectdevelopmentofafashiondesignproject,dividedintothreemainareas:womenswear,menswearandknitwearcollectionproject,eachofthemconsideredandanalyzedinallofitsspecificandrelevantfeatures.Thefinalpartofthecoursewillrepresentanopportunitytoenablestudentstofindtheirownpersonalstyleindrawingandwillendwiththepreparationofabookcontainingaselectionofthebestyear’sprojects.


course descriptions

design methodologyIntroducescontemporarytrendsanddesignersinordertogainconsciousnessaboutone’sidentityandpositioningvis-a-visfashion.Thisservesasthefoundationforthefollowingcoursecomponentsandprojects:research,detectionandanalysisofaconcept;stylisticknowledgeofthesectorandoftrends;ideadevelopment;keyelementsofthemoodboard;realizationofabookofmaterialsandcolors;applicationoftheindividualworkingandpresentationofafinalbook.

design project i: womenswear collectionIntroductiontothefundamentalsofdesigningofacoordinatedcollectionofwomen’sclothing.Researchontrendsandfabricsforthechosentheme,inordertofindtherightideasandtheinspiration,whichwillbedevelopedafterwards.Maintopicsinclude:realizationofabook,startingfromthechoiceoftheconcept;thepresentationofthemoodboardsforatmosphere;thecolorsandtheinspirationkeywordsandimages,focusingthenonsingletheme.Thecourseconcludeswithafinalpresentationofacollectionbookconsistingof:figuredesigns,detailsinthestyle,colors,fabricswatcheswiththedescriptionoftheyarns,quality,supplier,art,numberetc.

design project ii: menswear collectionIntroductiontothefundamentalsofdesigningacoordinatedcollectionofmen’sclothing.Researchontrendsandfabricsforthechosentheme,inordertofindtherightideasandtheinspiration,whichwillbedevelopedafterwards.Maintopicsinclude:realizationofabook,startingfromthechoiceoftheconcept;thepresentationofthemoodboardsforatmosphere;colorsandtheinspirationkeywordsandimages,focusingthenonsingletheme.Thecoursewillconcludewithafinalpresentationofacollectionbookconsistingof:figuredesigns,detailsinthestyle,colors,fabricswatcheswiththedescriptionoftheyarns,quality,supplier,art,numberetc.

introduction to knitwear and knitwear labThecoursewillenablestudentstoexplorethevariousknittingtechniques,toexperimentwithyarnandcolordirectlyonthemachinesinordertoacquirenewskillsandknowledge.Thiscourseintroducesthefieldofknitwearbyfocusingonthefollowingmaintopics:analysisofknitweardesign,researchandexperimentation.Emphasisonuseofcolor,textureandtheabilitytocreatenewknitwearforms.Learnhowtoexploitdiversetechniquesandcombinationsoftechniques,useofyarnstoachievetheeffectbest.In

additionstudentswillexaminevariousknittingtechniques,experimentwithyarnandcolordirectlyonthemachinesinordertogainprocessualandtechnicalknow-how.

pattern making and tailoring techniquesCoversthebasicspatternmakingandtailoringtechniques.Particularemphasiswillbegiventothewomenswearandmenswearcoordinatedcollectionsandtheirrealization.Conceptsofpatterncuttingandsewing,withaspecificglossaryoftermsnecessarytodevelopthetechnicalabilitytomakegarmentpatternsandprototypeswillbecovered.Adetailedanalysisofthetechnicaltermsanddesignforthecreationofthefollowingpatterns:skirt,trouser,bodice,corset,dress,t-shirt,sleeves,collars,pockets,buttoningandfastening,zippersandcuttingplacement.

design methodology 4 CFdesign project i: womenswear collection

6 CF

design project ii: menswear collection

6 CF

introduction to knitwear and knitwear lab

4 CF

pattern making and tailoring techniques

6 CF

personal design and portfolio 4 CFtechnical drawing 6 CFtechnology of materials and textile pattern drawing

6 CF




personal design and portfolioIsconcernedwithimprovingconfidenceandabilityindrawingandexaminesavarietyofapproachesthatcanbeusedinfashionillustration.Thisisthebasisforthecreationofafinalpersonalportfolio.Maincoursetopicsinclude:researchpreliminarytomood-boards;technicaldrawingforfashionandtherepresentationofstudent’scollectionitems;studyofthemaintechniquesexperimentedinillustrations;studyofthemoreinnovativeandexperimentalillustrationtechniques(suchasmedia,sprayart,collageandperformance)aimingatleadingeverystudenttothedevelopmentofapersonaldrawinglanguage;realizationofapersonalportfoliothatwillbesubmittedfortheexam.

technical drawingDevelopsnewskillsandmasteryofflatdrawingtechniquesnecessaryforgarmentrepresentation,inaclearanddetailedwayinordertocomplywithmarketrequirementsandproductmanagement.Maintopicscoveredinthecourseinclude:technicaldetails(size,fastening,folding,buttoning);senseoftheproportionsinreferencetothesymmetries;perspectiveandprojection;stylizationoftheidealoutlineforproportionsofcroquis.

technology of materials and textile pattern drawingModule 1- Technology of MaterialsThiscoursegivesthestudentsafoundationofallaspectsoffabric-fromthefibertothefinishinordertodevelopatechnicalknowledgeofthetextilemanufacturingprocessandalsoanunderstandingofthedifferenttypesoffabrics.Studentswillpreparea‘textilebook’whereeachtypeoffabricmustbeidentifiedwithasamplealongwithadefinition(bothtechnicalanddescriptive)andaphotographicexampleofthetypeoffabricmadeupinagarment.Maintopicscoveredinthiscourseinclude:generalintroduction(naturalandsyntheticfibers);fabricstructures:woven;dyeingandprintingprocesses;fabricfinishing;suitabilityoffabricstospecificgarmentshapes;identificationandanalysisoffabrics-individualresearch.

Module 2- Textile Pattern DrawingThiscoursefocusesonhowtoexperimentwithtextiletechniquesofconstruction,embellishmentandprintsoastobecomeawareofthepossibilitiesofexpressionbymeansofthefabric.Maincoursetopicsandstudentsworksinclude:understandingofthecharacteristicsofthematerialsused;analysisoftextilepatternandtexturetechniqueswithinachosentrend;developmentofavisuallyexcitingcollectionoftextiledesignsrelevanttothechosentrend;creation

ofastimulatingimpactexploringcreativesenseofstyledevelopedinvariouspatternmakingtechniques.




FashionDesignAcademicYearProgram


academic year fashion design

italian language italian language dressing and self

decorating comm.

4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF design applications 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF fashion drawing 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF intro to color

history of art+art in fashion


ied for future

technical drawing 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF tech. of materials +

textile pattern drawing

4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF pattern making and tailoring

techniques 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF personal design

+ portfolio

design methodology

womenswear collection

menswear collection

knitwear project

ied for future



level and prerequisitesTheFashionDesignAcademicYearProgramprovidesaneducationalexperienceinthesystemandcultureofItaliandesign,withparticularattentiontocontemporarytrends,andmorespecificallyondesignlanguagesandtheirdevelopmentthroughadesignproject.Coursesareaimedatpassionateapplicantswithnopreviousfieldstudiesorexperienceandqualifiedapplicants,suchasuniversitystudentsandprofessionalsinterestedinenrichingtheirpersonalknowledgeandunderstandingofthefield.TheIEDisaproject-basedenvironmentprovidingforbothindividualandteamstudentneeds;theheterogeneityofstudentswithinthecourses,bothintermsofculturalbackgroundandpreviousstudies,enrichtheteachingandlearningmethodology.InadditiontotheprerequisitesindicatedintheAdmissionandEnrolmentprocedurethatcanbedownloadedfromourwebsiteathttp://www.ied.edu/study-in-italy/

general-information SemesterandAcademicYearPrograms,studentapplicantsmustmeetthefollowingrequirementsinordertobeeligiblefortheprogram:• beingoodacademicstandingandgoodstandinginstudentconductmattersatthetimeofapplicationandwhentheprogramstarts;• havebasicknowledgeonarthistoryanddesignculture;• havebasicvisualcommunicationskillssuchascomputergraphicsandbasicphotography.

learning outcomes• Developskillsettoidentifyandforecasttrends.• IdentifyleadingItalianfashionindustrydesignersandpersonalities.• Understandingoftheroleofculture,history,fashionandartasitrelatedtomodernfashion.• Produceagarmentutilizingthetoolsofillustration,computerdesign,andpatternandtailormaking.• Usetheprinciplesofprojectdesignaspartofthe“Italiandesignsystem”.

FashionDesign(Spring Semester and Fall Semester)

fashion design fashion design

• Learnpatternmakingandtailoringtechniques,technologyoffabricsandthemethodsofprojectdesignandcoordinationofthecollectionsofwomen’s,men’sandknitwearclothing.• Improveandproducenewworksaspartofapersonalprofessionalportfolio.• Developgoodtimemanagementandteamworkskillsaspartofgroupprojectwork.

the programTheFashionDesignAcademicYearProgram isconceivedandstructuredasacomprehensiveoverviewontheItalianprotagonistsinfashionandtextiledesign:professionals,companies,eventsandtradefairsconnectedwiththeworldofstyle.StudentswillbeintroducedtotheunequalledatmosphereofItalianFashionWorld,withitscontinuousinnovationsinstyle,itsunrivallednumberofstyleproductionconnectedcompanies,itsworldwidefamousfashionshows,andit’sincredibleconcentrationofworldwidefamousfashionboutiques.ThecourseisdividedintwosemestersmeanttounderlinetheimportanceofItaliandesignkeyelementsandcurrenttrendsandthemostsignificantfeaturesofitsworldwideacknowledgeddevelopment:-thefirstone,focusedonthetechnicaltoolsandculturalbackgroundrelatedtofashion,enablesstudentsbothto

managethemaintechniquesofrepresentationofworks(traditionalandcomputeraided)andtofocusonthemeaningofthe‘fashion’conceptinWesternsociety;-thesecondonegivesanapproachtothefundamentalskillsandtechniquesnecessarytodesignclothingcollections(womenswear,menswearandknitwear)andtosupervisetechnicaldevelopment,choiceoffabricsandco-ordination.Theprogrambeginswiththeintroductiontoissuesrelatedtotheusecolorandthebasicsofvisualrepresentations.Thisincludesareviewofbasicmale/femaleanatomicaldesign,fashiondrawingandtheintroductionofcomputer-baseddesignapplications.Thesubjectsofartandfashionhistoryarecoveredaswelltoallowstudentstodrawparallelsandcontrastsbetweenart,fashion,popularcultureandtrends.Thesecondhalfoftheprogramfocusesonthefashiondesignprocessandisdividedintothreemainareas:womenswear,menswearandknitwearcollectionproject.Eachspecificareaisreviewedandanalyzed(textilemanufacturingandthebasicpatternmakinganddressmakingtechniquesnecessarytocreatedesignedgarments).Thecourseconcludeswithstudentsdefiningandexpressingtheirownpersonalstyleintheirfinalproject.Aselectionofprojectswillbehighlightedinaspecialpublication.


course descriptions

introduction to colorDiscussionofthekeyissueslinkedtotheuseofcolor;appraisalofcolormanagementmethods,consideredasaprojecttool;theChromaticsystem;colorphysicsandchromaticharmony;theperceptionandthesocialuseofcolor;colormatchingtechniques;thereadingofLoeschepsychologicaltest;demonstrationsandpracticalexercisesoncolormatchingandcolorboarddevelopment.

computer design applicationsMasteryofPhotoshopandIllustratorinordertocompleteprojects.Introductiontothesoftwaretoolsusedforthedesignandthecommunicationofacollection,developingvarioustechniquesappliedtofashiondesigning.

fashion drawingGainingknowledgeandmasteryontherealizationofcorrectproportionsforfashiondrawing.

Theprogramcontainsanexplanationandrealizationofabasicfemale/maledrawing,withaparticularattentiononanatomyproportions.Consequently,studentswillanalyzebasicimagesexpresslystudiedforfashionfabricsrendering.Humanproportionsexplanation,dynamicbodymovement;explanationanddemonstrationofthechancetomakeafiguredrawinglooklikeawalkingtopmodelon“defilé”(frontalvision);movementevolution.Thedevelopmentofawalking“dummy”bycreativesolution(tracingfigureanddifferentproposalsforlegspositions);chromaticrepresentationtechniques;lightandshadow;introductiontothecorrectuseofmarkers,colorpencilsandothertoolsforfashionrendering;studyanddevelopmentofgraphic-chromatictechniques,drapingandpatternsofmainfabricsandfashionmaterials;studiestargetedtothehumanfigureandconsequentgraphicrendering,stylisticandformalsynthesisfordressdesigning;illustrationandrenderingtechniques.

history of art and art in fashionAnhistoricalandcriticalanalysisofmodernandcontemporaryartisticmovementsincludingartistsofthe19thand20thcentury.Impressionism,PostImpressionism,ArtNouveau,Expressionism,Cubism,Surrealismwillallbecovered.Sitevisitsincludingrelevanthistoricalsites,museumsandexhibitionsareanintegralpartofthiscourse.

history of fashion and accessoriesThefashionworldanditsevolutionfromthesecondpartofthe19th

centurytotoday;introductiontothemostsignificantrudimentsofhistoryofcostumefromtheItalianRenaissancetoNapoleon;therelationshipsbetweenpoliticalandsocialchangesandcostumedevelopment;thefundamentalroleoffashiondesignersandaccessoriesdesignersinthesechanges,theabilitytotranslateallwiththeirownabilitiesandunderstandingofFashion.


design methodologyIntroducescontemporarytrendsanddesignersinordertogainconsciousnessaboutone’sidentityandpositioningvis-a-visfashion.Thisservesasthefoundationforthefollowingcoursecomponentsandprojects:research,detectionandanalysisofaconcept;stylisticknowledgeofthesectorandoftrends;ideadevelopment;keyelementsofthemoodboard;realizationofabookofmaterialsandcolors;applicationoftheindividualworkingandpresentationofafinalbook.

introduction to color 4 CFcomputer design applications 6 CFfashion drawing 6 CFhistory of art and art in fashion 4 CFhistory of fashion and accessories 6 CFdressing and self-decorating communication

4 CF

design methodology 4 CFdesign project i: womenswear collection

4 CF

design project ii: menswear collection

4 CF

introduction to knitwear and knitwear lab

4 CF

pattern making and tailoring techniques

2 CF

personal design and portfolio 4 CFtechnical drawing 4 CFtechnology of materials and textile pattern drawing

4 CF

design project iii - ied for future 5 CFitalian language 4 CF



design project i: womenswear collectionIntroductiontothefundamentalsofdesigningofacoordinatedcollectionofwomen’sclothing.Researchontrendsandfabricsforthechosentheme,inordertofindtherightideasandtheinspiration,whichwillbedevelopedafterwards.Maintopicsinclude:realizationofabook,startingfromthechoiceoftheconcept;thepresentationofthemoodboardsforatmosphere;thecolorsandtheinspirationkeywordsandimages,focusingthenonsingletheme.Thecourseconcludeswithafinalpresentationofacollectionbookconsistingof:figuredesigns,detailsinthestyle,colors,fabricswatcheswiththedescriptionoftheyarns,quality,supplier,art,numberetc.

design project ii: menswear collectionIntroductiontothefundamentalsofdesigningacoordinatedcollectionofmen’sclothing.Researchontrendsandfabricsforthechosentheme,inordertofindtherightideasandtheinspiration,whichwillbedevelopedafterwards.Maintopicsinclude:realizationofabook,startingfromthechoiceoftheconcept;thepresentationofthemoodboardsforatmosphere;colorsandtheinspirationkeywordsandimages,focusingthenonsingletheme.Thecoursewillconcludewithafinalpresentationofacollectionbookconsistingof:figuredesigns,detailsinthestyle,colors,fabricswatcheswiththedescriptionoftheyarns,quality,supplier,art,numberetc.

introduction to knitwear and knitwear labThecoursewillenablestudentstoexplorethevariousknittingtechniques,toexperimentwithyarnandcolordirectlyonthemachinesinordertoacquirenewskillsandknowledge.Thiscourseintroducesthefieldofknitwearbyfocusingonthefollowingmaintopics:analysisofknitweardesign,researchandexperimentation.Emphasisonuseofcolor,textureandtheabilitytocreatenewknitwearforms.Learnhowtoexploitdiversetechniquesandcombinationsoftechniques,useofyarnstoachievetheeffectbest.Inadditionstudentswillexaminevariousknittingtechniques,experimentwithyarnandcolordirectlyonthemachinesinordertogainprocessualandtechnicalknow-how.

pattern making and tailoring techniquesCoversthebasicspatternmakingandtailoringtechniques.Particularemphasiswillbegiventothewomenswearandmenswearcoordinatedcollectionsandtheirrealization.Conceptsofpatterncuttingandsewing,withaspecificglossaryoftermsnecessarytodevelopthetechnicalabilitytomakegarmentpatternsandprototypeswillbecovered.Adetailedanalysisofthetechnicaltermsanddesignforthecreationofthefollowingpatterns:skirt,trouser,bodice,corset,dress,t-shirt,sleeves,collars,pockets,buttoningandfastening,zippersandcuttingplacement.



personal design and portfolioIsconcernedwithimprovingconfidenceandabilityindrawingandexaminesavarietyofapproachesthatcanbeusedinfashionillustration.Thisisthebasisforthecreationofafinalpersonalportfolio.Maincoursetopicsinclude:researchpreliminarytomood-boards;technicaldrawingforfashionandtherepresentationofstudent’scollectionitems;studyofthemaintechniquesexperimentedinillustrations;studyofthemoreinnovativeandexperimentalillustrationtechniques(suchasmedia,sprayart,collageandperformance)aimingatleadingeverystudenttothedevelopmentofapersonaldrawinglanguage;realizationofapersonalportfoliothatwillbesubmittedfortheexam.

technical drawingDevelopsnewskillsandmasteryofflatdrawingtechniquesnecessaryforgarmentrepresentation,inaclearanddetailedwayinordertocomplywithmarketrequirementsandproductmanagement.Maintopicscoveredinthecourseinclude:technicaldetails(size,fastening,folding,buttoning);senseoftheproportionsinreferencetothesymmetries;perspectiveandprojection;stylizationoftheidealoutlineforproportionsofcroquis.

technology of materials and textile pattern drawingModule 1 - Technology of MaterialsThiscoursegivesthestudentsafoundationofallaspectsoffabric-fromthefibertothefinishinordertodevelopatechnicalknowledgeofthetextilemanufacturingprocessandalsoanunderstandingofthedifferenttypesoffabrics.Studentswillpreparea‘textilebook’whereeachtypeoffabricmustbeidentifiedwithasamplealongwithadefinition(bothtechnicalanddescriptive)andaphotographicexampleofthetypeoffabricmadeupinagarment.Maintopicscoveredinthiscourseinclude:generalintroduction(naturalandsyntheticfibers);fabricstructures:woven;dyeingandprintingprocesses;fabricfinishing;suitabilityoffabricstospecificgarmentshapes;identificationandanalysisoffabrics-individualresearch.

Module 2- Textile Pattern DrawingThiscoursefocusesonhowtoexperimentwithtextiletechniquesofconstruction,embellishmentandprintsoastobecomeawareofthepossibilitiesofexpressionbymeansofthefabric.Maincoursetopicsandstudentsworksinclude:understandingofthecharacteristicsofthematerialsused;analysisoftextilepatternandtexturetechniqueswithinachosentrend;developmentofavisuallyexcitingcollectionoftextiledesignsrelevanttothechosentrend;creation

ofastimulatingimpactexploringcreativesenseofstyledevelopedinvariouspatternmakingtechniques.

design workshop iii - ied for future IEDAcademicYearstudentshavetheopportunitytoparticipateinanextra-curricularprojectincollaborationwithIEDCentroRicerche.IEDFORFUTUREisathree-yearinitiativethatbeginsin2012andwillconcludewithatthe2015UniversalExpositioninMilan.TheprojectbringstogethertheresourcesofIEDCentroRicerche,localinstitutionsandcompanies,researchersandstudents.IEDFORFUTUREinvolvesstudentsofinteriorandfashiondesignwhowillworktogetherasateaminordertoexploittheircombinedtalents,skillsandcreativity.Thefocusisontheuseofcreativedesignsolutionsasaresponsetocontemporaryrealitiesthatyoungpeoplefaceandhowanewgenerationcanbeacatalystforsocialinnovation.Themainthemesofthestudyinclude:youth,housing,mobility,learning,time,foodcultureandtheconceptof“sharing”.StudentsoftheAcademicYearprogramswilladdresstheissuesofyouthandhousinginametaprojectonthephenomenonofco-housing.Theprojectwilladdressthephenomenonofsharedlivingspaces;specificallythecontemporaryrealityofun-relatedpeoplelivingtogether;suchas

students,youngprofessionalsaswellaspeopleresidinginurbanareaswhereaccommodationisatapremium.Studentswillcombinethedesignanduseofinteriorspaceanddécortoenhanceandenableapeacefulandpracticalusageofthesharedhome.ThestartupdateisSeptemberof2012andtheprojectwillconcludewithapublicationinconjunctionwiththeUniversalExpoinMilanfromMaytoOctober2015.Allstudentsparticipatinginthisuniqueinitiativewillbecreditedascontributors.




FashionJewelrySemesterProgram


semester in fashion jewelry

italian language

dressing and self decorating comm.

4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF free hand drawing +

rendering techniques

4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF art in fashion + visits


mate-rials

jewel lab

history of jewelry

design methodology

fashion Jewelry project



level and prerequisitesThisprogramprovidesaneducationalexperienceinthesystemandcultureofItaliandesign,withparticularattentiontocontemporarytrends,andmorespecificallyondesignlanguages.Coursesareaimedatpassionateapplicantswithnopreviousfieldstudiesorexperienceandqualifiedapplicants,suchasuniversitystudentsandprofessionalsinterestedinenrichingtheirpersonalknowledgeandunderstandingofthefield.TheIEDisaproject-basedenvironmentprovidingforbothindividualandteamstudentneeds;theheterogeneityofstudentswithinthecourses,bothintermsofculturalbackgroundandpreviousstudies,enrichtheteachingandlearningmethodology.InadditiontotheprerequisitesindicatedintheAdmissionandEnrolmentprocedurethatcanbedownloadedfromourwebsiteathttp://www.ied.edu/study-in-italy/general-information SemesterandAcademicYearPrograms,studentapplicantsmustmeetthe

followingrequirementsinordertobeeligiblefortheprogram:- beingoodacademicstandingandgoodstandinginstudentconductmattersatthetimeofapplicationandwhentheprogramstarts;- havebasicknowledgeonarthistoryanddesignculture;- havebasicvisualcommunicationskillssuchascomputergraphicsandbasicphotography.

FashionJewelry(Fall Semester)

fashion jewelry fashion jewelry

learning outcomes• CapacitytoidentifyandanalyzeItalianfashionindustrytrendsandleaders.• Recognizehistoricalperiodsandmovementsinthedevelopmentoffashion,artandjewelry.• LearntousePhotoshopproficiently.• Developfreehanddrawingandrenderingtechniques.• Executeajewelryprojectfromconcepttosketchestofinaldesign.• Usethedesignmethodologyandtechniquestotransformcreativeexpressionintojewelry.• Employthecreativeprocessinordertoformulateandexecuteprojects.

the programTheFashionJewelrysemesterisauniqueopportunityforstudentsinterestedinafutureinthefieldtodevelopthetechnicalskillsandknowledgebasethatarenecessarytobeacreativeandprofessionalsuccess.Theprogramtrainsstudentsinprojectdesignbyfocusingonthetechnicalskillsandmethodologiesthatarenecessarytotakeaninitialconceptstudyitsfeasibilityanddevelopafinalcollection.Thejewelrydesignerisaninterpreterof“hidden”signs.Theirheightenedsensitivitytoaestheticsandintuitionallowsthemtotranslatethesymboliclanguageofthebodyandbehaviorintotangibleobjectsandshapes.Ifjewelryisthephysicalrepresentationofthesesymbols,thenthepiecesonechoosestowearreflectone’sindividualvalues.Thecapacitytorecognizesymbolsandtransformthemintoaconcreteaestheticformiscrucialforthejewelrydesigner.Thesemesterisfocusedontheoreticalstudiesaswellaspractice-basedmodulesondesigningandprojectrealizationthatreinforcesthenecessitymethodologytodesignacollectionandwillofferthepracticalskillsandtoolsforthemtoexpresstheircreativityandtorealizetheirdesigns.


course descriptions

representation techniquesModule 1 - Free-hand DrawingAllowsstudentstodeveloptheirabilityandcreativecapacitytotranslateplansintofree-handvisualexpressions.Thiswillassisttheminbecomingfamiliarwithdrawingtoolsandmasterdrawingspaceeffectively.Coursetopicsinclude:free-handdrawing,elementsofvisualperceptionandproportions;studyofshapes,volumes,lightsandshadows;basicgeometricalconstructions,descriptivegeometry,orthogonalprojectionsandperspective;theprinciplesoffree-handdrawingfromstraightlines,simpleshapesandvolumestorotations,permeationsandexplosions;thejewels:synthesisandfree-handgraphicaltranslationofjewelsonthedrawingpaper.

Module 2 - Rendering and Graphic Design (Photoshop)Studentswillmasterthemaincomponentsoftheapplicationfrom

theanalysisoftheinterfaceandcommandstotheprocessingandmodificationofimages.ThecoursewillcoverPhotoshop’smainfeatures:workspace;digitalimages,colorsettings;selectionsandlayers,retouchandtransforminstruments.Coursetopicsinclude:introductiontothesoftwaretoolsusedforthedesignandthecommunicationofacollectionaswellasthedevelopmentofjewelrydesigntechniques.StudentsarerequiredtousePhotoshoptocarryoutprojectsinmanyoftheirothercourses.

history of art and art in fashionAnhistoricalandcriticalanalysisofmodernandcontemporaryartisticmovementsincludingartistsofthe19thand20thCentury.Impressionism,PostImpressionism,ArtNouveau,Expressionism,Cubism,Surrealismwillallbecovered.Sitevisitsincludingrelevanthistoricalsites,museumsandexhibitionsareanintegralpartofthiscourse.

representation techniques 6 CFhistory of art and art in fashion 4 CFhistory of fashion and accessories 6 CFdressing and self-decorating communication

4 CF

history of jewelry 2 CFmaterials and jewel lab 4 CFmethodology and project i: fashion jewelry

4 CF


fashion jewelry

Pleasenote:starting in 2014 IED Milano will offer the opportunity of diverse Fashion Jewelry Design Semesters and Academic Year.

history of fashion and accessoriesThefashionworldanditsevolutionfromthesecondpartofthe19th

centurytotoday;introductiontothemostsignificantrudimentsofhistoryofcostumefromtheItalianRenaissancetoNapoleon;therelationshipsbetweenpoliticalandsocialchangesandcostumedevelopment;thefundamentalroleoffashiondesignersandaccessoriesdesignersinthesechanges,theabilitytotranslateallwiththeirownabilitiesandunderstandingofFashion.


history of jewelryIntroducestudentstothestudyandanalysisofthehistoryofjewels,givingemphasistothemeaningandvaluestheyhadthroughoutthedifferentagesandsocieties.HistoryofJewelsisfocusedonspecificdesignersandgenresuptopresentdaytrends.Periodsandtopicscoveredinthiscourseinclude:theBelleÉpoque:Cartier,the“Ghirlandastyle”andtheintroductionofplatinum;thediamondnewcut;l’ArtNouveau:Laliqueandtheothergreatjewelers.SpreadofsuchstyleintheotherEuropeancountries;theDecoperiod:theimportanceonthearcheologicaldiscoveriesandtheinfluenceoftheMiddleEast;theThirties:thesuccessof“allwhiteanddiamonds”jeweler;theForties:thewarperiod;theFifties:theeconomicrecoveryandthefashionof“alldiamonds”jewelry;theSixties/Seventies:theartistjewelers,freedominthoughts;thecontemporaryperiod:thedesigners.

fashion jewelry


materials and jewel labModule 1 - MaterialsIntroducingstudentstothemainstones,metalsandnon-conventionalmaterialsusedinthedevelopmentofajewelrydesigncollectiontobecomeawareofthepossibilitiesofexpressiongivenbymeansoftraditionalandnon-traditionaltools.Thestudyandtheanalysisofthemaingems(themostimportantphysicalfeatures,thetreatments,thesynthesis,thesimilarmaterialsandtheimitation);preciousmetalsandthedemonstrationoftheirapplications;thecurrentexperimentalandnonconventionalmaterialsusedfortherealizationofajewel.Therewillalsobepracticalexercisesduringclass.

Module 2 - Jewelry LabThiscourseintroducesthevariousgoldsmithtechniquesandthefundamentaltoolsandequipmentofatraditionaljewelrylab.Realizationofsomedistinctivejewelryobjectsandprototypestogiveaviewaboutthemostimportantgoldsmithtechniquesincluding:fusing;soldering;waxmodeling;texturing;tutoringonindividualdevelopment;finalrealizationofaprototype.

methodology and project i: fashion jewelryModule 1 - MethodologyIntroducescontemporarytrendsanddesignersinordertogainconsciousnessaboutone’sidentityandpositioningvis-a-visfashion.Thisservesasthefoundationforthefollowingcoursecomponentsandprojects:research,detectionandanalysisofaconcept;stylisticknowledgeofthesectorandoftrends;ideadevelopment;keyelementsofthemoodboard;realizationofabookofmaterialsandcolors;applicationoftheindividualworkingandpresentationofafinalbook.

Module 2 - Fashion Jewelry ProjectThiscoursebringstogetherproperuseofdesignmethodologywiththemaininstrumentsrequiredfordevelopingaprofessionaldesignbriefincludingproperresearchoncurrentjewelrytrendsanddesigners.Alsocoveredishowadesignconceptevolvesintoanewproductline.Thecoursewillconcludewiththerealizationofaprojectbookincluding:research,conceptdefinition,productandtargetsegmentbriefs,sketchesofideasdevelopment,technicaldrawingsofselecteditems,renderings,descriptionofmaterialsusedandmanufacturingprocesses,technicaldetails.

fashion jewelry


fashion jewelry


Startingfromitsfoundingin1966theIEDhasplacedhightechandqualitycraftsmanshipthatreflectcontinuityofthetraditionsoftheclassicalartisanatthecenterofitsacademiccurriculumandprojectmethodology.ThissynthesishascreatedaoneofakindexperienceandopportunityuniquetoIEDprograms.IEDFirenzeisthusabletocallupontheinfinitecultural,artisticandtechnicalresourcesmaturedovercenturiesthatdefineanddistinguishtheremarkableregionofTuscany.

IEDFirenzeopenedin2008inthehistoriccenterofFlorenceinthe“CasadellaCreatività”aninitiativeofthemunicipalgovernmentofFlorenceasaspacetopromotedialogue,creativityandperformance.

InFall2012IEDFirenzehasmovedtoanewcampusinahistoricalandprestigiousbuildinginviaBufalini,closetotheDuomo,whereitsmissiontopromotecreativityiscontinuing.

TheIEDFirenzeSemesterProgramisbasedaroundthetraditionalstudyabroadmodelwherebystudentsselectcoursesforthesemesteroffering.TheFashionCommunicationprogramhasadiversethemeandfocuseachsemesterwhichallowsstudentstospecializeindifferentareas.Studentschoosebetweensevencoursesofferedeachtermandenrollinaminimumoffour.AtIEDFirenzestudentsalsohavetheoptionofchoosingtheAcademicYearoptionbyenrollinginanytwoconsecutivesemesterstocreateaAcademicYear-areaofconcentration.

IEDFirenzefocusesonutilizinglocalresourcesthroughindustrypartnershipsandfostersanatmosphereofinnovation.Studentsengagewithlocaldesignprofessionals,businessesandinstitutionsaspartoftheirprojectwork.

IED FIRENZE

SemesterProgramsIEDFirenze

IED Firenzevia Bufalini 6/R

"è necessario instaurare reti lunghe, in modo tale che il vero sapere transiti dal fare al pensare senza interruzioni".

"it is crucial to construct long-term connections to allow the free flow of true knowledge from thought to action".

Aldo Bonomi

Student at work | IED Firenze


View of the school | IED Firenze

IEDFirenzePartnersIED FIRENZE

IEDFirenzepartnersinclude:CasadellaCreatività,FlorenceCityCouncil,RegioneToscana,MaggioMusicaleFiorentino,LuisaViaRoma,EmilioPucci,Warnaco(CalvinKleinunderwear),PauricSweeney,Fendi,Publiacqua,Controradio,ThePergolaTheatre,Diarpel,CTS,LCDeditions,PartnersofPalazzoStrozziAssociation,DanzainFiera,LeatherSchoolofFlorence,StudioMarangoni,GoldWorld,SwitchProject,GumDesign,ArabeschidiLatte,FirenzedeiTeatri,Km-0,D’avenza,RifinizioneSantoStefano,OpificoJim,LegambienteToscana,ConsorzioChiantiClassico,Tenax,KidStudio,RauchDesign,RollingStone,PicameMagazine,EdizioniZero,Ottagono,ExibArt,H-art,2DM,CaffeCorsini,ComunediSpoleto,Saatchi&Saatchi,Dada,ToscanaIn,GiulioTanini,ToscanaPromozioneedEx-t.


View of the school from the inner garden | IED Firenze

FlorenceisthefocalpointoftheItalianrenaissanceandhometoanincrediblecultural,artisticandarchitecturalpatrimony.Theseproudtraditionsarestillpartoftheeconomicandcreativefabricandareafundamentalcomponentofthecurriculum.Florenceoffersstudentsaninspirationalpatrimonyofartisticandculturalheritagethatservesasthebackdroptothedidacticofferandprograms.

IEDFirenzemovedtoanewlocationinSeptember2012inViaBufalini,juststepsawayfromtheDuomodiFirenze.

ThenewfacilityispartofalargercollaborationwiththeEnteCassadiRisparmiodiFirenze.TheEnteisthefoundationoftheSavingsBankofFlorencewhichpromotesandfinancesprojectsofhistoricconservationandpreservationinFlorence.FuturecollaborationbetweenIEDFirenzeandtheEnteCassadiRisparmioinclude:TheRinascimentoDigitale:developmentofnewtechnologyandmedia,OMA:promotionanddevelopmentofartisantraditionsandproductsaswellasdevelopmentofurbanredesigninitiativesandprograms.

Thenewspaceispartofanarchitecturalrequalificationprojectofthe20thcenturybuildingwithinthecontextofthemedievalcity.The1957structure,designedbyGiovanniMichelucci(notedarchitectoftheSantaMariaNovellarailwaystationin1934andtheChiesadell’AutostradadelSole,bothinFlorence)willbetransformedintoaneducationalandculturalmeetingspacewheretheIEDFirenzeissituated.Theprojecthastwophases. ThefirstwascompletedinFall2012withtheopeningofthemainspace.In2013thefinalphasewillbecompleteandencompass14classrooms,4computerlabs,auditorium,fashionarchive,administrativeofficesandpublicexhibitionspace.IEDFirenzewillhavethecapacitytoofferpubliceventsincollaborationwithlocalandinternationalpartners.Currentinitiativesunderdevelopmentinclude:• Publicexhibitionspaceforartistsanddesigners. • DevelopingconferenceswithAldoColonetti,IEDFirenzeScientificDirectorandDirectorofOttagono(Italiandesignandarchitecturemagazine).• Collaborativeprojectswiththemajorculturalinstitutions,Florencemunicipalgovernmentandartisan-relatedorganizations. • Workshopsandseminarsopentothepublic. • Hostinternationaleducationprograms.

IED FIRENZE

WorkSpacesandFacilities


CalendarandProgramsCalendar and programs

spring Semester Program calendar• Wednesday,January30,2013:OrientationDay• Monday,February4,2013:ProgramOpeningandfirstdayoftheprogram.• ClassesMondaytoFriday,morningandafternoondependingoncourse’sschedule.• SpringBreak:fromFriday,March29,2013toTuesday,April2,2013-classesstartWednesday,April3,2013.• LiberationDayHoliday:fromThursday,April25,2013toSaturday,April27,2013-classesstartMonday,April29,2013.• LaborDay:Wednesday,May1,2013.• Friday,June21,2013:Lastdayofcourses.

fall Semester Program calendar• Monday,September2,2013:OrientationDay• Wednesday,September4:ProgramOpeningandfirstdayoftheprogram.• ClassesMondaytoFriday,morningandafternoondependingoncourse’sschedule.• AllSaints:fromFriday,November1,2013toSunday,November3,2013-classesstartMonday,November4,2013.• Thursday,December19,2013:Lastdayofcourses.

Please note: Academic Year Programs are structured with both the Spring and Fall term calendar.

Academic Calendar 2013

Calendar and programs

list of all semester programs• FashionCommunication-SpringSemester2013and2014• FashionMarketing-FallSemester2013and2014• FashionEvents-SpringSemester2014• NewMedia-FallSemester2014

list of all academic year programs• FashionCommunicationandMarketing-Spring2013andFall2014Semesters• FashionMarketingandEvents-FallandSpring2014Semesters• FashionEventsandNewMedia-Spring2014andFall2015Semesters• FashionCommunicationandMarketing-Spring2014andFall2015Semesters


SemesterProgramsandAcademicYearPrograms

february 2013 october 2013 february 2014 october 2014

semester programs fashioncommunication

fashionmarketing

fashionevents

new media for fashion

academic year programs fashion communication and marketing

academic year programs fashion marketing and events

academic year programs fashion events and new media

| 104 |IED Semester and Academic Year Programs 2013 | 104 |



FashionCommunicationSemester


level and prerequisitesTheFashionCommunicationSemesterProgramsatIEDFirenzeareaunique,focusedandpracticalintroductiontothefashionindustryandthecentralroleofcommunication.Thisthemeisdevelopedthroughthecoursesoffered,thecompanieschosenforcollaborationsandtheprojectthatconcludesthesemester.InadditiontotheprerequisitesindicatedintheAdmissionandEnrollmentprocedurewhichthatcanbedownloadedfromourwebsiteathttp://www.ied.edu/study-in-italy/general-information SemesterandAcademicYearProgramstudentsmustalsobeingoodacademicstandingandgoodstudentconductatthetimeofapplicationandatthestartoftheselectedprogram.

learning outcomesLearningoutcomesinclude:• Identificationandcorrectuseoffundamentalprinciplesindiscussionandprojectwork.• Developmentandapplicationofanalyticalandcriticalthinking.• Workindependentlyandaspartofateam.• Recognizethemulti-facetednatureofthefashionindustryanduseofeffectivecommunication.• Capacitytogiveandreceiveconstructivefeedback.

FashionCommunication(Spring Semester)

fashion communication fashion communication

the programTheFashionCommunicationsemesterformsthebasisoftheprogrambydrawingtogetherthevariousdisciplinesthatmakeupthecorevisionoftheprogram.ProjectworkandcollaborationwithcompaniesandindustryprofessionalsarethefoundationoftheIEDphilosophy.TheFashionCommunicationSemesterProgramfocusesonkeyelementsofcommunicationandeventsappliedtothefashionindustry.Pleaseviewthefollowingchartfordetailsoncourses:


course descriptions

fashion communicationStudentslearnthecorrectmethodsandcriteriatoconsiderincreatingafashioncommunicationstrategy.Thefashionsectorasanewtypeofcommunicationsthatrangesfromtheadvertisingmessagetothemajorevent.

fashion historyTheevolutionofstylesandtastesinWesternfashionsfromitsoriginstothemid-nineteenthcentury.Inadditiontoprovidingabasichistoricalandculturalgrounding,thecoursesetsouttostimulatethedevelopmentofthecriticalandanalyticalskillsnecessaryforstudentstointerpretcontemporarytrends.

semiotics for fashionThestudyofsignsandtheiridentification,meaningandclassification.Thesemioticconceptsappliedtofashionasaparticularlyrelevantfieldfortheuseofsymbolsinadvertisement,runways,eventsandeverytypeofcommunication.

digital communication iDigitalProjectManagement: theopportunitiesofferedbynewinformationtechnologiesandcommunicationhavebroughttoaconvergenceofmediaoftelecommunicationsandofinformationregardingfashionprojects.

fashion materialsThecourseoffersananalysisofthefactorsthatcontributetothestructureofafashioncollection:fromtheproductionoffabricstothecompositionofafashionproductandthedifferentelementsthatcreateit.

fashion communication 4 CF 3 US creditfashion history 4 CF 3 US creditsemiotics for fashion 4 CF 3 US creditdigital communication i 4 CF 3 US creditfashion materials 4 CF 3 US creditintroduction to fashion events 4 CF 3 US creditvisual language 4 CF 3 US credit

fashion communication

introduction to fashion eventsCoversthebasicsofFashionEventplanningandcommunicatingstartingwiththestudyofcasehistoriesofevents.Dealswiththeinterconnectivityofphysicalanddigitalplanningandhowtoeffectivelymanageaproject,clientoreventwithdigitaltoolstoincreaseintegratedcommunicationstrategies.

visual languageIntroductiontoaesthetics;anhistoricalandcriticalanalysisofthemostimportantmodernandcontemporaryartisticandfashionmovements,inrelationtothedevelopmentofsocietyandofculture.

fashion communication




FashionMarketingSemester


level and prerequisitesTheFashionMarketingfocusisdevelopedthroughthecoursesoffered,thecompanieschosenforcollaborationsandtheprojectthatconcludesthesemester.Importantcoursesandtopicssuchasbrandingandfashionmarketing,whicharethebasesforthecreationofeffectiveandstrategicmarketingplans,coherentbrandphilosophyandimageconstructionandultimatelygoodsaleswillbethoroughlycoveredintheclassroomaswellasutilizedinstudentprojectworkandpresentations.InadditiontotheprerequisitesindicatedintheAdmissionandEnrollmentprocedurewhichthatcanbedownloadedfromourwebsiteathttp://www.ied.edu/study-in-italy/general-information SemesterandAcademicYearProgramstudentsmustalsobeingoodacademicstandingandgoodstudentconductatthetimeofapplicationandatthestartoftheselectedprogram.

learning outcomesLearningoutcomesinclude:• Identificationandcorrectuseoffundamentalprinciplesindiscussionandprojectwork.• Developmentandapplicationofanalyticalandcriticalthinking.• Recognizethemulti-facetednatureofthefashionindustryanduseofeffectivecommunication.• Capacitytogiveandreceiveconstructivefeedback.

FashionMarketing(Fall Semester)

fashion marketing fashion marketing

the programThe2011classprojectfortheFashionMarketingcourseswasananalysisoftheKenScottbrand.Studentspreparedandpresentedare-launchofthebrand.Aspartoftheproject,studentsmetwithadesignerfromKenScott,hadaccesstothecompanyarchivesandgavetheirfinalpresentationsforamemberoftheKenScottinternationalmarketingteam.TheFashionMarketingSemesterProgramfocusesonkeyelementsofcommunicationandeventsappliedtothefashionfield.Pleaseviewthefollowingchartfordetailsoncourses:


course descriptions

brandingTheIdentificationofacompany’sidentity,imageandvaluesasafoundationforitseffectivecommunication,successandgrowth.

communication and public relationsPrerequisites: Fashion Communication or equivalent.Howtousethepressoffice;howtorelateandcommunicatetootherrolesinthefashionworldfromdesignerstomarketers,fromphotographersandothercommunicatorstoclients.

digital communication iiPrerequisites: Digital Communication I or equivalent.Theopportunitiesofferedbynewinformationtechnologiesandcommunicationhavebroughttoaconvergenceofmediaoftelecommunicationsandofinformationregardingfashionprojects.Thecoursestudiesthisphenomenon,illustratedinitsrecentdevelopmentsandinrelationtothemainfashiontrends.Itexploresthepossibleapplicationswithreferencestotheirevolution,technicalcomponentsandproduction.

fashion marketing

branding 4 CF 3 US creditcommunications and public relations 4 CF 3 US creditdigital communication ii 4 CF 3 US credithistory of fashion photography and styling

4 CF 3 US credit

fashion event communication 4 CF 3 US creditfashion marketing i 4 CF 3 US credittrend forecasting 4 CF 3 US credit

history of fashion photography and stylingThroughthestudy,aestheticresearchandcamerasettings,photographersreflectartistic,culturalandsocialchanges.Thecoursepaysparticularattentiontofashionphotographyandconcentratesonthecontributionsoftechniquesandaestheticlanguagesthatrepresentfashionphotographyanditsmaintestimonials.

fashion event communicationThenotionsregardthefieldofbrandandproductcommunicationinallitsphasesfromconcepttocreation,diffusionandcommunication.Includestheanalysisoftherelationshipbetweencommunicationandfashionevents,theirstrategicimportanceandpossiblefuturescenarios.

fashion marketing iThecourseoffersthebasicsofmarketinginboththeoreticalandtechnicalterms.Fromtheoriesandstrategiestoaidcomprehensionofcommercialcontextstotheroleofadvertisingbusinessesintheestablishmentofafashionbrand.

trend forecastingDefinition,researchandanalysisofthelatesttrendsandoftheprofessionalprofileofthecoolhunter.Corporatecommunicationsanditsdifferenttechniquesandstrategies.

fashion marketing




FashionEventsSemester


level and prerequisitesTheFashionEventssemesterfocusesonacompanycollaborationtodevelopaconsistentandeffectiveeventdependingonthecompany’scurrentneeds.Eventtypesincludearunwayshow,party,exhibit,etc.andeventgoalsmayincludeaproductlaunch,re-launch,companyre-positioningorothermainobjective.TheIEDapproachoffersstudentstheuniqueopportunitytoworkdirectlywithindustryprofessionalsaspartoftheiracademicexperienceandprofessionaldevelopmentthankstolong-standingrelationshipswithItalianfashionanddesignindustryleaders.InadditiontotheprerequisitesindicatedintheAdmissionandEnrollmentprocedurewhichthatcanbedownloadedfromourwebsiteathttp://www.ied.edu/study-in-italy/general-information SemesterandAcademicYearProgramstudentsmustalsobeingoodacademicstandingandgoodstudentconductatthetimeofapplicationandatthestartoftheselectedprogram.

learning outcomesLearningoutcomesinclude:• IdentificationofelementsintheFashioneventfieldandtheircorrectandefficacioususe.• Developmentandapplicationofanalyticalandcriticalthinkingtopracticalprojects.• Recognitionofthemulti-facetednatureofthefashionindustryanduseofeffectivecommunicationwithotherprofessionals.• Capacitytogiveandreceiveconstructivefeedback.• Positiveparticipationinaneffectivephotoshootproject.

the programIn2010,studentsofFashionEventscreatedauniqueeventatJulesandJim,avintageclothingstoreinFlorence.Theypromotedandrantheeventwhichincludedthecreationofa“stylingcorner”anda“shootingbackdrop”whereeventgoerscouldchooseoutfits,havetheirhairstyledandphotostaken.

FashionEvents(Spring semester 2014)

fashion events fashion events

course descriptions

communication and advertisingPrerequisites: Fashion Communication, Communication basics or equivalent.Theroleofadvertisingincommunicationstrategies;studyoftypesofadvertisement,mediaandmessageandhowtheycombineintocohesivecommunicationforfashioncompaniesandproducts.

digital communication iiiPrerequisites: Digital Communication I and II or equivalent.Theopportunitiesofferedbynewinformationtechnologiesandcommunicationhavebroughttoaconvergenceofmediaoftelecommunicationsandofinformationregardingfashionprojects.Thecoursestudiesthisphenomenon,illustratedinitsrecentdevelopmentsandinrelationtothemainfashiontrends.Itexploresthepossibleapplicationswithreferencestotheirevolution,technicalcomponentsandproduction.

fashion event organizationOrganizationofanytypeofeventrequiresin-depthknowledgeofthecompany,targetandproduct.Thiscoursedelvesintotheplanning,notionandusefultipstokeepinmindwhenorganizingfashionevents.

fashion history (modern)TheevolutionofstylesandtastesinWesternfashionsfromitsoriginstothemid-nineteenthcentury.Inadditiontoprovidingabasichistoricalandculturalgrounding,thecoursesetsouttostimulatethedevelopmentofthecriticalandanalyticalskillsnecessaryforstudentstointerpretcontemporarytrends.

fashion styling and shootingPrerequisites: History of Fashion Photography or equivalent.Styleanalysisandresearch,definitionoftotallooksanduseofprofessionalphotographicequipmenttocreateafashionshootforaneditorial,catalogueorcompany/productcommunicationstrategy.

fashion trends Creationofatrendbookbasedontradefairsandsocio-culturalanalysis.Targetidentificationandstyleresearcharekeyfeaturesofthiscourse.Trendforecastingknowledgeishighlyrecommendedbutnotcompulsory.

fashion writingStartingwitheditorialquestionsandacompany,thestudentsareaskedtocreateastory,bothvisualandwritten,thattakesintoaccountthestylesandidentityportrayedbythebrand.

communication and advertising 4 CF 3 US creditdigital communication iii 4 CF 3 US creditfashion event organization 4 CF 3 US creditfashion history (modern) 4 CF 3 US creditfashion styling and shooting 4 CF 3 US creditfashion trends 4 CF 3 US creditfashion writing 4 CF 3 US credit




NewMediaSemester


level and prerequisitesTheNewMediaCommunicationsemesteratIEDFirenzeoffersthemostadvancedcourseswithastrongemphasisonthelatesttechnologyanduseofnewmediaapplicationsforthefashionindustry.TheNewMediafocusisdevelopedthroughthecoursesofferedandthecompanieschosenforcollaborationsandtheprojectthatconcludesthesemester.InadditiontotheprerequisitesindicatedintheAdmissionandEnrollmentprocedurewhichthatcanbedownloadedfromourwebsiteathttp://www.ied.edu/study-in-italy/general-information SemesterandAcademicYearProgramstudentsmustalsobeingoodacademicstandingandgoodstudentconductatthetimeofapplicationandatthestartoftheselectedprogram.

learning outcomesLearningoutcomesinclude:• IdentificationofNewMediatoolsandtheircorrectandefficacioususe.• Developmentandapplicationof

analyticalandcriticalthinkingtopracticalprojects.• Obtainanin-depthknowledgeofNewMediaandInteractiveMediaandhowtouseiteffectivelyandcritically.• Recognitionofthemulti-facetednatureofthefashionindustryanduseofeffectivecommunicationwithotherprofessionals.• Positiveparticipationinaneffectivevideocreationand/orvisualmerchandisingproject.• Capacitytogiveandreceiveconstructivefeedback.

the programThe2011project(BloggersfromFlorence4ever)illustratedhowabusinesscanenhancetheircommunicationeffectivenessusingnewmedia.InparallelwithLuisaViaRoma’sFlorence4evereventstudentstalkedwithprofessionalbloggersandusedacombinationofself-designedblogs,websitesandappsinordertoillustratethenewcommunicationplatformfortheirchosentarget.

NewMedia(Fall Semester 2014)

new media new media

course descriptions

new media communicationPrerequisites: Fashion Communication, Public Relations or equivalent.Methodsandstrategiesforcommunicatingaprojectusingnewandtraditionalmedia:recognizingthecreativeprocess(fromconceptiontocompletion),choosingandorganizingtheinformation,interactingwiththedialoguepartner,studyingthemosteffectivecommunicationmodeltoadopt.

new media managementPrerequisites: Digital Communication I and II or equivalent. Dealswiththeapplicationoftechnologicaltoolsandmethodologiestotheartisticproductionofaestheticsforfashion,includingfieldssuchaseventplanning,installations,videosandallcommunicativeexpressionsthatdealwithtransversalformsofcommunications.

fashion graphicsFashionGraphicsandtheforefrontingoftherelationbetweenimageandwordinaspecificfieldorprojecttodefineandcommunicatetheproductmoreefficientlyinallfieldspertainingtofashion,includingmovies,fashionshows,editorials,etc.

fashion marketing iiPrerequisites: Fashion Marketing I or equivalent. Basic marketing knowledge is required.Strategicmarketing;fromcurrentdiversecommercialcontextstotheroleofguerrillatechniquesandnewmediaintheestablishmentofafashionbrand.

the italian fashion systemPrerequisites: Fashion History or equivalent.AnoverviewofItalianFashionthroughtheanalysisoftheuniqueeconomic,socialandstylefactorsthatcreateMadeinItalyproducts.CompanystructuresandItaliandesignersarestudiedandlocalcompaniesvisited.

video languageExaminesvideotechniques:supports,duplications,systemsandmorebyanalyzingequipmentandstoryboardcreationtoarriveatafinishedproduct.

visual merchandisingPrerequisites: Branding or equivalent.Analysesthetechniquesandapplicationsofproductandbranddisplayinginallretail,showroom,fairanddigitalcontexts.

new media communication 4 CF 3 US creditnew media management 4 CF 3 US creditfashion graphics 4 CF 3 US creditfashion marketing ii 4 CF 3 US credititalian fashion system 4 CF 3 US creditvideo language 4 CF 3 US creditvisual merchandising 4 CF 3 US credit




FashionCommunicationandMarketingAcademicYearProgram


level and prerequisitesAcademicYearparticipantsmustbeatleast18yearsofageandhaveavalidhighschooldegree.AcademicYearsrequirethatparticipantsfollowandattendallcourseswithinthelimitsoftheattendancepolicy.FurtherinformationcanbefoundontheIED'swebsiteat:http://www.ied.edu/study-in-italy/general-information Inaddition,shouldtheywishtotransfercredits,theymustputforththerequesttotheirhomeuniversity.Allandanycredittransferswillbeissuedbytheirhomeinstitution.

learning outcomesLearningoutcomesinclude:• Identificationandcorrectuseoffundamentalprinciplesindiscussionandprojectwork.• In-depthknowledgeofkeyaspectsoftheCommunicationandMarketingfields.• ProduceworktobeincorporatedintoaprofessionalportfolioDevelopmentandapplicationofanalyticalandcriticalthinking.

• Autonomousandgroupworkexperienceincludingtimemanagmentandleadershipskills.• Recognizethemulti-facetednatureofthefashionindustryanduseofeffectivecommunication.• Capacitytogiveandreceiveconstructivefeedback.

the programAcademicYearsareintensiveyear-longprogramscomposedoftwosemesters.Unlikesemesterprogramsacademicyearsrequirethatstudentsfollowallofthecoursesofferedinbothsemesterscreatinganintensiveexperienceandadiversecurriculum(eachsemesterhasadifferentfocus)andthuspreparingparticipantstoeitherworkinthefashionworldorcontinuewiththeireducation.

FashionCommunicationandMarketingAcademicYearProgram

fashion communication and marketing fashion communication and marketing

branding 4 CF 3 US credit

communications and public relations 4 CF 3 US credit

digital communication i and ii 4 CF 3 US credit

fashion communication 4 CF 3 US credit

fashion event communication 4 CF 3 US credit

fashion history 4 CF 3 US credit

fashion marketing i 4 CF 3 US credit

fashion materials 4 CF 3 US credit

history of fashion photography and styling

4 CF 3 US credit

introduction to fashion events 4 CF 3 US credit

semiotics for fashion 4 CF 3 US credit

trend forecasting 4 CF 3 US credit

visual language 4 CF 3 US credit

Pleasenote:AcademicYearProgramsarestructuredwithboththeSpringandFalltermcalendar.




FashionMarketingandEventsAcademicYearProgram



learning outcomesLearningoutcomesinclude:• Identificationandcorrectuseoffundamentalprinciplesindiscussionandprojectwork.• Interactionwithprofessionalsinthefield• In-depthknowledgeofkeyaspectsoftheCommunicationandMarketingfields• Produceworktobeincorporatedintoaprofessionalportfolio

• Developmentandapplicationofanalyticalandcriticalthinking.• Workindependentlyandaspartofateam.• Developtimemanagementandleadershipskills.• Recognizethemulti-facetednatureofthefashionindustryanduseofeffectivecommunication.• Capacitytogiveandreceiveconstructivefeedback.


FashionMarketingandEventsAcademicYearProgram

fashion marketing and events fashion marketing and events


branding 4 CF 3 US credit

communication and advertising 4 CF 3 US credit

communications and public relations 4 CF 3 US credit

digital communication ii and iii 4 CF 3 US credit

fashion event communication 4 CF 3 US credit

fashion event organization 4 CF 3 US credit

fashion history (modern) 4 CF 3 US credit

fashion marketing i 4 CF 3 US credit

fashion styling and shooting 4 CF 3 US credit

fashion trends 4 CF 3 US credit

fashion writing 4 CF 3 US credit

history of fashion photography and styling

4 CF 3 US credit

trend forecasting 4 CF 3 US credit




FashionEventsandNewMediaAcademicYearProgram



learning outcomesLearningoutcomesinclude:• Identificationandcorrectuseoffundamentalprinciplesindiscussionandprojectwork.• Interactionwithprofessionalsinthefield• In-depthknowledgeofkeyaspectsoftheCommunicationandMarketingfields• Produceworktobeincorporatedintoaprofessionalportfolio

• Developmentandapplicationofanalyticalandcriticalthinking.• Workindependentlyandaspartofateam.• Developtimemanagementandleadershipskills.• Recognizethemulti-facetednatureofthefashionindustryanduseofeffectivecommunication.• Capacitytogiveandreceiveconstructivefeedback


FashionEventsandNewMediaAcademicYearProgram

fashion events and new media fashion events and new media

communication and advertising 4 CF 3 US credit

digital communication iii 4 CF 3 US credit

fashion event organization 4 CF 3 US credit

fashion graphics 4 CF 3 US credit

fashion history (modern) 4 CF 3 US credit

fashion marketing ii 4 CF 3 US credit

Fashion Styling and Shooting 4 CF 3 US credit

fashion trends 4 CF 3 US credit

fashion writing 4 CF 3 US credit

new media communication 4 CF 3 US credit

new media management 4 CF 3 US credit

the italian fashion system 4 CF 3 US credit

video language 4 CF 3 US credit

visual merchandising 4 CF 3 US credit



Student at work | IED FirenzeTextile Lab | IED Firenze


general entry requirements

InordertobeeligibleforadmissiontoanIEDSemesterandAcademicYearprograminEnglishleadingtoaCertificateawardedbytheIstitutoEuropeodiDesign(IED)InternationalStudentsmust:a. beatleast18yearsofageatthedateofenrolment;b. holdaforeignschoolleavingqualificationthatsatisfiestherequirementstoenterauniversityeducationintheawardingcountry;c. beenrolledtoorhavefinisheduniversity,accordingtothelevelrequiredbythespecificSemesterProgram(pleasecheckSemesterLevelandPrequisitesintheProgrampagesofthisdocument);d. havea5.0IELTS(61TOEFLIBTorequivalent)levelofEnglishproficiency,orabove;e. complywithIEDpre-enrolmentandadmissionprocedures.

how to apply

The Admission process is web based, please visit www.ied.edu, choose the course you'd like to apply to and click on the "Apply Now" button. Each student is assigned a personal international advisor to guide him/her through the process, including assistance for visa request.Students who wish to enquire about the IED Admission process can contact us at [email protected].

please note: Study Abroad students should always provide the name of their program advisor or coordinator so that IED’s Program Development and Recruitment responsible can contact him/her regarding the learning agreement procedures.

EnrolmentandGeneralInformation

enrolment

ied admission and enrolment process

The Admission and Enrolment process foresees four steps to be completed 30 days prior to the beginning of the program. The four admission steps are the following:1. Pre-enrolment process2. Personal Admission test interview (if required)3. Enrolment confirmation process4. Matriculation processTo comply with its strict level of quality, and in order to guarantee the effective interaction among teaching staff and students, IED has a restricted number of available places to its Semester and Academic Year programs.To be assured of having a place in the course applicants who have been admitted, must complete the enrolment process as specified on our website.

enrolment


general information

languageAll programs are taught in English. Students must have a high intermediate level of English (minimum 61 TOEFL IBT) to participate in the program.

limited enrollmentTo comply with the IED entry requirements and its strict level of quality, and in order to guarantee the effective interaction among instructing staff and students, IED has a restricted number of available places to its Semester and Academic Year Programs. All programs have limited enrollment and applicants are processed on a "first come first served" basis. Student enrollment is not confirmed until the application process is complete and Enrolment Fee paid in full.

program costsProgram costs are indicated in the Enrolment Documentation that can be downloaded from our website on the page of the course you'd like to apply to. Program costs include costs related to enrolment fee and tuition, as well as usage of equipment and laboratories (including lab materials) and visits/field trips. Program costs do not include materials, course supplies and textbooks.

Furthermore, program costs do not include travelling, transportation, accommodation, airport transfer, meals and personal expenses.

Please don’t hesitate to contact us at [email protected] for any enquires you might have regarding costs.

course textsStudents will be issued a course pack and/or PDF copy of course readings from texts as well as other relevant articles and readings added by the professor. Courses may have a specific bibliography, texts will have to be purchased by the students or borrowed from the IED Library.A list of suggested readings can be provided upon request.

course materials and suppliesRequired materials for laboratories will be provided, while design project workshops’ materials will have to be purchased by students at their own expenses. Students may also choose to purchase additional supplies at their own expense. Students are encouraged to bring their own laptop and digital camera in order to work independently.

enrolment

visaAll non-European Union students residing in Italy for more than 90 days are required to have a student visa. Student visas are issued by Italian Consulates in the student’s country of residence. Applications are available from the Italian Consulate nearest the student's permanent address. The requirements to apply for the student visa may differ from consulate to consulate. For the latest official information visit http://www.italyemb.org or contact us at [email protected] are strongly encouraged to check with their own Embassy/Consulate about best timing to apply for visa, according to jurisdiction in their country of residence. IED will provide all required documentation (Certificate of Enrolment) to obtain the visa upon payment of the enrolment fee.

Please note: Some nationalities may be required to pay the entire program cost as a condition before applying for the student visa.

course withdrawalIn order to withdraw from a Academic Year or Semester program, the applicant must send a letter of withdrawal to the Academic Secretary of the school. Withdrawals must be made no later than 20 calendar days prior to the program start date; refund information can be found in the IED General Regulations, that can be downloaded from the website. The Enrollment fee is only refunded in the case of an applicant who is refused a student visa by the Italian Consulate. Foreign students who have been denied an entry visa for Italy may obtain refunding of any sums already paid, by submitting - together with the withdrawal of study application - all the documentation certifying the visa rejection by the diplomatic bodies.

course cancellationIED reserves the right to cancel programs up to 30 days before the start date. Students enrolled in a cancelled program will be notified by telephone or mail and have the option of choosing another program or a full refund of all fees paid, without any accrued interest and/or revaluation and without this constituting grounds for compensation and/or indemnity.

enrolment


continuing studies opportunitySemester and Academic Year programs do not grant admission to other IED undergraduate or graduate programs. Students from the Semester and Academic Year programs who wish to continue their studies within the IED Network may submit to the IED location of choice a Transfer Student Request Form. In order to be eligible for the Program they wish to enroll to, students must comply with the specific VISA entry and academic admission requirements of the given course and Diploma. Once IED has received all this documentation, the Academic Council will appraise the application’s suitability after evaluation of the academic credits and/or debits situation. If admitted the applicant will have to undergo an interview with a member of the Academic Team of the chosen school to undersign the Course Structure.

Please note: Students should always remember that even within IED Italy programs and locations, VISA requirements may vary depending on the program of interest. Students should contact their International Admission Advisor, for details. International students, particularly from NON-EU countries, are strongly advised to check with IED recommended timing and start the Transfer Student admission process as soon as possible.

student services

arrivalThe IED can provide for airport pick up for students who request it. The service is not included in the tuition fee. The services is free for groups of more than 13 people.

housing The IED offers help in booking a residence for semester and Academic Year students. Students are also free to make their own housing arrangements and IED Milano/IED Firenze can facilitate that by providing a list of local agencies .

living assistance The International Student Desk (ISD) helps international students offering a series of services and activities to get them familiar with the city of Milan, especially during the first adjustment period. In particular ISD supports the foreign students through the procedures concerning the Residence Permit. Furthermore the ISD deals with the following topics:• health, sports and well being (support in identifying the student’s need upon arrival and in choosing the most relevant solution);• public transportation (help in choosing the best type of tickets/passes according to the period of staying and support in preparing the documentation required to buy them);

enrolment

• culture and city life (organization of visits and tours according to particular students requests, reporting of activities taking place in Milan and shops proposing special prizes for IED Students);• bank account (suggestions and indication on how to open an Italian account in some of the banks linked to IED).

residence permit (Permesso di Soggiorno):Upon arrival students will be assisted by the International Student Desk (ISD) in completing the required paperwork and procedures to obtain the “Residence Permit”, to be requested within 8 working days from the arrival into Italian territory.

health insuranceExtra EU students must have a private health insurance to cover their entire stay in Italy in order to ask for the VISA and apply for the Residence Permit. Once in Italy students can choose to register into the Italian Public Health System. Furthermore ISD can provide a list of private medical centers with English speaking doctors.

For further information, the IED International Student Guide is available on the web site.

academic support and assistanceThe first day of the program students will attend an Induction Opening Program organized by the School of their chosen field of study (IED Moda, IED Design). Students will meet IED staff, program coordinator and faculty leaders. The School will provide all academic and program information and will assist students throughout their school activities.

visiting students and university transfer creditStudents who are enrolling in IED as a visiting semester/Academic Year (study abroad) should contact their home institution and verify program approval and timing, as well as the transfer credit procedure.IED provides all relevant course and institution related documentation in order to facilitate credit transfer and recognition.

course credit (crediti formativi) and us credit equivalency conversionIED Semester Programs are developed to guarantee the implementation of student competence and skills in the chosen field of study, in respect of the courses level and learning outcomes.

Please note: Credits are not self validated, final credit award and transfer is made only by the student’s home university.

enrolment


ied credits (crediti formativi) CF measure the student workload for the completion of a course, including workshop activities and individual study required of the student to gain knowledge and ability in the educational activities provided for by the study and examination regulations for the course in addition to the time in the classroom. Each credit (CF) corresponds to twenty five hours of work, including theory lessons, workshops, projects and individual study. A IED class hour is equal to 60 minutes of instruction.

IED follows the European Credit Transfer System in evaluating and granting credit for courses.

conversion of ied credits to us systemIED bases equivalency calculations on the “standard” credit transfer formula used by the majority of US universities based on one credit being equal to 15 contact hours (academic hours) and that an “academic hour” is defined as 50 minutes in length.

enrolment

IEDistheDesignnetworkwhoserootsgodeepintotheauthenticItaliancultureofcreativity.

· semester programs and academic year programs 102 fashion communication semester 104 fashion...

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