social media & leadership for cpas - a case study
DESCRIPTION
Case study from our Leadership in the New Normal at MACPA's 2011 Beach Retreat. Tom Hood shows how he used social media to create a conversation that went to potentially 45,600 people in one day and involved two leading business authors.TRANSCRIPT
Using Social Media to Create Shared Insights
A Case Study in Leadership & Social Media from MACPA’s 2011 Beach Retreat in Ocean City, Maryland
July 7, 2011
Follow the linksHow social media can be used for leadership & learning
• Live session at MACPA Beach Retreat• Video interview w/ Emmanuel Gobillot, author of Leadershift
http://youtu.be/3nUhFut5CjM• Post preso on www.slideshare.net http://dld.bz/afX8M• Blog post about Beach Retreat session on www.cpasuccess.com
http://dld.bz/afX2K• Blog sends out tweet http://dld.bz/agc52 mentions example from
class twitter handles• Tom Peters responds http://dld.bz/agc5U• Emmanuel Gobillot responds on Twitter http://dld.bz/agc6v• And on www.bizlearningblog.com w/ comment http://dld.bz/agc6C• And involved Joe Boutte http://dld.bz/agc6Q• And featured by Dr. Steve Hornik (UCF – Accounting) http://dld.bz/agc8f
Blogs start the conversation
www.cpasuccess.com
www.bizlearningblog.com
45,600 people saw this
It all adds up…Twitter@tomhood@tom_peters@egobillot@joeboutte@shornik
Followers (reach) 3,29939,543 1,748 550 460
45,600 people
potentially saw this
+ 84 views on Slideshare (in 2 days)+ 156 views on Youtube+ ??? Views on blog+ Facebook sharing & Linkedin shariing
34
MACPA’s Social Media Map
57,548 views
80,568 views
450 members3,299 followers
1,047 connections
450 connections
Top 50 Business Blogs - 2011
Top AccountingBlogs – 2009, 2010, 2011
Connect to MACPA• Facebook http://www.facbook.com/macpa
• Linked-In http://www.linkedin.com/groups?gid=153466&trk=hb_side_g
• Slidesharehttp://www.slideshare.net/thoodcpa
• Youtubehttp://www.youtube.com/macpapro
• Twitterhttp://www.twitter.com/macpahttp://www.twitter.com/billsheridanhttp://www.twitter.com/tomhood
Social Media Tools Used
• Blogs www.cpasuccess.com & www.bizlearningblog.com
• Youtube www.youtube.com• Slideshare www.slideshare.net• Twitter www.twitter.com• Facebook www.facebook.com• LinkedIn www.facebook.com
Tom Hood, CPA.CITPCEO
Maryland Association of CPAsBusiness Learning Institute
(443) 632-2301E-mail [email protected]
Web http://www.macpa.orgBlog http://www.cpasuccess.comhttp://www,bizlearningblog.com
CONNECT – PROTECT - ACHIEVE
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Leadership resources:
Leadership Academy www.bizlearning.net/live/i2aleadership
Strategic Planning www.bizlearning.net/i2astrategicplanning
Follow me on:
Twitter: http://www.Twitter.com/tomhood
LinkedIn: http://www.linkedin.com/in/tomhood
Facebook: http://www.facebook.com/thoodcpa
Plaxo: http://tomhood.myplaxo.com
Slideshare: http://www.slideshare.net/thoodcpa
Youtube: http://www.youtube.com/thoodcpa
Second Life avatar name: Rocky Maddaloni
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