social media in der brd a report from amy tennison, a trainer from dell® about her findings at a...
TRANSCRIPT
Social Media in der BRD
A report from Amy Tennison, a trainer from Dell® about her findings at a
training session on February 17, 2012
9 Things that Amy Learned
1. Twitter is not very popular.2. There were mixed concerns about privacy laws.3. Frustration with Facebook4. Fees limit participation in Social Media5. Language matters6. BASF is the best company for cross-platform7. Ownership of content is different that in the USA8. German team members love plants9. Germans still love David Hasselhoff
Most Germans had at least one Facebook, LinkedIn or Xing account. Twitter is not very popular in Germany.
Mixed Privacy Concerns
Online and offline privacey is a key concern to German team members and customers. The team was torn about an example where a team member tells their supervisor that a colleague was posting negatively about the supervisor on Facebook.
What do you already know about Germans and how they feel about privacy?
What is your opinion about privacy laws?
Facebook Frustration
• Many Germans are frustrated with the frequency of privacy changes on Facebook. Many have closed their account because of this.
• What do you think?
Xing costs money
• LinkedIn is preferred over Xing because there is a monthly fee to use the same functions on Xing.
Language Matters!
• German team members and customers strongly prefer to communicate in their local language. Social media pages should be in German.
BASF has it going on!
• BASF, a chemical company headquartered in Germany, does an excellent job reaching their audience with YouTube, Facebook, Flickr and Slideshare
Ownership of Content
• Germany has very specific rules around content ownership related to social media and contests that differs from the US
German Love Plants!
• During the Dell team’s tour, the American participants noticed several large potted plants outside most of the cubicles and break rooms. The Germans team members even had names for them.
…and David Hasselhoff
• German Team members confirmed that David Hasselhoff is still a country favorite and suggested that Dell use him to advertise for the company.
Facebook Stats
• By AgeUsage by Age
18-2425-3435-4445-5455-6465-10013-17
Stats by Gender
Sales
MaleFemale
Facebook Top 5 Brands in Germany
Sales
Amazon.deMcDonaldsNew YorkerstylefruitsLid1
Texting in GermanDeutsch Englisch
3n = nie, niemals, nirgendwo No way, no how
8ung = Achtung! Attention! (Important msg)
AWS = Auf Wiedersehen! Good-bye
BBB = Bis bald, Baby Bye-bye, baby.
BS = Bis später CU, See you later
div = Danke im Voraus Thanks in advance
G = Grinsen Grin, smile
GN8 = Gute Nacht Good night
G & K or GUK = Gruß und Kuss Love and kisses
and a few more…Deutsch EnglischMfG = mit freundlichen Grüssen
Yours truly
Pg = Pech gehabt Bad LuckTABU = Tausend Bussis A 1000 Kisseswww = Wir werden warten We’ll waitzumiozudi? = zu mir oder zu dir?
My place or yours?
EmoticonsEmoticon Deutsch Englisch:-) lächeln, glücklich:-)) sehr glücklich:-| Stirnrunzeln:-e enttäuscht:-( unglücklich, traurig:-(( sehr unglücklich:-> sarkastisch%~( or :’( weinen;-) zwinkern
Emoticons continued…Emoticon Deutsch Englisch|-o müde:-\ skeptisch:-D lachen:-<> erstaunt:-p rausgestreckte
Zunge:-O schreienO:-) Engel:-* or :-x Kuss:-0 Schock@}-,-”- Rose