social media fuel to your content marketing
DESCRIPTION
Nowadays content writing is at its boom that offers lucrative opportunities for the content writers across the world. There are a host of companies immersed here and there that offer web content services. But it is not a piece of cake! The online writing involves time-consuming and brainstorming activities that are targeted to make the website informative as well as search engine friendly. This can result into fetching a large number of visitors in order to make favorable view of the visitors and allure them to purchase the offered product or service. Thus, the article writing proves to be the master-key of your online business and determines its success.TRANSCRIPT
SOCIAL MEDIA FUEL TO YOUR CONTENT MARKETING
WHAT IS CONTENT MARKETING?
Content Marketing is…•Lead generation.•Scaling account management.•Shortening sales cycle.•Making more sales.•Getting more page views.
CONTENT MARKETING FRAMEWORK
1
Strategize
2
3
4
ProduceDistribute
Measure
Content does not WORK if it does not MOVE
How much CONTENT?
•5 blog post/week•2-3 ebooks/month•2-3 presentation/month•1-2 webminars/month
Rules for Content Distribution1. Make it easy for people to find it.
2. Use Social media for spreading.
3. Reach the Right Audience.
4. Syndicate.
#1
Make it easy for people to find it
Do SEO as it always keeps on giving
Keyword/Topic Selection
• Keyword research should influence content topics.
• Google keyword planner
• Think about what people might search for at:
Blog post
•Use key phrase in blog post title.•Use key phrase 4-6 times in body.•Write at least 800 words.• Include key phrase in page title & meta description.
#2
Use Social media for spreading
#3
Reach the Right Audience
Hypothesis: If we build relationships with key influencers in our space, we can amplify the reach of our content
•Choose the right audience•Number of followers•Following: Follower Ratio•Content Quality/Frequency•Engagement on Twitter•Manually validate what tools are saying
“Once you have influencers on your side, you have ignition for your content”
#4
Syndicate
Syndication is a powerful way
Thanks!