content: the fuel for better content marketing
DESCRIPTION
If you're doing content marketing, you know how hard it is to manage content creation, reviews, approvals and distribution? Tracking it with spreadsheets and sending email attachments. Even file sharing sites like Dropbox can make things harder not easier. This 30-minute live demo of SpringCM Content Cloud Services will show you a better way. Organize all of your marketing assets in a single, secure, easily-accessible repository. Collaborate more easily with subject matter experts and agencies. Put targeted collateral at your sales team’s fingertips; in salesforce.com or other CRM, on their laptops, on their iPads.TRANSCRIPT
Becoming a Better Content Marketer
Solve the Chaos of Content Creation, Collaboration, and Distribution
Content Marketing
Content Clearly Matters
to Content Marketing
Delivering Content is Hard
Many assets, media, contributors, approvers, marketing channels
+
Change in messaging, products, brand, channels, markets
Fuel Content Marketing With Content
Create & Approve
Organize & Manage
Deliver & Distribute
Analysts: Produces Serious Business Results
25% cut in agency costs
75% reduction in time-to-market
20% increase in revenue
Gartner, “Trends in MRM Vendor Selection and Implementation”, Feb 2011
Great Benefits to You Too
What amazing things could you do with a
1 ½ days back in your week?
Create & Approve
Top 5 Hazards Clearly More
1. Email and version chaos Assets accessible anywhere, any device
2. Adding content cumbersome Drag-and-drop multiple files, Sync
3. Using content really cumbersome One-click Edit, Sync
4. Comment by email trail Document collaboration
5. Time spent hounding reviewers Automated approval workflow
Create & Approve
Create & Approve Demonstration
Organize&Manage
Top 5 Hazards Clearly More 1. Finding, or not finding assets Unlimited folders, search
2. Finding assets for a product Customizable attributes
3. What is img_063312.png? Automated naming
4. Knowing what’s ready to be used Document status attribute
5. Obsolete materials Expiration dates and process
Organize & Manage
Organize & Manage Demonstration
Deliver&Distribute
Top 5 Hazards Clearly More
1. Finding, or not finding assets Folders, attribute search, saved search
2. Sales and field marketing doesn’t know about your latest
Automated notifications, Chatter posts, What’s New reporting
3. Getting sales to use latest Sync to laptops, access via salesforce, Mobile
4. Sales and field marketing using obosolete collateral or templates Automatically pull obsolete assets
5. Knowing what’s used, what’s not
Reporting on views, downloads
Deliver & Distribute
Deliver & Distribute Demonstration
Getting Started
It’s Easy
Try it for FREE
@springcm For fun Nightmare on Content Street www.springcm.com/horrors