twitter to fuel your content marketing
TRANSCRIPT
Cassie HayesMarketing Communications Manager
@SocialBro@Cassandrahayes
Twitter To Fuel Your Content Marketing Strategy
#SEMrushLive
@Cassandrahayes
Today...
1. Why Content Marketing?
2. Where Twitter Comes In?
3. What’s Resonating With Your Audience?
4. What About Your Competitor’s Audience?
5. Conversations & Affinities
6. Enrich Your Audience Understanding
7. How This Will Change Your Strategy!
#SEMrushLive
SOCIALBRO The leading Twitter marketing platform
10,000 customers who trust our services
Used by brands and agencies around the world including
VISA, Telefónica and DigitasLBI…
@Cassandrahayes #SEMrushLive
1. Why Content Marketing?
@Cassandrahayes
Only
12%feel they havean optimisedcontent marketingstrategy
Nearly
71%of businesses were
planning on creating more content
in 2015
#SEMrushLive
@Cassandrahayes
59%UK Twitter usersfollow brands
320Million
monthlyactive users
2. Where Twitter Comes In.
#SEMrushLive
3. What’s Resonating With Your Audience
@Cassandrahayes
Find out...
Tweet Analytics Link ClicksTwitter’s Resources
#SEMrushLive
@Cassandrahayes #SEMrushLive
3. What’s Resonating With Your Audience
@Cassandrahayes #SEMrushLive
3. What’s Resonating With Your Audience
4. What About Your Competitors’?
@Cassandrahayes #SEMrushLive
500 MillionTwitter Conversations
Global Audience
SEGMENTATIONUnderstanding and actively applying segmentationwill deliver unique audiences, giving you thecompetitive edge to cut right through the noiseand reach your target audience.
SEGMENTATION
What are your followers talking
about?
the followers of your competitors?
What are their interests?
Do they like sports?
Or cultural events?
500 Million Twitter Conversations
5. Conversations & Affinities
@Cassandrahayes #SEMrushLive
SEGMENTATION
What are your followers talking
about?
the followers of your competitors?
What are their interests?
Do they like sports?
Or cultural events?
500 Million Twitter Conversations
5. Conversations & Affinities
@Cassandrahayes #SEMrushLive
● Do they like Justin Bieber?
● What publications do they read?
● Is advertising during the X-Factor right for our target audience?
● Do they shop at Selfridges, Harrods or Harvey Nichols?
6. Enrich Your Audience Understanding
@Cassandrahayes
What’stheir
location?
How many verified users do you have within your
audience?
What’s thelanguage
breakdown?
#SEMrushLive
@Cassandrahayes
6. Enrich Your Audience Understanding
#SEMrushLive
6. Enrich Your Audience Understanding
PERSONALITY INSIGHTS MODEL
@Cassandrahayes #SEMrushLive
7. How This Will Change Your Strategy!
@Cassandrahayes
1Get the
most out ofyour content.
2Cut
throughthe noise.
3Get
closer to your audience.
4Make your competitor redundant.
#SEMrushLive
#SEMrushLive@Cassandrahayes
Any questions?