SOCIAL MEDIA FUEL TO YOUR CONTENT MARKETING

WHAT IS CONTENT MARKETING?

Content Marketing is…•Lead generation.•Scaling account management.•Shortening sales cycle.•Making more sales.•Getting more page views.

CONTENT MARKETING FRAMEWORK

1

Strategize

2

3

4

ProduceDistribute

Measure

Content does not WORK if it does not MOVE

How much CONTENT?

•5 blog post/week•2-3 ebooks/month•2-3 presentation/month•1-2 webminars/month

Rules for Content Distribution1. Make it easy for people to find it.

2. Use Social media for spreading.

3. Reach the Right Audience.

4. Syndicate.

#1

Make it easy for people to find it

Do SEO as it always keeps on giving

Keyword/Topic Selection

• Keyword research should influence content topics.

• Google keyword planner

• Think about what people might search for at:

Blog post

•Use key phrase in blog post title.•Use key phrase 4-6 times in body.•Write at least 800 words.• Include key phrase in page title & meta description.

#2

Use Social media for spreading

#3

Reach the Right Audience

Hypothesis: If we build relationships with key influencers in our space, we can amplify the reach of our content

•Choose the right audience•Number of followers•Following: Follower Ratio•Content Quality/Frequency•Engagement on Twitter•Manually validate what tools are saying

“Once you have influencers on your side, you have ignition for your content”

#4

Syndicate

Syndication is a powerful way

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